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ADVERTISINGRATES & INFORMATION

Advertising DepartmentEffective March 1, 2014

THEDAILYASTORIANFounded in 1873

949 Exchange • P.O. Box 210 • Astoria, OR 97103503-325-3211 • 1-800-781-3211 • Fax 503-325-6573

www.dailyastorian.com

With customer service andsatisfaction as the guiding

force, our primary missionsare to sell and publish

result-oriented advertisingwith a dedication toward

growth; to accuratelydistribute advertising that

serves the communityand the advertiser, large

and small; and in turncreate a positive

environment to stimulateemployee pride and

enthusiasm in being therecognized media leader.

REACH 74% OF CLATSOP COUNTY RESIDENTS(2010 Marshall Marketing and Communications Survey)

7 • MECHANICAL SPECIFICATIONS

6 • ROP SPECIFICATIONS

5 • SPECIAL SERVICES

4 • GENERAL POLICY

Who can use local rates: Local rates are available for a single store, indi-vidual, service establishment or group under single ownership, operatingunder a single name.

Acceptable advertising: We reserve the right to revise or reject any adver-tisement at any time. No advertising space will be sold by the newspaper(s)for the purpose of resale or brokering.

Ads that imitate news material: Any advertising designed to imitate newsmaterial will have the word “advertisement” set above the ad and be bor-dered on all four sides.

The publisher assumes no financial responsibility for typographical errors induration of publication, wrong classification, the omission of copy (partial-ly or completely) or complete omission of the total ad in either classified,display advertising or special section projects. Liability for errors or omis-sions shall not exceed the cost to the advertiser(s) of the portion of spaceoccupied by such error.

Positioning: The advertising rates in this card are for the run of paper(ROP,) in every section except classified. Requests for particular sectionswill be fulfilled, if at all possible, at a 25% premium charge. The DailyAstorian does not guarantee placement.

Contract cancellation and revisions: If you have to cancel your advertisingagreement, the space used will be charged at the rate earned. Upon cancel-lation or at the end of your contract year, the rate will be adjusted to the levelof inches actually run. Cancellation of print ads must be received 48 hoursprior to the publication in which the ad is to run.

All rates are based on “column inches.”To determine the area of an ad, multiply its height in inches bythe number of columns. For example, 2 columns by 5 inches

equals 10 column inches.

This is one display column inch.You can run any combination of ad sizes and frequency dur-ing a twelve-month period. Your cost is based on the total

number of inches used within your contract year.

1”

1.611”

a. Proofs will be made available upon request when adshave been submitted by deadline.

b. Tearsheets will be supplied on request to advertisersfollowing publication. (Make request when placingads, please.)

c. A remake charge of $45 per hour will be charged forproofs with changes in 15% or more of the ad.Minimum charge is $11.25.

Standard page advertisements exceeding 18 inches in depth will be chargedat a full column depth of 21.5 inches. Tabloid size advertisements exceeding10-1/2 inches will be billed at the full tabloid depth of 11.5 inches. The min-imum size for display advertisements is one column by one inch.

The Daily Astorian is printed offset on a Tensor 1400 Press using a 23-inchweb. Total page size, including margins, is 11.5 inches wide. Each displaycolumn is 1.611 inches wide with 12 points (one pica) between each column.Standard Display Page Column Widths:

1 Column ....................................................................... 1.611 Inches2 Columns ..................................................................... 3.389 Inches3 Columns ..................................................................... 5.167 Inches4 Columns .................................................................... 6.944 Inches5 Columns ..................................................................... 8.722 Inches6 Columns ..................................................................... 10.5 Inches

Double Truck Column Widths:13 Columns ................................................................... 21.5 Inches

Tabloid PageA tabloid page is 6 columns wide by 10.5 inches deep. A tab double truck is13 columns wide by 10.5 inches deep.

TABLE OF CONTENTSAdvertising Personnel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1Representatives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2Commissions/Payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3General Policy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4Special Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5ROP Specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6Mechanical Specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7ROP/Classified Display Rates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8Coast Weekend Display Rates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9Coast Marketplace . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10Color Rates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11Preprinted Insert Rates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12Special Savings Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13Extended Market Coverage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14Focus Pages/Sections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15Closing Schedules/Deadlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16Audit Bureau of Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17Circulations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18

1 • ADVERTISING PERSONNEL

2 • REPRESENTATIVES

Oregon Newspaper Publishers Association (503) 624-63977150 S.W. Hampton St., Portland, OR 97223

3 • COMMISSIONS/PAYMENTSLocal rates are not commissionable.All advertising must be paid in advance unless credit has been establishedwith The Daily Astorian’s credit department. Payment is due within 30 daysof billing date. Amounts unpaid by the end of the following billing periodhave a 1-1/2% finance charge added per month (18% annual percentagerate.)We accept VISA and Mastercard

Advertising Manager - Betty Smith . . . . . . . . . . . . . . . . . . . . . .Ext. 238Production Manager - John Bruijn . . . . . . . . . . . . . . . . . . . . . .Ext. 210Systems Manager - Carl Earl . . . . . . . . . . . . . . . . . . . . . . . . . .Ext. 205Business Manager - Debby Bloom . . . . . . . . . . . . . . . . . . . . . .Ext. 206

12 • PREPRINTED INSERT RATES

Standard Tab Mini-Tab

Number of Pages Number of Preprints YearlyOPEN

2-810-1416+

80.0086.0090.00

4-1620-2832+

8-3240-5664+

76.0080.0086.00

74.0078.0082.00

72.0074.0078.00

COAST MARKETPLACE - Extended Market Coverage.Mailed to non-subscribers in county.

RATES ARE PER THOUSAND. ADD $10 PER THOUSAND FOR ZONED OR PARTIAL DISTRIBUTION

Monthly Bi-Weekly Weekly

11 • COLOR RATES

8 • ROP/CLASSIFIED DISPLAY RATES

Agreement for yearly bulk ratesAnnual Inches

OPEN200375600700

Col. InchRate$15.65$14.75$13.99$13.85$13.60

Annual Inches800125015502500

Col. InchRate$13.48$13.19$10.51$10.03

$5.00 per column inch. Maximum $225.00

Color adds sales power to your advertisment!Standard or custom mixed color choices are available.

All rates are per column inch unless otherwise noted

Covering Oregon’s North Coast & Washington’s Southwest CoastDeadlines 5p.m. Tuesday, one week priorDistributed Wednesday, Thursday and Friday

Features:• 14,000 copies in The Daily Astorian and Chinook Observer weekly• Arts and lifestyles features• Target pages such as Weekend Getaways, Let’s Eat, Live Music,Events, The Arts, Theater, Lifestyle, Real Estate and more

• CoastWeekend.com, an engaging site, with up-to-the-minute actvitiesfor around the coast and beyond

The Readers• 74% of CW’s readers read it every week

Add full color for $5.00 per column inch. Maximum $225.00

The coast’s finest arts and entertainment guide

OPEN RATEBlack Only $10.85

Annual Contract Rate12 Times............$10.0026 Times..............$9.7552 Times..............$9.50

Restaurant Listing (approx. 2 column inches)FULL COLOR

Open Rate..............$48.00 per week, per listing52 Times.................$34.00 per week, per listing

Display 1 Col. 2 Col. 3 Col.

2” 3”1” 4” 5” 6” 7”

Classified 1 Col. 2 Col. 3 Col.

9 • COAST WEEKEND DISPLAY RATES

Standard Tab Mini-Tab

THE DAILY ASTORIANNumber of Pages Number of Preprints Yearly

1x 6x 12x 26x 52x

2468101214161820

481216202428323640

8162432404856647280

69.00

71.00

77.00

65.00

68.00

74.00

62.00

65.00

70.00

60.00

62.00

66.00

59.00

60.00

64.00

• 2,500 minimum insert order.

• Multiple advertiser inserts are not accepted.

• Single sheets (unfolded) 8-1/2” x 11” shouldbe printed on 70 lb. or heavier stock.Single sheet insertion rate is $69.00/1,000.

• Delivery of preprinted material to thenewspaper is at the expense of the advertiser andshould be scheduled for arrival seven working days inadvance of insertion.

• Shipment should be on standard pallets.Each should be plainly labeled as tonumber of inserts thereon. Inserts should be stackedinterlocking and double-strapped.

• Deliveries are accepted from 8:30 a.m.to 4:40 p.m., Monday through Friday.Excluding 11:00 am - 1:00 pm press time.

• Maximum Dimensions:Standard: 11.5” x 22-3/4” folded to11.5” x 11-3/8”Tabloid: 11.5” x 11-3/8”

Coast Marketplace inserts:• Maximum Dimensions:Standard: 11.5” x 22-3/4” folded to11.5” x 11-3/8”Tabloid: 11.5” x 11-3/8

RATES ARE PER THOUSAND. ADD $10 PER THOUSAND FOR ZONED OR PARTIAL DISTRIBUTION

10 • COAST MARKETPLACE

Expanded Market CoverageThis weekly shopper is delivered tonon-subscriber homes in ClatsopCounty.The only shopper in ClatsopCounty! • Open rate 15.65 p.c.i.

Perinch

pickup from TheDaily Astorian

$500

17 • AUDIT BUREAU OF CIRCULATION

16 • CLOSING SCHEDULES/DEADLINES

15 • FOCUS PAGES/SECTIONS

14 • EXTENDED MARKET COVERAGE

13 • SPECIAL SAVINGS PROGRAM

The Daily Astorian is the only paper in Clatsop County thatis regularly audited by the Certified Audit of Circulation toverify circulation and delivery statistics for paid subscribers.

Deadline Publication DayWednesday MondayThursday TuesdayFriday WednesdayMonday ThursdayTuesday Friday

THE DAILY ASTORIAN

Coast WeekendDeadline Publication DayTuesday 5 pm (1 week prior) Thursday

Deadline Publication DayTuesday (1 week prior) Wednesday

Coast MarketplaceDeadline Publication DayTuesday (1 week prior) Tuesday

TV Week

Repeat your ad and save:We offer a number of savings programs for repeating the same ad. Choosefrom these options:

OPEN RATE: $15.65

PICK-UP DISCOUNTS: Repeat your ad at a 25% discount for the nextfour issues following original placement. No copy changes. No other dis-counts apply.

BUSINESS BUILDERS:Display Advertising Open Rate: $15.65 p.c.i. (per column inch)1st ad Open Rate2nd ad 5% off3rd ad 10% Off4th ad FREE!!! FREE!!!• Ad publishes in The Daily Astorian.• As well as online at dailyastorian.com.• Must occur within one calendar month.• No copy changes.• No size restriction.• Black & white ads only.An affordable rate for infrequent or low-volume advertising which encour-ages consistent visibility, the key to successful advertising. Advertisingexperts agree it is best to have a consistent presence in the newspaper.

NON-PROFIT ORGANIZATION DISCOUNTS: This rate is reservedfor charitable, non-profit organizations. No pick-up discounts....$9.50 percolumn inch.

POLITICALADVERTISING: Political advertising can take advantageof the special rate when placed locally. All ads must be paid in advance ofpublication. Does not apply to special sections. No pick-up dis-counts....$11.50.

COAST MARKETPLACE is mailed each Tuesday to homes that donot receive The Daily Astorian. Coast Marketplace is available through-out the area. In combination with The Daily Astorian, your advertisingreaches 95% of the homes in Clatsop County. Extended market cover-age covers Clatsop and Pacific counties. Any ad run current or previousweek in The Daily Astorian is eligible for the Coast Marketplace pick-up discount.

Coast Marketplace pick-up . . . . . . . . . . . . . . . . .$5.00 Col. inchOpen rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$15.65 Col. inch• Color rates same as open Daily Astorian or contract rate

EXPAND YOUR REACH IN CLATSOP COUNTY: Optimize yourreach and frequency by picking up your ad from The Daily Astorian, orCoast Weekend; into the 100-year-old community paper, the SeasideSignal; or the well known Cannon Beach Gazette. Both of these papershave local followings, as well as seen by hundreds of daily visitors.$5.00 per column inch. Color is an additional $5.00 per column inch. Admust be same size and no content changes.

PICK-UP RATE INTO THE CHINOOK OBSERVER: Expand yourmarket coverage and reach an additional circulation of 6,000 in SWWashington. The Chinook Observer is mailed every Wednesday. Repeatyour Daily Astorian ad with no changes for a discounted rate per columninch....$7.20

TUESDAYCoast Marketplace

WEDNESDAYChinook ObserverTV Week

THURSDAYLocal Business

Coast Weekend (Entertainment Guide)

FRIDAYReligionCommunityFriday ExchangeReal Estate

Your Life, Your Paper

18 • CIRCULATIONSThe Daily Astorian’s circulation is concentrated in Clatsop County butextends into Tillamook County, as well as Pacific and Wahkiakum countiesin Washington.

INTERNET INFO

COMMUNITY RATE... A special rate for private parties. Applies tobirthdays, wedding announcements, thank-yous and celebrations....$10.75

The combined power of The Daily Astorian, Coast Weekend, SeasideSignal, Cannon Beach Gazette and Chinook Observer means your messageis delivered on the most-visited websites for news, sports, information andentertainment in the Columbia-Pacific region. Award-winning local con-tent with state and national coverage from our media partners, our sites fea-ture comprehensive classified listings and top-notch advertising. Visitorscan easily access local marketplaces and advertisers can effectively reachpotential customers.

Contact your sales consultant for additional informationPhone: 503-325-3211 or 800-781-3211; 360-642-8181E-mail: ads@dailyastorian.comWeb: www.dailyastorian.com