damage prevention and public awareness programs. challenges
TRANSCRIPT
Damage Prevention and Public Awareness Programs
Challenges
Damage Prevention Challenges
“It’s my land and I will do what I want on it!”
Damage Prevention Challenges
Damage Prevention Challenges
Pipeline ROWPre-Development
Pipeline ROWPost-Development
Damage Prevention Challenges
Pipeline Route
Public Awareness ChallengesAffected Public
Emergency Responders
Excavators Public Officials
Public Awareness Challenges People are busy and will only spend less than a
minute to understand multiple detailed messages
Safety Information = Junk mail
Public Awareness ChallengesCan’t you see I’m busy and
don’t have time for you?
Public Awareness Challenges
Pipeline Threats Some threats may pose a significant
immediate threat.
vs.
Pipeline Threats
Pipeline Threats
Pipeline Threats
Solutions to Reaching StakeholdersNumerous tactics are used by Pipeline Operators and are deployed using:Trade associationsIndustry coalitionsCompany programs
Trade AssociationsAmerican Petroleum Institute
Public Awareness Group (PAG)Damage Prevention GroupPerformance Excellence Team
Common Ground AllianceBest PracticesData ReportingEducation and MarketingTechnologyRegional PartnersOne Call Systems International
Industry CoalitionsOperators form coalitions to address various
issues or combine resources to cost effectively deploy damage prevention and public awareness
Example - Pipeline Coalition National 811 Day TV/Radio/AdsJoint message outreachCoordinated effort
Company DP/PA ProgramsDamage Prevention ProgramVarious tactics are used to prevent damage
Aerial and ground surveillanceOne Call monitoring/observation of excavationMarking pipeline ROW
Public Awareness ProgramMessages delivered to stakeholder groups at
set intervals using various tactics and mediaDaily outreach by Field personnel
Pipeline Threats
ROW Maintenance and Access
Your ROLE….
CommunicatemessagesCommunicatepreventionCommunicaterequirementsCommunicateSAFETY!!!!
Actions YOU can take NOW!Research the details of your company’s
Damage Prevention and Public Awareness Programs
Know how your job role supports damage prevention
Participate in outreachactivities
Spread the WORD aboutDamage Prevention and Calling 811 Before Digging
SUPPORTDamage Prevention
andOutreach!
Questions
That’s all we wrote…
THANKS for listening!
Michael McLaughlin, Enterprise Products [email protected]
Gweneyette Broussard, Shell Pipeline Company LP [email protected]