data mining in facebook
TRANSCRIPT
DATAMINING INFACEBOOK
information can earn you millions of dollors
FACEBOOK REVENUE IN 2015 WAS $ 17,928 MILLIONS
FACEBOOK REVENUE IN 2015 WAS$ 17,928 MILLIONS
WHY?
Marketing managers want to promote their company products & services
Marketing managers want to promote their company products & services
They do social marketing campaigns. Try to reach out to online users.
Marketing managers want to promote their company products & services
They do social marketing campaigns. Try to reach out to online users.
They publish ads on FB and insert posts in targeted users' timelines based on mined data.
Marketing managers want to promote their company products & services
They do social marketing campaigns. Try to reach out to online users.
They publish ads on FB and insert posts in targeted users' timelines based on mined data.
Facebook charges the companies and earns millions.
MARKETING MANAGERS REQUIRE PRECISE INFORMATION
MARKETING MANAGERS REQUIRE PRECISE INFORMATION
In order to make sure the campaign hits the right users.
MARKETING MANAGERS REQUIRE PRECISE INFORMATION
In order to make sure the campaign hits the right users.
Facebook provides the correct information and make their
campaigns successful.
FACEBOOK CAMPAIGN
FACEBOOK CAMPAIGN
A FACEBOOK PAGE
A FACEBOOK PAGE
A FACEBOOK PAGE
"helps"
marketing
managers
right from
the very
beginning
"helps"
marketing
managers
right from
the very
beginning
"helps"
marketing
managers
right from
the very
beginning
Facebook provides
several insights to
help managers take
decision how to
better publish
advertisements
PAGEINSIGHTS
Overview
Likes
Reach
Page Views
Actions on Page
Posts
Videos
People
PAGEINSIGHTS
Overview
Likes
Reach
Page Views
Actions on Page
Posts
Videos
People
PAGEINSIGHTS
Overview
Likes
Reach
Page Views
Actions on Page
Posts
Videos
People
PAGEINSIGHTS
PAGE LIKES
How many likes
does page get?
PAGE LIKES
PAGE LIKES
PAGE LIKES ( 1 YEAR DATA)
PAGE LIKES ( 1 YEAR DATA)
PAGE LIKES (Source for 4-Jan-15)
PAGE LIKES (Source for 4-Jan-15)
PAGE LIKES (Source for 4-Jan-15)
PAGE LIKES (Source for 4-Jan-15)
PAGE LIKES (Source for 4-Jan-15)
PAGE LIKES (Source for 4-Jan-15)
REACH
To how many people
my posts reached?
REACH (OF POSTS PUBLISHED IN ONE DAY)
REACH (OF POSTS PUBLISHED IN ONE DAY)
Wow! My postReached to Many people.
REACH (OF POSTS PUBLISHED IN ONE DAY)
REACH (OF POSTS PUBLISHED IN ONE DAY)
REACH (OF POSTS PUBLISHED IN ONE DAY)
REACH (OF POSTS PUBLISHED IN ONE DAY)
REACH (UNLIKES DESPITE BIG REACH)
REACH (HIDE ALL DESPITE BIG REACH)
REACH (TOTAL IN ONE DAY)
PAGE VIEWS
How many fans view
different pages (not
posts)?
PAGE VIEWS
PAGE VIEWS
PAGE VIEWS
PAGE VIEWS
ONLINE FANS
On what time my
page fans are online
so that my posts can
be viewed by
maximum people?
ONLINE FANS
ONLINE FANS
ONLINE FANS
PEOPLE
Who is interested in
my page, product
and/or services?
PEOPLE
PEOPLE
PEOPLE
PEOPLE
PEOPLE
PEOPLE
PUBLISHING
If page owner gets
convinced with the
information available
and want to promote
his page or post s/he
can do so in
publishing.
PUBLISHING
PUBLISHING
PUBLISHING
PUBLISHING
PUBLISHING
PUBLISHING
Facebook Earned Some Money!
That’s how it works.
Thank you
By,Ashish TomerMCA 4th SemCenter for Development of Advanced ComputingNoida