Rainer Sternfeld, CE September 2014

Data Exchange as a Scenario for Monetizing Automobile Sensor Data

January 29, 2015

ConnecteDriver 2015, Brussels Rainer Sternfeld, CEO, Planet OS

@rsternfeld@planet_os

2 January 2015

ABB Baltic States 2006-2011 Business Development Manager, Baltics

(1,300 people, $300M revenue)

Business Development • Fast-charging network for electric cars

(first nation-wide in the world)

• Regional + Local BU strategies

• New product rollout and ramp-up

• Production management software dev.

Corporate Development • OneCampus production facilities

• SAP implemented in 3 countries

• 5S + COPQ implementation

• New operations, processes and policies

• Restructuring of operations

Statue of Liberty of Estonia (2007-2009)

ABB OneCampus (2009-2011)

eMobility Estonia (2011)

Data buoy for phytoplankton (2008-2011)

UGV+manipulator for DoD (2005-2006)

About the speaker | Rainer Sternfeld

3 January 2015

Industrial IoT Platform for Real-World Sensor Networks

Consolidate dataflows, organize and make sense of your data

Access your data with 3rd party tools and systems

One interface to search and discover your local and remote data

Securely sell, exchange and acquire commercial or public datasets

Build advanced domain specific solutions without hassle

4 November 2014

Data management will not scale as we know it

Sensor data will outgrow social data in 3 years

Sensor data is too big to move

Swimming in sensors, drowning in data

5 January 2015

Business anatomies of data exchange

1. SME data vendors sell to big buyers 2. Big buyers sell/exchange data between each other 3. One-off vs. streaming of data 4. Raw data vs. data products

6 January 2015

Traditional Data Value Chain is Missing Data Exchange

SATELLITES DRONES CARS BUOYS OIL PLATFORMS SHIPS TRACTORS LIGHTING

PHYSICAL CHEMICAL BIOLOGICAL OPTICAL NON-OPTICAL (RF)

TIME-SERIES RASTER ARRAYS VECTORS SEISMIC VIDEO ACOUSTIC

QA/QA OUTLIER DETECTION MODELING DATA FUSION DATA LOGISTICS VISUALIZATION ENHANCEMENT DERIVATIVES

HARDWARE SENSORS RAW DATA SOFTWARE ANALYTICS

CUSTOMER APPLICATIONS

ENERGY WEATHER AGRICULTURE TRANSPORTATION INSURANCE TELECOMMS LIGHTING HEALTHCARE

DATA EXCHANGE LIVES HERE

7 January 2015

Why Data Exchange?

8 January 2015

Enterprise use cases: it’s not a one way street

1. Bi-directional real-time weather data (use cars as in-situ platforms) 2. Real-time on the road driving assistance (data aggregation models) 3. Insurance and driving statistics 4. Anomaly detection (drunk driving) and notifications 5. People per car / pedestrians / cyclists / motorbikes

ENVIRONMENTAL & TRAFFIC SAFETY

GOVERNANCE, INFRASTRUCTURE & ENGINEERING

1. Reduce nation-wide annual road maintenance costs 2. Design better freeway systems and road quality 3. Improve GPS navigation/routing algorithms 4. Design and build better cars 5. Reduce lighting costs

9 January 2015

Technology use cases: it’s all about streaming

1. Earn money without selling private data 2. Eliminate manual work from selling datasets 3. Improve data quality through immediate feedback 4. One Data Exchange for all incoming data (it’s a buyers market) 5. Lower barrier of entry to buying more data 6. Arbitrage

AUTOMATION

10

Index the real world