data driven strategies to fast track lead generation€¦ · fast track lead generation identify...
TRANSCRIPT
![Page 1: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/1.jpg)
Data Driven Strategies to Fast Track Lead Generation
© All Rights Reserved
![Page 2: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/2.jpg)
totheweb.com
An effective website performs a critical role for your company: Lead Generation
Fast Track Lead Generation
2
![Page 3: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/3.jpg)
totheweb.com
The Essentials• Get your analytics in order
• Reduce home page bounce
• Increase click-through to key
sales pages, and
• Monitor conversion sources.
Fast Track Lead Generation
3
![Page 4: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/4.jpg)
Analytics drives all lead generation decisions
![Page 5: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/5.jpg)
totheweb.com
Get your analytics in order• Implement code correctly
• Add filters to combine duplicate URLs
• Filter our non-human (bot) traffic
• Set up goal tracking, reports and alerts
Fast Track Lead Generation
5
![Page 6: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/6.jpg)
totheweb.com
Speed Issues. Visitors have short attention spans.
6
Fast Track Lead Generation
Google downgrades slow websites.
![Page 7: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/7.jpg)
totheweb.com
Think Mobile. 60% of searches occur on mobile.
7
Fast Track Lead Generation
It’s a mobile first world. Create an
awesome responsive website.
Think about the user experience.
![Page 8: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/8.jpg)
totheweb.com
Try these:
• GTmetrix
• PageSpeed Insights
Page Speed Testing Tools
Fast Track Lead Generation
8
![Page 9: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/9.jpg)
Do visitors see what you sell?People don’t buy from
the homepage.
![Page 10: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/10.jpg)
totheweb.com
Drive visitors to product pages• Your home page needs to
serve as a launch pad to
products pages
• Analyze and test alternative
approaches with copy, offers
and design changes
Fast Track Lead Generation
10
![Page 11: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/11.jpg)
totheweb.com
Drive Products Page Views
11
Fast Track Lead Generation
Prospects need to learn about
your products and services first
before they will request a demo
or fill out a contact us page.
![Page 12: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/12.jpg)
Bounce RateWhat is it?
The percentage of
single-page visits to
the homepage.
![Page 13: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/13.jpg)
totheweb.com
Is your home page a bouncer?>50% bounce = needs work
Fast Track Lead Generation
13
![Page 14: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/14.jpg)
totheweb.com
Bounce rate problemToo many visitors
abandon the site
from the home
page.
Fast Track Lead Generation
Enters site on homepage
Navigates to 2nd
page
Enters site on
other pages
Abandons site
Contact Us Career Support Products Leadership All Others
14
![Page 15: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/15.jpg)
totheweb.com
Click-throughs• Examine traffic sources to
key product pages
• Set a baseline to evaluate
changes against, and
• Test alternative approaches.
Fast Track Lead Generation
15
![Page 16: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/16.jpg)
totheweb.com
Understand User ExperienceWhat’s getting clicks? Google
Analytics will not visualize this
data but heat mapping will.
Fast Track Lead Generation
16
![Page 17: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/17.jpg)
totheweb.com
Heat Mapping
Reveals what’s clicked.
Use it!
Fast Track Lead Generation
17
Crazy Egg Heat Maps
![Page 18: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/18.jpg)
totheweb.com
User Experience Optimization• Improve high-value landing
pages and conversion paths
• Experiment with new offers, and
• Test– find what works – repeat.
Fast Track Lead Generation
18
![Page 19: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/19.jpg)
Do you know where your customers come from?
![Page 20: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/20.jpg)
totheweb.com
What traffic sources are driving conversions?Your analytics needs to have
goal-tracking enabled.
Fast Track Lead Generation
20
![Page 21: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/21.jpg)
totheweb.com
Goals by Source
Fast Track Lead Generation
21
![Page 22: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/22.jpg)
totheweb.com
Conversion Optimization• Identify and increase activity
from high-performing channels,
and
• Experiment with new
approaches for low performing
channels.
Fast Track Lead Generation
22
![Page 23: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/23.jpg)
totheweb.com
Begin with a website auditIs your website your
best sales tool?
Fast Track Lead Generation
23
![Page 24: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/24.jpg)
totheweb.com
Visit ToTheWeb for a Competive Review and Analysis
• Identify what is and isn’t
working;
• Evaluate trends, set a
baseline and establish KPI’s
to monitor regularly;
• Prioritize execution for
changes.
Fast Track Lead Generation
Identify problem
Fix problem
Test against baseline
24
![Page 25: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/25.jpg)
totheweb.com
Convert your visitors into leads
25
We work with B2B companies with lead
generation challenges. Our search programs
drive visitors to your site – but we don’t stop there
– we make sure your visitors convert into leads.
CALL 650.627.8800
![Page 27: Data Driven Strategies to Fast Track Lead Generation€¦ · Fast Track Lead Generation Identify problem Fix problem Test against baseline 24. totheweb.com Convert your visitors into](https://reader035.vdocuments.site/reader035/viewer/2022071000/5fbccd8947970e6353660a2c/html5/thumbnails/27.jpg)
totheweb.com
B2B Learning Center | Blog
Free B2B Tools + Articles
Tap into B2B Resources @
27
Visit totheweb.com