das: deutsch la presentation
TRANSCRIPT
_Good evening._Good evening.
Winston BinchPartner, Chief Digital [email protected]@winstonbinch
_Fixing what’s broken
_No one great wants to work in advertising.
_Make room for young inventors.
_Brands and agenciesdon’t know how to evaluate digital ideas.
_Great integrated work is in short supply.
Invest in idea and tech peeps.
_Big agencies are too slow.
_Innovation (risk)is not rewarded.
05/03/2023All Agency Offsite
_Great ads can make a brandfamous.
_But it ain’t easy80% of categories seen as homogenous.
10% of ads are seen as different.
4% seen as successful in DM.
.05% CTR seen as a success in banners.
In praise of leaps05/03/2023All Agency Offsite
Let’s make history together.
Thank you._