Darkness reigns at theDarkness reigns at thefoot of the lighthouse. foot of the lighthouse. bostonian bostonian 13:49:04, Fri Jul 27, 201213:49:04, Fri Jul 27, 2012

If it keeps up, man willIf it keeps up, man willatrophy all his limbsatrophy all his limbsbut the push-buttonbut the push-buttonfinger.finger.

——Frank Lloyd WrightFrank Lloyd Wright

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Aim high in your career but stay humble in yourAim high in your career but stay humble in yourheart.heart.

At the core of new media art is the question of howAt the core of new media art is the question of howculture is embracing digital technology.culture is embracing digital technology.Think about the community invention of the @ reply.Think about the community invention of the @ reply.Bill Gates is a very rich man today... and do you want toBill Gates is a very rich man today... and do you want toknow why? The answer is one word: versions.know why? The answer is one word: versions.The network we are most familiar with is that of theThe network we are most familiar with is that of theWorld Wide Web, a microelectronics-based informationWorld Wide Web, a microelectronics-based informationand communication technology.and communication technology.

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Allow the quiet voice to decideAllow the quiet voice to decide

Share A-list eyeballsShare A-list eyeballs

Don't approach a goat from the front, a horse fromDon't approach a goat from the front, a horse fromthe back, or a fool from any side.the back, or a fool from any side.

The digital natives, and the new ways of consumptionThe digital natives, and the new ways of consumptionthat connected consumers are rapidly adopting.that connected consumers are rapidly adopting.On the web, we're not going to take anything like this.On the web, we're not going to take anything like this.Mobile Broadband Take-OffMobile Broadband Take-OffThus, beyond the linguistic metaphors are visualThus, beyond the linguistic metaphors are visualmetaphors, a way of understanding a complex idea, ormetaphors, a way of understanding a complex idea, orsystem, in a single image.system, in a single image.

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Humanity is acquiringHumanity is acquiringall the right technologyall the right technologyfor all the wrongfor all the wrongreasons.reasons.

——R. Buckminster FullerR. Buckminster Fuller

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The best tires in the world have Goodyear writtenThe best tires in the world have Goodyear writtenall over themall over them

Marketing = Conversations: Listen to each other, thenMarketing = Conversations: Listen to each other, thentalk.talk.It would certainly be impossible to read and understandIt would certainly be impossible to read and understandevery web page on the topic.every web page on the topic.Bloggers, in particular, are the new Radio DJs!Bloggers, in particular, are the new Radio DJs!It is a place seemingly so insignificant that even theIt is a place seemingly so insignificant that even theKGB could not be bothered to map it in the height of theKGB could not be bothered to map it in the height of thecold war.cold war.

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In conclusionIn conclusionIterate dot-com nichesIterate dot-com nichesCultivate 24/7 platformsCultivate 24/7 platformsAggregate global ad deliveryAggregate global ad deliveryand remember: To a quick question give a slow answer.and remember: To a quick question give a slow answer.

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TextsTexts

Fiction is Friction - Gerd LeonhardFiction is Friction - Gerd Leonhard

The End of Control - Gerd LeonhardThe End of Control - Gerd Leonhard

Music 2.0 - Gerd LeonhardMusic 2.0 - Gerd Leonhard

New Aesthetic, New Anxieties - David M. Berry,New Aesthetic, New Anxieties - David M. Berry,

Michel van Dartel, Michael Dieter, MichelleMichel van Dartel, Michael Dieter, Michelle

Kasprzak, Nat Muller, Rachel O'Reilly and JoseKasprzak, Nat Muller, Rachel O'Reilly and Jose

Luis de Vicente.Luis de Vicente.

Images (via Flickr BY-SA-NC search)Images (via Flickr BY-SA-NC search)

Daniel*1977, Kerri Lee Smith, Stuck in Customs,Daniel*1977, Kerri Lee Smith, Stuck in Customs,

amymyou, badjonni, sameold2010amymyou, badjonni, sameold2010

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This presentation includes media also licensed using Creative Commons BY-SA-NCThis presentation includes media also licensed using Creative Commons BY-SA-NC

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