data is the new oil: paying with attention is the future of media
Post on 15-Sep-2014
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This is an important topic, I think - let me know how you like it. Topics: why data is the new Oil, why most content will be paid for by 'attention', the radical convergence of media and what it means, the total redefinition of 'consumer', going from 'the network' to 'The Networked' etc. More at http://gerd.fm/m9SN2fTRANSCRIPT
“Think of personal data as the digital record of everything a person makes and does online and in the world”
Image licensed from sevensheaven.nl
Source: Forbes Blog Post by Venessa Miemis
Source: Flickr.com/dunechaser
Source: Economist.com Satoshi Kambayashi
Image licensed from sevensheaven.nl
Source: Kevin Kelly
Source: Layar.com/Youtube
SmartDumb
Dumb Smart
Source: Trendspotting.com
Source: PaidContent.org
Hat tip to Shelly Palmer
Better service: fluid, clean, safe and easy
Better interface
Social and inter-connectedBetter tools
Fair and attractive pricing *
Timely & contextual
Likable
Transparency: data usage disclosure, at all times
Control: opt-in participation with immediate
feedback in rewards balance, re-set options
Trust: certified by standards and maybe a
recognized and acceptable identity consortium
Value: discounts, special offers and lots of ‘free
stuff’ as a result of allowing data collection