dan kirby cv folio - 2016

Introduction

Creative artworkerand retoucher

Senior creative artworker and retoucher with over 13 years experience and a wealth of knowledge from design agency and in-house positions on both Mac and PC. Fantastic attention to detail and dedication to create the most effective solutions whilst keeping calm under pressure, always keen to learn new skills and make the most of opportunities and challenges.

With a very broad based skill set incorporating excellent use of Creative Suite for retouching and artworking including interactive PDFs and traditional typesetting, a good understanding of digital asset creation and an ability to quickly learn and adapt to new processes and techniques.

Experience April 2016 – ODD (London)Freelance Creative Artworker and Retoucher

ODD is an integrated creative agency working with some of the world’s best-loved fashion and lifestyle brands.

Providing freelance support for the design team, mainly retouching with a few artworking text amends. Retouching involved generating social media campaign assets for Benefit Cosmetics and a series of animated gifs for Levi’s. One of the bigger tasks involved a batch of around 80 fashion images for Eastpak, which ranged from simple colour balancing to refining and cleaning individual shots, all done at full resolution for print, with a view that they may be used on large format in-store.

Jan 2016 to April 2016 – MerchantCantos (London)Freelance Senior Creative Artworker

MerchantCantos are an international, integrated creative communications agency. Helping companies shape messages, bring them to life and engage audiences – across a range of channels.

Key responsibilities: Creative artworking, promotional materials, typesetting, corporate reporting and presentations.

Initially for only a two week period, but extended to two and a half months, I supported the production department through the busy season. The initial two weeks were spent producing a range of promotional materials comprising of around 20 different documents in various formats, including artworking illustrations and setting up Word and PowerPoint templates. This then lead to being rolled out across 12 different language variations. Additionally assisting with amends, corrections and retouching for the various annual reports going through the studio.

Ninety OneThe RoundwayLondonN17 7HB

Tel 07816 289 186Email [email protected] dankirby.co.uk


Experience continued

Nov 2011 to Dec 2015 – Conran Design Group (London)Senior Creative Artworker

Conran Design Group cover every aspect of brand expression, from positioning, naming and identity, to campaigns, environments, packaging and corporate reporting.

Key responsibilities: Creative artworking, retouching, packaging, POS, signage, typesetting, large format displays and banners, and night shift team management.

During my time at CDG I have worked on a wide range of projects; from simple leaflets to complex annual reporting suites for clients such as Rolls-Royce, Burberry and Associated British Foods; producing logo families, brand guidelines and large format graphic panels for Cancer Research UK and Visa; work undertaken for Shell covers global brand guidelines, internal shop signage and advertising as well as POS and packaging for their sub brand Deli2go.

In the peak of the reporting season I took the role of night shift manager, overseeing the freelance team during the night turnarounds. The main challenges were finding solutions to issues while designers, project managers and clients were unavailable to help answer queries or problems.

The working environment is fast paced and requires a great ability to manage multiple large scale projects with meticulous attention to detail under incredibly tight deadlines. While most of my work has been print based I have been increasingly involved in digital, creating complex interactive PDFs and producing assets for online.

Awards • SilverDBADesignEffectivenessAwardforShell(shopinteriorretailenvironment2015) • WinnerofbestFTSE250annualreport,IR SocietybestpracticeawardsforCroda(annual reportingsuite2015).

Jan 2008 to Nov 2011 – The Newspaper Marketing Agency(nowNewsworks)(London)Midweight/Senior Designer and Artworker

The NMA acts as the trade body for advertising in the national press, and produces research driven information promoting advertising in newspapers.

• WorkingdirectlyundertheCEOinasmallin-houseteam.• Takingbriefsandworkingthroughtofinalproduction.• Designandproduction(inclprintmanagement)ofresearchandpromotionalmaterial

in a range of formats.• Generationofinfographics,iconsandillustrationsforuseinpublications,emails,websites

and presentations.• SupportingtheWebEditorincreatingonlineassets,flashanimatedbannersandtouts

for the website.


Outside of work I indulge my inner petrolhead being part of the way through restoring a 70’s rally car, planning my next trans-europe roadtrip and hammering around london on two wheels.

Whennotrenovatingmyhouse(akaendlesslygoingtoWickesandback)Icanbefoundrockclimbing,snowboardingandtryingtofigureouthowtouseold35mmfilmcamerasthat I pick up from car boot sales.

Interests

Education 2000 to 2004 – Loughborough University (Loughborough, UK)2:1 BA (hons) DPS – Industrial Design and Technology

1992 to 1999 – Lady Manners School (Bakewell, Derbyshire, UK)3ALevels.Art(B),Technology(C),Design(D)9GCSE’s.Maths(C),English(B)

Jan 2005 to Jan 2008 – Fountainhead Creative Consultants (London)Junior/Midweight Graphic Designer

Fountainhead are an independent design agency based in west London, working with clients such as Bart’s and the London Hospital, The General Dental Council, The Association for Project Management and The Houses of Parliament.

• Coveringallsectorsofgraphicdesign,fromclientliaisons,briefing,conceptsandartworking,to final print and production with time management of quick turnaround deadlines of multiple projects.

• Corporateidentitiesandgenerationofassociatedguidelines.• Typesettingdocumentstohousestyleandsettingupnewtemplates.• CreatingflashandbasicHTMLwebsitesandworkingwithprogrammersorsoftware

to generate online shops. • ProducingillustrationsandartworktobeincorporatedintoannualreportsJune 2002 to August 2003 – Fountainhead Creative Consultants (London)Industrial Placement as Junior Designer

Highlights include: Scratch created 120 page NHS handbook with illustrations; Flash and HTML websites with email templates; CD video interface; An online shop created for homemade jewellerywith over250productsand;Aphotoshootforanaudio/visualhirecompanycatalogue.

5 months, Summer 2000 – CPR Creative (Uxbridge, West London)GraphicDesignworkexperience(laterknownasFountainhead)

Highlights include: Helping to create and set up an exhibition stand for the General Dental Council at the Dentistry 2000 exhibition at the NEC in Birmingham; Designing and creating corporate logos and identities; Animated a working website which was constructed solely using flash.

Experience continued


Burberry Annual Reporting suite every year since 2012 (4intotal)

For each Reporting suite there is also an Ipad optimised interactive PDF

Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and the optimisation across innovative mediums of the trench coat, trademark check and Prorsum knight heritage icons make the brand

purer, more compelling and more relevant globally, across genders and generations.

brand

Brand, Business, Culture

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Burberry operates in three regions. For 2013/14, Asia Pacific represented 39% of retail/wholesale revenue, Europe, Middle East,

India and Africa (EMEIA) 36% and Americas 25%.

Americas

· 24% underlying growth

· Retail accounted for about 60% of revenue

· High single-digit comparable sales growth

· Digital penetration in the United States more than twice the Group average

EMEIA



· High single-digit comparable sales growth

· About 40% of mainline transactions to travelling luxury customers

Asia Pacific



· Double-digit comparable sales growth led by Greater China, especially Hong Kong

· Travel Retail, which makes up the majority of wholesale in the region, performed well

Asia Pacific Revenue

£870mMainline stores: 65Concession stores: 155

EMEIA Revenue


Americas Revenue


Retail/wholesale revenue by destinationUnderlying is calculated at constant exchange rates and includes first-time contribution of Beauty wholesale revenue, predominantly in EMEIA and Americas

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regional mix

Strategic Report – Burberry Group Overview

Corporate reporting, typesetting and Interactive PDF


Shell Brand guidelines for global shop front, fuels identity, shop interior and Deli2go food packaging

Shop signage, promotional displays and packaging

Global brand guideline documents for forecourt display, signage, fuel labels, site layout, window graphics and promotional displays

SHELL RETAIL FUELS BRAND IDENTITY POLICY

VERSION 4 – SEPTEMBER 2014

Global brand guidelines, POS and packaging


Left Newspaper scans, final version on the right

Right Colour and cutout white characters, add in all ribbon and text, adjust depth of field.

Original image on the left with elements added in from additional shots, and existing elements retouched.

Front cover of ABF annual report 2013, additional images added and whole image extended to wrap around front to back

A Regulated World

Retouching


FreshfieldsComprehensive interactive PDF for their Corporate Responsibility Report

PublicationsA series of ongoing research driven reports in the form of a mini newspaper.

Interactive PDFs and Brochures


logo and stationery for a nutritional therapist

Logo and stationery for a company working in instore displays and games licencing

Logo, stationery and basic worpress template for a pizza company

Branding, identity and web templates


Drawn from scratch in Illustrator, some as commissions and others for personal projects

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wis

ham Chicken R

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Illustration

dan kirby cv folio - 2016

Documents