Riding the Data Wave allows us to influence the world by:

Ilse Calderon

1. Selling More 2. Tackling poverty3. Making breakthroughs

Selling More

Every action and decision made relies on the evaluation of data

More Data Better Need-Finding More customers’ needs/wants met More Sales

Data improves decision making so that businesses improve products/services

Example: Disney Magic Bands track visitors’ moves and analyze the data so that it is able to provide these customers with the most personalized experience

Tackling Poverty

Poverty is man-made and can be reduced by actions taken by humans

These actions can be effectively executed by using data to increase those positively affected

Example: Access to data allows start-ups to exist

which in turn provide job gains that can aid in solving the problem of poverty

Access to relevant Big Data can help bring about a cure to diseases affecting many, such as cancer

Having and measuring precise data can reduce the risk of terrorist attacks

Example: Flatiron Health, a startup in NYC, is shaking up the healthcare world by collecting and analyzing immense amounts of clinical data to research a cure for cancer

Making Breakthroughs