daraz.pk (business model)
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Daraz.pk
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PRESENTED TO: M. KHAWARDaraz.pk
Presented By:Muhammad Ali
KhokharSheraz SaeedMian AneesM.Farooq
About Website
Industry
e-comm
erceFounded
In20
12 Rocket Internet
Rocket Internet
Rocket Internet is one of the world's largest e-commerce focused venture capital firms and
startup incubators founded in 2007 by the Samwer brothers.
Rocket Internet
The founders gained visibility through successful investments in Groupon, eBay, Facebook, Linkedin,
Zynga, etc. The company's business model is to identify successful
internet ventures from other countries (often the United States) and replicate them in predominantly emerging
markets. In 2013.Rocket Internet raised close to $2 billion from investors including Russian billionaire Leonard Blavatnik, Swedish
investment firm Kinnevik, and J.P. Morgan
Rocket Internet
Rocket Internet operates in more than 50 countries and has more than 75 ventures in
their portfolio such as the e-commerce retail companies.
Rocket Internet
Rocket Internet In Pakistan, latest projects of Rocket
Internet Daraz.pk Carmudi.pk Foodpanda.pk Kaymu.pk Easy Taxi
Over 9500 Products And 300 Brands
Complete AnalysisOf Daraz.pk
Introduction of Daraz:Its is an online retailer that provide high quality branded products that fulfills the fashion need of Men and Women regarding clothing, footwear and accessories.It was founded in 2012It operates through www.Daraz.pkIt is in the industry of Apparel and Fashion.Its company size is between 51-200 employees.Its Contains over 300 Brands.
Organizational Environment
Specific Environment
• CustomersTo deal with customers they have provided an email address a number for giving further information and for solving customers queries.
• CompetitorsThey compete with other online retailers by offering products of more then 300 brands on their portal and by providing feasible mode of payments.
Organizational Environment
Specific Environment
• SuppliersDaraz has many suppliers and it maintains good relationship with them so overall they have negligible supplier dependence.
• Public Pressure GroupPublic pressure groups force new designers that offer trendy products.
Organizational Environment (PEST Analysis)General Environment
• Political There is no such political influence to Daraz.
• EconomicIncome growth affects positively where as inflation negatively.
Organizational Environment
General Environment
• SocioculturalNowadays there is a high integration of internet in daily life so Daraz utilized this factor by addressing the fashion need of people through their online web portal.
• TechnologicalTechnological Innovation.
Performance and interface Requirements:
• Hardware• Software• Domain• User Friendly Website Design
Competitive Advantages:
• Cash on Delivery• Free Shipping• Free 7 Days return
Business Model:Business to Consumers.
Revenue Model:Earns revenue by selling their products through their website.
Payment System:
• Cash on Delivery• Debit/Credit Card• Net Banking
TARGETING
TARGETING &
Segmentation
TARGETING &
Segmentation
MARKET MIX
ProductPricePlacePromotion
Marketing Strategies
Marketing Strategies
• ProductSells branded product in the category of clothing, footwear, jewelry and accessories of men and women
• PriceIt offers products at affordable prices and also provides discounts.
Marketing Strategies
• PlaceIt brings products from different manufactures to its online web portal and then delivers directly at the doorstep of customers.
• PromotionIt promotes through advertisement on various websites.
SWOTAnalysis
Strengths:
• High Security• Feasible modes of payments• Offers Ubiquity to customers• Diverse branded products in clothing
category
SWOTAnalysis
Weaknesses:
• Low Profit margins• Operates in few categories
SWOTAnalysis
Opportunities:
• Growing E-commerce sales• Rapid Growth in internet users more
customers
SWOTAnalysis
Threats:
• Security issue• Increase in online retailers
University of Veterinary and Animal Sciences - UVAS
Syed Abdul Qadir Jillani (Out Fall) Road, Lahore - Pakistan
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