data exploration and analytics for the modern business
DESCRIPTION
Every day, your business generates enormous quantities of data. How can you unlock its value? How can you build self-service exploration experiences that empower frontline decision-makers? This webinar features Greg Jones from Smartling and Scott Hoover from Looker. Smartling is a powerful software platform for managing translation and localization of digital content. Looker is a data exploration platform that operates in the database. Together, Greg and Scott will introduce you to a modern approach to managing analytics in today’s fast-growing, web-centric business environments.TRANSCRIPT
Data ExplorationAnalytics for the Modern
Business
Scott Hoover, Data Scientist at LookerMay 29, 2014
Looker is a data exploration solution that operates in the database
to enable organizations to explore data in all its detail.
What Is Looker?
Some of Looker’s Customers
Greg JonesLead Developer at Smartling
Introducing…
Data Exploration at Smartling
Greg Jones, Lead Engineer
About Smartling
• Translation management platform -cloud based
• Simplify and accelerate the time to reach a global market
• Quickly translate websites, mobile apps, and documents
• Collect content automatically via API or connector
• Facilitate professional, human translation
• Deliver the approved translations back to the same place
How It Works
• Optional; further accelerates the translation process
• The fastest way to translate and deploy websites
• No internationalization/recoding required
Global Delivery Network
• Visualize and analyze every aspect of the translation workflow
• Segment data by customer, project, language, and more
• Give business users control; drastically reduce developer involvement
• Single View of Data
Business Needs
• Aggregate transactional data across 3 disparate MySQL instances
• Quickly process large volumes of data
-3B page views/mo; 84k metrics monitored
• Have a simple API to expose data and a centralized view of it
Technical Needs
• Adopted Amazon Redshift as our high-performance data warehouse
• Replicating all transactional data to Redshift on a nightly basis
• Implemented Looker as our data exploration platform
Solution
• Strong alignment with Smartling’s development principles
• Easy to integrate, continuously being improved, excellent support
• Ease of use: even our CTO built a report!
Why Looker?
• Analyze velocity through the translation workflow; identify bottlenecks
• Monitor vendor SLAs and recoup money for our customers when not met
• Show how our software is improving the speed of translations
Results - Translation Velocity
• Understand how customers grow once they start using the product
• Analyze how well our software is providing results
• Show how our software is reducing our customers’ translation costs
Results - Leveraging Translation Memory
• Words Translated = 2,807,127
• Cost (assuming no Matches) = $421,069
• Cost w/ Matches = $321,314
• Savings over 18 Months = $99,755
• Savings per Month = $5,541
Results - Leveraging Translation Memory
• Identify at-risk customers based on login frequency/translation activity
• Financial analysis
• Cut down development time for reporting
• One single view of the data
• Support business and technical planning through a full set of KPIs
Results
• Utilized by Customer Support, Account Managers, Sales Engineers, Product Managers, Developers, CTO, CEO
• Interesting data findings included in weekly release notes
• Integrating into Wallboard
Adoption
• Create even more views of our data
• Expose data to customers
• Allow customers to explore their data
• Use data to show the value of Smartling
Plan for the Future
Thank you for your time,
and now back to Scott
How Looker Works
Web application that connects to any relational database management system.Intermediate modeling layer (i.e.,LookML) that abstracts and simplifies SQL generation. LookML allows developers to manage:— Relations between tables— Introduction of intrinsic attributes— Creation of custom metrics
User-friendly, web-based UI for exploring data.
Looker Demo
Explore section — building queriesDashboards —visualizing queriesLookML and embedded SQL — lightweight development
Q & A
More Questions?
[email protected]@smartling.com