d˝˚’˝˝ p’%˛˝(( and profession 2011.pdfthe mission of the romualdo del bianco foundation,...

Degree Profession

PROGRAMME

W E E K

Florence World Festival

Florence, February 16-19

The meeting point for students,

graduates, practitioners and academics

&

www.florence-expo.com

Degree & Profession is part of the “90 Days of Intercultural Dialogue” program

which is within UNESCO’s 2010 Calendar dedicated to Rapprochment of Culture

www.nardinieditore.it

International Student Workshops

Florence, February 13-20

Lectures and researches

for international groups of students

in the wonderful city of Florence

Life Beyond Tourism®:

Heritage for Intercultural Dialogue.

The role of the young generations

for the development of society through creativity,

technology and traditional knowledge

Life Beyond Tourism® Auditorium al Duomo Via de Cerretani 54r, Florence

2011

LIFE BEYOND TOURISM® NON PROFIT PORTAL

Symbolized by a flower whose petals stand for ’Encounters’, ’Communication’, ’Knowledge’, ’Conservation’ and ’Economy’.

A virtual platform providing a meeting point for the worlds of culture, research, and the economy in every specific region.

w w w . l i f e b e y o n d t o u r i s m . o r g

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Dear Friends,

We have arrived at the VII Edition ofDegree & Profession© – Florence WorldFestival that, within the frame of the LifeBeyond Tourism® ethos and followingthe mission of the Romualdo Del BiancoFoundation, through the years con-tributed to the development of intercul-tural dialogue, becoming an importantinternational appointment between gradu-ates, students and professionals.It was September 2008 when weannounced the creation of the associationLife Beyond Tourism® for interculturaldialogue, the natural corollary to the“Declaration of Intent” signed on 16March 2008 by 59 of the Fondazione’sexperts, convened in Florence from twen-ty different countries.The complete integration of Degree &Profession with the ethos Life BeyondTourism® has been clear since the begin-ning, and I’m glad to seize the opportuni-ty provided by this event to announcethe recent creation of the Life BeyondTourism®Nonprofit Portal.In addition to the concepts of “safeguard-ing” and “enhancing” our cultural her-itage, the Fondazione is eager to directpeople’s “use and enjoyment” of that cul-tural heritage toward the furtherance ofintercultural dialogue. The Life BeyondTourism® Nonprofit Portal, a concreteinstance of that determination, isdesigned specifically to introduce the visi-tor to a region’s character by presentingthose cultural institutions and businesses– including those with a low profile –that play a significant role in definingthat character, and whose history andcurrent activity embody the “spirit ofplace”. Thus the portal provides an inter-

active platform for communicating anintangible heritage made of motivationsand aspirations which breathe life andmeaning into the tangible heritage of aplace.It becomes clear how intangible heritagehas a right to the same safeguards asany work of art or monument. Throughthis it becomes an important mean tofoster intercultural knowledge, today’surgent necessity, and to transformtourism — including “mass” tourism —from a threat to our heritage into astrategic opportunity for intercultural dia-logue. Sites, especially those included inthe world heritage, can therefore becomeworkshops for knowledge and sharedgrowth within a framework of mutualrespect. Thus, it became clear that Degree &Profession was an opportunity to analyzethe linkage between heritage and inter-cultural dialogue and the role of theyoung generations for the developmentof this new concepts.I hope this days will give us an opportu-nity to grow together and to movetoward a concrete implementation of LifeBeyond Tourism® ethos in each of ourcities and countries. An opportunity todevelop ideas and proposals. An opportu-nity to go back home with a new visiontoward a future in which intercultural dia-logue is the basis of our human, socialand cultural growth.All said, I extend to you my warmest wel-come and I thank you for being with us aprotagonist in the popularization of theLife Beyond Tourism® ethos.

Paolo Del BiancoFondazione Romualdo Del Bianco®

“Life Beyond Tourism®Nonprofit Portal”

Degree& Profession WEEK

2011

Degree& Profession WEEK

Andrè De Naeyer (Belgium)Valter Caldana (Brazil)Circe Monteiro (Brazil)Guo Zhan (China) Lu Pinjing (China)Wu Hwa (China)Bohumil Fanta (Czech Republic) Balázs Balogh (Hungary)Roberto Bologna (Italy) Mounir Bouchenaki (Italy)Vito Cappellini (Italy)Patrizia Falzone (Italy)Fabio Fantozzi (Italy)Ettore Guglielmi (Italy)Francesco Gurrieri (Italy)Tatiana Kirova (Italy)Edoardo Malagigi (Italy)Emma Mandelli (Italy) Adolfo Natalini (Italy)Michele Piccini (Italy) Gennaro Tampone (Italy)

Luigi Zangheri (Italy)Akira Kuryu (Japan)Yasuo Watanabe (Japan)Andrzej Kadluczka (Poland)Jerzy Jasienko (Poland)Jan Pamula (Poland)Stefan Wrona (Poland)Alexander Kudryavtsev (Russia)Yury Nazarov (Russia) Valery Nefedov (Russia)Milan Prodanovic (Serbia) Martin Drahovsky (Slovakia) Eva Kralova (Slovakia)Angela Garcia Codoner (Spain)Wan-Lee Cheng (Taiwan)Boulin Hu (Taiwan)Tetyana Sergeyeva (Ukraine) Gustavo Araoz (USA)Ricardo Gomes (USA) Ray Hutchison (USA)Nelson Shanks (USA)

The Scientific Committee

Degree ProfessionFlorence World Festival

&2011

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Graphics and printing of this program has been offered by Nardini Editore, Florence

www.nardinieditore.it

Identification badgeThe badge should always be worn toauthorize the access to the venues.

Secretariat office14 February h 09.00 – 12.0015 February h 15.00 – 18.0016–19 February h 09.00 – 12.00

Certificate of participationCertificates will be delivered during theClosing Ceremony.

LanguageThe official language is English

Awards At the Festival:• Life Beyond Tourism® Award of € 2.000,00*for the 2011 Smart Presentation • 3 Medals offered by the President of theItalian Republic, Giorgio Napolitano

During the year 2010:• 2 awards of € 500,00* and free entrancetickets to the Degree & Profession - FlorenceWorld Festival of 2011• 10 free entrance tickets to the Degree &Profession - Florence World Festival of 2011 • 50 Free exhibition in the Degree Expoduring the Degree & Profession - FlorenceWorld Festival of 2011

The VenueLife Beyond Tourism® Auditorium al DuomoVia Cerretani 54r• Conference Area - Lectures, Testimonials andCompany Presentation (with accreditation)• Virtual Expo on digital support of degreeprojects 2010 Edition• Degree Expo of the projects participating inthe 2010 Edition• Exhibition area – companies, universitiesand institutions• Life Beyond Tourism® Non Profit PortalSecretariat office• Working and meeting area for theparticipants

Visits to the MuseumsFor the participants to the workshopsTo visit the Museums the participants shouldmeet with the Project Leader at the giventime. The Project Leader is responsible fordistributing the tickets to the group. Theparticipants will still to have to queue.

For the participants to the Florence World FestivalTo visit the Museums the participants shouldmeet at the given time outside the museumswith the Staff. The Staff will distribute thetickets upon presenting the badge. The staffwill not accept any delays. The participantswill still to have to queue.

Tourism, Conservation and Restoration of Cultural HeritageTourism, Conservation and Restoration of Cultural Heritage

5Degree& Profession WEEK

2011

GENERAL INFORMATION

* The prizes shall be awarded after tax deductions

15TH FEBRUARY 2011, Tuesday15.00–18.00 At Life Beyond Tourism® Auditorium al Duomo

Opening of the Secretariat for the registration of the participants of Florence World Festival

16TH FEBRUARY 2011, Wednesday

9.00 At Life Beyond Tourism® Auditorium al DuomoOpening of the Secretariat for the registration of the participants of Florence World Festival

10.00 Meeting to visit the Pitti Palace and the Boboli’s GardenMeeting point outside the entrance of the museum (Piazza de’ Pitti, n.1)

15.00 At Life Beyond Tourism® Auditorium al DuomoOpening of the Degree & Profession - Florence World Festival

Greetings by the Authorities

The Life Beyond Tourism®Nonprofit Portal Imparting true added value to a region's culture: its cultural heritage, its cultural institutions and its businessesby Paolo Del Bianco, President of the Romualdo Del Bianco Foundation

Heritage and its significance for regional developmentby Marc Laenen, Board Member International Relations of Life Beyond Tourism®

Underground museum of the main market square in Cracow. A new philosophy of the idea in situ exposition of medieval architecture and culture relicsby Andrzeij Kadlucka, Architect, Professor at the Cracow Technical University

Life Beyond Tourism® contribution to the management plan of sites part of the World Heritage such as Florenceby Carlo Francini, Director of the Office Centro Storico-Patrimonio UNESCO of Comune di Firenze

Welcome Cocktail in the Exposition Area

17TH FEBRUARY 2011, Thursday

9.30 At Life Beyond Tourism® Auditorium al DuomoDegree Project Presentation – Presentation of the works participating in the “Degree & Profession International Award”

The list of the presenters is avalaible at the secretariat office

12.00 Meeting to visit the Uffizi GalleryMeeting point outside the entrance of the Uffizi Gallery (Piazzale degli Uffizi)

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2011

FLORENCE WORLD FESTIVAL

DAILY PROGRAM

16.45 At Life Beyond Tourism® Auditorium al DuomoThe Open Air Museum of Bokrijk in Belgium: a instrument for the communication of the cultural identity of Flandersby Marc Laenen, Board Member International Relations of Life Beyond Tourism®

18TH FEBRUARY 2011, Friday

9.30 At Life Beyond Tourism® Auditorium al DuomoDegree Project Presentation – Presentation of the works participating in the “Degree & Profession International Award”

The list of the presenters is avalaible at the secretariat office

Meeting of the Committee to evaluate the presentation

12.00 Meeting to visit the Accademia GalleryMeeting point outside the entrance of the Accademia Gallery (Via Ricasoli, 58)

16.30 At Life Beyond Tourism® Auditorium al DuomoDegree & Profession - Regional Festival: opportunities and challengesMeeting for professors and experts to discuss about the development of the Regional Festivals. (Registration requested)

19TH FEBRUARY 2011, Saturday

10.00 Meeting to visit the Bargello MuseumMeeting point outside the entrance of the Bargello Museum (Via del Proconsolo, 4)

14.00 at Life Beyond Tourism® Auditorium al DuomoClosing of the workshops with presentation of the results by the international teams

14.10 Architecture Heritage in the Hands of the Youth final works

14.40 G/Local fashion design today: the dialogue between global and local dressing cultures final works

15.10 Make design and build it! Using and reusing of alternative building materials final works

15.40 New Urbanism, Issues Related to Experience of Florentine Workshops

16.00 The Role and the Possibilities of Traditional Craftsmanship in ContemporaryArchitecture with the Example of Florence final works

17.00 Opening of the XIII Round Table of the experts of the Romualdo Del Bianco Foundation and Official closing of the Degree & Profession week, with announcement of the winner of the “Life Beyond Tourism Award® anddelivery of the certificates


2011

Degree& Profession WEEK 8

2011

Project Leader: Prof. Valentina Serebryanaya, Volgograd - Russia Heritage conservation is a problem relevant world-wide. The regional architectural her-itage examples are analyzed and proposals are offered for their reconstruction andadaptation for the needs of the modern city.

For the time not included in this program, please follow the guidelines given by theProject Leader. During the Florence World Festival it is possible to work and meet at Life Beyond Tourism® Auditorium al Duomo

14TH FEBRUARY 2011, Monday

9.00 At Life Beyond Tourism® Auditorium al DuomoWelcome to all participants and presentation of the activities of international integration by the Romualdo Del Bianco Foundation

Introduction to the workshops by the project leaders

10.00 Meeting with the Project Leaders to discuss organization of the workshop

10.00 Opening of the Secretatiat office for the registration of the participants

12.00 Opening of the workshop and presentation of the works by the participants

15TH FEBRUARY 2011, Tuesday





15.00 At Life Beyond Tourism® Auditorium al DuomoOpening of the Degree & Profession - Florence World Festival(see detailed program on page 6)


9.00 Meeting to visit S. Marco MuseumMeeting point outside the entrance of the museum (Piazza S. Marco, 1)

11.30 At Life Beyond Tourism® Auditorium al DuomoMeeting with Stefano Scarpelli, Restorer, Studio Scarpelli Stefano, Florence, Italy

ARCHITECTURE HERITAGE IN THE HANDS OF THE YOUTH

DAILY PROGRAM


2011

16.00 Meeting with Stefano Bertocci, Professor, University of Florence, Italy

16.45 The Open Air Museum of Bokrijk in Belgium: a instrument for the communication of the cultural identity of Flandersby Marc Laenen, Board Member for International Relations of Life Beyond Tourism®




9.00 Meeting to visit to Medici’s ChapelsMeeting point at the entrance of the Medici’s Chapels (Piazza Madonna Aldobrandini)

14.00 At Life Beyond Tourism® Auditorium al DuomoClosing of the workshops with presentation of the results by the international teams





16.00 The Role and the Possibilities of Traditional Craftsmanship in Contemporary Architecture with the Example of Florence final works

16.20 Break

17.00 Opening of the XIII Round Table of the experts of the Romualdo Del Bianco Foundation and official closing of the Degree & Profession week, with announcement of the winner of the “Life Beyond Tourism Award®

and delivery of the certificates

G/LOCAL FASHION DESIGN TODAY: THE DIALOGUE BETWEEN GLOBAL AND LOCAL DRESSING CULTURES

DAILY PROGRAM

Project Leader: Prof. Paola Puma, Florence - ItalyWe can see in many fields the mix between global and local characters of our way oflife: food tasting, arts experiences, travel habits etc. The workshop explores the culturaldimensions of expressing ideas using visual skills and to product paper/multimediacontents.

For the time not included in this program, please follow the guidelines given by theProject Leader.





10.00 Opening of the Secretariat office for the registration of the participants

11.00 Opening of the workshop and presentation of the works by the participants at University of Florence, Santa Verdiana, piazza Ghiberti 22

12.00–19.00 Working time following the guidelines given by the Project Leader


9.00–19.00 At University of Florence, Santa VerdianaWorking time following the guidelines given by the Project Leader







2011





9.00–13.00 At Life Beyond Tourism® Auditorium al DuomoWorking time following the guidelines given by the Project Leader







16.20 Break


and delivery of the certificates2011


MAKE DESIGN AND BUILD IT! USING AND REUSING OF ALTERNATIVE BUILDING MATERIALS

DAILY PROGRAM

Project Leader: Prof. Nadiya Yeksaryova, Odessa - UkraineAnalysis of the existing experience in world practice of the use of alternative buildingmaterials for the organization of short-term space, or durability. Learning the skills ofbuilding and projecting objects in the natural scale. Studying the psychological impactof three-dimensional tracks in the real value of sensation and perception of rights.

For the time not included in this program, please follow the guidelines given by theProject Leader. During the Florence World Festival it is possible to work and meet atLife Beyond Tourism® Auditorium al Duomo






12.30 Opening of the workshop and presentation of the works by the participants at University of Florence, Santa VerdianaRest of the day following the guidelines given by the Project Leader



14.00 At University of Florence, Santa VerdianaRest of the day following the guidelines given by the Project Leader






2011


16.45 At Life Beyond Tourism® Auditorium al DuomoThe Open Air Museum of Bokrijk in Belgium: a instrument for the communication of the cultural identity of Flandersby Marc Laenen, Board Member for International Relations of Life Beyond Tourism®












16.20 Break



2011


NEW URBANISM, ISSUES RELATED TO EXPERIENCE OF FLORENTINE WORKSHOPS

DAILY PROGRAM

Project Leader: Prof. Milan Prodanovic, Belgrade - SerbiaThe workshop introduces a basic set of ideas about NEW URBNISM: a set of practicesand now a movement with a wide span of interpretations (urban renaissance, citiesafter cars, etc…). All related to the specific context of City of Florence as perceived andexperienced by the participants.

For the time not included in this program, please follow the guidelines given by theProject Leader. During the Florence World Festival it is possible to work and meet atLife Beyond Tourism® Auditorium al Duomo.

14TH FEBRAURY 2011, Monday





14.30 Opening of the workshop and presentation of the works by the participantsRest of the day following the guidelines given by the Project Leader

15TH FEBRAURY 2011, Tuesday



16TH FEBRAURY 2011, Wednesday





2011







14.00 at Life Beyond Tourism® Auditorium al DuomoClosing of the workshops with presentation of the results by the international teams






16.20 Break



2011


THE ROLE AND THE POSSIBILITIES OF TRADITIONALCRAFTSMANSHIP IN CONTEMPORARY ARCHITECTURE

WITH THE EXAMPLE OF FLORENCE

DAILY PROGRAM


2011

Project Leaders: Prof. Balazs Balogh, Hungary and Prof. Michel Bonnette, CanadaContemporary architects have forgotten about craftsmanship. The goal of this workshopis to bring students in architecture to reflect on the concept of craftsmanship as apotential component of new architecture and to bring practicing architects to use thesecrafts in a new manner, with their contemporary eyes and feelings.

For the time not included in this program, please follow the guidelines given by theProject Leader. During the Florence World Festival it is possible to work and meet atLife Beyond Tourism® Auditorium al Duomo

14TH FEBRAURY 2011, Monday





15.15 Opening of the workshop and presentation of the works by the participants at University of Florence, Santa Verdiana Via Micheli, 2Rest of the day following the guidelines given by the Project Leader

15TH FEBRAURY 2011, Tuesday


15.30–18.00 Itinerary to discover the Modern and Contemporary Florentine Architecture and some example of monuments.By Arch. Francesco Lupi, Studio Francesco Lupi, FlorenceMeeting at Life Beyond Tourism® Auditorium al Duomo

16TH FEBRAURY 2011, Wednesday

9.30 At Collegio degli Ingegneri della Toscana, Via della Scala 93Firenze, a city of Renaissance, a city of masterpieces in craftsmanship for ArchitectureBy Prof. Gennaro Tampone, President of the Collegio degli Ingegneri della Toscana and Professor at the University of Florence



2011
















16.20 Break



PARALLEL EVENTS


2011

Ethic of Tourism to promote the dialogue between cultures and the conservation of the cultural heritage with Life Beyond Tourism®.

20TH FEBRUARY 2011, 14.00 – 16.00At Life Beyond Tourism® Auditorium al Duomo

1st Meeting of the ICOMOS Italia Youth Section

The objective of the meeting is to identify ideas to be developed in the nextthree years in the sphere of activity of the members that could refer to the pur-pose of the topic.

From the 16th of February on the ground floor will remain open the exhibition ofthe posters by the ICOMOS Italia Youth Members presenting existing case stu-dies and experiences that are integrated under the title Heritage and Tourism forthe dialogue between cultures with Life Beyond Tourism®.

The 8 ‘LIFE BEYOND TOURISM® PRINCIPLES’ from THEORY to PRACTICE

20TH FEBRUARY 2011, 10.00 – 13.00At Life Beyond Tourism® Auditorium al Duomo

Conference within the program of the XIII Round Table of the experts of theRomualdo Del Bianco Foundation

The Foundation’s action is inspired by the principles of Life Beyond Tourism®

ethos and the objective of the meeting is to present practical experiences in theapplication of one (or more) of the 8 points/ principles of the Life BeyondTourism Manifesto, and its use also for the management plan, preferably in theirintegrated approach and mutual coherence and in the context of interculturaldialogue. During the meeting, the new Life Beyond Tourism Portal will be alsopresented, aimed to become a portal for the visibility of the less known culturalinstitutions worldwide.The participation is open and free with limited places. Registration at theSecretary office before the 17th of February.

2011

PATRONS

Centrica

Commerciale Informatica

Europromo

Life Beyond Tourism® Non Profit Portal

Nardini Editore

SSD Grafiche

Tipolito Pochini

Vivafirenze.it®

Vivahotels.com®

Worldsitetravellers.com

COLLABORATORS

PROMOTED by ORGANIZED byRomualdo Del Bianco Foundation Promo Florence Eventswww.fondazione-delbianco.org www.promoflorenceevents.com

Degree ProfessionFlorence World Festival

& Organized with thecontribution of Ente Cassa diRisparmio di Firenze

PROVINCIA DI FIRENZE

In the frame of

L

P P P Vwww

Life Beyond Touris mCENTRO CONGRESSI al DUOMO

F I R E N Z E

d˝˚’˝˝ p’%˛˝(( and profession 2011.pdfthe mission of the romualdo del bianco foundation,...

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