DALSTONCONNECTED

HACKNEY

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Situated in the heart of a host borough for the 2012 Olympic and Paralympic Games, and newly connected to the tube network,

Dalston is rapidly emerging as a top destination to do business in London.

Dalston is already home to scores of creative industries and cultural organisations, including architects, photographers, music studios, fashion designers, web designers and publishers – and is at the heart of the East London Tech City initiative.

With the arrival of the new London Overground network at Dalston Junction and Dalston Kingsland stations, Dalston is now connected to the four corners of the capital.

FOREWORD

Dalston Square is the largest new public space to be created in the area for more than 100 years, with 600 new homes being built around it, as well as numerous retail opportunities, and the new Dalston C.L.R. James Library and Hackney Archives alongside.

The arts in Dalston are thriving and have become a showcase for the capital’s cultural scene - visitors come from all over to experience what the area has to offer, such as the award-winning Arcola Theatre, the Vortex Jazz Club, the buzzing artistic and exhibition space of Gillett Square, as well as a host of pop-up shops, installations, and galleries. People want to live and visit here because Dalston boasts an unrivalled centre for some of the capital’s most exciting and international bars, restaurants and cafés.

There are opportunity sites all over Dalston - this brochure will tell you more about what this town centre can offer your business, and why you should move to one of the most exciting, fashionable and creative areas of London.

Jules Pipe, Mayor of Hackney

Rio Cinema

Kingsland Road

Dalston

When I’m filming I quite often jump in the car and drive round Dalston, which is my old stomping ground. It’s absolutely no surprise to me that the area is now one of the trendiest places in London.Idris Elba, actor, The Wire, Thor, Luther

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With its arts studios, late-night bars and Art Deco cinema, Dalston has been “up and coming”

for years. But the East London extension of the London Overground appears to have been the

catalyst that the area needed to thrive.The Times

Kingsland Wharves

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Dalston is one of the most up-and-coming areas in London. Research by Hackney Council shows that Dalston is in the midst of the highest concentrations of households with the highest weekly expenditure and preference for quality goods in the borough.

The median household income in Dalston is £27,000 – a total annual income of £170 million – compared with £21,949 in Newham, and £38, 745 for Islington.

A high level of individuals in professional and technical occupations will be your customers in Dalston: 22%, against a UK average of 13.8%, with white collar professionals making up 32% of Dalston’s workforce, while 35% of residents have degrees. The area is also home to 168 creative industries.

Average house prices in Dalston went up by 39% last year, to £303,243, due in part to increased interest in Hackney as a host borough for the 2012 Olympic and Paralympic Games, according to a study by Lloyds TSB.

New housing is also helping regenerate the Dalston area, such as London & Quadrant’s Kingsland Wharves scheme overlooking the Regent’s Canal, and an in-development site at Haggerston, as well as Barratt Homes’ Dalston Square development, and the landmark Kinetica development by Telford Homes, which uses its own wind turbines to generate sustainable energy.

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YOURCUSTOMERS

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AverAge weekly expenditure

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£450 – £549

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50% – 59%

40% – 49%

30% – 39% (Lowest preference)

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There are a number of sites in Dalston, in addition to Dalston Square, which provide excellent retail opportunity potential in a mix of private and public ownership:

51-57 Kingsland High Street (Peacocks site – site C)

Site area: 1,650 sqm approximatelySite ownership: privately ownedPotential floor space: potential for approximately 578 sqm of retail with significant employment (2,312 sqm) and residential 7,000 sqm (74 units) above

Dalston Western Curve (southern site – portion fronting onto Kingsland High Street only – site D2)

Site area: 1,000 sqm approximately Site ownership: Transport for London (TfL)Potential floor space: potential for approximately 581 sqm of retail with 2,505 sqm of residential above

Dalston Western Curve (southern site – area above deck fronting onto Dalston Lane, including 1-7 Ashwin Street and 3 Dalston Lane – site D2)

Site area: 1,380 sqm approximately Site ownership: Part Hackney Council, part TfL; the Council currently in negotiations to gain full ownershipPotential floor space: potential for approximately 1,340 sqm of retail on ground floor with 3,440 sqm of residential above

CLR James Library site (16 – 30 Dalston Lane and 63 Beechwood Road – site P)

Site area: 2,000 sqm approximatelySite ownership: Hackney CouncilPotential floor space: potential for approximately 1,100 sqm of retail on ground floor with 2,000 sqm of residential above

Corner of Hartwell Street and Dalston Lane (27 Dalston Lane – site J2)

Site area: 500 sqm approximately Site ownership: privately ownedPotential floor space: potential for approximately 500 sqm of retail on ground floor with employment and residential above

Kinetica, E8: corner of Tyssen Street and Ramsgate Street (site T)

Site description: Seven B1 office / studio units in 13 storey residential and commercial development Site ownership: privately ownedPotential floor space: seven ground, first, second and third floor units ranging from 82 sqm to 312 sqm

OPPORTUNITY SITES

Dalston Eastern Curve Garden

Abbot Street

Ashwin Street

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Lenthall Road

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Chester Crescent

Colvestone Crescent

Cecilia Road

Alvington Crescent

St Mark’s Rise

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John Campbell Road Sandringham Road

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Opportunity sites(Potential for improvement either through partial redevelopment / refurbishment and/or complete redevelopment)

Site reference A

Opportunity Sites

Ridley Road improvement area

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50m0 100mScale

150m 200mN

Reproduced from the Ordnance Survey mapping with the permission of the Controller of Her Majesty's Stationery O�ce © Crown copyright. Unauthorised reproduction infringes Crown copyright and may lead to prosecution or civil proceedings. LB Hackney Licence No. LA08638X (2006)

T

OppOrtunity SiteS

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Dalston Square is the flagship regeneration scheme in Dalston and the catalyst for the improvement of the area. More than 250 homes in the first phase sold out in record time – this is a place where people want to live.

There are 10 units available at Dalston Square, nine permitted for A1, A2, or A3 use, and one on the first floor for B1 and D1 use. The units are situated around a landscaped square, with potential for outside seating.

Infrastructure is in place to enable the square to host outdoor events. Funding has been secured for a public arts strategy for Dalston Square, to contribute towards a vibrant and innovative cultural programme that involves local residents and local arts organisations.

DALSTONSQUARE

Infrastructure is in place to enable the square to host outdoor events.

Dalston Square

Dalston Square

Organic shopping

Shoppers

Cirrik Turkish restaurant

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Jitka

Hyn

kova Dalston’s somewhat grim reputation is fading

as Londoners learn what locals already knew - it has some of the tastiest, most diverse and

unpretentious food in the capital.The Guardian

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Hackney has an incredibly skilled and creative workforce, with thousands of residents working in the media and creative industries, including newspaper journalists, broadcasters, producers, designers, digital specialists, and artists, as well as a high proportion of graduates – and all your potential customers and clients.

For fresh fish, meat, fruit and vegetables from all four corners of the globe, Dalston’s Ridley Road Market is arguably the most international market anywhere in the country.

FOOD GLORIOUS FOOD

Mangal II restaurant

Open the Gate restaurant

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A survey returned that over residents of over 900 different postcodes from London and beyond shop at Ridley Road Market, such is its popularity, with over 60% visiting weekly or every fortnight.

Dalston is also home to some of the finest international cuisine you will find anywhere in the capital, and a short walk is a round-the-world trip: Turkish, Vietnamese, Chinese, Caribbean, East and West African restaurants, bars and grocers are in abundance.

Legendary artists Gilbert and George have been regular visitors at Mangal II, a Turkish restaurant on Kingsland High Street, while Ashwin Street’s Café Oto provides a live music space that’s busy day and night with those working in local creative industries.

The Dalston town centre area is home to a wide variety of fashion designers and stylists, who not only live here but are running successful businesses and studios in the area, while the University of the Arts London and London College of Fashion have branches nearby - all of whom are your potential customers and clients.

Marios Schwab’s dresses have been worn by Kate Moss, Thandie Newton and Kylie Minogue. He works with legendary New York label Halston as creative director, has a studio in Arcola Street, Dalston, and his creations are shipped to stockists across the globe.

Christopher Kane has worked with Donatella Versace, and won British Collection of the Year at the British Fashion Awards 2009. His office is in Shacklewell Lane, Dalston, and his creations are stocked in stores all over the world, including in this country Harrods and Harvey Nichols.

Kingsland Road-based WAH has painted nails at the Brit Awards, for Lily Allen and at London Fashion Week, and also has outlets in Dublin and at Topshop in Oxford Street. It also features Bleach hair salon, frequented by Pixie Geldof among others, and which has opened a concession at Topshop.

DALSTON: FASHION INDUSTRY HUB

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Dalston is the coolest place in Britain.Italian Vogue

London College of Fashion

WAH Nails

© Darrell Berry 13

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Not since the Jubilee line was extended over ten years ago have we seen such a transformational transport

project delivered in London…the new East London line is about connecting communities, north and south of the river, as much as it is about linking east London firmly

with the wider London rail and Tube network.Peter Hendy, Transport Commissioner, Transport for London

Haggerston West & Kingsland

Dunn Street development (Network Group, Proctor and Matthews Architects)

© Tim

Crocker

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Dalston Junction station is situated next to Dalston Square, and only a few minutes’ walk from the Dalston Kingsland station of London Overground, which creates an orbital route around the capital and beyond – linking the lines from Barking in the east, to West Croydon in the south, Richmond in the west, and Watford Junction in the north.

See Hackney Connections map on page 22

Dalston Junction London Overground station opened in May, 2010, and is expected to see a footfall of more than five million passengers by 2012, equivalent to Ladbroke Grove and Chalk Farm stations, now that a link to Highbury & Islington has opened.

It’s currently busier than 66 Underground stations with a projected 2.5 million journeys over a 12 month period. This is nearly half the projected six million journeys expected for all four of the new London Overground stations in Hackney, part of a £1 billion investment, which includes Haggerston, Hoxton, and Shoreditch High Street stations.

Dalston is now much better connected than you might think - only five minutes by train from the bustling boutiques of Islington’s Upper Street, and just over 15 minutes from Oxford Circus. In 2012 the Overground will also be extended to Clapham, with 16 trains an hour running through Hackney by that time, equivalent to Tube frequency.

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Dalston Square

CONNECTIVITY

Dalston is not only included in the East London Tech City initiative, but also considered to be amongst London’s most desirable areas for those working in the creative industries, with many locating there in clusters, partly because so much of their workforce live in Hackney.

An example of Dalston’s creative industries is LUX, based in Dalston and Europe’s largest distributor of artists’ film and video, representing thousands of works by 1,500 artists from the 1920s to the present day. The agency also works with museums, galleries, festivals and educational organisations to promote, exhibit, commission and research visual arts-based moving image work.

Elsewhere, LN-CC is new retail: a curated platform for fashions rarely seen outside of Japan, art books, installations and music. It is housed in a basement space in Shacklewell Lane, and is open via appointment.

To the south of Dalston, new web and technology businesses around Old Street have led to the area being dubbed ‘silicon roundabout’, taking advantage of the City’s bandwidth and the proximity to central London. International banks as well as major international companies are also committed to investing in the area.

NEW MEDIA, NEW BUSINESS

LN-CC

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LN-CC

We decided to set up our operation in Dalston as the majority of us already reside here and we felt there were strong signs that what we were looking to do

would be relevant to the people of Dalston. Since we have launched we have had a fantastic response from the locals as well as international consumers and we

feel like we made the right choice as the area is developing so fast now.John Skelton, Creative Director, LN-CC

LN-CC

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The name Dalston is synonymous with boundary-pushing arts and creative businesses. This reputation and the foundation upon which it is built – an incredible array

of creative people and businesses – makes Dalston the perfect place to start and grow a business.

Mehmet Ergen, Artistic Director, Arcola Theatre

Arcola Theatre box office

Grimeborn

The award-winning Arcola is not only one of Dalston’s cultural landmarks, but also one of the most important and successful fringe theatres in the country.

Based for 10 years in Arcola Street, Hackney Council supported the theatre to move to local authority-owned premises in Ashwin Street, which opened in January, 2011, with new production The Painter starring Toby Jones and Niamh Cusack.

At the new premises Arcola is to install a range of eco-measures including low-energy and natural lighting, on-site renewable power, and a partnership programme with eco-technology companies.

A fundraising campaign to help Arcola become the world’s first carbon neutral theatre has included support from Angel of the North sculptor Antony Gormley and fashion designer Katharine Hamnett.

ARCOLA THEATRE

CREATE09

The Roman Bath

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NIGHTLIFEDalston’s nightlife is an experience which draws visitors from all over London and beyond to enjoy the remarkable character of the cafes and bars the area has to offer.

The Vortex Jazz Bar is based in Gillett Square, and has a pedigree stretching back over 20 years as one of London’s foremost and celebrated

contemporary jazz venues. Sir John Dankworth, Dame Cleo Laine, and Mercury Music Prize nominees Polar Bear have all performed there.

Hackney Council is working together with Dalston businesses to make improvements to the area, such as a taxi rank for visitors, and regular neighbourhood warden patrols at night-time. Kingsland High Street

© Darrell Berry

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Dalston is renowned for its stimulating cultural and social diversity. When one adds to this an open-ness to creativity and

great transport links, and the arrival of exciting new venues and galleries, it is developing as a cultural hotspot second to none.

Oliver Weindling, Director, Vortex Jazz Club

Vortex Jazz Club

© D

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© Darrell Berry

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A10

A104

A104

A104

A107

A107

A106

A106

A1207

A1208A5201

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Hackney Downs

Dalston Kingsland

Overground

Haggerston

Hoxton

Dalston JunctionOverground

Hackney Downs

Hackney Downs

Bethnal Green

Shoreditch High Street Bethnal Green Rail

Hackney Central

LondonFields

PlyPark

VictoriaPark

HaggertonPark

Moustache Bar

Bardens Boudoir

Rio CinemaDalston Market

DALSTON LANE

KIN

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LAN

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Dalston Jazz Bar

The Haggerston

Les Trois Garcons

Beach Blanket Babylon

Climpson & Sons

Passing Clouds

Café Oto

Lamont Gallery

Olympic Stadium

Queens BridgeSport Centre

Columbia RoadFlower Market

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River Thames

TottenhamCourt Road

BowChurch

Farringdon

Gospel Oak

GoodgeStreet

WarrenStreet

Upper Holloway

CaledonianRoad &

Barnsbury

SouthTottenham

BethnalGreen

ShoreditchHigh Street

Hoxton

Rotherhithe

Wapping

Surrey Quays

Haggerston

Kentish Town

EustonSquare Barbican

Highgate

Archway

Tufnell Park

Camden Town

Hornsey

Bruce GroveHarringay

Southwark Canada Water

Bermondsey

Temple

AldgateEast

BlackfriarsUnderground station closed until late 2011

Canary Wharf

HolbornChancery

Lane

MansionHouse

Essex Road

Hampstead Heath

Kentish TownWest

CamdenRoad

MorningtonCrescent

Covent Garden

RussellSquare

London Fields

Clapton

Cambridge Heath

Bethnal Green

Stepney Green

Whitechapel

Leicester Square

Bank

St. Paul’s

Angel

WestferryShadwell

Arsenal

HackneyDowns

Holloway Road

Caledonian Road

Turnpike Lane

ManorHouse

HarringayGreen LanesCrouch Hill

Old Street Mile End

HackneyCentralCanonbury

DalstonKingsland

Homerton

HackneyWick

TottenhamHaleSeven Sisters

Euston

Moorgate

St.PancrasInter-national

FenchurchStreet

King’sCross

LiverpoolStreet

Waterloo

GreatPortland

Street

West India Quay

South QuayCrossharbour

Heron Quays

Mudchute

PoplarCannonStreet

Stamford Hill

Rectory Road

Stoke Newington

DraytonPark

City ThameslinkAldgate

Monument

Tower Gateway

Embankment

FinsburyPark

LimehouseCharingCross

LondonBridge

Chalk Farm

Highbury &Islington

TowerHill

DalstonJunction

SAT NAV REF:

E8 3DD

HACkney COnneCtiOnS

Map reproduced by kind permission from Transport for London

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For more information, please contact:Hackney Council’s Dalston Town Centre Co-ordinator on 020 8356 2310

Produced by Hackney Design, Communications & Print • May 2012 • PJ47966

CONTACTS