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Page 1: Data Collection

Midwheb Research WorkshopeResearch: Data Collection & Analysis

9 March 2011

Anthony ‘Skip’ [email protected]

Tarek [email protected]

Page 2: Data Collection

Overview

• Observation

• Interviews / Focus Groups

• Questionnaires / Surveys

• Email / webpage forms

Page 3: Data Collection

ObservationsInterviews / Focus Groups (1of 2)

• Capture the event:

– Mobile, Flip Cameras, Camcorder,

– Adobe Breeze/Connect – MU Server, YouTube record directly

• Recommendations:

– Sound quality (e.g. Microphone, echo, distance, etc.)

– Lighting (back lighting, shadow effect, etc.)

– Video (e.g. Length (time), file size & format, etc.)

– Clarity and consistancy

Page 4: Data Collection

ObservationsInterviews / Focus Groups (2 of 2)

Analysis –

• Speech to text -http://tv.adobe.com/watch/creating-time/premiere-pros-speech-to-text-helps-you-save-time/

• Thematic grouping –

– Tag cloud generator: http://tagcrowd.com/

– Word tables, Excel,

– SPSS, Nudist

Page 5: Data Collection

Questionnaires / Surveys (1 of 2)

• www.surveyshare.com

• www.zoomerang.com

• www.surveymonkey

Basic features:

• Blank or templates

• Types of questions (open / closed)

• Flexible access options (e.g. Open, email address, etc.)

• Data representation

Page 6: Data Collection

Questionnaires / Surveys (2 of 2)

• Please complete our survey at:http://www.surveyshare.com/s/AIAWLYD

Page 7: Data Collection

Email / webpage formsGoogle Docs Forms –

https://spreadsheets.google.com/viewform?formkey=dHdPQWxYWFk3WmVaZnFUSmluTDRQRFE6MQ