Table 1 Correlation between awareness of customers about IDBI bank & their Age

AGE

20-25

25-30

30-35

35-40

40-45

45-50

50-60

NO. OF RESPONSE

25

46

34

23

21

22

24

60-ABOVE 55

Table 2: Perception Of IDBI As A Bank

TYPE OF BANK RESPONSES

PRIVATE

PUBLIC

50

45

PRIVATE/PUBLIC 100

60

50

40

30

20

10

0

DON'T KNOW 55

NO. OF RESPONSE

AGE GROUP

20 -2

5 2

5 -3 0

30 -3

5 3

5 -4 0

40 -4

5 4

5 -5 0

50 -6

0 6

0 -A B

O VE

R E S P O

N S E S

DON'T KNOW

PRIVATE/PUBLIC

RESPONSES

PRIVATE

PUBLIC

PRIVATE

PUBLIC

PRIVATE/PUBLIC

DON'T KNOW

Table 3 : Rating Of Customers For IDBI Bank As A Good Bank

PARAMETER

EFFICIENCY

RESPONSES

75%

INTERNET BANKING/ATMs 25%

PRODUCT RANGE

NETWORK

PHONE BANKING

22%33%

95%

95%

33%

22%

75%

25%

EFFICIENCY

INTERNETBANKING/ATMsPRODUCT RANGE

NETWORK

PHONE BANKING

Table 4: Market Shares In Chandigarh In Comparision To Competitors

BANK NAME % OF SHARE

30%

25%

20%

15%

10%

SBI

IDBI

SBI

IDBI

ICICI

PNB

HDFC

HSBC

OTHERS

ICICI

PNB

30%

15%

25%

10%

5%

5%

10%

OTHERS

SBI

IDBI

ICICI

PNB

HDFC

HSBC

5%

0%

HDFCHSBC

% OF SHARE

OTHERS

Table 5: Factors Responsible For Performance Of BANK in CHD

PARAMETERS

PRODUCT

ADVERTISMENT

MANPOWER

NET-BANKING

PHONE BANKING

% OF SHARE

50%

5%

25%

2%

5%

INVESTMENT SCHEME 10%

60%

50%

40%

30%

20%

10%

0%

50%

5%

NETWORK

25%

2% 5%

10%

3%

3%

PRODUCT

ADVERTISMENT

MANPOWER

NET-BANKING

PHONE BANKING

INVESTMENT SCHEME

NETWORK

% OF SHARE

PARAMETERS

TABLE 6 : Comparative Study With Major Competitors On Basic Parameters

PARAMETERS/BANKS IDBI ICICI SBI PNB HSBC CANARA BANK

PRODUCT 20% 15% 30% 15% 10% 10%

P E

R S

E N

T A

G E

Composed by Munish

ADVERTISMENT 3% 45% 15% 20% 7% 10%

MANPOWER 10% 50% 2% 3% 25% 10%

NET-BANKING 3% 50% 10% 12% 8% 17%

PHONE BANKING 10% 40% 5% 5% 30% 10%

INVESTMENT SCHEME 5% 25% 50% 10% 5% 5%

NETWORK 2% 40% 40% 5% 3% 10%

CREDIBILITY 20% 10% 40% 20% 5% 5%

60%50%40%30%20%10%0%

COMPARATIVE GRAPHS

PRODUCT

ADVERTISMENT

MANPOWER

NET-BANKING

PHONE BANKING

INVESTMENT SCHEME

NETWORK

CREDIBILITY

BANKS

TABLE 7: THE EFFECTIVENESS OF COMMERCIALS OF IDBI BANK

DAYS AFTER THE AD IS SEEN POSITIVE RESPONSE

0-5 days

6-10 days

11-15 days

100

67

43

ID B

I

IC IC

I

SB I

PN B

HS B

C C

A NA R

A B A

N K

P E

R C

E N

T A

G E

Complied By Munish

more than 15 days 40

120

100

80

60

40

20

0

POSITIVE RESPONSE

0-5 days 6-10 11-15 moredays days than 15

days

NO. OF DAYS AFTER AD

POSITIVE RESPONSE

N O

. O

F P

E O

P L

E R

E M

E M

B E

R E

D T

H E

A D

The credibility of IDBI bank is good in comparison to its competitors as GOI (Government Of India) is a major share holder in the company.

The financial recession has acted as a booster for public sector banking business.

IDBI bank has potential a tapped market in CHANDIGARH in region and hence has an opportunities for growth.

The products of IDBI bank has good credibility in the region compare to its competitors.

The advertisement of the bank was very effective from the first day of its airing till the fifth day and there after it starts declining.

The initial balance for A/C opening is Rs, 5000/- and that’s why people are reluctant in opening the same.

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Chapter 5

Conclusions and Recomandations

Consumers of Chandigarh have good awareness level about IDBI bank as well as about its services and products.

The advertising campaign has successfully been able to increase the market share of IDBI in Chandigarh.The modern days technology like internet banking, phone banking, used by IDBI bank for providing banking services has sent positive signals in the mind of consumes.

The network of IDBI in Chandigarh is lagging behind a little than its competitors like ICICI bank and HDFC bank.

It can be distilled from data that IDBI bank has good market share as compared to its competitors considering the amount of resources deployed by them in the market.

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Recommendations

Since there is only two branches of IDBI bank and only three ATMs in Chandigarh, so it is necessary for IDBI bank to open more branches and install more atms to serve the vast market of Chandigarh especially.

It’s also increasingly becoming aessential for the bank to leverage the aftermath of financial crisis worldwide with local urgency.

More resources should be allocated in the market of Chandigarh as there is big untapped market in Chandigarh, so it becomes necessary for IDBI bank for taking an edge over the competitors.

A short advertising campaign in Chandigarh has produced good results in a short span of times, so to gain long term benefits is very necessary for IDBI bank to carry on this campaign with more intensity.

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Besides opening more branches it should also look for opening some extension counter or ATM bank sites in Business areas as well as in shopping areas.

As Government is the majority share holder in the shares of IDBI bank, which makes this bank more reliable than other private banks, this thing can be used in the favour of IDBI bank by making people aware about this fact and winning their faith.

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Appendix: Questionnaire

NAME…………………………………………………………………………………………………………AGE……………………………………. ………………………….SEX: MALE/FEMALE………………ADDRESS:……………………………………………………………………………..………………………………..…………………………………………………………CITY………………………………………PIN CODE………………………………..…………………………………………………………………………..CONTACT NO. ………………………………………………………………………………………………….

1. DO YOU KNOW ABOUT IDBI BANK LTD.?

YES NO2. IDBI BANK IS A – PRIVATE BANK PUBLIC BANK

PRIVATE/PUBLIC BANKDON’T KNOW

3. RANK THE IDBI BANK ON THE FOLLOWEING FEATURES –(RANK 1 FOR BEST AND 5 FOR WORSE ON 1 TO 5 SCALE) EFFICENCY INTERNET BANKING/ATMs PRODUCT RANGE

MANPOWER NETWORK

PHONE BANKING4. YOU WOULD LIKE TO BE A CUSTOMER OF BANK BECAUSE –…………………………………………………………………………………………………………5. YOU WOULD NOT LIKE TO BE A CUSTOMER BANK BECAUSE-6. NAME THE BANK WHICH COMES IN YOUR MIND AT VERY FIRST AND WHY?………………………………………………………………………………………………………….7. DO YOU THINK IDB IBANK IS A SAFE PLACE FOR YOUR MONEY? YES8. DO YOU THINK IDBI BANK NEED MORE ADVERTISMENT? YES9. YOUR LEVEL OF SATISFACTION WITH IDBI BANK-

NO

NO

VERY SATISFIED SATISFIED NORMAL DISSATISFIED VERY DISAT.10. IF YOU WILL HAVE OPTION AGAINEST IDBI BANK YOU WILL GO FOR – SBI ICICI OTHER11. DO YOU REMEMBER THE COMMERCIAL OF IDBI BANK?YES NO12. WHEN DID YOU LAST SEE THE ADVERTISEMENT OF IDBI BANK? 0-5 DAYS BACK 6-10 DAYS BACK 11-15 DAYS BACK MORE THAN 15 DAYS BACK

PNB

13. DO YOU KNOW WHERE IS THE BRANCH OF IDBI LOCATED IN CHANDIGARH?…………………………………………………………………………………………………………14. IDBI BANK LTD. IN CHANDIGARH IS EFFECTIVE BECAUSE-………………………………………………………………………………………………………….15. IDBI BANK LTD. IN CHANDIGARH IS NOT EFFECTIVE BECAUSE-………………………………………………………………………………………………………….

16. IDBI BANK LTD. IS A GOOD BANK FOR- SERVICE PEOPLEPERSONS POLITICIANS ALL OF ABOVE17. NAME IDBI BANK LTD. GIVE BLUE-PRINT IN YOUR MIND OF-

BUSINESS

GENERAL PUBLIC

HIGH NETWORK HI-TECH BANK

FINANCILALLY EFFICIENT BANKCUSTOMER FRIENDLY

OTHER (PLEASE SPECIFY)……………………………………………………………………….

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References

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- Idbi.com

- Google.com

- Indian Financial Systems

- Indian History of Banking

- DNA Newspaper

- Times of India

- Hindustan times

- IBA Journal

- IDBI Annual Report

- Corporate Brochures

- Customer Reviews

- Studies on Banking Behaviour

- Economic Times

- Dainik Bhaskar

- The Tribune

- Indian Express

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