Why a Strong SQLServer Offering is Criticalto Your Cloud Business

CHP02

Lisa SlimMicrosoft Alliance Business Manager

Hewlett-PackardMPN partner since 1989HP Enterprise Business

Ro Kolakowski

Company Partner

6th Street Consulting

MPN partner since 2006

SharePoint

Brad JarockiIndustry ManagerMicrosoft Corporation

Leslie SistlaTechnology SpecialistMicrosoft Corporation

Questions

What is the opportunity around SQL Server today?

When is the next version of SQL Server launching and what features are relevant for service providers?

What are some best practices in developing SQL Server offerings?

Traditional Data Platform Market

20.626.6

28.1B

36.2B

Source: Microsoft StudySource: IDC

Data platform market will be 36.2B by 2012

Database key in hosted scenarios

14%70%HR

10%58%CRM

13%44%Back-up and disaster

recovery18%27%Content management

14%29%Web (Portal, e-commerce, Intranet)

26%16%

Supply chain management

22%19%Project management

14%21%ERP

Data Platform Cloud Market – A Look Ahead

Data platform cloud market will be $6-8B by 2015 and 15-20% of total market*

Customer NeedsSecure, scalable platform

Additional IT services and solutions (e.g. Business Intelligence)

SaaS solutions, especially SMB

Solutions for private and public cloud

SaaS ISVs

Platform as a service (PaaS)

Value-add IT services

(IaaS)

Backup and Disaster Recovery, Database Configuration and Business Intelligence

Relational database as a service

Partnerships with SaaS and ISVs addressing SMB

Data Platform Cloud Opportunities for Service Providers

* - Microsoft estimates

Increased high availabilityand performanceSingle development portalfor data developersNext generation self-serviceBI capabilitiesEnterprise data integrationand management tools

Database appliances and reference architectures

Comprehensive Information Platform

Common Platform – unique in the industryDevelopment tools , system management, software, and hardware

SQL Server remains leading thepath to reference architecturesand appliancesSeamless integration with Microsoft BI

Extends information platformas cloud serviceConsistent, familiar modeland toolsSelf-managed, highly availablecloud service

“Denali”

Cloud on Your Terms

• Scale on demand

• Fast time to market

• Extend any data,

anywhere

• Optimized productivity

SQL Server Denali is the cloud-ready information platform

Breakthrough Insight

• Rapid data discovery

• Managed self-service BI

• Credible, consistent data

• Complete data warehouse

solutions

“Grow Business” “Transform Business”

Mission Critical Confidence

• Required 9’s & protection

• Blazing-fast performance

• Organizational compliance

• Peace of mind

“Run Business”

Service Provider Opportunity with SQL Server Denali

SQL Server Denali Benefits Provide Guaranteed SLA withMission Critical Confidence

Optimize SQL Server for Hosted Private Cloud Services

Grow Your Business to BI as a Service

Expand Developer Community

1

2

3

4

What’s New in SQL Server Denali for Service Providers

• SQL Server AlwaysOn

• Windows Server Core

• Multi-Subnet Failover

Provide Guaranteed SLA with

Mission Critical Confidence

1

Optimize SQL Server for Hosted Private Cloud Services

• Cloud-Ready Solutions/Tools

• SQL Server Management Studio + System Center

• Licensing Mobility2

• Rapid Data Discovery & Exploration with Code Name “Crescent”

• Managed Self-Service Analytics: Crescent, PowerPivot, and SharePoint integration

Grow Your Business to BI as a Service4

• Next Level Productivity with Code Name “Juneau”

• Greater Interoperability: Industry standard APIs across .NET, C/C++, Java, PHP

Expand Developer Community3

Key Features Service Provider Opportunities

SQL Server “Denali”Capability DrilldownAlwaysOn

AlwaysOn

Mission Critical High Availability Solution

Meets mission critical high

availability SLAIntegrated Flexible

• RPO and RTO • requirements

• Planned and unplanned

• downtime

• Local HA and• disaster recovery

• A unified, simplified• solution

• Easy to deploy and• Manage

• Cost Effective• HA

hardware • Utilization• No idle

systems

• Improve IT efficiency

• Reuse existing • investment

• SAN vs.. DAS • environments

Efficient

A Flexible SolutionAlwaysOn provides the flexibility of different HA configurations

Synchronous Data Movement

Asynchcronous Data Movement

Shared Storage, regional and geo secondaries

A

A

A

A

A

Direct attached storage local, regional and geo target

AA

AlwaysOn Availability GroupsAlwaysOn Availability Groups is a new feature that enhances and combines database mirroring and log shipping capabilities

Multi-database failoverMultiple secondaries

Total of 4 secondaries2 synchronous secondaries1 automatic failover pair

Synchronous and asynchronous data movementBuilt in compression and encryptionAutomatic and manual failoverFlexible failover policyAutomatic Page Repair

Application failover using virtual nameConfiguration WizardDashboardSystem Center IntegrationRich diagnostic infrastructureFile-stream replicationReplication publisher failover

Flexible Integrated Efficient

Active SecondaryReadable SecondaryBackup from SecondaryAutomation using power-shell

Elements

Email Template Banner Template

What are some best practices in developing SQL Server offerings?

SQL Go-To-Market Campaign Resources Work with ISVs on move to cloudAdd value added service

Campaign Resources

Opportunity: Business Intelligence as a Service

The BI marketMore than 10B$ market with double digit growth, 13.4% in 2010*Top 5 priority for CIOsMicrosoft is the #1 BI vendor (Gartner MQ)Customers demand ‘BI Applications” and not “BI Tools”The ‘closer to the data’ the more lucrative the solution is

The Opportunity for Service Providers

High value service in demand from SMB to EnterpriseDrives premium SKUs and additional servicesProvides differentiating offerings vs. others in the market

* Source: IDC

On-Premises

Cloud Services

Innovative web User Experience

Self Service for Information

workers

...Available also in Office..

Pre-defined Data Models, Views, and Dashboards

Priced at 30% of core application cost, drive exponential results

How to offer Business Insight Portal to Hoster Customers

USER EXPERIENCE CHOICE & BRANDING PROVEN VALUE

Working with a top Service Provider - Vertafore

"As a leading provider of insurance software and services, Vertafore continually delivers innovation to agencies, carriers, and MGAs in the insurance industry," said Jagan Nemani, Vertafore director of innovation & strategy. "Microsoft's strong SQL Server platform and Panorama's innovative Necto BI suite delivers a compelling business intelligence solution."

Partner Call to Action

Get Denali on your launch roadmap

Determine what value added services can grow your SQL business

Utilize our resources to build your SQL business

http://www.microsoft.com/hosting Hosting Deployment Accelerator

Other Recommended Sessions

Session Title/Code Day Time

VIS03: Winning with the Cloud Tuesday 9:00 AM

SCVK: Realizing Your Opportunity in the Cloud Tuesday 12:00 PM and 1:30 PM

AP01: Exploring Opportunities with the Cloud-Ready Information Platform and SQL Server Code Name “Denali”

Tuesday 2:30 PM

AP12: How Infrastructure Partners Can Optimize SQL Server for Private Cloud Environment - Session II

Tuesday 4:30 PM

SMB13: Expand your revenue footprint, win the hearts and wallets of your SMB customers through BI

Wednesday 3:00 PM

CHP08: Licensing Updates that Enable Partner Hosted Cloud Business Opportunities

Wednesday 3:00 PM

EX20: Driving Social Intelligence in SharePoint, Crescent and Denali

Wednesday 3:45 PM

Partner Calls to ActionKey Actions, Resources and WPC Related Sessions/Activities

Do

Attend

Learn

Complete the evaluation form at www.digitalwpc.com/evalsEvaluate this session

Visit the Microsoft Hosting Partners Cloud Pavilion – Booth #1213 Visit the booth

Cloud Hosting Providers Track and Telco and Managed Services TrackTrack Sessions

Visit www.microsoft.com/hosting Solutions for Hosting Partners Follow us on Twitter @MSFTHost and

www.facebook.com/partnercloud

Share and Connect

© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to

be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.