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Page 1: Data Story 1: The Publisher is Not Dead

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www.newmarke)ngins)tute.comData  Story  1:  The  Publisher  is  Not  Dead

BestPerforming  Publisher

Worst  Performing  Publisher

Publish

er  Value

 Inde

x

http://www.mathmen.com
http://www.mathmen.com
Page 2: Data Story 1: The Publisher is Not Dead

©  2011  MediaMath,  Inc.  All  rights  reservedAll  data  obtained  via  MediaMath  MathClarity  3.0™

Page 3: Data Story 1: The Publisher is Not Dead

©  2011  MediaMath,  Inc.  All  rights  reservedAll  data  obtained  via  MediaMath  MathClarity  3.0™

Page 4: Data Story 1: The Publisher is Not Dead

©  2011  MediaMath,  Inc.  All  rights  reservedAll  data  obtained  via  MediaMath  MathClarity  3.0™

Page 5: Data Story 1: The Publisher is Not Dead

All Other Variables57%

Publisher43%

©  2011  MediaMath,  Inc.  All  rights  reservedAll  data  obtained  via  MediaMath  MathClarity  3.0™

Average  Contribu8on  ScoreSampled  across  ~1B  Impressions  /  51  Recent  Campaigns

Page 6: Data Story 1: The Publisher is Not Dead

All Other Variables71%

Publisher29%

©  2011  MediaMath,  Inc.  All  rights  reservedAll  data  obtained  via  MediaMath  MathClarity  3.0™

By  Ver8cal:  HealthcareAverage  Contribu=on  Score

Page 7: Data Story 1: The Publisher is Not Dead

All Other Variables62%

Publisher38%

©  2011  MediaMath,  Inc.  All  rights  reservedAll  data  obtained  via  MediaMath  MathClarity  3.0™

By  Ver8cal:  TechnologyAverage  Contribu=on  Score

Page 8: Data Story 1: The Publisher is Not Dead

All Other Variables58%

Publisher42%

©  2011  MediaMath,  Inc.  All  rights  reservedAll  data  obtained  via  MediaMath  MathClarity  3.0™

By  Ver8cal:  CPGAverage  Contribu=on  Score

Page 9: Data Story 1: The Publisher is Not Dead

All Other Variables52%

Publisher48%

©  2011  MediaMath,  Inc.  All  rights  reservedAll  data  obtained  via  MediaMath  MathClarity  3.0™

By  Ver8cal:  RetailAverage  Contribu=on  Score

Page 10: Data Story 1: The Publisher is Not Dead

All Other Variables51%

Publisher49%

©  2011  MediaMath,  Inc.  All  rights  reservedAll  data  obtained  via  MediaMath  MathClarity  3.0™

By  Ver8cal:  FinanceAverage  Contribu=on  Score

Page 11: Data Story 1: The Publisher is Not Dead

All Other Variables45%

Publisher55%

©  2011  MediaMath,  Inc.  All  rights  reservedAll  data  obtained  via  MediaMath  MathClarity  3.0™

By  Ver8cal:  TelcomAverage  Contribu=on  Score

Page 12: Data Story 1: The Publisher is Not Dead

All Other Variables43%

Publisher57%

©  2011  MediaMath,  Inc.  All  rights  reservedAll  data  obtained  via  MediaMath  MathClarity  3.0™

By  Ver8cal:  TravelAverage  Contribu=on  Score

Page 13: Data Story 1: The Publisher is Not Dead

©  2011  MediaMath,  Inc.  All  rights  reservedAll  data  obtained  via  MediaMath  MathClarity  3.0™

Page 14: Data Story 1: The Publisher is Not Dead

©  2011  MediaMath,  Inc.  All  rights  reservedAll  data  obtained  via  MediaMath  MathClarity  3.0™

Page 15: Data Story 1: The Publisher is Not Dead

©  2011  MediaMath,  Inc.  All  rights  reservedAll  data  obtained  via  MediaMath  MathClarity  3.0™

SPREAD

http://www.mathmen.com
http://www.mathmen.com
Page 16: Data Story 1: The Publisher is Not Dead

©  2011  MediaMath,  Inc.  All  rights  reservedAll  data  obtained  via  MediaMath  MathClarity  3.0™

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Publisher=283675 Publisher=574 Publisher=35970 Publisher=179 Publisher=3444489 Publisher=13529

Publisher Value Index

196x  Spread

Publish

er  Value

 Inde

x

http://www.mathmen.com
http://www.mathmen.com
Page 17: Data Story 1: The Publisher is Not Dead

©  2011  MediaMath,  Inc.  All  rights  reservedAll  data  obtained  via  MediaMath  MathClarity  3.0™

Automotive

B2B

Consumer Goods

Entertainment

Finance

Healthcare

Retail

Technology

Telecom

Travel

0X 40X 80X 120X 160X

155X

128X

73X

129X

148X

160X

136X

72X

89X

65X

Spread in Publisher Value Index by Vertical

Spread

Page 18: Data Story 1: The Publisher is Not Dead

©  2011  MediaMath,  Inc.  All  rights  reservedAll  data  obtained  via  MediaMath  MathClarity  3.0™

Automotive

B2B

Consumer Goods

Entertainment

Finance

Healthcare

Retail

Technology

Telecom

Travel

0X 40X 80X 120X 160X

155X

128X

73X

129X

148X

160X

136X

72X

89X

65X

Spread in Publisher Value Index by Vertical

Spread

Page 19: Data Story 1: The Publisher is Not Dead

©  2011  MediaMath,  Inc.  All  rights  reservedAll  data  obtained  via  MediaMath  MathClarity  3.0™

Automotive

B2B

Consumer Goods

Entertainment

Finance

Healthcare

Retail

Technology

Telecom

Travel

0X 40X 80X 120X 160X

155X

128X

73X

129X

148X

160X

136X

72X

89X

65X

Spread in Publisher Value Index by Vertical

Spread

Page 20: Data Story 1: The Publisher is Not Dead

©  2011  MediaMath,  Inc.  All  rights  reservedAll  data  obtained  via  MediaMath  MathClarity  3.0™

Automotive

B2B

Consumer Goods

Entertainment

Finance

Healthcare

Retail

Technology

Telecom

Travel

0X 40X 80X 120X 160X

155X

128X

73X

129X

148X

160X

136X

72X

89X

65X

Spread in Publisher Value Index by Vertical

Spread

Page 21: Data Story 1: The Publisher is Not Dead

©  2011  MediaMath,  Inc.  All  rights  reservedAll  data  obtained  via  MediaMath  MathClarity  3.0™

Conclusion:  The  right  publisher  mix  is  the  single  biggest  driver  of  campaign  success


Big Publisher / Small Publisher

Tapping into the Power of Story - UCSRB€¦ · Tapping into the Power of Story Rufus Woods, publisher The Wenatchee World . Rufus Woods Dam promoter, story teller . Today’s media

atonement-doc - paulzung.ca€¦  · Web viewWhen you were dead in your sins and in the ... life - metaphor, parable, poetry, story. Story of Aaron, smoking. Word became ... Jesus

Contents of the Dead Man’s Pocket by Jack Finneymrsjlong-rhs.wikispaces.com/file/view/story+map+Contents+of+Dead...4 Part 1 Collection 1: Plot and Setting “Contents of the Dead

spuqc.weebly.comspuqc.weebly.com/uploads/8/3/7/8/8378461/lit03_topic7…  · Web view-Rashomon (Japan) Short story-Dead Stars (Philippines) Short story-Thousand and One . Nights

Dead Man's Reach - DropPDF1.droppdf.com/files/0jKtV/dead-man-s-reach-d-b-jackson.pdfThe author and publisher have provided this e-book to you without Digital Rights Management software

The Inwardness of James Joyce’s Story, “The Dead” · PDF fileJames Joyces ^The Dead is the last story in Dubliners. It is regarded as one of the worlds great short stories. It

The Original “Going Viral”...THE ORIGINAL “GOING VIRAL” LONG STRANGE TRIP: THE UNTOLD STORY OF THE GRATEFUL DEAD 3. Display Image 3, Grateful Dead Live and tell students that

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Companion Teaching Activities to the Newspaper Serialized ... · publish the story, contact the publisher or editor. The story is available to all Missouri newspapers at no cost

Rosencrantz and Guildenstern Are Dead _as an outsider of the story 9754007 Ivy Lee 2009/11/11

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David E. Hoffman. The Dead Hand: The Untold Story of the Cold War Arms Race and Its · 2011. 1. 8. · The Dead Hand: The Untold Story of the Cold War Arms Race and Its Dangerous

Book Report. Title: Author: No. of Pages: Publisher: Classisfication: (fictions/ ghost story/ love story/ children’s story)

In the Land of the Living Dead - Occult Story - Published by Rosicrucian Fellowship (194 Pgs)

Dead Land Story

PUBLISHER CO-PUBLISHER

The Short Story is Dead, Long Live the Short Story! volume 1

Ubisoft - Publisher Success Story

Using Microsoft Publisher for Story Boards Jennifer Damon Michigan Public Health Institute

Print Media Found Dead: Some Argue it's Still Alive. More on the Story

© Copyright Alvarion Ltd. “Dead Sea Works” Customer Story Oded Pluda Alvarion, 2007

Hall of the Dead - hyboria.xoth.nethyboria.xoth.net/adventures/wc_Hall_of_the_Dead.pdf · 2016-10-24 · 2 Hall of the Dead Synopsis by Robert E. Howard Story by L. Sprague de Camp

Full Grade Orch? Title Composer/Arranger Publisher Texas ... · Grade Full Orch? Title Composer/Arranger Publisher Texas New York Other Justification 0.5 Beast, The Michael Story

JARROD DUFFY IS NOT DEAD - Metro Arts Theatre · results. Jarrod Duffy Is Not Dead is the story of that disappearance and Applespiel’s hunt to find their missing friend. Drawing

Using microsoft-publisher-for-story-boards-07316

Business with the Grateful DeadStrange+Trip/B… · BUSINESS WITH THE GRATEFUL DEAD LONG STRANGE TRIP: THE UNTOLD STORY OF THE GRATEFUL DEAD PROCEDURE 1. Tell students that in class

Frameworks: Back From the Dead or Evolutionary Success Story?

BY Julia Donaldson, Illustrated by Axel Scheffler , Publisher – Macmillan See the story here

NEW LINE CINEMA - NIGHTMARE ON ELM STREET ...nightmareonelmstreetfilms.com/Files/freddys-dead...NEW LINE CINEMA "FREDDY'S DEAD THE FINAL NIGHTMARE" Story by Rachel Talalay Screenplay

Agency + Publisher: A Modern Love Story at DAS, 10/22/14

Space News Update - October 24 - 28, 2011 - In the News Story 1: Story 1: “Baby” Planet Caught in the Act of Forming Story 2: Story 2: Dead ROSAT Satellite

Elegy for a Dead World – Story 1: Wonders

A.honour - Cave of Riches, The Story of the Dead Sea Scrolls, 1956