data convergence & personalization in retail
TRANSCRIPT
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Data convergence & personalization in retail
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Unified Commerce is the breakdown of barriers and silos – a single approach to your sales, marketing and customer experience, wherever the customer happens to be.
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Unified commerce platforms simplify and automate the convergence & use of previously siloed data:
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Collect data from diverse sources Ingest
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Correct any problems with the data Cleanse
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Organize and structure the data Normalize
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Analyze the data
Analyze
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Data from in-store Point of Sale, mobile payments and e-commerce checkouts.
Transaction Analytics
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Data on in-app activity, redemptions, tray and basket value, loyalty status, device interactions and more.
Digital Campaign ROI Analytics
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Data on expected lifetime value, loyalty, buying behaviors, connectedness, location, media preferences and more for ongoing segmentation.
Segmentation Analytics
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Get actionable information from the data
Insight
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Use the data to guide valuable behaviors
Influence
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Along with optimizing converged data now, it’s important to preserve context that may be needed in the future.
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