data day - innovating through data
TRANSCRIPT
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INNOVATINGTHROUGH DATA
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¡HOLA!
#InnovateThroughData
Ximena Iñigo Rubí@ximen000
José Manuel Medina@plick88
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USUARIOS DE INTERNET MÉXICO
59.5MILLONES DE
USUARIOS
9 DE CADA 10 INTERNAUTAS TIENEN ALGUNA RED SOCIAL
ESTE AÑO LA ADOPCIÓN DE INTERNET SUPERO
EL 50% DE LA POBLACIÓN
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21%
25%
24%
30%
Gen Z Millenials Gen X Baby Boomers1994-2010 1980-1995 1960-1979 1946-1960
SEGMENTO DE POBLACIÓN
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SE GENERAN 277,000 TWEETS
SE COMPARTEN 2,460,000 CONTENIDOS
A FACEBOOK
SE SUBEN 72 HORAS DE VIDEO A YOUTUBE
SE SUBEN 216,000 FOTOS A INSTAGRAM
SE GOOGLE RECIBE ,4,000,000 DE BÚSQUEDAS
SE BAJAN 48,000 APLICACIONES DE LA
TIENDA DE ITUNES
SE COMPARTEN 347,222 FOTOS EN WHATSAPP
AMAZON VENDE 83,000 DOLARES
1 MINUTO
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2013
DATOS GOOGLE x10
2014 - 2015
10X
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Facebook Twitter Youtube Google+ Linkedin Instagram
62%70%71%80%92%98%
ADOPCIÓN POR RED SOCIAL
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DATA PARTYLas conversaciones como data, la data como acciones
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Naturaleza de la data1.
¿Que hacer con ella?3.
¿Dónde se esconde?2.
PARTY TIME4.
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La gente genera conversaciones. Va a hablar de ti (Marca, empresa,
noticia) te guste o no.Inteligencia social en tiempo real
CONVERSACIONES
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MEDICIÓN
AMBIENTE I ENTORNO
PRODUCTO I MARCA O EMPRESA
USUARIOS
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- Semantica vs contextual
- Interprete por idioma
- Interpretes por tema
- Interpretación crowdsourced
MACHINE LEARNING
INTERPRETACIÓN
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INTERPRETACIÓN
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Dimensión & Contexto
ANÁLISIS
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ANÁLISIS
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ÚTIL VISUAL
ACCIÓN
Mejormomentode la data
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ACCIÓN
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ACCIÓN
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ACCIÓN
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ACCIÓN
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ACCIÓN
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ACCIÓN
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USUARIOS
Estudiantes Empresas Marcas
Agencias deMarketing
Agencias deComunicación
CommunityManagers
Políticos
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PROCESO KARMA PULSE
MINERIA & MEDICIÓN INTERPRETACIÓN ANÁLISIS ACCIÓN1. 2. 3. 4.
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PRODUCTOS KARMA PULSE
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“THE MORE DIGITAL WE GET, THE MORE HUMAN WE HAVE TO BE”
GUATAM RAMDURAILeader of Data Insights at Google
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Gracias