data center efficiency - the infrastructure...

Dave RobbinsCTO, Information Technology

May 2010

Data Center EfficiencyThe NetApp Approach

© 2010 NetApp. All rights reserved. 2

Agenda

About NetApp NetApp IT Challenges Continue How NetApp is Responding Final Thoughts

Tour Groups References / Reading

2NetApp Confidential - Limited Use


A Culture Dedicated to Your Success

“Our talented employees are united in one goal: helping our customers succeed.”

Tom Georgens, CEO

#7 in 2010

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© 2010 NetApp. All rights reserved.

Recognized Leader in Innovation and Environmental Responsibility

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Green Enterprise IT AwardsBest in Class Implementation Winner

The Uptime Institute Global Green 100

http://www.thegreengrid.org/�

http://www.snia.org/forums/green�

http://uptimeinstitute.org/�


NetApp IT Supporting $3.4B Enterprise

~8,000 employees 46 countries with 130+ offices 6 IT data center locations (3 colo) 5 Eng data center locations Over 100 Applications; 6 Tier 1 Apps

~260 FAS Systems / ~1,700 Servers

2.8+ PB “ready” storage


IT Vision (FY10-FY12)

Be a Value-add Partner to the Business– Get closer to customers, partners & the Field– Enable transformational changes in the business– Make technology relevant to revenue growth

Be a Leaner, more Agile Organization– Transform our organization– Optimize our resource model– Invest in key strategic capabilities

Use Technology For Competitive Advantage– Simplify Enterprise Architecture through 3Cs– Enable faster time-to-capability & lower TCO– Promote the use of our own technologies

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IT Vision

Be aValue-Add

Partner to the Business

Be aLean & AgileOrganization

Use Technology

For CompetitiveAdvantage

We Help NetApp . . .

Run the Business Better

And Grow Faster


Challenges Continue

7NetApp Confidential – Internal Use Only


Current Business Challenges

Business Global economic uncertainty Pressure to reduce costs & increase productivity New Business Models – shorter time to market M&A and Alliances create complexity

Information Technology IT to Business alignment IT Business Model Financial agility Service agility How IT is delivered – sourced for the business

– Virtualization – Cloud, SaaS

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It’s a good time to drive change while motivation is high


Technology Challenges

CPU Core Proliferation– Physical Concentration

Transport Improvements – 10GbE– Converged Networks

Storage Efficiency– De Duplication– Virtualization– Flash

Server Virtualization

99© 2008 NetApp. All rights reserved.


All that Technology Leads to Increased Data Center Requirements

Challenges and constraints vary:– Cost and available investment– Power density– Space availability– Total power (Util./UPS) availability

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Power density per rackgrew 7.5x from 2000 to 2009

Gen 1 Gen 2 Gen 3 Gen 4


Typical Data Center Electricity Consumption

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1 unit of power here + 1 unit of power here= Total Data Center Load

Power Usage Efficiency (PUE) = (total data center load/IT load)Current Average PUE = 2.0


Responding to the Challenges



Building the Foundation Physical Optimization

– Power, Space, Cooling– Rack and Network Core

Optimization

Asset Virtualization– Optimization– Consolidation– Policy Based Provisioning

Cloud Based Services– Create Resource Pools As A

Service– Rapid Delivery of Business Opt.

Services

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© 2010 NetApp. All rights reserved. 14NetApp Confidential – Limited Use

Physical Optimization


2nd Generation w/ Retrofit: SVL B11

300 Racks @ 3.4 kW/rack PUE = 1.37 (was 1.42) >$1m/year savings vs. 2.0 PUE CO2 reduced by 792 tons/year =

emissions of 132 cars/year NetApp’s Corporate Data Center Hot/Cold aisle Airside economizer 1125 kW Cogeneration system with

300 tons of adsorption chillers DCCCP (Data Center Cooling Controls

Program):– Installed wireless sensor array at

the face of the IT equipment. – Optimized CRAH economizer

operation– Installed vinyl curtains to contain the

hot aisle

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Oct 2008 – Eng Lab Sunnyvale, CAMulti-use Building Retrofit

1N power N+1 Mechanical 720 racks @ 8kVA/rack Predicted PUE ~ 1.25 Retrofitted existing building for

economizer operation Chimney cut through two floors to

relieve heat

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Savings Summary and PG&E Rebate

Energy Savings Measure Summer Peak kW savings

kW-h/yr Savings

Electricity Cost Savings/yr

Incentive Based on Rates

(4) 600T High Efficiency chillers(4) High Efficiency cooling towers(14) CRAH’s with economizers720,000 CFM exhaust relief fan

569 8,964,977 $831,940 $1,255,097

7500 kVA of Energy Efficient transformers

81 707,925 $217,811 $100,000

(2) 900kVA Flywheel UPS 165 1,446,834 $56,364 $217,811

Totals 815 11,119,736 $1,178,003 $1,427,477

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RTP Building 4, Data Center & Eng. Lab 360 IT racks

– 6 kW/rack– Dual path UPS & generator

1800 Engineering racks– 12 kW/rack– Utility power only

Predicted PUE = 1.2 Pressure controlled cold aisle

containment Airside economizer Elevated temperatures Hot air return heats office

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Outside Air

CRAH

RACK

RACK Cold

Room

Fan Speed Control

Mixing Dampers

Cooling Coil

Hot Air Return

Pressure Sensor

Fan

© 2010 NetApp. All rights reserved. 19 19

Data Center Design Innovations Results – Financial and Environmental

SpecificationsGeneration

Summary

1 2 3 4Racks 1350 2366 1080 2166 6946Average kW / Rack 2.1 3.6 8.0 11.0 6.3 PUE 1.91 1.58 1.30 1.21 1.35Annual Savings vs. 2.0 $257,491 $2,938,906 $5,033,146 $7,327,390 $15,556,932 CO2 Reduction (Tons) 1773 24,542 41,941 128,903 197,159Equivalent Cars / Year 295 4,077 6,969 21,418 32,759


Asset Virtualization Resource PoolsService Agility

20NetApp Confidential – Limited Use


Building Blocks Based on PoD ApproachTo Deliver a Dynamic Service

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Services Oriented Model Service Level focus for

Applications, and abstraction from HW/Infrastructure

Move easily between PoDs Build as you go, Change as

you grow Easily integrate new

technologies Building Blocks for :

– Consolidation– Shared Storage (SAN +

NAS) & Boot Images– Resource Virtualization– Unified fabric (road-map)

Provision on Demand (PoD)79% Less Cabling Cost compared to our 2.0 Design, 41% Less Network Cost

http://wikid.netapp.com/w/File:Pod3.0Zonelayout.png�


NetApp Move to a Virtualized Intel Landscape


Consistent move to Virtual servers for the Intel platform. Legacy install base heavily virtualized in other UNIX technologies –Solaris 10 containers and Xpars and P-Series Lparsand micro partitions.

Type Phys Virt Total % VirtIntel 482 384 866 44%

SPARC 423 320 743 43%

P-Series 12 124 136 91%

Totals 917 828 1745 47%

Charts show data for systems tracked in VC, older VMs number 114


NetApp Optimized People, Portal, Content and Partner Data Management Systems

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Increased Efficiency: Reduced physical servers from 24 to 5 Deployed a “platform” to scale out all future WebLogic and

Apache requirements Unified Scalable Architecture ( Web & Application Farm) Ability to scale to meet demand Retired legacy SPARC servers (moved to Linux VM’s) Employed PoD 3.0 coreBusiness Effect: Five applications systems (Portal, People and Content) 300% Performance increase (e.g. 4000 record search went

from 30 sec to 10) Rapid build 2 weeks down to 2 days Rapid development cycles improved new feature delivery from

months to days Avoided outages through VMotion of servers Reduced license costs

Old, non-scalable hardware, Oracle and WebLogic license costs, availability issues and rigid development environment were impacting our business and driving costs out of control.

“VMware and NetApp shared storage solved our Apache and WebLogic challenges; Improved performance, reduced outages and enabled a more agile development” – Amith Nair


eBI – Extended Architecture(Introducing EDH to eBI family, enables Near Real-Time or Right-Time & Operational & Analytical BI capabilities)

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Copy B

Snap MirrorOBIEEApp Servers

Real-Time Data

ReplicationEDWNI

Enterprise Data Warehouse

TransparentApplicationFailover

Copy A

TAF

Marketing

Sales

ERP

Services

CMAT

SMART

DRM

EDHEnterprise Data Hub

ETL

Near Real Time Operational BI

Consistency across the enterprise• Transactions data from OLTP systems are available in

EDH in sub-seconds.

• EDH single instance will serve for the whole enterprise near real-time operational metrics & reporting.

• EDH off-loads reporting activities from OLTPs.

• EDH becomes single source for EDWNI & retire all OLTP replicas.

Always accurate and available• User queries never impact end-to-end ETL

run, and reduces ETL cycle time.

• New releases & S/W & H/W upgrades do not require Analytics downtime.

• Increase User Experience, scalability & availability.

• Single place to look for Enterprise Information

Latest data to make better decisions• Zero downtime for analytics.

• User experiences consistent query performance.

• User experiences consistent data for analytics.

• Enables automatic Failover & Disaster recovery at no additional cost.

• Enables better business decision making.

One Extract /Day


Final Thoughts for Energy Saving Design

Facilities and IT teams must partner to meet demands in an affordable way

Segregate hot and cold air

Open the windows - Use outside air

Start with a solid ‘core’ network and modular design

Virtualize computing to maximize server loading

Virtualize storage along with compute

Unplug non-Production assets, decommission unused

A short video to start the tour off…..


Let’s Go On A Tour!

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Thank You

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© 2008 NetApp. All rights reserved. Specifications are subject to change without notice. NetApp, the NetApp logo, Go further, faster, FlexClone, FlexVol, RAID-DP, SnapMirror, Snapshot, and SnapVault are trademarks or registered trademarks of NetApp, Inc. in the United States and/or other countries. Microsoft is a registered trademark of Microsoft Corporation. Oracle is a registered trademark of Oracle Corporation. SAP is a registered trademark of SAP AG. VMware is a registered trademark of VMware, Inc. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such.


Backup and References

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NetApp Contributed Articles

How to Maximize Power Utilization in the Data Center - eWeek Enter the Cloud – Networking World Big Picture Approach to Virtualization – CIO Magazine Cloud Computing: CIO Connection Special Edition – Spencer

Stuart

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References / Reading References:

– Gartner: “10 Key Elements of a 'Green IT' Strategy”, December 2007– New Release – The Green Grid: THE GREEN GRID EXPANDS OPERATIONS TO JAPAN, May 2008– PRESENCE IN JAPAN– Motoyuki Oishi : "Green IT" Development Takes Off in Japan, US, May 2008– Michael Schuman/Tokyo: China and Japan: The Green Connection, Jul. 03, 2008– Silicon Valley Leadership Group: “Data Center Energy Forecast”, July 2008– Kenneth G. Brill, “Servers: Why Thrifty Isn't Nifty”, August 2008– GDCM, Quocirca Research: “Corporate Boards Failing to Delivery on Promises of Green IT”, March 2008– Jonathan G. Koomey, Ph.D. : “ESTIMATING TOTAL POWER CONSUMPTION BY SERVERS IN THE U.S. AND THE WORLD”, February

2007– Gartner: "Green IT: The New Industry Shock Wave" by analyst Simon Mingay– Business Week: “Green IT: Corporate Strategies” by Reena Jana – BusinessWeek.com: “The Real Costs of Saving the Planet” December, 2007– Forrester: "Green Progress in Enterprise IT” December, 2007– McKinsey: “Reducing U.S. Greenhouse Gas Emissions: How Much at What Cost?” – NetApp: Tech on Tap : “How NetApp IT Achieved 60% Utilization While Saving 41,184 kWh per Month” February 2007– NetApp: “10 TECHNIQUES FOR IMPROVING DATA CENTER POWER EFFICIENCY” November 2007– Npc.org: “Facing the Hard Truths About Energy” July 2007– Al Gore: “Carbon-free electricity in 10 years” July 2008– T. Boone Pickens: “The Pickens Plan” July 2008

Organizations:– Industry Council Established in Japan to Promote Green Information Technology– EPA: Energy Star data center energy and opportunities for improvement http://www.energystar.gov– The Green Grid http://www.thegreengrid.org - a global consortium of companies working to increase energy efficiency of data centers and

computing

Events: – Green IT World 2009: Green IT World is co-held with Next Generation Data Center. This event targets CEOs, CIOs, CTOs, IT

executives/managers, engineers, researchers, corporate users and those in government. Date: TBD

Miscellaneous– Green IT Initiative as a Policy to Provide a Solution, ICCP/WPIE Workshop, by Takayuki Sumita, METI, Japan, May 2008

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References / Reading

Gartner, IDC, Forrester, WikiPedia, Microsoft, IBM USC Marshall School of Business on YouTube Generations at Work - - Managing Millennials - Claire Raines Associates Connecting Generations: The Sourcebook by Claire Raines - “Millennials”

– Born between 1980 and 2000, they’re a generation nearly as large as the Baby Boom– Charged with potential – Sociable, optimistic, talented, well-educated, collaborative, open-minded, influential, and

achievement-oriented. – Feel sought after, needed, indispensable– Arriving in the workplace with higher expectations than any generation before them– So well connected that, if an employer doesn’t match expectations, they can tell

thousands of their cohorts with one click of the mouse

Business Network - Workforce Millennials: A Field guide The Big Switch: Rewiring the World, from Edison to Google - by Nicholas

Carr

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Cloud Examples (IaaS, PaaS, SaaS)

SaaS Examples (Business Applications as a Service):– Employeease – HR, Payroll, T&E, ++– Netsuite – ERP, CRM…– Oracle ERP – 11i on Amazon Web Services

(AWS)– Oco – Business Intelligence– RightNow – CRM, ++– Salesforce.com – CRM++– SiebelonDemand – CRM++– Workday – HR, Finance – Building ERP

(former PeolpeSoft Executives)

Vertical Applications:– DigitalInsight – Banking Solutions– LeanLogistics – Transportation Logistics– SmugMug – Photo sharing application that

uses Amazon S3

Desktop and Collaboration:– iNamics Extrasys - Thin Client (desktop pc)

hosted via Internet– Zimbra Google Microsoft Yahoo - Email &

Collaboration (from $50/user/year)

PaaS/IaaS Examples:– 3tera - PaaS offering in the UK from Layered

Tech and BT. – Amazon Web Services – Iaas, PaaS

applications and more..– Decho This is the merger of Pi (Identity

Management PaaS /This is a Paul Maritz -now CEO of VMware) startup and Mozy(Mozy a backup provider. Online IDM and a Backup

– EngineYard - Hosting company that is a Ruby on Rails PaaS stack

– Force.com (the PaaS from Salesforce.com) requires the use of their proprietary language

– GoGrid - Mix of IaaS and PaaS in that they also offer a Ruby on Rails platform offering owned by ServePath. Linux and Windows servers on a servegrid platform.

– Google App Engine - PaaS requires the use of BigTable if you want a DB.

– Gridlayer - Uses 3tera’s Applogic Grid OS to provide an interesting PaaS solution.

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Cloud Examples (IaaS, PaaS, SaaS)

PaaS/IaaS Examples (cont):– (MT) MediaTemple - IaaS and PaaS. Ruby

on Rails support, AJAX and LAMP.– Mosso - Both IaaS and PaaS and support

Linux, Windows. Their product is called rackspace.

– RightScale – PaaS – Web App development with MySql and backup to Amazon S3

– Terramark - PaaS and IaaS, windows and Linux.

– Xcalibre - IaaS and PaaS, windows and Linux.

IaaS Examples:– Amazon EC2 and S3 - PaaS and

IaaS. Provide servers and storage, on demand.

– Appnexus – Self Service hosting – real servers in minutes

– AT&T - “AT&T Synaptic Hosting” service / pay as you go Storage as a service and IaaS.

– flexiscale- IaaS pay as you go characterized as self provisioning.

– Hosting365 - Gives you an HPblade with, or without a VMware VM ESX image on it.

– Joyent – IaaS - Specializes in Open Solaris as a platform, customers get root on the system and a host of open systems software that they can use or discard.

– NS (new Server) IaaS –you get a Dell Poweredge Blade Server- now

– Savvis – IaaS platform– Skytap - Rental computer lab space using

VMware, Xen and Hyper-V.– SUN - IaaS with some big name corporate

clients including AMD and Applied Biosystems.

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FlexClones at NetApp - eBI Environment

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•24 total Dev / Stage environments on two mirror infrastructures

•28.9 TB Data Warehouse Refreshed in minutes

•FlexVols allow 65% volume utilization

•FlexClones allow 373% utilization of raw disk!

•SnapMirror allows low admin cost of refresh


Thank You

3535© 2008 NetApp. All rights reserved.

© 2008 NetApp. All rights reserved. Specifications are subject to change without notice. NetApp, the NetApp logo, Go further, faster, FlexClone, FlexVol, RAID-DP, SnapMirror, Snapshot, and SnapVault are trademarks or registered trademarks of NetApp, Inc. in the United States and/or other countries. Microsoft is a registered trademark of Microsoft Corporation. Oracle is a registered trademark of Oracle Corporation. SAP is a registered trademark of SAP AG. VMware is a registered trademark of VMware, Inc. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such.

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