dad central consulting capabilities
DESCRIPTION
Dad Central Consulting Capabilities Reach the influential dad market!TRANSCRIPT
www.DadCentralConsulting.com
engaging dads, building brands
Specialize in Marke.ng to Dads
Help companies develop meaningful conversa.ons, connec.ons, and communi.es with Dads
Reach Dads and engage them in powerful word-‐of-‐mouth programs: Dad Ambassadors, viral marke.ng across social media plaBorms, geo-‐targeted events
Dads take ac.on and recommend your brand, fueling brand awareness, engagement, product trial, and sales
Work with over 200 na.onal brands
Breadth of consul.ng services, including research and social media strategy and listening, for start-‐up and established brands
Offices in US and Canada
Who We Are
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In August 2010, Dad Central Consul.ng reached out to our Dad Community to find out how fatherhood has influenced their purchasing habits and whom they trust.
Over 700 Dads shared:
97% feel being a Dad influences how they make purchase decisions.
95% believe as a Dad their criteria for purchases is now influenced by the needs and interests of their family.
90% see being a Dad as influencing whom they trust when seeking advice.
84% of Dads now purchase a much broader set of consumer products than before becoming a parent.
46% report being less likely to make impulse decision.
We Know Dads
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Men make up only 50% of the workforce
70% of Dads consider themselves “Hands On Dads” and keep family first on list of priori.es
75% of married Dads consider themselves equal partners
Fathers spend 3.3 hours per workday with childcare, doubled over the last three decades
3.4 million Dads give primary childcare while Mom works
40% of men do at least half of household shopping, including kids’ clothing, school supplies, and educa.onal/ entertainment products
Meet the New “Hands On Dad”™
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Although not interested in browsing, Dads will do Internet research to minimize shopping .me
Dads consume less family-‐oriented magazines or “lifestyle” media content
Humor, fun, and play are important to Dads
Dads like to be seen as “hero” to their kids, to make kids happy
Dads make purchase decisions through “The Dad Lens”™
– Family Automobile – Family Finances – Spor.ng equipment for kids
– Family-‐friendly entertainment – Family ac.vi.es – Family travel – Kid-‐friendly electronics, videogames, phones – Groceries, Household items
Marketing to Today’s Dad
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Dad Central Consulting Capabilities The following slides will take you through an overview of our core capabili8es:
Research & Insights
Strategic Consul.ng
Social Media Strategy
Dad Influencer Ac.va.on
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Understand Your Dad Target:
Measure and iden.fy how Dads discuss and interact with your brand or company via targeted surveys and private forums.
Validate messaging with your target to refine campaigns before they hit the market.
Smart Scans:
We poll our proprietary Dad Panel regularly for fast answers to your most important Dad-‐centered ques.ons. These surveys provide fresh, .mely, and ac.onable insights.
Research & Insight
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On-‐Target Marke8ng Communica8ons:
Develop targeted marke.ng communica.ons strategies.
Posi.on or reposi.on brands to be relevant and engaged with Dads.
Corporate Partnerships:
Iden.fy and nego.ate partnerships for like-‐minded brands targe.ng similar audiences by combining efforts into a larger integrated campaign resul.ng in a greater impact and engagement with Dads.
Business Development:
Increase your chances of winning new business or driving exis.ng client business by engaging Dad Central Consul.ng in briefings and brainstorm sessions. Dad Central Consul.ng will provide a fully customized proposal, including strategic direc.on and suppor.ng research to back up the plan.
Strategic Consulting
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Social Media/Online Strategy
Create and ac.vate a social media strategy that gives your brand a strong presence and personalizes consumer interac.ons.
Campaign ac.va.on using various social media plaBorms.
Social Media Listening
Our propriety listening research tools look at what is being said about your brand and who’s doing the talking. A benchmark helps understand your brand’s current viral footprint and can prove as an effec.ve campaign measurement tool. Ongoing listening allows us to track trends and structure a strategic presence in social media for your brand.
Social Media Strategy
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Dad Central Consul8ng can ac8vate word-‐of-‐mouth campaigns to grow Dad brand ambassadors – both online and offline – like no one else!
Dad Central Consul8ng Blog Tours & Blogger Engagements
Ac.vate passionate Dad influencers who rank high in Google and other searches to build brand awareness via Blog Tours, Twiier and Micro-‐blogging.
Dad Central Consul8ng TwiLer Party
Generate a real-‐.me conversa.on and high visibility on Twiier over a short period of .me.
Dad Central Consul8ng Test Drive Program
Influen.al Dads test products or services and share candid feedback via a private community. In addi.on, selected bloggers will write online reviews.
Dad Influencer Activation
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Who Are Our Influential Dads? 100 Dad Blog Roll and Growing
Stay-‐at-‐home Dads Published authors Sports fans Technology enthusiasts Car buffs Finance and money gurus Educa.on professionals and the list goes on…
Carefully Screened for:
Ac.ve influence on Blogs, Twiier, Facebook, and Online Community Wri.ng tone and style Exper.se Brand-‐friendly Family-‐friendly
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1,175 Followers
Featured Dad Blog Featured Blogger
Featured Blogger
10,000 Visitors
Featured Blogger
Featured Blogger
A Sample Dad Influencer in Action
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48,000 Visitors
617 Friends
Mom Central Consul.ng, the parent company of Dad Central Consul.ng, has worked with over 200 na.onal brands to develop robust campaigns ac.va.ng influen.al bloggers. Dad Central Consul.ng was created to sa.sfy a growing ver.cal as many agencies and brands desire to engage in powerful rela.onships with influen.al Dads.
A Few of Our Clients
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www.DadCentralConsul.ng.com | Facebook: Dad Central | Twiier: DadCentral
77 Chapel Street
Newton, MA 02458
617.244.3002
engaging dads, building brands