daiso japan

7/31/2019 Daiso Japan

1/19


2/19

Japan is 100yen store (is equal to S$1.6) In Singapore is

S$2 with one

item.


3/19

Targeting

There are just some example. All theconsumer with different age or gender,if want to buy the budgeting productscan find in DAISO.


4/19

1. Brunei

2. China, shanghai


5/19

1. Nation condition: most of product s rely on import.

2.Wealthy economy: GDP per capita is $48000.

3.Market environment: Government preferential policy -food, industrial machinery and non-alcoholic beverages canduty-free imports


6/19

1. China is the fastest growing emerging market.2. Demographics of the China.

3. The GDP of China become the second in the world.

4. Shanghai is a global city, with influence in commerce,culture, finance, media, fashion, technology, andtransport. It is a major financial center and the busiest

container port in the world.


7/19

Franchising for Shanghai

Franchising product/trade franchising emphasizes the product orcommodity to be sold, while business format franchising focuses on ways ofdoing business. And reasons for global franchising are market potential,financial gain, and saturated domestic market. So we chosen China andBrunei.

Pros for Shanghai- a lot of consumers- Daiso is blank market in Shanghai- similar culture

- talent market of staff

Cons for Shanghai- more competitors- some people standard of living is lower than other country


8/19

Pros for Brunei- high-end consumer group

- Daiso also is blank market in Brunei- less competitors- geographic location( island country)

Cons for Brunei- under-population- different culture- different religion and state system withJapan


9/19

Economic environmentChina is developing country, but more consumers

- Brunei is developed country, more rich person- Other countrys economic is overtop or low( such as French,

Africa and so on) Standard of living

- moderate living standards- more young people and large group potential consumer

Culture environment- others countrys culture is world of different with Asia( such asRussia, America and so on)- Shanghai and Brunei are all belongs to Asia , so value and

attitude is similar with Japan


10/19

Why we choice Products adaptation and communication tothe two new market.

-Make sure products fit with the new market Culture andconsumers daily uses in life. At the current consumptionpatterns, use diversity of products choice as thecompetitive strengths to entry new markets, and alsoDaisos products are more closely to consumers life, its

means products all mostly adapt to the two market.

In almost sell all goods are developed by ourselves ,developing unique goods to meet the needs of customersfor all kinds of goods in the new market

adaptation and communication

adaptation:


11/19

In the light of The two new market consumers, everymonth released 1000 a new product to increase thediversity of the goods

Although the cost price is high, huge budget to Daiso in theoperation, but we still continue providing high-qualityproducts, it will be possible to be appreciated by

consumers.


12/19

Break uniform price, or to fit consumers needs products must

choose carefully in Brunei. For China consumers will easily

accept products. In Brunei to attract more consumers attention

make sure the products will adapt to the market.

To reduce the number of new monthly shelves, and theintroduction of POS(point-of-sale) analysis guest real demands.


13/19

To mention consumers shopping with s in distinctiveuniform price about 10RMB and $2 in China and Brunei,not only to attract customers eyes, but also emphasize

stores selling goods are all imported from Japan, it meansproducts quality are guarantee.

-Daiso brand strategy


14/19

is try to use the brand to communicate withconsumers that in times of economic downturn, Walletshrinks down Valuable products are the best choices,

products quality makes Daiso to have the opportunity tosucceed in the two new market.

-adaptation:


15/19

Want to save money and money limited ethnic groups

The price sensitive consumer groups.

Meet consumers' shopping habits.

Daiso try to give benefit to


16/19

Competitors have innovation breakthrough, lead to the originalproduction and distribution technology behind

Focus on pursuit of low cost, less understanding to the needs oftheir customers

Competitors imitate core ability, copy cost leadership strategy ofindustry


17/19

Good future prospective

Good reputation of our brand, well know in the industry.

Experienced at management and marketing. Products close to consumers life , satisfied Consumers

needs

ShangHai and Brunei has the strongly consuming ability

the great potential for development.


18/19

We have the confident wewill do well in the two newmarket.

We will also become wellknow and fast enlargedmarket in the regions inChina.

Brunei to be accept by thismarket , we also havefurther plan in there.


19/19

THE ENDTHANK FOR YOUR

ATTENTION

daiso japan

Documents