Guideline

2

3

A few words about rules

The foundation of corporate identity is formed by thefollowing elements: logo, colors and font which serve as a starting point for solving any design problems. The following brand book is a guideline for style im-plementation which allows to monitor the compli-ance with the developed standards to be used sub-sequently by the company employees, designers and printing workers. The rules presented here will help them get the job done correctly and efficiently.

ContentsA few words about rules 3Logo 4Full color logo 4Logo with gradients 4Spacing 6Positioning - vertical and horizontal 7Apply the Dahh logo 8Space around the logo 8Background 8Logo and color 10Full color logo 10Logo with gradients 11One-color logo 12Grayscale logo 12Background color 13Typeface 14The primary font 14Bussines card 15Blank 16Fax letterhead 17Letterhead 18Paper Folder 19

4

Logo

The logo consists of the symbol and the wordmark of a ce-tain font style. The symbol is represented by a stylized im-age of a parcel with a fire flame inside. The wordmark and additional inscription are integrated with the symbol or separately. The wordmark should not be represented in an-other font or scaled

01 Full color logo 02 Logo with gradients

The minimum width of the vertical positioning is 40 mm. No futher minimization is allowed

40

5

01

02

6

Spacing

Positioning lines of the symbol and the wordmark are in a certain relationship. No elements of graph-ics, pictures or text should fall into the safe area of the logo

3X

3,4X

X

0,75X

5X

7

1,8X X

0,21X

6X

The logo has two types of positioning - vertical and horizontal

Preference shoud be given to vertical positioning because of its priority. Horizontal positioning should be used as an extra - only in cases where the logo placement area is limited

The minimum width of the hori-zontal positioning is 100 mm. No futher minimization is allowed

100

8

01 Space around the logo

There should be a clear space around the logo

02 Background

The background should not necessar-ily be white, however it should be one-colored

Take a moment to think about the ways to apply the Dahh logo

01 02

9

01 Do not strech or distort the logo

02 Never place the logo on the complex background

03 Do not change the ap-proved font of the word-mark

04 Do not place the logo or its elements inside the text

05 Do not apply any addi-tional effects to the logo

06 Do not change the pro-portions between the sym-bol and the wordmark

01 01

03 04

Sunt late et mo ium erum, te comnis eum id quia volorestem dahh rehen-dandias sit ame qui aut quis enimentium am fac-cupta voluptat.

0101

The uniformity in the usage of logo will ensure the sustainability of perception. Below are the examples of the most common mistakes that result from the incorrect usage of the logo

10

Logo and color

Full color logo

Used when a gradient printing is technologically impossible

logo/Dahh_logo_vertical_without_gradient.ai

# 7C7A5D

C 50%M 41%Y 66%K 15%

# 7D7B5E

C 17%M 12%Y 12%K 0%

# E38226

C 8%M 58%Y 99%K 0%

# FDDD00

C 3%M 9%Y 100%K 0%

11

Logo with gradients

Used for color printing and screen

logo/Dahh_main_logo_vertical.ai

# 7C7A5D

C 50%M 41%Y 66%K 15%

# 9C9A85

C 40%M 33%Y 49%K 2%

# 7D7B5E

C 17%M 12%Y 12%K 0%

# E38226

C 8%M 58%Y 99%K 0%

# F7941E

C 0%M 50%Y 100%K 0%

# F39E1E

C 2%M 43%Y 99%K 0%

# C26E2F

C 20%M 64%Y 95%K 6%

# E38226

C 8%M 58%Y 99%K 0%

# FDDD00

C 3%M 9%Y 100%K 0%

# 7C7A5D

C 50%M 41%Y 66%K 15%

12

One-color logo

Used when a semi-tone printing is technologically impossible

logo/Dahh_one_color_logo_vertical.ai

Grayscale logo

Used for monochrome printing

logo/Dahh_logo_vertica_grayscale.ai

13

Background color

The logo can be placed on any colors except for the ones used in the logo or those being the closest

When the background color simi-lar to the color of wordmark is in-evitable, the wordmark color may be replaced with white

14

Our typeface

The primary font is Swansea

The Swansea type family represents the corporate font of Dahh

font/...

AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz!@#$%^&*()<>,.1234567890

15

Documentation

Bussines card

On a business card the logo breaks down to the symbol and the watermark

business_card/business_card.ai

Name - size: 16 pt.Position - size: 8 pt.Contact data - size: 8 pt.

16

Blank

Blanks are best to be ordered from the printing establishment, but can be also printed from a color printer

blanks/standart_blank.ai

15 15

125

30

17

Fax letterhead

One colour version of the logo is used

blanks/standart_blank.ai

60

15 15

125

18

Letterhead

A letterhead contains the address of the recepi-ent, which is visible through a hole cut in the front side of the DL envelope

blanks/letter_blank.ai

15 15

112

60

30

19

Paper folder

The front cover of the folder is decorated with the logo, while the folder pocket has a wordmark, visible everytime the folder is open

20

folder/folder_blueprint.ai

Open folder

21