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Data Center Growth & Channel Opportunities Torsten Kahrmann Account Director for IBM Multinational OEM Customers Europe, Middle East & Africa

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Page 1: Data Center Growth & Channel Opportunities · 1st Gen: First x86 server with scalable 16 processor design 2nd Gen: First x86 server with 100 #1 Benchmarks 3rd Gen: First x86 server

Data Center Growth & Channel Opportunities

Torsten KahrmannAccount Director for IBM

Multinational OEM CustomersEurope, Middle East & Africa

Page 2: Data Center Growth & Channel Opportunities · 1st Gen: First x86 server with scalable 16 processor design 2nd Gen: First x86 server with 100 #1 Benchmarks 3rd Gen: First x86 server

A Rich History of

COLLABORATION

Platforms

IBM PC

ThinkPad

BladeCenter

NeXtScale

eX6

Technologies

AMA

Bluetooth

TCG

Infiniband

PCIe Gen3

Open Source

Xen

KVM

Harmony (Java)

Linux Core

OpenStack

Industry

Enablement

Blade.org

PCI.org

OVA.org

IIC

Page 3: Data Center Growth & Channel Opportunities · 1st Gen: First x86 server with scalable 16 processor design 2nd Gen: First x86 server with 100 #1 Benchmarks 3rd Gen: First x86 server

1st Gen: First x86 server with scalable 16 processor design

2nd Gen: First x86 server with 100 #1 Benchmarks

3rd Gen: First x86 server with Hot-swap memory

4th Gen: First x86 server to break 1 Million tpmC

5th Gen: Breakthrough performance, ultimate flexibility, simpler management

6th Gen: Superior performance. Triple the memory. Reduced cost. More reliable.

Firsts Across Generations

Enterprise Server Collaboration

20011st Generation

20032nd Generation

20074th Generation

20053rd Generation

2010 5th Generation

20146th Generation

Page 4: Data Center Growth & Channel Opportunities · 1st Gen: First x86 server with scalable 16 processor design 2nd Gen: First x86 server with 100 #1 Benchmarks 3rd Gen: First x86 server

Key Drivers of IT Change

4

CLOUD BIG DATA ANALYTICS MOBILE SOCIAL

Page 5: Data Center Growth & Channel Opportunities · 1st Gen: First x86 server with scalable 16 processor design 2nd Gen: First x86 server with 100 #1 Benchmarks 3rd Gen: First x86 server

Intel Confidential

EnterpriseIT

Cloud Service Provider

Telco Service Provider

HPC

Data Center Overview

Server Storage Network

Page 6: Data Center Growth & Channel Opportunities · 1st Gen: First x86 server with scalable 16 processor design 2nd Gen: First x86 server with 100 #1 Benchmarks 3rd Gen: First x86 server

Intel Confidential

2014

Servers, Storage, Network

& Software

2000

Intel Delivering Comprehensive Data Center Innovation

Servers Fabric Innovation& Integration

Silicon Photonics

Non-Volatile Memory

Beyond CPUs

Page 7: Data Center Growth & Channel Opportunities · 1st Gen: First x86 server with scalable 16 processor design 2nd Gen: First x86 server with 100 #1 Benchmarks 3rd Gen: First x86 server

Intel Confidential

Cloud, HPC & Telco

GROWTH>20%

Enterprise IT

GROWTH8%

Segment Revenue Forecast2013 – 2017 CAGR

Source Intel forecasts and reported results

2011 2013 2016

Telco SP

Cloud SP

HPC

Enterprise IT

58% 49% 42%

Looking Forward - Data Center Growth Forecast

Page 8: Data Center Growth & Channel Opportunities · 1st Gen: First x86 server with scalable 16 processor design 2nd Gen: First x86 server with 100 #1 Benchmarks 3rd Gen: First x86 server

Intel Confidential

1: Intel and 3rd party analysis2: Intel estimate based on various end user proofs of concepts

CONNECTED FACTORY TOOLS

~40 DEVICESdrives

1 SERVER2

DIGITAL SIGNS

~20 DEVICESdrives

1 SERVER2

SMARTPHONES

~400 DEVICESdrives

1 SERVER1

MEDICAL WEARABLE DEVICES

~100 DEVICESdrives

1 SERVER2

Connected Devices: Depend on Data Centers

Page 9: Data Center Growth & Channel Opportunities · 1st Gen: First x86 server with scalable 16 processor design 2nd Gen: First x86 server with 100 #1 Benchmarks 3rd Gen: First x86 server

Intel Confidential

1 - Gartner Forecast Overview: Public Cloud Services, Worldwide, 2011-2016, 4Q12 Update2 – Source: Intel estimates

Services1 New Usages

Server Graphics

Perceptual Computing

Cold StorageISVs shifting from partner to

customer

Consumer Services 75% of Growth2

2011 2012 2013 2014

Consumer vs. Business

Cloud CPU Volume

Business

Consumer

26%

25%

Search

Social Media

Shopping

Gaming

Hosting

SMB SaaS

Forecast

* Other names and brands may be claimed as the property of others.

Cloud Computing: Growth Drivers

Page 10: Data Center Growth & Channel Opportunities · 1st Gen: First x86 server with scalable 16 processor design 2nd Gen: First x86 server with 100 #1 Benchmarks 3rd Gen: First x86 server

Intel Confidential

Servers >4 years old deliver 4% of the Performance on 65% of the Energy

PerformanceCapability

4%

EnergyConsumption

65%

Source: Intel analysis, 2012Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance

Servers >4 Years Old

Enterprise IT Refresh: Operational Efficiency

1: IDC Worldwide and Regional Public IT Cloud Services 2013-2017 Forecast Aug 2013 Doc # 242464; 14-02-06 IDC Worldwide Black Book Query Tool Version 4 2013, doc# 2466142: Intel Internal Cloud Tracker, Dec’13

$-

$200

$400

$600

$800

2011 2012 2013 2014 2015 2016 2017

5 Year CAGR

On Premise Off Premise

IT On versus Off Premises1

On vs Off- Premise Refresh

Page 11: Data Center Growth & Channel Opportunities · 1st Gen: First x86 server with scalable 16 processor design 2nd Gen: First x86 server with 100 #1 Benchmarks 3rd Gen: First x86 server

Intel Confidential

Building Compute Capabilities Analytics

Performance for faster data processing

Memory Capacity for real-time advanced analytics

I/O for responsiveness and scalability

Designed for 99.999% availability with Intel® Run Sure Technology5

2x

3x

4x

Page 12: Data Center Growth & Channel Opportunities · 1st Gen: First x86 server with scalable 16 processor design 2nd Gen: First x86 server with 100 #1 Benchmarks 3rd Gen: First x86 server

*Other names and brands may be claimed as the property of others

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark* and MobileMark* are measured using

specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to

assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance .

Intel® Xeon

Processor

X5690

HDD

1GbE Adapter

>4 hoursA Big Data Example

How Long to Sort 1TB of Data?

Intel® Xeon

Processor

E5-2690

~50%

improved

Intel® SSD520 Series

~80%

improved

Intel® 10GbE

Adapter

~50%improved

~7 minutes

~50%

improved

Apache Hadoop*

Page 13: Data Center Growth & Channel Opportunities · 1st Gen: First x86 server with scalable 16 processor design 2nd Gen: First x86 server with 100 #1 Benchmarks 3rd Gen: First x86 server
Page 14: Data Center Growth & Channel Opportunities · 1st Gen: First x86 server with scalable 16 processor design 2nd Gen: First x86 server with 100 #1 Benchmarks 3rd Gen: First x86 server