SEARCH ENGINE OPTIMISATION

(S.E.O.)

GOOGLE IS A MATCH MAKER

OLD SEO

LINKS

TRICKERY

GAMING

NEW SEO

CONTENT

AUTHORITY

SOCIAL METRICS

* plus 1000's of other unknown factors

THE PROBLEM

WEB SEO

MARKETING PR/COMS

WEB SEO

MARKETINGsweet spot

CONTENT MARKETING

Content Marketing is the creation and sharing of valuable free content.

!

!

!

The goal is to attract and convert prospects into customers, and customers into repeat

buyers.

source: copyblogger.com

BLOG ARTICLE CASE STUDIES

Ecomist

BLOG MARKETINGEXAMPLE ONE:

Three Steps To Keeping Your BBQ Cockroach-Free !

Pure Print

BLOG MARKETINGEXAMPLE TWO:

The Power Of Promotional Pens !

FACEBOOK MARKETING

CASE STUDIES

Vitafresh

FACEBOOK MARKETINGEXAMPLE ONE:

Tauranga Art Gallery

FACEBOOK MARKETINGEXAMPLE TWO:

GET RICH SLOW

WHO IS LIKEABLE?

KERI Social Media Specialist

DAN Important Person

JO-MARIE Blog writer