DATA CENTRIC DEVELOPMENT

NAVIGATE

CONTENTS

Executive Summary

Time is Money

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Analytics

Data Centric Development

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Five Questions to Ask a Development Agency 012

How Can We Help 014

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5 KEY DATA QUESTIONS TO

ASK AGENCIES TO SUPERCHARGE

YOUR WEB & MOBILE APPLICATION DEVELOPMENT

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EXECUTIVESUMMARY

Data Centric Development is a new methodology for developing

websites and mobile applications, dramatically improving

business performance, whilst saving clients time and up to 25%

of costs compared to traditional methodologies.

It is characterised by two main benefits; using data at the start of

the development process to better understand user interaction is

significantly more efficient than conventional UX research,

allowing coding and testing to begin much earlier. Secondly,

building analytics into the web or mobile platform empowers

staff to constantly improve operational excellence based on solid

data evidence over guesswork.

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DATA CENTRIC DEVELOPMENT SAVES

TIME AND MONEY WHILST ALLOWING DRAMATIC

IMPROVEMENTS TO BUSINESS PERFORMANCE

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TIME ISMONEY

It is now widely accepted that UX research needs to be incorporated into

any web or mobile build; however, conventional UX can add substantial

time and expense to the project.

“To a stakeholder, time is money,” Bo Amidor notes in his article on UX

research. “Therefore, when user experience research must be conducted,

slowing the process to launch or the process already existing, they see

this as an added expense.”

With Data Centric Development, existing data is utilised at the beginning

of the UX phase, providing deeper insight than user research alone and

shortening the length of this phase. The result is that the overall project

time is reduced, making it more efficient and therefore less costly.

UTILISING EXISTING DATA AT THE START OF THE UX PHASE PROVIDES GREATER INSIGHT

THAN TRADITIONAL RESEARCH ALONE AND IMPROVES OVERALL

PROJECT EFFICIENCY

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ANALYTICS

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ON THE RARE OCCASIONS INSIGHT IS SURFACED FROM

THIRD PARTY TOOLS, THEY ARE DIFFICULT TO TRANSLATE INTO

PERFORMANCE DRIVING ACTION

Typically, analytics are an afterthought in the development

process. Third party tools, usually retrofitted after development,

are used largely to monitor site traffic, which harnesses only a

fraction of a product’s data capability.

The main issue is that of usability. Third-party tools are generally

excellent at capturing data but their standardised reporting

functionality makes it difficult for most users to extract

meaningful and relevant insight from their data. This means that

important, business-critical changes aren’t implemented with the

kind of immediacy that drives continuous performance, instead

being held back for the typical three-year build cycle. It is almost

impossible for these kinds of off-the-peg tools to enable users to

adapt to the complex issues, rapidly changing circumstances

and business strategies.

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DATA CENTRIC DEVELOPMENT

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DATA CENTRIC DESIGN SHORTENS DEVELOPMENT

TIME AND ENABLES AND ENCOURAGES

CONSISTENT IMPROVEMENT

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The data revolution has begun. It’s predicted that data

production will be 44 times greater in 2020 than it was in 2009.

The companies that adapt quickest to the opportunities data

offers will thrive and outperform their competitors.

The first step on a company’s data journey is to rethink

traditional ways of working. In the new world of lean enterprise

development, innovative and disruptive companies are

constantly improving the user experience across their digital

channels, following up on an initial build with small, data-driven

iterations. That’s where Data Centric Development (DCD)

comes in.

This new methodology accelerates the UX process. Rather than

relying solely on user research, journey mapping, wireframing

and prototyping, DCD also utilises data captured from existing

sites, tools and research to test and prove hypotheses about a

new platform’s requirements. This is more accurate than

conventional research techniques alone and saves time and

money, enabling coding and testing to begin sooner in the

development cycle.

Secondly, Data Centric Development uses client KPIs to define

what analytics are required and incorporates them into the site

or mobile application seamlessly. Bespoke dashboards surface

the business-relevant insight the decision makers need quicker, in

an engaging way and enabling better decision-making based on

genuine insight. This in turn informs constant iterations to

improve overall performance.

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FIVE QUESTIONS TO ASK A DEVELOPMENT AGENCY

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How will you leverage my existing data to improve

and shorten the development cycle?ONE

How will you use my existing data to build a better

product?TWO

How will the new platform help me to capture data and

use this to drive continuous improvement?THREE

How will you enable me to carry out testing within the

platform using my data to improve the product?FOUR

What pre-built modules and tools do you deploy that

will help shorten the development cycle?FIVE

This enhanced way of working means you should be asking

more of your agencies. Here’s our recommendation on the top

five additional questions to ask any prospective supplier:

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HOW WECAN HELP

Bright North is unique. We’re the only business of our kind to be made up

of data scientists, engineers, designers and user experience consultants,

we can help you harness the power of Data Centric Development to

improve your performance and lower your costs.

Sites and mobile apps that are designed using Data Centric Development

are quicker to market and more responsive than those created using

conventional techniques. We can build a platform tailored to your specific

requirements and we’ll save you money whilst we’re at it.

Utilising a bank of assets, including our pattern library and Polar dash-

board platform, we can dramatically reduce development time on any site

or mobile build. Additionally, building bespoke analytics into the process

provides greater insight and return in the long-run. That’s why like for like

we typically cost 25% less than other suppliers and build solutions with

significantly longer lifetimes that have delivered increases in revenue of

over 100%.

To find out how we can help you thrive in the new data-driven world,

contact us now on:

020 3598 2217

datacentric@brightnorth.co.uk

or visit our website:

www.brightnorth.co.uk

DRIVING THE DATA REVOLUTION

The data revolution has begun. It 's transforming the way

companies do business. Don't get left behind.

ADVANCED ANALYTICS DATA CENTRIC WEB AND MOBILE DEVELOPMENT DATA VISUALISATION