W hen Jerry Jones bought theDallas Cowboys NFL franchisein 1989, the first thing he did

was identify what he could monetize. “Itwas the brand,” he said yesterday in a

keynote address at the INTA AnnualMeeting. “You take the passion, tradition,entertainment value and visibility and goto town with the brand.”

At the time, he said, “Dallas was

down”: buildings were empty and timeswere hard. But Jones had made money—lots of money—in oil and gas and had alifelong love of football. It was while on afishing trip in Mexico, suffering from “atequila-induced hangover” that he pickedup the phone and offered to buy the fran-chise.

Thus began a process that would lead tothree Super Bowl victories, a colossal mar-keting program, the building of the mostimpressive (and expensive) sports stadiumand the creation of the second most valu-able sports brand in the world (behindManchester United of the English PremierLeague).

Yesterday Jones recounted some of thebattles on the way, in an interview withsports broadcaster Brian Estridge. He saidhe realized early on the potential of theCowboys to exploit their brand and sellsponsorship, but this brought him intodirect conflict with the NFL over who hadthe rights to market trademarks and logos.

The NFL sued him for US$300 million. Hecounter sued for $700 million (“I thoughtthe publicity alone would be worth thefight”). The result was a settlement thatsaid every NFL team gets to use its ownbrands, but the NFL controls the SuperBowl logo and the cumulative brand.

That led to a boom in sponsorship,memorabilia sales and TV earnings for theCowboys in the past 20 years. “We use allthis visibility, interest and passion and bot-tle it up,” said Jones, who also stressed therole that trademark law has played insecuring protection for the franchise’sname and logos, as well as its nickname—America’s Team.

The future will see technologicalchange, and perhaps the acquisition of abrand that would go on the stadium, saidJones: “If a name’s going to go on the sta-dium, you should own that company.” Buthe insisted that whatever changes come,one thing will stay the same: “We’re goingto be in the branding business.”

Report

Cowgirls at the OpeningCeremony Page 2

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Bringing Africatogether Page 5

SUDAN

EGYPTALGERIA

EQUATORIALGUINEA

ETHIOPIA

BENIN

ANGOLA

BURKINA FASO

BURUNDI

DJIBOUTI

CÔTE D‘IVOIRE

ERITREA

GABON

GAMBIA

GHANA

GUINEA

GUINÉ-BISSAU

CAMEROON

DE

KENYA

COMORES

DR KONGO

CONGO

BOTSWANA

LESOTHO

LIBERIA

LIBYA

MADAGASCAR

MALAWI

MALI

MOROCCO

MAURITANIA

M

MOZAMBIQUE

NAMIBIA

NIGER

NIGERIA

RWANDA

ZAMBIA

SÃO TOMÉ E

PRÍNCIPE

SENEGAL

SEY

SIERRALEONE

ZIMBABWE

SOMALIA

SOUTH AFRICA

SUDAN

TANZANIA

TOGO

CHAD

TUNISIA

UGANDA

CENTRAL AFRICAN REPUBLIC

WESTERNSAHARA

SWAZILAND

OAPI member states

ARIPO member states

Interview

Heather Foster,Fossil Page 12

News 2-4 | Fea tures 5 -13 | Qu i z 9 | Vox pop 14 | Schedu le 16 | Weather 86°F

T he Internet is about to experience aBig Bang, with an explosion in thenumber of top-level domains

(TLDs) from about 300 to what could be1500 over the next few years.

The first of the new TLDs will soonstart to be delegated, explained StephaneVan Gelder who has his own consultingfirm, yesterday, and they are expected togo live within a year. Despite repeateddelays to the launch, said Van Gelder: “Wecan expect new gTLDs to begin arrivingQ3/Q4 this year.”

Panelists in the session yesterdayexplained how the ICANN process works,highlighting issues of concern to brand-owner applicants, and discussing what theexpansion will mean for trademark ownersand Internet users. A further session today

will focus on trademark protectionoptions.

One theme yesterday was the growingpains of the expansion. “This programwas not designed for brands. It wasdesigned to expand domain space andprovide more choice,” said Van Gelder,who used to chair ICANN’s GNSO, whichdrew up plans for the new gTLD rollout.One example of the unintended conse-quences is whether so-called “closedgeneric” registries, where a brand ownerseeks to operate exclusively a TLD for ageneric word such as books, would createcompetition problems. Another is whetherapplications that differ only in that one issingular and another plural should betreated as in contention.

Are you ready for the Big Bang?

The business ofbranding

DailyNewsPublished by

www.inta.org www.managingip.com

Tuesday, May 7, 2013 135th Annual Meeting, Dallas

Do you know your GNSO from yourGAC? What is the difference betweenthe PDP and the AOC? Any idea whatDNSSEC stands for? And are you famil-iar with the RANT?

ICANN (not to be confused withIANA) coordinates IP (InternetProtocol, not to be confused withintellectual property) addresses. Foranyone dealing with the organization,the first challenge is navigating thesea of acronyms and abbreviationsthat identify its various parts andactivities. That group now includes anumber of brand owners, who haveapplied to operate generic TLDs

(gTLDs—but you knew that right?).They have set up the Brand RegistryGroup (BRG), and held a meeting toexplain its aims on Sunday.

Brand-owner applicants for newgTLDs can join the group, and can berepresented by a proxy if they wish. Tobegin with, the Group is focusing on thecomplex registry agreement, and in par-ticular issues of concern to brand own-ers, such as confidentiality, second-levelterms and termination clauses. It willlikely be submitting comments on thelatest draft in the near future. To find out more, visit its website,www.brandregistrygroup.com.

Alphabet soup

Continued on page 2.

Jerry Jones, owner of the Dallas Cowboys

A t yesterday’s Opening Ceremony,outgoing Executive Director AlanDrewsen said goodbye, while

President Toe Su Aung highlighted INTA’sachievements and laid out plans to contin-ue INTA’s push to strengthen its interna-tional presence and to tackle Internetinfringement.

One of these achievements was the largenumber of countries acceding to the MadridProtocol in the past year, with Colombia,India and Mexico joining the fold. Not onlydid INTA play a major role in working withthese jurisdictions in implementing theProtocol, these successes have drawn inter-est from other countries as well.

“All this activity has fueled regionalinterest in the Madrid Protocol, and we arenow working with Brazil, Costa Rica andthe Dominican Republic as they take stepsthat could lead to their own accession,”she said.

Aung also discussed INTA’s growingfocus on emerging economies. She pointedto the ‘Africa Rising’ initiative as well asINTA’s strengthening relationship withAfrican regional organizations as importantprogress in advancing trademark rightsthere. She also expressed optimism about theorganization’s work in Myanmar as it setsout to draft its first trademark law.

In addition, Aung spoke of the need toexpand INTA’s work to protect trademark

rights online. She cited the public opposi-tion to ACTA, SOPA, and PIPA as evidenceof continuing public misconceptions aboutthe relationship between IP protection andInternet freedom.

“We must explain the benefits of pro-tecting trademarks online, so that the pub-lic can be confident and informed Internetusers,” she said. Despite these challenges,there have been successes in this realm,such as the work with ICANN on improv-ing trademark protections for the newgTLDs being rolled out.

A goodbye of sortsThe Opening Ceremony also featured a

speech from Alan Drewsen, INTA’s outgo-ing Executive Director. Drewsen took theopportunity to thank the many individualsthat he worked with during his 15-yeartenure. Drewsen was proud of INTA’sgrowth and achievements under his watchbut also expressed humility and gratitudefor the contribution of his colleagues.

“I leave with the feeling that I have donea good job for you, but with the profounderemotion that for so many reasons it is all ofyou that I have to thank.” Though Drewsenis stepping down, you may see him again atINTA Annual Meetings. On Saturday, theBoard of Directors passed a resolutiongranting him honorary membership.

With the panel representing differentviewpoints, they did not agree on every-thing. But on at least two points they werein accord.

First, things will only get more compli-cated. Moderator Adam Scoville ofRE/MAX and chair of INTA’s InternetCommittee predicted a “shakedown in themarket” as TLDs are launched, boughtand sold. And, he added: “If price comesdown and the process becomes more sta-ble, there will be many more brand appli-cants in the second round.”

Lawyer John Berryhill, who advisesgTLD applicant Uniregistry, said manyapplicants were being frustrated in theirintentions to provide additional protec-tions, for things such as personalityrights.

He also questioned whether the newgTLDs would achieve all of ICANN’sobjectives: “Domainers are highly skepti-cal. They think .coms will go up invalue.”

Second, ICANN needs reform—but isstill the only game in town. “Deadlineshave been missed time and time again.These delays undermine the credibility ofICANN to a large extent,” said NickWood of Com Laude, while Berryhilladded: “It’s not a structure that facili-tates debate.” But as Van Gelder said:“There is an alternative [governmentcontrol of the Internet] and we probablywouldn’t like it.”

News

INTA Da i ly News Tuesday, May 7 2013 www.manag ing ip .com2

INTA past, present and the future

Annual Meeting co-chairs JosephFerretti and Purvi Patel, accompanied byDallas Cowboys cheerleaders, welcomedattendees to Dallas yesterday morning.As well as highlighting the many aspectsof the Annual Meeting program andsome of the famous local brands, theyencouraged attendees to enjoy “Dallas—a city where big things happen.” Ferrettilisted the region’s noted sports franchis-es, while Patel (who was sportingLouboutin red sole shoes) added anoth-er famous Dallas activity: shopping.

Sports and shopping

Continued from page 1.

N o matter where they are in theircareers, trademark administra-tors and paralegals can always

use a few more organization tools. At theTricks of the Trade for TrademarkAdministrators session yesterday, veterantrademark professionals offered attendeesadvice on topics including time manage-ment, using forms, working with vendorsand using online resources including theINTA website. Attendees also shared theirown tips and experiences.

Plan and prioritize: Use a calen-dar to set tasks for the day,month and year and create

reminders for filing deadlines. Scheduletime during quieter periods to take care oftasks such as housekeeping. Set goals forthe day and prioritize. “My aim is alwaysto file my due dates on the first availabledate,” said Max Harrison Millican of Dell.“That’s the least stressful way and it givesyou time to take care of any issues thatarise.”

Create templates: Creatingemail templates for situationswhich arise regularly can save

time and ensure your wording is perfect,said Barbara Barron Kelly of Corsearch.These can be saved, accessed at the clickof a button and customized as appropri-

ate. When creating forms, start with achecklist, such as the ones available onthe INTA website, and customize it. Theform should be easy for the client to useand ideally collect information in theorder you will need it, said Millican. Shesuggests creating several versions forclients who have different levels of expe-rience with filing.

Utilize resources: The INTAwebsite offers several usefulresources for paralegals. For

example, the Country Portal providesinformation about fees in different juris-dictions, treaties that various countries

have signed and relevant case law. TheCorporate Style Guide is a key tool forensuring consistency and the Trade DressImage Library is useful for making“Trademark 101” presentations to newcolleagues.

Be your own cheerleader: Keepa running list of your achieve-ments, preferably in an electronic

format, along with any supporting evi-dence such as emails congratulating you ona job well done. Knowing your strengthswill be invaluable for performancereviews, job interviews and updating yourbio, particularly if you are not given much

time to prepare. “It’s not a negative char-acter trait to toot your own horn as long asyou’re in key and have an appropriate vol-ume level,” said Grace Jennings of WongCabello.

Check the job listings: Even ifyou are happy with your employ-er, browse the job listings regular-

ly so that you know what opportunitiesare available for career advancement andare aware of typical salaries for your levelof experience. Taking notice of commonlyused keywords is useful when updatingyour resume. A job bank is available onthe INTA website.

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Five tips for trademark administrators and paralegals

Law students, and newtrademark lawpractitioners, discusseddevelopments in IP lawwith professors at theAcademic and YoungPractitioner Happy Houryesterday.

“A nd, action!” declared LisaIverson of Neal & McDevitt,as she kicked off a session on

social media yesterday morning.Structured as a role play involving a fic-tional social media site—Grab-U—andtwo outside counsel, the session took

attendees through problems such sites havewith defamatory posts, IP infringementand inappropriate content.

“Someone’s posted a message saying‘Grab-U stinks. Your site is a blanket-blank rip-off and encourages scams. Youshould be sued,” said Timothy J. Lockhart

of Wilcox & Savage (below left), playingthe role of Grab-U’s in-house counsel. “It’sbad enough that it’s happened, but evenworse it was posted by my mom!”

“Well, I can’t do anything about yourissues with your mom,” said Jeremy Roeof Anheuser-Busch (below right), playingone of the outside counsel. “But I would

suggest that you deal with this issue sensi-tively. Taking down content that defamesthird parties is one thing, but removingposts about your company could start aflame war.”

Roe went on to explain that a flame waris caused when companies take a heavy-handed approach with Internet users,which leads to a reaction across socialmedia and a lot of bad publicity. OneCanadian beer company, which wentunnamed, experienced just such a reactionwhen it tried to stop images being used ofa suspected murderer holding one of itsbeer bottles. It prompted a storm of com-ment online, including creative ways ofassociating the brand more closely with theman in question.

“Wasn’t there an Australian sandwichmaker that used humor to good effect insuch a case?” asked Lockhart. “Yes, theywere reacting to an accusation that theirfoot-long sandwiches were not a footlong, and the funny way they dealt with itactually led to a lot of positive coverage,”said Roe.

The discussion was full of jokes and jibesbetween the three attorneys, with frequentreferences to the superiority of Budweiserbeer and the outside counsel—Roe andJanice Housey of Symbus Law Group(below center)—professing to have neverheard of the term “non-billable.”

The last problem to be discussed wastypical: a user of Grab-U had posted pic-tures of a colleague at an INTA AnnualMeeting being “over served.” The slideincluded a picture of a cartoon characterdrinking a big glass of beer. “Have youever heard of this organization, INTA?”asked Lockhart. “Yes, although from whatI understand it is a reputable organization.This incident must have been an excep-tion,” said Roe.

For all the humor (“the DMCA—isn’tthat a rap group?”), there were serious andpractical points for brand owners through-out the session. Housey explained certainprovisions of a suggested terms-of-use pol-icy that was available for attendees, andadvised that these should include points oneverything from trademarks to defamatorycontent, illegal actions to rights of privacy.

Role play demonstrates the pitfalls of social media

“D uring my mandate, I wantARIPO to be more andmore feasible for member

states, customers and rights owners. Iwant more ownership in the secretariatas the organization grows and I want todevelop our relationships with interna-tional organizations.” That was hownew ARIPO Director General Fernandodos Santos (right) described his visionfor the association to the INTA DailyNews yesterday.

Dos Santos was appointed to the posi-tion in November last year, having previ-ously founded and headed the IP office inMozambique. He leads a team of 50 peo-ple and is visiting the INTA AnnualMeeting this week to talk to internationaltrademark owners. He says his message to

them is clear: “If you are thinking ofinvesting in Africa, consider ARIPO.”

He explained that nine of the 18 mem-ber states are members of the “MadridProtocol-like” Banjul Protocol. Thisenables one central filing to be extended toall participating member states, with someprocedures (including appeals) conductedcentrally.

About 1,000 applications have beenmade through Banjul since it came intoforce in 1997, and dos Santos says it needsto be made “simpler and more attractive.”A study on improving efficiency has beencarried out with the help of INTA, and thisshould lead to improvements beingapproved by the end of this year. He addedthat he hopes this will lead to more statesjoining the Protocol, and ultimately to a

link with the Madrid System that wouldenable international trademark applicantsto designate ARIPO.

Dos Santos described the territory cov-ered by ARIPO, which spans some 300

million people, as “an interesting market.”He added: “We know there are manyproblems in terms of enforcement, buteverything starts with registration.” Atpresent the Banjul Protocol is used mostlyin traditional industries such as pharma-ceuticals, foodstuffs and education/sta-tionery.

The new ARIPO head is embarking ona four-year term (which can be extendedonce) at a time of growing investment inthe region, particularly from Asia, and saidhe welcomes the support of INTA andother organizations as it faces new chal-lenges.

“The cooperation of INTA has beeninstrumental in revising the BanjulProtocol and we have also had some veryinteresting discussions with WIPO.”

News

INTA Da i ly News Tuesday, May 7 2013 www.manag ing ip .com4

The new man at ARIPO

“The DMCA—isn’t thata rap group?”

“W e’re now at a time whenAfrica is in the spotlightagain, and trademarks are

right at the forefront,” says Brenda Kahari,of BW Kahari in Zimbabwe. Growinginvestment, demand for minerals and nat-ural resources and new trade opportunitiesare combining to increase interest inAfrica—and in protecting IP rights.

Kahari is leading INTA’s Africa Risinginitiative, which was launched last October.It aims to bring together the expertise invarious INTA Committees to help developAfrica’s IP infrastructure. Kahari says theaim is to benefit both overseas investorsand “to get more Africans to understandthe IP system and take advantage of it”.

She adds that recent years have seen“more focus” from political leaders on theeconomic benefits of IP protection, as wellas lots of development support fromWIPO. This has already led to concreteimprovements, including amendments tothe laws in Mozambique, Namibia andUganda as well as other initiatives such asa Kenyan website on anticounterfeitingand a new border protection system inZimbabwe led by the tax authority.

For brand owners, the most importantinstitutions in Africa are ARIPO and OAPI(see map), the former of which is undernew leadership this year. INTA has longworked to support these organizations; itsOAPI/ARIPO subcommittee, which Kaharinow chairs, was established in the mid-1990s. But she warns that the two bodiesfunction differently: OAPI has supersedednational systems, and enables applicants todesignate 16 states with one filing whileARIPO member states still retain consider-able autonomy. “ARIPO has a lot ofpotential to improve,” says Kahari. “Oncethe laws are harmonized, it will functionmuch better.”

Throughout the continent, IP officesface problems due to the lack of skilledstaff, equipment, supplies and guidelines onbest practice. And this is where INTA andits members can help. “We try to offernational offices a resource, someone withexpertise who can show them what we’vegone through,” says Kahari. As well as theOAPI/ARIPO subcommittee, support hascome from the Famous Marks, Legislation& Regulation and Nontraditional MarksCommittees. “Whenever we get a request,

we ask: who in INTA can help?” she adds.Longer term, Kahari hopes there will be

more participation from Africa in INTA:including more members, representationfrom officials and judges at the Annual

Meeting and events hosted in Africa. She’salready looking forward to the 2014Annual Meeting. “We hope to have a goodpresence in Hong Kong, and a good pro-gram for Africa Rising,” she says.

Feature Africa Rising

www.manag ing ip .com INTA Da i ly News Tuesday, May 7 2013 5

SUDAN

EGYPTALGERIA

EQUATORIALGUINEA

ETHIOPIA

BENIN

ANGOLA

BURKINA FASO

BURUNDI

DJIBOUTI

CÔTE D‘IVOIRE

ERITREA

GABON

GAMBIA

GHANA

GUINEA

GUINÉ-BISSAU

CAMEROON

ABO VERDE

KENYA

COMORES

DR KONGO

CONGO

BOTSWANA

LESOTHO

LIBERIA

LIBYA

MADAGASCAR

MALAWI

MALI

MAURITANIA

MAURITIUS

MOZAMBIQUE

NAMIBIA

NIGER

NIGERIA

RWANDA

ZAMBIA

SÃO TOMÉ E

PRÍNCIPE

SENEGAL

SEYCHELLES

SIERRALEONE

ZIMBABWE

SOMALIA

SOUTH AFRICA

SUDAN

TANZANIA

TOGO

CHAD

UGANDA

CENTRAL AFRICAN REPUBLIC

WESTERNSAHARA

SWAZILAND

OAPI member states

ARIPO member states

Spotlight shines on Africa

A s part of the Association’s 2013 Spring PolicyTour, INTA representatives spent three weeks inthe Asia-Pacific region meeting with government

officials and rights holders from different countries to dis-cuss the challenges that brand owners face. The wide rangeof topics covered highlights the diversity of the region andthe need for INTA’s work in promoting rigorous trade-mark policies in the area.

Progress in ChinaChina was one of the major stops on the tour, where thepromise of the largest market in the world is tempered bycontinuing IP-related challenges that brands face there.The China delegation included Alan C. Drewsen, INTAExecutive Director, Susan Crane from WyndhamWorldwide, John Motley from Columbia Sportswear,David Butler from GlaxoSmithKline, and Charles Hoskinfrom Procter & Gamble, as well as INTA staff members.

The IP environment in China has markedly improved inthe past few years, and the government has been workingto continue strengthening laws to help protect brand own-ers’ rights. To this end, INTA’s delegation met with StateAdministration for Industry and Commerce (SAIC), whichoversees the China Trademark Office and the Trademark

Review and Adjudication Board (TRAB), and the ChinaTrademark Association, to discuss the most recent draftrevision to the Trademark Act.

One important issue for INTA is the proposed proce-dural changes to trademark oppositions. Under the currentlaw, either party can appeal the initial Trademark Officedecision to the TRAB, and after the TRAB can appeal tothe court of first instance. The draft revision would elimi-nate the opposing party’s right to appeal an unfavorabledecision. Instead, the only option will be to start cancella-tion proceedings.

While some lawyers say the proposed change benefitsrights holders by eliminating drawn-out proceedings, SethHays, External Relations Manager for INTA, explainedthat the concern is that rights holders are also often theopposing party, and eliminating appeal options may makeit difficult to protect their brands.

“I was speaking with a representative from one foreignbrand who told me that as a whole, she has been the oppos-ing party more often than the applicant,” Hays said.“Overall, the proposed change is about the efficiency of thesystem and INTA appreciates that concern, but what it wouldlike to see is improved examination so that the TrademarkOffice makes the right decision at the first instance.”

In addition to the SAIC, the delegation also met withthe IP Tribunal of the Supreme People’s Court, theMinistry of Commerce (MOFCOM) and China Customsto discuss issues such as free trade agreements. It also pre-sented INTA’s model FTA, and compared it with FTAs cur-rently in force around the world.

Any discussion of IP rights in China must also take intoaccount China’s position as the manufacturing center of theworld and the role Customs plays to stop the shipment ofcounterfeit goods. INTA hosted a roundtable in Shanghaiwith rights holders and Customs officials from around thecountry discussing the challenges brand owners face.

Hays described the session as a very helpful high-leveldiscussion: “Generally members enjoy working with ChinaCustoms; it is very professional and the officials are oftensome of the best in the world to work with.”

In spite of IP-related horror stories coming out ofChina, Hays says that INTA members see improvementthere.

“Judging from members’ reactions, they feel that thereis improvement in China and the message from the top ispositive,” Hays noted. “We appreciate the message fromthe central government about trademark issues; it’s largelythe practical and enforcement aspects that cause frustra-

Around Asia in three weeksNext year’s INTA Annual Meeting in Hong Kong will be the first in Asia and demonstrates the growing importanceof the region. What is INTA doing to promote the interests of trademark owners there? Peter Leung finds out.

Feature INTA in Asia

INTA Da i ly News Tuesday, May 7 2013 www.manag ing ip .com6

tion for members. In part, it’s because it’s such a big coun-try. China is also the world’s manufacturing center, and itjust has a lot of unique practical challenges.”

ASEAN FocusThough discussions about the region are often dominatedby China, Southeast Asian countries are also growing mar-kets where brand owners see considerable opportunitiesand frustrations. INTA’s delegation to Indonesia, headedby President Toe Su Aung (BATMark, UK), spent two daysmeeting with government officials and discussing thedevelopment of IP protection. The delegation met withjudges from the Supreme Court and the Commercial Courtto discuss recent IP-related judgments and rights holders’perspectives on the legal system in the country.

The INTA delegation also visited with the ASEANSecretariat in Jakarta to discuss the work of the ASEANWorking Group on IP Coordination (AWGIPC). Central tothis is the ASEAN Economic Community (AEC) plan,which seeks to form an EU-like economic body by 2015.The plan includes IP-related targets, including the acces-sion of all 15 ASEAN member states to the MadridProtocol by December 2015, as well as targets for states tojoin the Hague Agreement.

INTA’s delegation also met with officials from thetrademark division of the IP Office. As part of the AECgoal to join the Protocol by 2015, the trademark office isworking to improve prosecution times and to digitizerecords in order to comply with Madrid requirements. Thedelegation offered INTA’s assistance to this project, such asits Model Trademark Examination Guidelines.

Talking counterfeits in ThailandThe delegation also visited Thailand where it along withthe Department of Intellectual Property (DIP) co-hosted aroundtable on fighting counterfeits. The delegation, with

Hays and External Relations Manager Candice Li alongwith a number of INTA member representatives, met withPajchima Tanasanti the Director General of the DIP, andSirasak Tiyapan the Director General of the Department ofIP and International Trade Litigation of the Office of theAttorney General. Other participants included representa-tives from Customs, the Economic and Crime Division, aswell as the US Embassy.

This topic is particularly pertinent in Thailand; a num-ber of lawyers say that counterfeit goods are an importantissue here. Not only do counterfeits enter the country forthe local market, but infringing goods from China oftenship through countries such as Thailand in order to obfus-cate their origin.

MyanmarThe delegation also stopped in Myanmar, where the open-ing market presents great opportunities for businesses. InYangon, Ms. Aung delivered a speech at the ASEAN IPAssociation Annual General Meeting about the need forincreased harmonization and cooperation on IP matters inthe ASEAN community.

The delegation also met with the Ministry of Scienceand Technology (MOST) to discuss the drafting of thecountry’s first trademark law. The first draft of the law hasbeen circulated, and passage of the law is expected by theend of the year.

INTA has been following the law’s progress and hassubmitted comments, explained Hays. “INTA has a gener-ally good working relationship in Myanmar with MOST,and it seems like it took the comments to heart.”

More to doThough the ASEAN Economic Community goals of coop-eration and harmonization are welcomed, practical chal-lenges remain.

The ASEAN community encompasses such a diverseregion, explained Hays. “There is this normative goal ofcoming together and we have seen progress; for examplethe Philippines recently joined Madrid and Indonesia isplanning to do so.”

Still, Hays says that more cooperation on IP protectionis needed especially once the economic barriers betweenthe countries are lowered, as increased trade will result inmore goods crossing borders. Similarly, awareness of theimportance of trademarks can still be improved, though hesaid that INTA has been in discussions with the IndonesiaChamber of Commerce to promote the importance oftrademarks for Indonesian companies.

These challenges and the continuing work to be donethroughout Asia have guaranteed that INTA will beincreasing its presence in the region.

Feature INTA in Asia

www.manag ing ip .com INTA Da i ly News Tuesday, May 7 2013 7

INTA’s 136th Annual Meeting takes place in HongKong, SAR China, on May 10-14, 2014

Find out more and Register at “Discover HongKong” in Ballroom D3-4 tomorrow from 1:15 pm to2:15 pm

Discover Hong Kong

I t has been slow progress, but the relationship betweengeographical indications and trademarks is being ham-mered out in treaty negotiations and courtrooms

around the world. Today’s panel, “Champagnes, Cognacs,Rices, Teas and Beers—What’s New in Trademarks andGeographical Indications”, will explore some of theremaining issues.

Do we need GI-specific laws?A continuing discussion concerns the type of protection thatgeographical indications (GI) receive, said moderator StephenStern of Corrs Chambers Westgarth’s Melbourne office.Though Article 22 of the TRIPs agreement requires that allmember states provide legal protection for geographical indi-cations and prevent “designation or presentation of a goodthat indicates or suggests that the good in question originatesin a geographical area other than the true place of origin”,many countries do not explicitly recognize geographical indi-cations as such. Instead, member countries often comply withArticle 22 via laws prohibiting misleading conduct, whichafford GI protection using general restrictions on misleadingbusiness practices including labeling. A major point of debateis whether such protections are enough.

International treaties and industry-specific laws also

add another dimension to the picture. Australia, for exam-ple, does not have laws specifically protecting GIs exceptthose pertaining to wine, as this provision is part of theAustralia–European Community Agreement on Trade inWine. As a result, GIs such as Champagne are specificallyprotected in Australia as GIs, while those pertaining toother industries, such as Darjeeling for tea, receive protec-tion through general purpose laws regarding misleadingbusiness practices.

The United States also adds its own wrinkle. The U.S. doesnot have laws that protect GIs specifically. However, likeAustralia, there is protection unique to wine in the form ofAmerican Viticultural Areas (AVA), grape-growing regionsspecifically delimited and recognized by the Department ofTreasury. Though this may appear to be similar to theAustralian system, there is one important difference; AVAsonly include American regions, while both domestic andinternational wine-making regions are protected in Australia.

Certification and collective marks are another methodfor protecting GIs, where a mark is used to indicate specif-ic standards, such as quality or origin. The mark is oftenregistered by an entity such as a trade association that willlicense it out for use on products that comply with thestandards. One such mark is the Parma Ham Crown, used

in multiple countries to indicate the hams coming from theParma region in Italy.

These collective marks can provide protection for geo-graphical indications, even though their treatment varieswidely between jurisdictions. For example, while GIs in Italyare already protected by specific laws, collective marks aregrowing increasingly popular, and courts have recognizedthat GIs and collective marks can coexist to cover the sameregion. On the other hand, in Canada, which has no suigeneris protection for GIs, a court invalidated the Consorziodel Prosciutto di Parma’s Parma Crown collective markbecause it was not a government-authorized agency.

How trademarks interact with this complex body of lawswill be the focus of the panel. Stern points out that the pan-elists are not all lawyers advocating for stronger GI protec-tions; they have also represented clients in asserting theirtrademarks against claims that they conflict with certain GIs.

The movement toward lower trade barriers and increasedharmonization of laws affects geographical indications aswell. The variation in how different countries interpret theirobligations under TRIPs raise the question of whether gener-al purpose laws regarding misleading practices are sufficientin protecting GIs, or if specific regulations are needed, as wellas whether there should be an international register for GIs.

Preview Trademarks and geographical indications

INTA Da i ly News Tuesday, May 7 2013 www.manag ing ip .com8

What’s next for geographical indications?Peter Leung reviews the latest discussions on the relationship between geographical indications and trademarks,ahead of today’s session.

Economic interestsHow different countries stand on geographical protectionshas somewhat of an old-world versus new-world split to it,said Stern. GI protections were more important in Europebecause of its long history of world famous products suchas French wines and Parma ham. On the other hand, coun-tries such as Australia and the US in general do not haveas many such products, so they tend to not have specific GIprotections, with the exception of particularized regula-tions such as AVAs in the US.

Asian countries are also generally receptive to the ideaof GI protection. “The European countries have wanted toprotect their GIs in China, but the government initiallysaid ‘no’,” Stern noted. “But France thought that maybe itcould educate the Chinese government as to how Chinawill benefit from GI protection, and that’s precisely what

has happened. There are now a number of well-known GIssuch as champagne and various Chinese products thatreceive protection in China.”

Similarly, India provides statutory protections for bothGIs and certification marks. For tea, Darjeeling is recog-nized both as a GI and a certification mark administered bythe Tea Board. As such it receives protections both domes-tically and abroad, including in the EU. Still, despite a well-established regime for protecting GIs, some other marks,most notably Basmati rice, have not been able to secure GIprotection, instead relying on common law protections.

CT01 Champagnes, Cognacs, Rices, Teasand Beers—What's New in Trademarks andGeographical Indications takes place today

from 10:15 am to 11:30 am in OMNI Dallas Ballroom

Preview Trademarks and geographical indications

www.manag ing ip .com INTA Da i ly News Tuesday, May 7 2013 9

In the latest round of a long-runninglegal battle between rival brewersAnheuser-Busch and BudějovickýBudvar, the Court ruled that theCzech company could not preventthe registration of the Communitytrade mark (CTM) BUD for beer.

Budějovický Budvar had opposedAnheuser-Busch’s application toOHIM, citing the existence of theappellation of origin “bud”, as pro-tected in France, Italy and Portugalunder the Lisbon Agreement and inAustria under bilateral dealsbetween Austria and the formerCzechoslovak Socialist Republic.

OHIM dismissed BudějovickýBudvar’s oppositions on thegrounds that its evidence of the useof the appellation of origin “bud” inAustria, France, Italy and Portugalwas insufficient.

OHIM’s decision was appealed toLuxembourg, which held that a geo-graphical indication protected in amember state can only prevent theregistration of a CTM if it was actu-ally used in a sufficiently significantmanner in the course of trade in asubstantial part of the territory ofthat state.

The General Court was asked to

consider whether that criterion hadbeen met in this case. On January22, the Court ruled that it had not.In particular, it said that the Czechcompany had not shown OHIM evi-dence of the use of the term bud inthe course of trade of more thanmere local significance before theUS company filed its CTM applica-tion in July 1996.

Budějovický Budvar producedinvoices showing deliveries usingthe term bud to just three towns inFrance. As such, the Court said ithad not satisfied the “more thanmere local significance” test.

EU Court says yes to Anheuser-Busch’s Bud Community trade mark

Win an official INTA 2013Annual Meeting T-shirt!

Answer today’s question by 6:00 pm to have a chance of winning an INTA T-shirt:

When did the Dallas Cowboys last win the Super Bowl?

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Answers and winners’ names will be published inthe INTA Daily News on Wednesday May 8

QUIZINTA DailyNews 2013

I n recent years an increasing number of hot topics at theINTA Annual Meeting have concerned not trends injurisprudence, or the issues of emerging industries, but

the ways in which different media have forced practition-ers to take a fresh look at their practice. Social media is themost obvious example, with a variety of offshoots depend-ing on the platform. The use of fluid marks is perhapsanother, with both sharing themes of flexibility and cre-ativity. The newest area is cloud computing. The law is thesame, the players are similar, but the trademark issues arecast in a subtly different light.

“There is a general awareness that there is somethingcalled the cloud out there, but that’s where the understand-ing ends,” says Sanjiv D. Sarwate of Dell, who is speakingon the topic this morning.

“The cloud is a means to access and provide all types ofdifferent information, and so it means different things todifferent people—to a consumer, to a service provider, tocounsel at companies that use it,” says Sarwate. “Part ofour job is to explain exactly what it is and how it can affecteveryone in the room.”

The perceived ignorance of cloud computing was amplydemonstrated by a popular video on US satirical website TheOnion. In it a news program suggests that Hewlett-Packardhas issued a press release saying it has launched “that cloudthing everyone is talking about.” A shot of a research labo-ratory shows two technicians, one gluing cotton wool onto alaptop, the other spraying one with a smoke machine—bothtrying to replicate the cloud. In an advertisement for the new

service, the presenter says: “It is so easy and intuitive thatthere’s no point me wasting your time explaining it to you.”The video was one of the most viewed on The Onion, withover 6,500 people sharing it on Facebook.

Is there anything new here?Like discussions about social media and fluid marks, thepanel will include some skepticism about whether cloudcomputing is actually very new. People have long been ableto share information over the Internet, and store it. It’s justnow at such a scale that it is a reasonable option for normalconsumers and for businesses in their day-to-day activities.

“I’m definitely one of the skeptics,” says Sarwate. “I’vebeen around long enough that I remember all the fuss therewas about domain names and how they were going tochange how we all practiced trademark law. There are dif-

ferent processes now to deal with infringement in domainnames, such as ICANN’s UDRP process, but it’s not as ifthe law had to be fundamentally rewritten.”

“There are lots of interesting things happening in thecloud, but they only tangentially touch upon trademarks.My conclusion to almost any discussion on this is: keepcalm and carry on.”

One of those interesting things is the way in which tech-nology is converging across platforms and media, meaningthat users can seamlessly switch from watching a film ontheir TV at home—for example—to their mobile on thetrain to work. It is, in essence, fulfilling the potential of theInternet in terms of connection and access.

This means different providers potentially workingtogether—one area in which Sarwate predicts some trade-mark issues coming up. “The lines between your colleague,your supplier and your competitor are going to become a lit-tle blurred. You may end up co-branding some efforts andyou will have to come up with agreements that govern theuse of each other’s brands. That relationship may evolve overtime, making it necessary to change that agreement too.”

The issues will not necessarily be that different fromthose faced by any peers working together, particularly inthe technology industry, but they will change more rapidlyand affect more people.

IT01 Industry Breakout: Trademarks in theCloud takes place today from 10:15 am to11:30 am in Ballroom C

Preview Trademarks in the cloud

INTA Da i ly News Tuesday, May 7 2013 www.manag ing ip .com10

The issues of a developing technology

Cloud computing refers to the ability of consumersand businesses to share an increasingly large amountof information and services using remote servers—rather than keeping it on their computers. At a simplelevel, individuals can put documents on the cloud andinvite colleagues to access and update them. At amore complex level, businesses and consumers canuse software over the cloud rather than having todownload and store it themselves.

What is the cloud?

13th Fl., 27 Sec. 3, Chung San N. Rd., Taipei 104, Taiwan, R.O.C.Tel: 886-2-25856688 Fax: 886-2-25989900/25978989Email: email@deepnfar.com.tw www.deepnfar.com.tw

ProsecutionInfringementLitigationIP

Classified

www.manag ing ip .com INTA Da i ly News Tuesday, May 7 2013 1 1

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Contact Nick Heath on +44 (0)20 777 8692 /nheath@euromoneyplc.com

How long have you been with the com-pany and what is your background?I have been with FOSSIL for seven years.Before that I was an associate at Thompson& Knight, a law firm here in Dallas. I han-dled trademark and licensing work, withemphasis on prosecution and transac-tional matters. I started here as the IPcounsel, then three or four years ago Ibecame the assistant general counsel.

What does your role entail on adaily basis?We do a lot of work on anticounterfeitingeveryday, working with Customs, lawenforcement and investigation companies tocombat counterfeit product. I also work onclearing product names for marketing andreviewing marketing materials. For our trade-marks, there’s a lot of work on managing the port-folio. We have to make sure we are covering all the brandsfor all our various products in all of the countries whereour products are sold or are soon to be sold. We also han-

dle enforcement matters such as oppositions andcease and desist notices.

Do you have any sound or othernontraditional marks?We do not have any sound or singlecolor trademarks. The most nontradi-tional we have gotten so far aresome trade dress registrations forour watch tins.

What is the one piece of adviceyou have for outside IP counsel

and the most important qualityyou look for in outside counsel?

When we work with outside IP counsel, thepeople I have found to be the most helpful and

easiest to work with are the ones who under-stand our business. They know a little bit aboutretailers and consumer product manufacturing.

We are generally looking for people who have someexperience with companies like ours. They may haveworked with fashion companies or retailers.

What are you looking forward to most at theINTA Annual Meeting this year? Are there spe-cific sessions you’re interested in? I am very much looking forward to meeting face to facewith people I have only spoken to over the phone or viaemail. I am going to try to go to the Wednesday session onDoing Business in China, as we a great deal of businessthere and encounter many IP issues.

I am also looking forward to the session on Tuesdaycalled Retweet, Repost and Repin: How Do Brands GetTheir Message Out and whose Content Is It Anyway? Iwould love to hear what other companies are doing in thisspace. Our experience so far in this area relates to peopleusing one of our trademarks in a username or using ourlogo without permission on their pages.

How do you deal with trademark infringementsin social media? Does your strategy differ whendealing with members of the public, who may beunaware they are infringing, as opposed to moresophisticated commercial operations?We generally try to be a little bit less aggressive whendealing with noncommercial uses by the general public.

Interview Heather Foster

INTA Da i ly News Tuesday, May 7 2013 www.manag ing ip .com12

Preserving brand integrityHeather Foster, assistant general counsel for Richardson, Texas-based Fossil, spoke to Alli Pyrah about handling aglobal portfolio, dealing with trademark protection in China, and tackling the misuse of brand names in social media.

We understand that some of these people don’t realizewhat they are doing isn’t proper, so it’s usually more ofan “FYI letter” asking them to change. But some of thepeople are using Facebook or Twitter to sell productsonline and are aware of what they are doing and shouldknow better, so we would be more aggressive in thosesituations.

How has the company’s brand strategy changedthrough the years?I would say one of the biggest changes that has hap-pened over the last few years is how many more globalbrands we now have. When I started here, FOSSIL wasreally our only truly global brand. Since then, we haveacquired additional brands such as WATCH STATIONand SKAGEN. It’s been a challenge and definitely veryinteresting, especially because the marks are so different.

What changes to the trademark system wouldyou most welcome?I would like to see additional protections in China fortrademarks, especially protections for dealing with trade-

mark pirates—people who file for famous marks thataren’t used in China yet. The Chinese system is not veryhelpful to brand owners in such situations.

What is the single biggest challenge you face inprotecting your particular brand?I think the biggest challenge is pirates in countries wherethe rules are not necessarily favorable to brand owners. It’snot just China—there are other countries which have theseissues. We have experienced issues in South Korea andLatin America.

In which countries do you protect yourmarks?We generally try to protect our marks in every countrywhere they are in use. And then we also try to protect incountries where we plan to have use in the near future andin countries that are known to have trademark pirates,counterfeiting problems or other IP issues.

What impact do you expect the launch of newgTLDs to have on your business and how areyou preparing?We are not currently planning on applying for gTLDs. I amhoping that the new gTLDs won’t negatively impact ourbusiness. It will be interesting to see if these new gTLDsare widely used or not. We are taking a wait-and-seeapproach on these, while trying to protect ourselves as wellas we can.

Do you view the lack of harmonization in IP sys-tems around the world as a barrier to protectingyour company’s IP?Sometimes. I think anyone who does trademark workunderstands the challenges in trying to protect your brandunder the various levels of protection.

Interview Heather Foster

www.manag ing ip .com INTA Da i ly News Tuesday, May 7 2013 13

I would like tosee additionalprotections inChina fortrademarksHeather Foster

Jeremy Phillips @Ipkat#inta13 Do trademark attorneys matter? Orcan you get on just as well without them?http://tinyurl.com/ck4as6f

John MacKenzie @jsmackenzieEngaging and open chat with a financialservices litigation lawyer who has seen thelight, and is attending her first #inta13

TradeMark Shop Ltd. @TradeMarks_ieRelief: I can stop worrying about ECJ caselawon functionality. Just look into our hearts tofind the bad guy! #INTA13 #poeticlawyers

Owen Smigelski @lothar97Contention between plural/singular gTLDsimilar to http://lawyer.com/lawyers.com ,http://car.com/cars.com - which competew/out confusion #INTA13

Yano @yrubif we had known the cowboys had applied for thetrademark “America’s Team” we would haveopposed! @realjerryjones @_INTA #INTA13 #49ers

INTA Europe Office @INTABrussels Attending #INTA13 and interested in Europe TMlaw? Follow this session on Regional UpdateOHIM-CJEU on Tuesday,10:15-11:30

Chris Round�@__Rounders__Wonder if the #inta13 Daily News will publishmy humblebragging tweet about beingpublished in the #inta13 Daily News?

#INTA13Twitter

Vox pop

INTA Da i ly News Tuesday, May 7 2013 www.manag ing ip .com14

Woon Yew, Rodyk & Davidson, Singapore Therearen’t many internationally recognizedSingaporean brands. Just one in fact: SingaporeAirlines. I think it has a lot of goodwill from amongpeople around the world, which comes from beingefficient, and it is good at projecting its image.

Sujata Chaudhri, IP Gurus, Noida, India Tata,Ranbaxy and Maruti are among the best-knownbrands from India. In general, Indian companiesare not good at protecting their trademarks,though that is changing slowly.

Nancy Geng, Linda Liu & Partners, Beijing,China I would say Huawei, Haier and Lenovo. InChina there is a handful of companies that hasbecome very good at projecting their brandsand enforcing their trademarks.

Lea Kravos, ITEM d.o.o. Patent & TrademarkAgency, Ljubljana, Slovenia I’m from Slovenia.A few Slovenian brands are strong across theBalkan region. Argeta, for example, which is afood company. It has a strong advertising pro-gram and is good at protecting its marks.

Uche Nwokocha, Aluko & Oyebode, Lagos,Nigeria Strong Nigerian brands include Glo,which is a telecoms company, and Emzor, whichis in pharmaceuticals. They have been driven toprominence by the enthusiasm of consumers.

Hitoshi Nakamura, Ohno & Partners, Tokyo,Japan Toyota is probably the strongestJapanese brand. It is big, very international andhas a very recognizable logo. It is a symbol ofJapan, in a way.

Cristian Pemueller, Berger Pemueller &Associates, Guatemala City, GuatemalaGuatemala’s biggest brand is probably Gallo, abeer company. It’s sold in the southern U.S.states and across some of central America, butmost countries in the region have their ownbeer, and don’t want another being sold there.They are quite protective.

Blaine Knight, Nu Skin International, Provo,UT, U.S.A. The strongest US brands areprobably Apple, Microsoft and Yahoo! Theyall have good branding, of course, but theyare also truly global – it’s that reach thatmakes them so strong and associated withquality.

Luigi Fontanesi, Santa Maria Law Firm, Milan,Italy We are known for design and fashionabove all else. So Armani, Versace, Tod’s andLuxottica are probably the best-known Italianbrands. We have always been known for quality,for our creativity. That’s particularly true inMilan, where I am from.

Raul Raygadas Vela and Gilberto Sanchez,Link International De Mexico S.C., Mexico City,Mexico For Mexican companies, the biggestpotential is in the United States. So all of thestrongest Mexican brands have a big presencein the United States, such as Corona or GrupoBimbo – which bought several U.S. companiesas well to help it expand.

What are the strongest brands in your country?

The Exhibition Hall was popular with attendees yesterday, featuring stands from INTA, IP offices and service providers.

Affiliated parties

www.manag ing ip .com INTA Da i ly News Tuesday, May 7 2013 15

A selection of affiliate receptions

Adams & Adams AIPF Arnold + Siedsma Arochi Marroquin & Lindner

Bergenstrahle & Lindvall Bereskin & Parr Boult Wade Tennant Buchanan Ingersoll & Rooney

Fross ZelnickFulbright & Jaworski/Norton Rose HK Acharya & Company Haynes and Boone

K&L Gates Knobbe MartensUniversity of New HampshireSchool of Law Vivien Chan & Co

Today’s Schedule | Tuesday, May 7, 2013All events take place at the Dallas Convention Center (DCC) or Omni Dallas Hotel (OMNI) unless otherwise indicated. Consult the Final Program for times and locations of invitation-only events.

7:30 am – 5:00 pm REGISTRATION DCC Lobby F7:30 am – 5:00 pm HOSPITALITY DCC Hall F8:00 am – 4:00 pm Tour Booth DCC Lobby F8:00 am – 10:00 am BREAKFAST TABLE TOPICS DCC Hall F8:00 am – 10:00 am COMMITTEE MEETINGS

2014 Internet Conference Project Team DCC D171Anticounterfeiting—European Union Subcommittee DCC Ballroom A2Parallel Imports Committee DCC D167Trademark Office Practices Committee—Canadian Intellectual Property Office DCC C152

8:30 am – 10:00 am Roundtable Hosts Breakfast OMNI Trinity 310:00 am – 4:00 pm EXHIBITION HALL DCC Hall F10:15 am – 11:30 am CONCURRENT SESSIONS

CT01 Champagnes, Cognacs, Rices, Teas and Beers—What’s New in Trademarks and Geographical Indications OMNI Dallas Ballroom CT02 The Finances of Litigation: No Accounting Degree Required DCC Ballroom D1-2IT01 Industry Breakout: Trademarks in the Cloud DCC Ballroom CRT01 Regional Update: What’s New at OHIM and the CJEU? An Update on European Union Trademark Law DCC Ballroom D3-4

10:15 am – 12:15 pm COMMITTEE MEETINGSADR Committee DCC D167Harmonization of Trademark Law & Practice Committee (until 10:45am; see below for subcommittee breakouts beginning at 10:45am) DCC C145Internet—International Domain Name Issues Subcommittee DCC D174Internet—Online Trademark Use Subcommittee DCC A115-117Leadership Development Committee DCC C142Legislation & Regulation—U.S. Subcommittee DCC C156Online Reference Committee DCC C148Related Rights—Design Rights Subcommittee DCC A130-131Related Rights—Right of Publicity Subcommittee DCC D162Related Rights—Indigenous Rights Subcommittee DCC A135-136Trademark Office Practices—Asia-Pacific TMO Relations Subcommittee DCC A123Trademark Office Practices—OAPI/ARIPO Subcommittee DCC C154

10:30 am – 11:30 am SPEED NETWORKING DCC Hall F10:45 am – 12:15 pm COMMITTEE MEETINGS

Harmonization of Trademark Law & Practice—Free Trade Areas Subcommittee DCC C146Harmonization of Trademark Law & Practice—International Classification Subcommittee DCC C145

11:00 am – 12:00 pm India Forum Discussion DCC C15211:30 am – 12:30 pm Non-Profit Discussion Group DCC D17511:45 am – 1:00 pm CONCURRENT SESSIONS

CT20 Retweet, Repost and Repin: How Do Brands Get Their Message Out and Whose Content Is It Anyway? OMNI Dallas BallroomCT21 Trademark Litigation in the International Arena: The Best of Each System DCC Ballroom CIT20 Industry Breakout: Food Explosion DCC Ballroom D1-2RT20 Regional Update: Liabilities of ISP and ICP in Asia DCC Ballroom D3-4

12:00 pm – 1:00 pm SPEED NETWORKING DCC Hall F1:15 pm – 2:15 pm North America Regional Council DCC A115-1171:15 pm – 3:15 pm LUNCHEON TABLE TOPICS DCC Hall F1:15 pm – 3:15 pm COMMITTEE MEETINGS

Anticounterfeiting—East Asia & Pacific Subcommittee DCC A124-127Enforcement Committee Leadership DCC D166INTA Trademark Mediators Network DCC C142Internet—Domain Disputes and Whois Subcommittee DCC A130-131Internet—Generic Top-Level Domain (gTLD) Registry Issues Subcommittee DCC D164Internet—Internet Governance Subcommittee DCC D174Publications Committee DCC D162Related Rights—Geographical Indications Subcommittee DCC C141Saul Lefkowitz Moot Court Competition Committee DCC D171Trademark Office & Practices—Madrid System Subcommittee DCC D175Trademark Office & Practices—OHIM Subcommittee DCC Ballroom A2

1:30 pm – 2:30 pm SPEED NETWORKING DCC Hall F3:00 pm – 4:00 pm SPEED NETWORKING DCC Hall F3:30 pm – 4:45 pm CONCURRENT SESSIONS

CT50 Mediation Under the Spotlight: What You Need to Know and More DCC Ballroom D1-2CT51 Pro Bono Advocacy and Aggressive Litigation Practices…Connecting the Dots DCC Ballroom D3-4CT52 Think Big! Leadership Ethics and Personal Responsibility DCC Ballroom CCT53 New gTLDs: Brand Strategies in Cyberspace OMNI Dallas BallroomRT50 Regional Update: Africa DCC Ballroom A3-4

3:45 pm – 5:45 pm COMMITTEE MEETINGSAcademic Committee DCC D174Anticounterfeiting–Eastern Europe & Central Asia Subcommittee DCC C152Famous & Well-Known Marks—U.S. Subcommittee DCC Ballroom A2

4:00 pm – 5:00 pm Asia-Pacific Regional Council DCC C1554:00 pm – 5:00 pm Latin America Regional Council DCC D1624:00 pm – 5:00 pm Middle East, Africa & South Asia Regional Council DCC A124-1274:00pm – 5:30 pm Europe Regional Council DCC D1754:45pm – 5:45 pm Internet Committee DCC Ballroom A15:00 pm – 7:00 pm In-House Practitioners Reception (by invitation only) OMNI Trinity 4-86:00 pm - 7:00 pm Government Officials Reception (by invitation only) OMNI Katy Trial