data analysis and interpretation

7/21/2019 Data Analysis and Interpretation

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Data analysis and Interpretation

RESEARCH METHODOLOGY

Every project work is based on certain methodology, which is a

way to systematically solve the problem or attain its objectives.

It is a very important guideline and lead to completion of any

project work through observation, data collection and data

analysis.

According to Cliford Woody:

“Research Methodology comprises of dening ! redening

problems, collecting, organi"ing !evaluating data, making

deductions !researching to conclusions.#.

RESEARCH DESIGN

$ research design is a framework or blueprint for conducting

the marketing research project. It species the details of the

procedures necessary for obtaining the information needed to

structure and%or solve marketing research problem.

&n the basis of fundamental objectives of the research we can

classify research design into

1)E!LORATORY

")CONCL#SI$E RESEARCH



SAM!LING !LAN

'( SAM!LING TECHNI%#E #SED:

)his research has used convenience sampling techni*ue.

• Convenience sampling technique: Convenience sampling is used in

exploratory research where the researcher is interested in getting an

inexpensive approximation of the truth. As the name implies, the

sample is selected because they are convenient.

+( SELECTION O& SAM!LE SI'E: '

-or the study, a sample si"e of ' has been taken into

consideration.

( !O!#LATION: /ustomer who does shopping both traditional

and online.

0( SAMLING &RAME: 1ungambakkam, /hennai

DATA COLLECTION

$s it is already to be known that there are two types of 2ata

/ollection methods which are as following345rimary Research !

6econdary Research.



!ri(ry R*+*rc,

5rimary research 7also called eld research( involves the

collection of data that does not already e8ist. )his can be

through numerous forms, including 9uestionnaires and

telephone interviews amongst others.

S*condry R*+*rc,

6econdary research 7 also called desk research( involves the

summary, collation and%or synthesis of e8isting research rather

than primary research, where data is collected from, for

e8ample, research subjects or e8periments.

In doing this research the both methods are being used.

he !uestionnaires are being prepared and filled through the selected

sample si"e from the selected field.

he #econdary data is being collected from different maga"ines and

newspapers. $or the %iterature of review certain online &ournals has also

been collected.



Age 'umber of responses

()*+ -

+)* +/

/)*)0 (

:;<

+0<'<

Ag*

'=4+; +=4; 0=4=

$rom the above diagram we can say that -1 of the respondents fall in the age

brac2et of ()*+ and +/1 of the respondents in the age brac2et of +)* and the

remaining (1 in the age brac2et of /)*0.

3ender 'o of responses

$emale +

4ale -

+;<

:;<

G*nd*r

-emale Male

$rom the above diagram it can be seen that -1 of the respondents are 4ale

whereas the remaining +1 are female.



5hich mode of shopping do you prefer6 'umber of responses

7nline /

raditional stores ))

.0

==

W,ic, (od* o- +,o..ing do yo/ .r*-*r0

1umber of responses

$rom the above diagram we can infer that ))1 of respondents still prefer bric2

and mortar stores over online shopping whereas only /1 actually find online

shopping more convenient.



5hat are the reasons for not shopping online 'umber of responses

Cannot chec2 quality and genuinity of product /-

i do shop online for electronic items while others i prefer to do it offline. &ust to en&oy the pleasure of shopping (

'o physical examination of product possible )

#pamming advertisement (+

5ill prefer online only /

0:

'

.=

'+

0

W,)t )r* t,* r*)+on+ -or not +,o..ing onlin*0

1umber of responses

$rom the above diagram we can infer that /-1 of the respondents do not shop

online as they feel quality and genuinity of the product cannot be examined

whereas )1 feel that they cannot actually examine how the product loo2s and

feels, (+1 of the respondents feel shopping online will result in advertisement

spamming, /1 of the respondents feel that shopping online may lead to security

problems li2e hac2ing of their passwords and accounts and a meagre of (1 feel

there might be other problem.



5hat are the reasons for purchasing online6

'umber oof

responses

%ow product price /)

ransparent pricing -

8rice and product quality comparison (+/9- open 0

8roduct review, rating and comments available (

elps to remember your choice of products

#uggestions based upon your shopping patterns +

#aves time );

All products under one roof -

7thers 0

W,)t )r* t,* r*)+on+ -or ./rc,)+ing onlin*0

1umber oof responses

$rom the above diagram it can be inferred that most of the respondents shop

online as they feel the cost is less, product can be compared, decision can be

made seeing the reviews, and also it saves time whereas very few respondents

chose pricing and availability as the reasons.



ow do you feel the Internet is changing the traditional in*store shopping 'umber of responses

due to online stores the retailers are offering equivalent discounts to attract cuatomers

8ayment process +/

8roduct order process -

8roduct selection process //

<efund benefits ((

<eplacement option ((

Ho1 do yo/ -**l t,* Int*rn*t i+ c,)nging t,* tr)dition)l in2+tor* +,o..ing

1umber of responses

he main benefit which the respondents see in online shopping is the wide

range of products available under one roof , unli2e traditional stores where the

customer needs to visit different stores for shopping different products also the

easy payment options li2e =4I and discounts along with return bac2 policy and

refund benefits attracts a large number of customers to shop online.



echnology which attracts you to shop online 'umber of responses

3ood website performance ;

=ase of placing order ))

7n*time delivery

#upplier>s rating (+

#upport order trac2ing?information

T*c,nology 1,ic, )ttr)ct+ yo/ to +,o. onlin*

1umber of responses

7nline shopping helps to place an order with ease without any hassle and

with the capacity to handle millions of customers at the same time also

with delivery guarantee@s being made by almost every e commerce giant

li2e flip2art and ama"on more and more people are choosing online

shopping.



ow do you usually find your online store6 'umber of responses

3oogle search

Bahoo #earch (

$aceboo2 ad or post +

witter tweet or ad 0

%oyal customer (

7ther online ad +

elevision of print ads +

Ho do yo/ /+/lly 3nd yo/r onlin* +tor*0

1umber of responses

he above image shows that google is the main source by which people find

their preferred online stores followed by ads on faceboo2, television and other

online ads displayed while browsing websites also word of mouth

communication from friends, relatives helps people choose a particular e

commerce site.



ow satisfied are you with the products you order from e*

commerce sites6 ( + /

!uality +0 ( (; + +

8roducts matching the description ++ +( )

%oo2 and color (- (; - + (

8ricing ( +- ( ( (+

#hipping options ( (; +/ +0 +0

Customer service ; + ++ + ++

7verall navigation + (; + +(

+

>

':

';

'>

?>

'

++

'?

+:

'?

+

+>

'?

+'

:

';

+0

++

'?

+

=

+

';

+

+; +;+;

>

'>

'+

+

+++'

' + 0 ;

he maximum satisafaction is from the products exactly matching the

description on the site followed by the overall website, pricing of the products,

quality, customer service offered b the company after the order has been

delivered.



ow do the e*commerce sites meet your overall

Customer experience?expectations6 'umber of responses

7rder status are communicated quic2ly and on time -

8roduct often delivered on time (;

7thers 0

Ho1 do t,* *2co((*rc* +it*+ (**t yo/r o4*r)ll C/+to(*r *5.*ri*nc*6*5.*ct)tion+0

1umber of responses

he above image shows that the customers are highly satisfied with the

deliveries which are often done on time

data analysis and interpretation

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