dan morehead
TRANSCRIPT
Making short work of longtailDan Morehead
Why Longtail?
Quick wins vs long-term gainsCompetitive nature of search queriesSize of business v competitors
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Large Competitors
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Longtail Victory
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www.answerthepublic.com
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Relevant Content
CrowdsourceResearchAssets
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Measuring Impact
GA custom dashboards: User engagementLanding page reportsSearch ConsoleThird party toolsNo ranking tables!
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Longterm Longtail
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Managing Client Expectations
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Don’t frontload on-pageShiny content is great, but emphasise importance of on-page.Custom dashboards
Thanks for listening