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Consumer Purchase BehaviorConsumer DemographicsLifestyle/SpecialtyB2BInternational

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Data Universe

2 I-Behavior I-Behavior 3

Data Contributors

Individuals

Transactions

Dollars

Total Emails

Permissioned Emails

Phone Numbers

2750

190 MM

12 B

$460 B

330 MM

110 MM

166 MM

U.S.Data Point:

2140

12.8 MM

54 MM

$2.5 B

6 MM

0.3 MM

2.5 MM

CANADA

120

33 MM

100 MM

£ 5 B

14.8 MM

1.8 MM

17 MM

U.K.

200

22 MM

40 MM

€ 3 B

30 MM

30 MM

NA

FRANCE

70

80 MM

NA

NA

15 MM

15 MM

94 MM

BRAZIL

Purchase Behavior

Data

Data Summary TableUniverse

Consumer Demographics

Lifestyle & Specialty

B2B Data

International Data


Channel Availability: Offline, Online, Email

I-Behavior Purchase Categories

• Apparel

• Arts & Antiques

• Lifestyles

• Automotive

• Books/Magazines

• Children’s Products

• Computing/Home Office

• Crafts/Hobbies

• Financial Services

• Food/Beverages

• Value-Priced General Merchandise

• Gifts-Holiday Items

• Health & Beauty

• Home Electronics

• Home Furnishings

• Home & Garden

• Jewelry

• Music

• Membership Clubs

• Pets

• Photography

• Sports & Leisure

• Telecommunications

• Tickets

• Travel

• Videos

• First Order Date

• Last Order Date

• First Offline Order Date

• Last Offline Order Date

• # of Unique Sources

• Total Number of Orders

• Total Dollars

• Online Orders

• Online Dollars

• Offline Orders

• Offline Dollars

• Weeks Since First Order

• Weeks Since Last Order

• Weeks Since First Online Order

• Weeks Since Last Online Order

• Weeks Since First Offline Order

• Weeks Since last Offline Order

• Average Days Between Orders

• Average Days Between Online Orders

• Average Days Between Offline Orders

• Average Dollar Amount Per Order

• Online Average Dollar Amount Per Order

• Offline Average Dollar Amount Per Order

• Online Order Dollar Ranges

• Offline Order Dollar Ranges

• Number of Orders by Month

• Dollar Value of Purchases by Month

Total Universe ............................................................................................................................................................................................................190 MM

Additional Data Elements:

I-Behavior Purchase CategoriesKANTAR ShopCom CPG Categories and Brands

KANTAR ShopCom CPG BrandsArcametrics Behave-Alike Categories

Active Retail Store BuyersCredit Card Usage

Purchase Behavior

Purchase Behavior



KANTAR ShopCom CPG Categories and Brands KANTAR ShopCom CPG Categories and Brands

KANTAR ShopCom CPG Brands: 4,500 Segments by Brand, Including…

• Air Deodorizers & Fresheners• All Other Condiments• All Other Cooking Oil & Shortening• All Other Grains• All Other Snack Foods• All Other Spreads, Jams & Jellies• All Other Tobacco• Antiperspirants & Deodorants• Analgesics• Asian Dinners & Sauces• Baby Care Bathing, Grooming & Skincare• Baby Care Feeding• Baby Care Feeding Accessories• Baby Care Food & Beverage• Bagels, Doughnuts, Muffins & Pastries• Baking Products• Bath Care Oils, Salts & Sponges• Bath Care Soap• Batteries & Chargers• Beers & Ales• Bird• Bread, Buns & Rolls• Butter, Butter Blends, Margarine & Dairy Spreads• Cakes & Pies• Carbonated Beverages• Cat• Cereal & Energy Bars• Cheese• Chocolate• Cigarettes• Cigars• Coffee• Cookies• Cooking Oil• Cosmetics• Cottage Cheese & Sour Cream• Cough And Cold

• Ketchup• Laundry Detergent & Fabric Softener• Liners & Filters• Liquor• Mayonnaise• Meat• Mexican Dinners & Sauces• Milk, Cream & Milk Substitutes• Mustard• Napkins• Non-Chocolate• Nutritional Supplements & Weight Control• Nuts & Trail Mixes• Office & School Supplies• Olive Oil• Olives• Oral Care • Paper Towels• Baking Mixes• Party Supplies• Pasta• Pasta Sauce• Peanut Butter• Pickles• Pizza• Poultry • Pre-Moistened Towels• Prepared Gelatin & Pudding• Prepared Lunches, Dinners & Sandwiches• Prepared Snacks & Hors D’oeuvres

• Betty Crocker• Campbell’s Soups• Clorox• Coke• Cheerios• Kellogg’s Special K• Lay’s Potato Chips• M&M’s

• Crackers• Diapering Accessories• Diapers • Digestion & Nausea• Dips • Dish & Dishwasher Detergent• Dog• Baby Formula• Dough• Ear Care • Eggs & Egg Substitutes• Extracts • Eyecare• Facial Tissue • Family Planning & Contraceptives• Feminine Care• First Aid & Emergency Supplies• Foils & Wraps• Food Storage Bags• Fragrances• Fruit• Gelatin & Pudding• General Pet • Gift Wrapping Materials• Gum• Haircare• Health Aids & Medicines• Hispanic Dinners & Sauces• Home Medical Care Accessories• Hot Cereal• Household Cleaners• Household Cleaning Tools• Ice• Ice Cream, Novelties & Sherbert• Insecticides, Pesticides & Rodenticides• Jams & Jellies• Juices & Non-Carbonated Beverages

• Ready-To-Eat Cereal• Relish• Rice• Salad Dressing• Salty Snacks• Sauces & Gravy• Seafood• Shaving Care & Hair Removal• Shortening• Side Dishes• Skin Care• Sleeping & Snoring Aids• Small Pet• Smokeless• Smoking Cessation• Soup• Spices & Seasonings• Sugars & Sweeteners• Syrups & Molasses• Teas• Toaster Pastries• Tobacco Accessories• Toilet Tissue• Trash Bags• Vegetables• Vinegar• Whipped Cream & Dessert Toppings• Wine• Yogurt

• Minute Maid• Oscar Mayer• Pepsi• Smuckers• Tide• Tostitos• Yoplait


Reach consumers who purchase brands within 130 CPG CategoriesReach Individuals who purchase specific Brands: 4,500 CPG Brand Names

(continued)

Purchase BehaviorPurchase Behavior


Channel Availability: Online

Active Retail Store Buyers

• Baby Apparel

• Bath/Bedding/Kitchen

• Boy’s Apparel

• Children’s Apparel

• Cosmetics, Fragrances & Skincare

• Crafting & Home Decorations

• Electronics

• Fashion Accessories & Jewelry

• Furniture

• Girl’s Apparel

• Home & Garden

• Home Improvement

• Men’s Apparel

• Men’s Shoes

• Outdoor Sports

• Sports Equipment

• Stationary/Books/Cards

• Travel

• Women’s Apparel

• Women’s Shoes





I-Behavior Brands: 300+ Segments by Brand, Including…

IPSOS Affluent Survey

Credit Card Usage

• Adidas

• Birkenstock

• Bosch

• Bridgestone

• Canon

• Coleman

• Disney

• Gerber

• Luxury Auto Influencers

• Premium Travelers

• Individualists

• Bank Card

• Premium Card (Gold , Platinum Card)

• Discover

• Visa

• Graco

• Hasbro

• Nike

• Patagonia

• Samsonite

• Tommy Hilfiger

• Wrangler

• Dynamic Investors

• Technology Pioneers

• American Express

• Mastercard

• Gas Card




Purchase BehaviorPurchase Behavior



Demographic Selects

• Bankruptcy Suppression

• Census Data

• Children’s Presence by Age

• Dual Income Index

• Dwelling Type

• Estimated Household Income

• Estimated Age

• Ethnic Code

• Exact Age (Date of Birth)

• Family Position Code

• Gender

• Geography (State, Zip, SCF, County)

• Homeowner

• Length of Residence

• Mail-order Buyer

• Mail responsive

• Marital Status

• Net Worth

• Number of Children

• Occupation

• Race Code

• Renters

• Telephone Numbers


Demographic SelectsEthnicity/Religion

Spanish-Speaking Multi-BuyersVehicle Ownership


Ethnicity/Religion

• Ethnicity• Religion

• Language• Country of Origin


ConsumerDemographics

Consumer Demographics


Channel Availability: Distribution through Xaxis and Videology only

Geography

• American Royalty• Platinum Prosperity• Kids and Cabernet• Picture Perfect Families• Couples with Clout• Jet-Set Urbanites• Generational Soup• Babies and Bliss• Family Fun-tastic• Asian Achievers• Aging of Aquarius• Golf Carts and Gourmets• Silver Sophisticates• Boomers and Boomerangs• Sports Utility Families• Settled in Suburbia• Cul de Sac Diversity• Soulful Spenders• Full Pockets, Empty Nests• No Place Like Home• Unspoiled Splendor• Fast Track Couples• Families Matter Most• Status Seeking Singles• Urban Edge• Progressive Potpourri• Birkenstocks and Beemers• Everyday Moderates• Destination Recreation• Stockcars and State Parks• Blue Collar Comfort• Latin Flair• Hispanic Harmony• Aging in Place• Rural Escape• Settled and Sensible

• Wired for Success• Gotham Blend• Metro Fusion• Bohemian Groove• Booming and Consuming• Rooted Flower Power• Homemade Happiness• Red, White and Bluegrass• Diapers and Debit Cards• True Grit Americans• Countrified Pragmatics• Gospel and Grits• Work Hard, Pray Hard• Full Steam Ahead• Digital Dependents• Urban Ambition• Colleges and Cafes• Striving Single Scene• Family Troopers• Rolling the Dice• Meager Metro Means• Fragile Familes• Nuevo Horizons• Ciudad Strivers• Humble Beginnings• Reaping Rewards• Footloose and Family Free• Town Elders• Senior Discounts• Dare to Dream• Hope for Tomorrow• Small Town Shallow Pockets• Soul Survivors• Enduring Hardships• Hard Times


Consumer DemographicsConsumer Demographics


Experian Mosaic

• Designated Market Areas (DMAs)

• Metropolitan Statistical Areas (MSAs)

• Census Metropolitan Areas

• Canadian Provinces

• Appalachian Mountain (KY, NC, TN, VA, WV)

• Southeast (AL, AR, FL, GA, LA, MS, SC)

• Heartland (IL, IN, MI, OH, WI)

• Midwest (IA, KS, MN, MO, ND, NE, SD)

• Rocky Mountain (CO, ID, MT, NV, UT, WY)

• Southwest (AZ, NM, OK, TX)

• Pacific Coast (AK, CA, HI, OR, WA)

• Alberta

• British Columbia

• Manitoba

• New Brunswick

• Newfoundland & Labrador

• Nova Scotia

• Ontario

• Prince Edward Island

• Quebec


U.S. States & Territories

Canada



Channel Availability: Online Distribution through Xaxis and Videology only

Channel Availability: Online Distribution through Xaxis and Videology only



Experian TrueTouch The Futures Company: Living Well

Experian Consumer ViewGeoscapes

• Age

• Current Hoome Value

• Dwelling Unit Size

• Education

• Gender

• Homeownership

• Household Income


• Marital Status

• New Homeowner

• Occupation Group

• Presence of Children

• Work Hard, Play Hard

• Look at Me Now

• Penny Saved is a Penny Earned

• Stop and Smell the Roses

• Buy American

• It’s All in the Name

• Never Show Up Empty Handed

• Go with the Flow

• Bi-Cultural Asians

• Bi-Cultural Westernized Asians

• Bi-Cultural Hispanics

• Nueva Latina

• Hispano

• Americanizado

• Latinamericano

• Bi-Lingual, English Preferred

• Bi-Lingual, English & Spanish Use Equally

• Bi-Llingual, Spanish Preferred

• English Dependent

• Spanish Dependent

• Leading the Way

• In It for Fun

• Value Independence

• I Need a Plan

• Not Right Now

• Get Through the Day





Asianicity

Hispanic Cultural Practices

Hispanic Language Use




Vehicle Ownership

Spanish-Speaking Multi-Buyers

• Motorcycle/ATV Make

• Motorcycle/ATV Style

• Number of Vehicles

• Vehicle Year

• Vehicle Make

• Vehicle Model

• Vehicle Body Style

• Vehicle Class

• Vehicle Fuel Type

• Vehicle Purchase Type

• Vehicle Manufacturer Group

• Vehicle Purchase Type

Total Universe ............................................................................................................................................................................................................42 MMProvides automotive, motorcycle and ATV ownership information on households




Book/Magazine SubscribersPlatform and Operating System AudiencesGraph Massive – Social Interest Audiences

IB-TV – TV Viewing AudiencesNon-Profit Donors


Book/Magazine Subscribers

Platform and Operating System Audiences

• Books

• Books – Audio

• Magazines

• Business & Investing

• Children’s

• Entertainment

• Food & Cooking

• Health

• Home & Garden

• News & Politics

• Outdoors

• Religions & Spirituality

• Sports

• Travel

• General Interest




• Apple: iPad, iPod, iPhone

• Blackberry

• Android

Platforms

Reach mobile device and operating system users for digital targeting.

Lifestyle &Specialty

Lifestyle & Specialty



KANTAR Media: Digital Audience Extension

Non-Profit Donors

• American Idol

• The Bachelor

• Good Morning America

• NCIS

• PGA Golf Tournament

• Non-Profit Donors – Category Unknown

• Non-Profit Donors – Animal Welfare

• Non-Profit Donors – Arts & Culture

• Non-Profit Donors – Environmental

• Non-Profit Donors – Health

• Sponge Bob

• Today Show

• Walking Dead

• Big Bang Theory

• Non-Profit Donors – Human Services

• Non-Profit Donors – International Relief

• Non-Profit Donors – Political

• Non-Profit Donors – Religious

• Non-Profit Donors – Societal Benefit



Audience segments based on TV viewing behaviors.

Lifestyle & SpecialtyLifestyle & Specialty





B2B Purchase Categories

Business Watch Network

B2B Firmagraphic Data

• Uniforms/Workwear• Promotional Products• Computers/Electronics• B2B Furniture• Office Supplies• Industrial Safety & Maintenance• Food/Corporate gifts• Cards/Stationary• Educational• HR/Training• Seminars• Restaurant/Hospitality Supplies• Retail Supplies• Business Newsletters/Magazines• Agricultural

• Business Services• Colleges & Universities• Doctors & Clinics• Elementary & Secondary Schools• Executive Newsletter• Finance Newsletter

• HR Newsletter• Insurance Agents & Brokers• Legal Services• Large Businesses• Mid-Sized Businesses• Management Consulting

• Management Newsletter• Real Estate Agents• Small Businesses• Sales & Marketing Newsletter• Technical Newsletter

• Contact Name• Title• Company Name• Location Number• Address• SIC Code• Number of Employees• Sales Volume• Life Cycle Predictor (Growth, Mature, etc)• Public Company Indicator• Fortune Rank• Primary URL Address• Year Established

• First Order Date• Last Order Date• First Offline Order Date• Last Offline Order Date• # of Unique Sources• Total Number of Orders• Total Dollars• Online Orders• Online Dollars• Offline Orders• Offline Dollars• Weeks Since First Order• Weeks Since Last Order• Weeks Since First Online Order

• Users of Productivity Solutions • Users of Visualization Software• Users of Data Management Software• Users of Web Content Management Systems• Users of HR Mgmt/Human Capital Mgmt Systems• Users of Enterprise Business Solutions• Users of Network Mgmt Hardware• Users of Bus. Intelligence Solutions• Employees of Small Businesses/SOHO • Employees of Mid-size Businesses• Employees of Large Enterprises• General Managers• Finance Staff• Sales Staff

• Weeks Since Last Online Order• Weeks Since First Offline Order• Weeks Since last Offline Order• Average Days Between Orders• Average Days Between Online Orders• Average Days Between Offline Orders• Average Dollar Amount Per Order• Online Average Dollar Amount Per Order• Offline Average Dollar Amount Per Order• Online Order Dollar Ranges• Offline Order Dollar Ranges• Number of Orders by Month• Dollar Value of Purchases by Month

• Computer and IT Staff• HR Staff• Marketing Staff• Research and Development Staff• C-Level Employees• General Management Staff• VP-Level Employees• Director-Level Employees• Employees of Business Services Companies• Employees of Financial Services Companies• Employees of Real Estate Companies• Employees of Healthcare Companies• Employees of Not-for-Profit Organizations




Predictive segments based on past purchase activity

Active Business Newsletter Readers


NetProspex Data Elements

B2B Purchase CategoriesB2B Firmagraphic Data

B2B

B2B



Channel Availability: Offline, Online

Canadian Buyers

U.K. Buyers

• Apparel

• Arts & Antiques

• Lifestyles

• Automotive

• Books/Magazines



• Crafts/Hobbies


• Food/Beverages



• Health & Beauty

• Fashion

• Arts & Antiques

• Lifestyles

• Automotive

• Books/Magazines



• Crafts/Hobbies


• Food/Beverages



• Health & Beauty



• Home & Garden

• Jewelry

• Music


• Pets

• Photography



• Tickets

• Travel

• Videos



• Home & Garden

• Jewelry

• Music


• Pets

• Photography



• Tickets

• Travel

• Videos

Total Universe ............................................................................................................................................................................................................12.8 MM


Canadian BuyersU.K. BuyersU.K. - FMCG

U.K. DemographicsU.K. High Net Worth IndividualsU.K. Payment Intent Assessment

France - Predictys: Email RespondersFrance: Etail/Catalog Buyers

France: Water/Yogurt ConsumersBrazil: Behavioral Targeting Segments

InternationalData

International Data

• Census Metropolitan Areas

• Canadian Provinces

Alberta

British Columbia

Manitoba

New Brunswick

Newfoundland & Labrador

Nova Scotia

Ontario

Prince Edward Island

Quebec

Geography


Channel Availability: Offline, Online Channel Availability: Offline, Online

Channel Availability: Offline, OnlineChannel Availability: Offline, Online

U.K. Buyers cont’d U.K. Demographics

U.K. - FMCGU.K. High Net Worth Individuals

U.K. High Net Worth Individuals

• First Order Date

• Last Order Date

• First Offline Order Date

• Last Offline Order Date

• # of Unique Sources

• Total Number of Orders

• Total Dollars

• Online Orders

• Online Dollars

• Offline Orders

• Offline Dollars

• Weeks Since First Order

• Weeks Since Last Order

• Age Range

• Census Data

• Charities Supported

• Children’s Presence by Age

• Dual Income Index

• Dwelling Type

• Estimated Age

• Ethnic Code

• Exact Age (Date of Birth)

• Financial Account Types

• Gender

• Geography (State, Zip, SCF, County)

• Hobbies/Interests

• Holiday Destination

• Holiday Type

• Homeowner

• House Type

• Baby

• Bakery

• Beauty & Health

• Dairy & Eggs

• Drinks

• Frozen

• £800 Net Worth • £300 - 500 Net Worth

• Weeks Since First Online Order

• Weeks Since Last Online Order

• Weeks Since First Offline Order

• Weeks Since last Offline Order

• Average Days Between Orders

• Average Days Between Online Orders

• Average Days Between Offline Orders

• Average Dollar Amount Per Order

• Online Average Dollar Amount Per Order

• Offline Average Dollar Amount Per Order

• Online Order Dollar Ranges

• Offline Order Dollar Ranges

• Number of Orders by Month

• Dollar Value of Purchases by Month

• Household Income

• Household Size


• Mail-order Buyer

• Mail responsive

• Marital Status

• Newspaper Subscriptions

• Net Worth

• Number of Cars

• Number of Children

• Occupation

• Race Code

• Ready Meals

• Renters

• Social Grade

• Supermarket Preference

• Telephone Numbers

• Fruit & Vegetables

• Household & Pets

• Meat, Fish & Poultry

• Packets & Cereals

• Snacks & Sweets

• Tins, Jars & Cooking

• £800 Net Worth • £300 - 500 Net Worth

Total Universe ............................................................................................................................................................................................................33 MM Total Universe ............................................................................................................................................................................................................74 MM



Total Universe - Offline ........................................................................................................................................................................................48 MMTotal Universe - Online ........................................................................................................................................................................................3 MM


International DataInternational Data



Channel Availability: Offline, Online


I-Behavior U.K.: Consumer – In Market

U.K. Individual Risk Assessment Data

U.K. – Experian Data

• Low

• Good

• Moderate Good

• Moderate Bad

• Bad

• Very Bad

• Experian Mosaic Clusters

• Experian Mocaic Reach

• Experian FSS Groups

• Experian Demographic

• Opportunity Seekers

• Fashion

• Travel

• Loans

Total Universe ............................................................................................................................................................................................................2.3 MM





IPSOS Affluent Survey

• Luxury Auto Influencers

• Premium Travelers

• Individualists

• Dynamic Investors

• Technology Pioneers



Channel Availability: Online, Email


Brazil: Behavioral Targeting Segments

France: Water/Yogurt Consumers

• Aesthetics & Beauty

• Agriculture & Agribusiness

• Business Management

• Cars

• Economy & Finance

• Educational

• Entertainment & Leisure

• Fun & Humor

• Gastronomy

• Health & Wellness

• Internet & Digital World

• News & Updates

• Pets & Animals

• Politics & Public Life

• Shopping/Consumption

• Sports

• Technology

• Travel & Tourism

• Videogames

• Work & Vocational Education




France - Predictys: Email Responders

France: Etail/Catalog Buyers

• France 20 MM• Spain 3.7 MM• Italy 3.5 MM• Brazil 1.2 MM• Canada .8 MM• Germany .8 MM• Argentina .8 MM• Belgium .6 MM• UK .5 MM• Mexico .5 MM• Switzerland .3 MM• Colombia .3 MM• Chile .1 MM

• Arts and Crafts• Apparel• Automobiles• Beverages• Cooking and Food• Cosmetics/Beauty• Cultural Products• Gardening• Health and Well-Being

• High-Tech• Items for the Home• Large Appliances• Outdoor Sports and Leisure• Photography• Services• Tourism• Watches and Jewelry




I-BEHAVIOR 2051 DOGWOOD STREET LOUISVILLE, CO 80027 USAOFFICE 303 228 5000 FAX 303 926 1367 www.i-behavior.com

http://www.i-behavior.com

http://www.i-behavior.com

data universe - i-behavior · data universe. 2 i-behavior i ... • insecticides, pesticides &...

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