dara nasr, drive campaigns further and faster with twitter, impact thro…
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Twitter, Inc.
MOVE PEOPLED R I V E C A M P A I G N S F U R T H E R & F A S T E R
W I T H T W I T T E R
@DaraNasr
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@TwitterUK
Barack Obama@BarackObama
Four more years.pic.twitter.com/bAJE6Vom
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Twitter, Inc.
L2012 Pool Camera@L2012PoolCam
I must have spent too much time underwater. I’m seeing double@MichaelPhelps. #London2012 pic.twitter.com/ZEwX3zBh
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Twitter, Inc.
Samuel L. Jackson@SamuelLJackson
Like I said before, those BRITS are some PEDALIN’ RECORD BREAKIN’ MUTHACYCLINPHUCCAS!! Congrats UK!
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Twitter, Inc.
Chris Hoy@chrishoy
@SamuelLJackson Probably my favourite tweet of all time.Thanks!
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Twitter, Inc.
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Twitter, Inc.
Drizzy @DrakeThe first million is the hardest.
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Twitter, Inc.
T. Boone Pickens @boonepickensThe first billion is a helluva lot harder RT @Drake: The first million is the hardest.
Drizzy @DrakeThe first million is the hardest.
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Twitter, Inc.
Drizzy @Drake@boonepickens just stunted on me heavy.
T. Boone Pickens @boonepickensThe first billion is a helluva lot harder RT @Drake: The first million is the hardest.
Drizzy @DrakeThe first million is the hardest.
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Twitter, Inc.
Labour Press Team Send out a search party - @LibDemPress haven�t tweeted since July 13th.
1 Aug @labourpress
Lib Dem Press Office @labourpress Sorry, we�ve been busy running the country. #Coalicious
1 Aug @LibDemPress
Labour Press Team @LibDemPress yes, that�s going well. Keep up the good work.
1 Aug @labourpress
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Twitter, Inc.
Twitter is the shortest distance between you and what interests you most
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Twitter, Inc.
Twitter is the shortest distance between you and what interests you most
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Twitter, Inc.
Twitter is the shortest distance between you and what interests you most
@
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Twitter, Inc.
Twitter is the shortest distance between you and what interests you most
@#
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Twitter, Inc.
X FACTOR
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Twitter, Inc.
X FACTOR
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Twitter, Inc.
Twitter moves brand messages further and faster
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Twitter, Inc.
Twitter users engage
1-3% Twitter11-15% with a Promoted Trend
0.07% Standard Display
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Twitter, Inc.
Twitter users convert online
3x higher download rate (vs. industry average)
4x more earned downloads (via Promoted Tweets)
92% deemed heavy users (opened app 3+ times)
campaign results
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Twitter, Inc.
Twitter users convert offline
49% av. engagement rate
+68% in-store check-in
campaign results
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Twitter, Inc.
Twitter users share
charity live event video new product group buy sale fun comment photo freebies
57%
51%48%45%45%45%43%42%
39%
What do Twitter users retweet?
source: Compete UK, 2012
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Twitter, Inc.
LGNECTAR
Paid media amplifies all actions
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Twitter, Inc.
Paid media amplifies all actions
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Twitter, Inc.
Paid media amplifies all actions
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Twitter, Inc.
4x higher unique reach
2.5M
2.0M
1.5M
1.0M
0.5M
days
LG
Nectar
Source: Twitter UK Internal, Q3 2012
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Twitter, Inc.
Walking the floor with customers
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Twitter, Inc.
Ashley Roberts@AshleyRoberts61
Oh @O2 have said sorry. Nice. So when I don’t pay my bill for another month will a sorry do? How about a***-f***ing your mothers you twats?
O2 rewrites crisis management
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Twitter, Inc.
O2 in the UK@O2
@AshleyRoberts61 She says no thanks.
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Twitter, Inc.
From 155 to 13.5K new daily followers
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Twitter, Inc.
Shifting brand perception
9 Jul 2012 12 Jul 201210 Jul 2012 11 Jul 2012
450k
50k
150k
250k
350k
love
anger
happinesssadness
network outage
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Twitter, Inc.
Tunde@Tunde24_7
@O2 bastard big man ting I swear direct me to your owner what happened to my internet connection fam mans having to use wifi and dat
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Twitter, Inc.
O2 in the UK@O2
@Tunde24_7 Have you tried to reset the router ting fam, so mans can use the wifi and dat?
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Twitter, Inc.
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Twitter, Inc.
ADIDAS
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Twitter, Inc.
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Twitter, Inc.
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Twitter, Inc.
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Twitter, Inc.
Powered by Tweets
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Twitter, Inc.
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Twitter, Inc.
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Twitter, Inc.
LG
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Twitter, Inc.
LG
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Twitter, Inc.
Twitter is the shortest distance between you and what interests you most
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Twitter, Inc.
MOVE PEOPLED R I V E C A M P A I G N S F U R T H E R & F A S T E R
W I T H T W I T T E R
@DaraNasr