daqri: brian mullins "state of augmented reality" at ardevcampsd
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: mix your realityBrian Mullins, Founder/CEO
ARDevCamp SD 2011
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I’ll be quick, so we can get to the important stuff
• What?
• Who?
• Why now?
• What next?
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What is Augmented Reality (AR)?
Augmented reality (AR) is a term for a live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics.
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What is Augmented Reality (AR)?
Augmented reality is the pursuit of eliminating the latency between atoms and bits.
- rouli (Augmented Times)
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Weak vs Strong?
• it’s more accurately Location based vs Vision based
• It’s not an East Coast vs West Coast thing so lets try and not pick sides
• Location based AR got people talking about AR
• Both technologies have their place
• Where can I buy a couch? vs What will the couch look like in my living
room?
• Vision based AR has the potential to really get people to use AR
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<Commercial>
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• daqri makes creation and delivery of exciting mobile Augmented Reality (AR) experiences practical for all companies and individuals, now.
• We have 2000 content creators in our private beta
• Over 20 of the Fortune 500 companies are in the private beta.
What is daqri?
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• separate the technology from the creative
• empower an order of magnitude more creators of content
daqri: Tools to create, technology to deliver
Cloud Service
• Serves content on-demand
• built in campaign tools like analytics
• Advanced, perspective based browser for 3D experience
Create it Deliver it Experience it
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</Commercial>
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• The mobile Augmented Reality market is expected to grow to over $1.5 B by 2015.
• Worldwide Smartphone users are expected to pass 1 Billion by 2013.
We are all positioned to catch the wave…
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We are all positioned to catch the wave…
• If you remember one thing from my presentation, let it be this slide.• We aren’t competing against each other, we are the pioneers of a whole
new medium.
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What we have learned at daqri
• No one is your competitor, any AR success is a victory for all of us
• Putting AR in your app name won’t make it sell
• The best AR apps are great apps that have AR
• You might not be able to teach your users how AR works, but you can make them an awesome UX
• Don’t forget the sound, it’s a little more than half the emotional connection
• Turn on your video out, open your API, share your successes and failures
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<Questions>
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Thanks.@mrlaserbeam
@daqri