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Achieving near Zero and Positive Energy Settlements in Europe using
Advanced Energy Technology H2020 - 678407
D9.3 FINAL DISSEMINATION PLAN
Authors: Katharina Langosch (TUM),
Contributing authors: Wen Pan (TUM), Karine Roch (ISEA), Anna Laura Pisello,
Gloria Pignatta (UNIPG), Filippo Osimani, Alessandro Rocconi (CONTEDIL),
Owen Daggett (JRHT), Beniot Jehl (OPAC38), Marina Kyprianou-Dracou (CYI),
Rajat Gupta (OBU), Afroditi Synnefa (UoA), Marina Laskari (UoA)
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Deliverable nature: Report
Dissemination level: Public
Contractual delivery date: September 2016
Delivery date: January 2017
Version: 3.0
Number of pages: 53
Keywords: Dissemination, Communication
Lead beneficiary 2 – TUM
Participating beneficiaries: 1 – UoA 2 – TUM 3 – BGU
4 – UNIPG 5 – OBU 6 – CYI 7 – TUC 8 – ABB
9 – ANERDGY 10 – FIBRAN 11 – ARCA 12 – ECO
13 – OPAC38 14 – VASSILIOU 15 – CONTEDIL
16 - JRHT
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History of changes
Version Date Change Page
1.0 30.09.2016 Final Version 51
2.0 17.01.2017 Update section 3.2.8 53
3.0 08.06.2017 Update of the Italy case study according to the Amendment: - Section 3.2.9, page 28 - Section 3.3.5, page 31
53
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Executive Summary
The dissemination, communication and exploitation of results are integral parts of the
Horizon 2020 project. It is of particular interest here that a broad public audience is
well informed about the project, especially potential residents and neighbors. Only with
their willingness to participate actively and positively in the use of the Near Zero Energy
(NZE) buildings and settlements will satisfactory performance of all the installed
components in the settlements be possible.
Specific target groups from the professional sectors such as industry, planners,
politicians, funding institutions, academics, etc. should also be well-informed in their
knowledge of the project objectives, its current progress and its results. These target
groups are able to assess the results correctly and thus to exploit them, thereby
increasing the project’s impact.
For this reason, well-planned dissemination and communication activities for the
ZERO-PLUS project outcomes are of great importance. This report tailors the
dissemination and communication activities to the individual target groups and gives
an overview of all activities planned for the future. To this end, the individual target
groups are identified first. All consortium partners will receive guidelines for performing
the activities presented in this report, as well as the specific messages for each target
group. The report also documents the methodology behind the selection of these
activities.
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Table of Contents Executive Summary ................................................................................................................... 4
Table of Contents ...................................................................................................................... 5
List of figures ............................................................................................................................. 7
List of tables ............................................................................................................................... 8
1. Introduction ........................................................................................................................ 9
1.1 Background ................................................................................................................ 9
1.2 Objectives ................................................................................................................. 10
1.3 ZERO-PLUS message ............................................................................................. 11
1.4 ZERO-PLUS target group ........................................................................................ 12
2. Dissemination and communication plan .......................................................................... 15
3. Dissemination and communication activities ................................................................... 17
3.1 Identification tools .................................................................................................... 17
3.1.1 Project logo .......................................................................................................... 17
3.1.2 EU emblem .......................................................................................................... 18
3.2 Dissemination and communication instruments ....................................................... 19
3.2.1 Multilingual project website .................................................................................. 19
3.2.2 Digital newsletter ................................................................................................. 21
3.2.3 Project reports ..................................................................................................... 22
3.2.4 Build Up portal ..................................................................................................... 23
3.2.5 Booklet ................................................................................................................. 24
3.2.6 Publications ......................................................................................................... 24
3.2.7 Press releases ..................................................................................................... 25
3.2.8 Media communication .......................................................................................... 25
3.2.9 Performance monitoring ...................................................................................... 28
3.3 Dissemination and communication events ............................................................... 29
3.3.1 Workshops / seminars ......................................................................................... 29
3.3.2 Conferences ........................................................................................................ 30
3.3.3 Robotic Lab .......................................................................................................... 31
3.3.4 Trade Fairs and Exhibitions ................................................................................. 31
3.3.5 Case study sites .................................................................................................. 31
3.4 Networking ............................................................................................................... 32
3.4.1 European network ................................................................................................ 32
3.4.2 Customers and client relationships ...................................................................... 32
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3.4.3 Public authorities and administration ................................................................... 33
3.4.4 Funding institutions .............................................................................................. 34
3.4.5 Private sector networks ....................................................................................... 34
3.4.6 Networking with other EU projects ...................................................................... 34
3.4.7 Overview of networking organizations for ZERO-PLUS ...................................... 36
3.5 Specific dissemination und communication activities performed by external
associations ............................................................................................................. 37
3.5.1 Specific activities aimed towards building professionals, practitioners and industry
............................................................................................................................. 37
3.5.2 Activities for smart energy groups carried out by ISEA ....................................... 39
4. Implementation of the dissemination plan ....................................................................... 41
4.1 Dissemination excel tool .......................................................................................... 41
4.2 Public project reports ............................................................................................... 42
4.3 Gantt chart ................................................................................................................ 44
4.4 Overview of planned and performed dissemination and communication activities . 45
5. Impact of dissemination activities .................................................................................... 50
6. Conclusions ..................................................................................................................... 53
7. References ....................................................................................................................... 53
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List of figures Figure 1. ZERO-PLUS logo ..................................................................................................... 18
Figure 2. EU emblem and the statement ................................................................................. 18
Figure 3. The structure of the ZERO-PLUS homepage .......................................................... 20
Figure 4. Newsletter web page (above) and the first two digital newsletters of the ZERO-
PLUS Project (below) .............................................................................................................. 22
Figure 5. Public project reports archived on the ZERO-PLUS website ................................... 23
Figure 6. Front page of the booklet – both versions ................................................................ 24
Figure 7. ZERO-PLUS on Facebook (left) and Twitter (right) ................................................. 26
Figure 8. The broadcasting demonstration site ....................................................................... 29
Figure 9. The new established CIB TG 93 Building Zero Energy Settlements ....................... 30
Figure 10. Details of the excel file for the collection of all dissemination activities ................. 41
Figure 11. Website statistics by nationality from zeroplus.org/logs ........................................ 52
Figure 12. Download / access statistics from zeroplus.org/logs ............................................ 52
Figure 13. Newsletter statistic from the Content Management System acyMailing [3] ........... 52
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List of tables Table 1 Dissemination and communication plan ..................................................................... 16
Table 2 List of projects beneficial for ZERO-PLUS ................................................................. 35
Table 3 List of networking organizations ................................................................................. 36
Table 4 List of public project reports available for general audience ...................................... 42
Table 5 Gantt chart .................................................................................................................. 44
Table 6 List of planned and performed dissemination activities by the consortium partners .. 45
Table 7 Impact of dissemination activities ............................................................................... 50
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1. Introduction
A significant part of Horizon 2020 projects is the dissemination and exploitation of
project results to all relevant stakeholders (project owners, building users, experts,
architects, engineers, industry, SME, etc.) as well as to the general public. This
process started immediately at the beginning of the project and will be continued over
the entire duration of the project. The results and the outcomes of the project will
likewise be distributed during and after the project.
Therefore, in this report, after initially the objectives are clarified (see Section 1.2) and
the issue is settled about which kind of message to disseminate through all the
activities (see Section 1.3), the relevant stakeholders / target groups will be identified
(see Section 1.4). The question of how and where (which channels) the dissemination
and communication activities should be conducted will be answered in Section 2.
Section 3 presents the individual dissemination and communication activities,
categorized into groups of instruments, events and networks. All the activities have as
their goal the distribution of information to all interested parties. Section 4 focuses on
when each of the activities will be performed, and Section 5 evaluates each of the
activities.
As part of the project, two external associations are tasked with disseminating and
communicating the project results to their specific professional circles as well as
publicizing the project. Past and future activities undertaken by the partners and
associations will be listed here as well, to the extent that these are currently known.
1.1 Background
The focus of this project is the demonstration and deployment of renewable
technologies and their performance for NZE (Near Zero Energy) settlements. For the
results achieved in this domain, each partner is obligated to disseminate and
communicate their own results at the earliest convenience. These regulations are part
of the Grant Agreement and can be found in Article 29.1.
Scientific publications remain subject to the Article 29.2, which states that scientific
publications must to be freely available to everyone (open access – free of charge
online access for any user).
Regardless of the planned publication of any information or results, each partner
wishing to disseminate their results must inform the other partners of the planned
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activities and give the partners appropriate time to approve it and to check for
confidential information. These regulations are part of the Grant Agreement Article 29
and were also laid down in the Consortium Agreement.
Since the disseminated results are part of the ZERO-PLUS project and financed by
the EU, each activity should include the EU emblem to clearly indicate the source of
funding. Further information about the use of the EU emblem is given in Section 3.1.2.
Information relating to the regulations in Grant Agreement can be found at the following
link:
http://ec.europa.eu/research/participants/data/ref/h2020/grants_manual/amga/h2020-
amga_en.pdf.
1.2 Objectives
In the ZERO-PLUS project, innovative renewable energy technologies will be
implemented on the building and settlement level to achieve near zero energy
settlements. With respect to the dissemination and communication of results as well
as general information about the project, the goal is to reach as many different
stakeholders as possible, from different professional fields and from the public. The
varied character of the interested parties increases the opportunities for dissemination
and communication. The professional audience involved in the ZNE settlements is
required to maximize the impact of the project, not only because they will be distributing
the results and publicizing the project, but also because they will be applying the results
in new projects, guidelines and regulations.
The dissemination and communication activities presented in this report will help to
pursue this goal and to show how the ZERO-PLUS EU project can create added value
for the public as well as for professionals in the field of NZE settlements. By distributing
the results and information, a larger audience is reachable and more people will be
aware of the impact of NZE settlements. The ZERO-PLUS solutions and concepts will
facilitate future developments and applications of renewable energies as well as better
management of the demand and consumption of energy.
To this end, this report focuses on an overall dissemination and communication plan
created especially for the ZERO-PLUS project. The dissemination and communication
activities are an important instrument for leading the attention of many audiences to
the project and its results. As such, they have a high priority within the project. The
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dissemination and communication plan in this report will aid all partners in carrying out
their activities. This plan will be extended and supplemented over the project’s
duration. This report should be understood to represent work-in-progress. In the later
stages of the project, the following additional reports will be provided:
First report of dissemination activities (M24)
Second report of dissemination activities (M36)
Final report of dissemination activities (M48)
Together, all the reports will reflect the sum of all the dissemination and communication
activities and showcase the impact of these activities on the ZERO-PLUS project.
1.3 ZERO-PLUS message
The main objective of the ZERO-PLUS project is to disseminate and communicate the
project´s results. With the help of the dissemination and communication activities, the
project results can be exploited and the expected impact can be reached.
The following results are significant:
The ZERO-PLUS concept of the implementation of different technologies in
order to achieve a reduction of the operational energy usage in residential
buildings to an average of 0-20 kWh/m², to generate at least 50 kWh/m² of
renewable energy per year and to reduce by at least 16% of the NZE settlement
costs, compared with current levels.
A demonstration of the ZERO-PLUS concept in the four different case studies
in real-world environments.
The implementation of innovative ZERO-PLUS technologies on the settlement
level and first results regarding their performance.
Based on the results, the key message to be disseminated and communicated to the
respective target groups, can be defined as following:
Through the ZERO-PLUS concept, new opportunities for renewable energies
will open; the attractiveness of NZE settlements will increase; rethinking with
respect to NZE settlements and investment in such NZE settlements market
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will take place; a new building construction sector can be established,
increasing the public’s environmental awareness.
The different locations and the different kinds of buildings (villas, social houses,
one or more family houses, etc.) will show that the concept is applicable
independent of the kind of settlement, which will attract investors and potential
building owners.
For the innovative ZERO-PLUS technologies the project will present the best
opportunity to show their implementation and their potential of performance; it
will be the best chance to enter the market, thus increasing the competitiveness
of the innovative ZERO-PLUS technologies.
Furthermore, since the ZERO-PLUS project is funded by the European Union, the
messages of all the dissemination and communication activities should show clearly
to all target group members, that the ZERO-PLUS project „is contributing to a
European ‘Innovation Union‘ and accounts for public spending“ [1] and highlight the
fact that the collaborative work between all the partners creates added value, by:
„achieving scientific excellence, contributing to competitiveness and solving
societal challenges“ [1]
„showing how the outcomes are relevant to our everyday lives, by creating jobs,
introducing novel technologies, or making our lives more comfortable in other
ways“ [1]
„making better use of the results, by making sure they are taken up by decision-
makers to influence policy-making and by industry and the scientific community
to ensure follow-up“ [1] .
1.4 ZERO-PLUS target group
The next step in designing a plan for dissemination and communication activities is to
indentify the appropriate target groups that should be addressed in order for them to
benefit from the ZERO-PLUS project results, including the concepts used in ZERO-
PLUS, the technologies and their performance, the products and the management of
the demand and consumption of the renewable energy sources within the settlements.
It is important to mention at this point that the ZERO-PLUS project’s message should
be clearly communicated to the target group to ensure that it is well understood.
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Therefore, this section identifies the target groups that should be exposed to the project
message. In addition to the public, potential customers and professionals from the field
of NZE settlements are also of great interest. This latter group of stakeholders will
maximize the impact of the project in addition to benefiting directly from the project
themselves, because these stakeholders are best positioned to exploit the results and
can distribute them further, as well as build on the outcomes, include them in new
projects and developments, while simultaneously helping to penetrate new markets.
Within the ZERO-PLUS project, the following target groups are of interest:
Academics: researcher, research centres, science and research communities,
postgraduates students in the scientific field related to ZERO-PLUS: In
particular, the academic partners will address the scientific community by
publishing, presenting the results at different conferences and participating in
seminars and workshops. The researchers from the fields of construction,
building design and building energy are especially important to reach here,
because they can build on the scientific work produced by the ZERO-PLUS
academic partners in their own research, thus contributing to the market uptake
of NZE buildings, an example being postgraduate students researching the
energy efficiency of buildings.
Public: general public, building users, project owners, registered social
landlords: It is important to inform the wide public, building users, project
owners, and registered social landlords about the content, objectives and
results of the project in a clear, non-specialist language. This target group, and
in particular the neighbors and inhabitants of the new case study residences,
must be informed about the application and performance of the renewable
energies to ensure that they understand these developments, accept them and
are willing to integrate them properly into their everyday life. Only when the
residents are willing to participate in the monitoring phase can a proper
application be ensured and useful results achieved. On the other hand, it is
important that the wide public see the direct benefit the project brings and what
kind of projects EU funds are spent on. For the project owners and registered
social landlords, it is important that they recognize to the usefulness of
integrating renewable energy systems into their buildings, not only in luxury
homes but also in social housing. This overall target group can be reached
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through the ZERO-PLUS website, a digital newsletter, press releases,
booklets, performance monitoring and from information available on the case
study sites.
Industrial sector: market actors in the field of NZEB/NZES include utilities, large
vendors, and other building-energy related companies and in industry, SME´s
technology providers, national and international companies and SME’s working
in the construction sector, e.g. installers: The ZERO-PLUS project will also
address a number of current barriers to the growth of the NZE buildings market
in Europe. The project will facilitate the market expansion and participation of
companies producing components and systems used in such buildings as well
as integrators and construction companies. It will also create new opportunities
for SMEs in this field. Furthermore, construction companies can use the
experience and know-how to implement such technologies and systems in
various other projects. To reach relevant building-energy related companies,
the Israeli Smart Energy Association (ISEA) and the Global Smart Grid
Federation (GSGF) (of which ISEA is a key member) will disseminate the
project´s results using e.g. press releases and reports on the GSGF website,
the ISEA website and the ISEA monthly newsletter. In addition, the companies
in the consortium will exhibit the developed products at trade fairs and on their
websites.
Planner sector: Architects, engineers, experts, house developers (private and
social housing): The members of this target group benefits from the concepts
and designs developed in the ZERO-PLUS project as well as from the results
of the application and monitoring of the different buildings’ and technologies’
performances. The concepts, designs and results of each application in each
case study can be used as an example of how renewable energies can be
applied in different kinds of housing, from exclusive to social. This target group
is important, since they are involved at the early stage of the project and can
influence the design and choice of the technologies, as well as the way they
perform. They play an important role in the future of the energy and building
sectors, and it is essential to reach them through as many dissemination and
communication activities as possible, e.g. websites, newsletters, publications,
conferences, press releases, and networking, since they are usually members
of different organizations and associations.
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Politics: Decision makers in building policy, local authorities, municipalities,
standardization bodies: Political decisions and policy plans are made on the
basis of well-designed projects. New guidelines and regulations can be
developed based on the project results. The dissemination and communication
activities conducted as part of the project will support the policy makers and
bodies responsible for setting standards in the area of energy-efficient
buildings, with the aim of incorporating the concepts in future policies and
standards. This target group can best be reached through the networking
activities performed by all consortium partners, but also through the website,
newsletter, press releases, and so forth.
Financial sector: Funding institutions and investors: The demonstration of
affordable NZE buildings provided by the case studies implemented as part of
the project will attract much needed investment into this market, particularly in
countries that are currently underserved. Dissemination and communication
activities such as networking, websites, newsletters, etc., can provide access
to new investors, funding institutions (e.g. banks, ministries of construction and
energy that have subsidy programs, etc.) and certification agencies which train
EE implementing companies (e.g. BREEAM, Green Building Councils, etc.).
Trainers & educators: Project data will be freely available, enabling interested
companies and educational institutions to make use of the data in skills
development and training programs.
2. Dissemination and communication plan
The dissemination and communication activities aim to distribute relevant information
to specific target group members. This section deals with how the dissemination and
communication can take place and what the relevant channels are for reaching the
target groups. Furthermore, the objectives and a rough timetable are presented in
Table 1. The dissemination and communication activities started at the beginning of
the project and will continue until the end of the project, with some even continuing
beyond the project’s end-date.
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Table 1 Dissemination and communication plan
Dissemination activity
Target group Key objective Time / update
Impact measure and
expected number
Multilingual website
All target groups
To inform all stakeholders about the project and the results, activities, monitoring prozess, etc.
Set up in January 2016, updated regularly, at least every four months
Number of accesses to the website, around 500 per months
Digital newsletter All subscribers To provide latest news, current status of the project and results
Every four months
Number of subscribers, ca. 1000
Project reports (public)
All target groups
To inform all target groups about the achieved results
As soon as public deliverables are available
Number of times accessed, 50 times each
Build Up portal
Academics, industrial sector, planner sector,
To distribute the results through the building and energy sectors
As soon as new developments and results are available
Number of articles, news, posts, around 20
Booklet All target groups
Overview of the current progress and the results
Annual
Number of downloads, expected 20 per booklet
Publications (scientific journals)
Mainly Academics
To show the current developments and results
Entire project duration
Number of expected publications: 5
Press release All target groups
To inform all target groups about the project progress
Entire project duration
Number of expected press releases: 15
Media communication
All target groups
To inform all target groups about the project progress
Entire project duration
Number of followers, likes, approx. 50 each
Monitoring of performance
All target groups
To visualise the results of the performance of the buildings and technologies
In the monitoring phase of the project, approx. last project year
Number of visitors, 50 per months in the monitoring period
Workshops / Seminars
Academics, planning sector, industrial sector, politics
To explain the concept and results, to support information exchange and discussions
Entire project duration
Number of participants, 20 per workshop
Conferences (scientific)
Academics, planning sector, industrial sector
To present the latest developments and results, to support information exchange and networking
Entire project duration
Number of conferences: 10
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Dissemination activity
Target group Key objective Time / update
Impact measure and
expected number
Robotic Lab
Academics, planning sector, industry sector
To present the results using a mock-up
After completion of the mock-up, approx. from 2017, during and after the project
Number of visitors, 30
Trade Fairs / Exhibitions
Planning sector, industrial sector, public,
To present commercial results, products, concepts
Entire project duration
Number of fairs and exhibitions, 10 altogether, number of contacts from each: 20
Case study sites All target groups
To present the installation and performance of the NZE Settlements
With the beginning of the construction time
Number of visitors, 70 for each case study
Networks
Planning sector, industrial sector, politics, funding sector
To explain the objectives, ideas and results of the project
Entire project duration
Number of contacts, expected 50
2 external partners
Planning sector, industrial sector, politics, funding sector
To distribute the results for specific groups of professionals
Starting in October 2016 and continuing until the end of the project
Number of activities; 8 each, numbers of readers of website, newsletters, workshop, etc, see above (comparable)
Websites of the project partners
All target groups
To present the project and its results
Entire project duration and after the project end
visitors, 1000 for each partner
3. Dissemination and communication activities
3.1 Identification tools
3.1.1 Project logo
The logo is by far the most important recognition feature of a project. For this reason,
the ZERO-PLUS project had its own logo, which consists of the name of the project,
incorporated with the symbol of the sun and wind, and reflects in a minimalist design
the solar energy and wind power that the project capitalises on by means of integrated
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smart systems of communal energy generation and management, see Figure 1. Thus,
the logo highlights the main goal of the project. This ZERO-PLUS logo should be visibly
placed on any public presence (website, papers, presentations, newsletter, etc.).
Figure 1. ZERO-PLUS logo
3.1.2 EU emblem
In the framework of the Grant Agreement, all ZERO-PLUS partners are beneficiaries
of the project. According to the Grant Agreement No. 678407, Article 29.4, all partners
have the obligation and right to use the EU emblem. Any form of dissemination
performed by each partner, must be clearly marked, as shown in Figure 2.
This project has received funding from the European Union's
Horizon 2020 Research and Innovation programme under
Grant Agreement No. 678407.
Figure 2. EU emblem and the statement
The EU emblem can be displayed together with the ZERO-PLUS logo. More detailed
information and rules regarding the use of EU emblem can be found in the Grant
Agreement of the ZERO-PLUS project. The following documents contain general
information about the use of the EU emblem:
http://ec.europa.eu/dgs/communication/services/visual_identity/pdf/use-
emblem_en.pdf
http://ec.europa.eu/research/participants/data/ref/h2020/grants_manual/amga
/h2020-amga_en.pdf
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3.2 Dissemination and communication instruments
3.2.1 Multilingual project website
Today, an internet presence is the best way to reach the widest possible audience,
see Section 1.4, not only at the case study site, or just within Europe, but worldwide.
Interested parties can follow the development of the project in detail through reports
and live broadcasts published on the website. To this end, the ZERO-PLUS website
was set up by the Technical University of Munich (TUM) using the open-source
software Joomla [2] to keep interested parties informed about the project’s vision,
objectives, partners, technologies, case studies, news, and outputs.
The domain http://www.zeroplus.org was chosen for its recognizability and high search
engine ranking. Upon access, the website appears as shown in Figure 3. The home
page displays basic elements such as 1) the background, 2) the project logo, 3) the
navigation bar, 4) language selection, 5) the main content area, 6) a news feed, 7) a
service area, 8) social media links, 9) the footer and 10) the Twitter feed. This well-
known structure ensures easy navigation through the website.
The ZERO-PLUS website is designed as a dynamic website, meaning that it adjusts
automatically to the browser configuration of each individual visitor. In this way, all
elements can be displayed optimally. The website contains the most important
information, written in an understandable language. To provide information to as many
stakeholders as possible, the ZERO-PLUS website is provided in the four languages
of the case study countries. As English is one of these languages, a truly global
audience can be reached.
The layout of the website was chosen to reflect the ideas behind the ZERO-PLUS
project. The header is an image of a real settlement in the UK near the area where the
ZERO-PLUS UK settlement will be built. The green color scheme of the headlines
emphasizes the project's dedication to renewable and environmentally friendly energy,
see Figure 3. In conjunction with the ZERO-PLUS logo, the visitors can associate the
website with the project, creating high recognition value.
Since TUM created the website for the ZERO-PLUS project, the maintenance, and the
update of the website is also TUM´s responsibility. All information, news, and events
that partners would like to present on the website are to be provided to TUM.
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All partners are encouraged to create a link to the ZERO-PLUS website on their own
website to increase the popularity of the project.
Further information about the website can be found in report „Implementation of project
website“, available on the ZERO-PLUS website under
http://zeroplus.org/pdf/ZERO%20PLUS_D9.2.pdf.
Figure 3. The structure of the ZERO-PLUS homepage
1
2 3
4
5
6
7
8
9
10
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3.2.2 Digital newsletter
A digital newsletter is a common instrument for distributing up-to-date information
about the ZERO-PLUS project to stakeholders. An important attribute of the newsletter
is that receivers will come to associate the newsletter with the project. To ensure this,
the digital newsletter follows the same style as the website, and it was created using
the acyMailing [3] software. This means that the header image, the logo and the colors
of the website are used in the same way for the layout of the newsletter, see Figure 4.
Near the bottom of the newsletter, a subscription link forwards the interested reader to
the registration form on the website. The subscribed persons are listed in the database
of the ZERO-PLUS Content Management System (CMS), making it possible to
estimate how many people receive the newsletter (number of subscribers in
September 2016: 579). This method is not perfect, as the newsletter may also be
forwarded to contact persons who are not registered in our system.
The digital ZERO-PLUS newsletter will be distributed to the subscribers every four
months. TUM requests the relevant content for the newsletter from the partners one
month before publication. Since the beginning of the project, two newsletters have
been released (January 2016 and May 2016). The next newsletter is due in September
2016. All the released digital newsletters are also archived on the website, so that
visitors may read past issues at their leisure, see Figure 4. Further information about
the newsletter is included in the report „Communication toolbox – document form,
booklet layout, communication protocol“.
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Figure 4. Newsletter web page (above) and the first two digital newsletters of the ZERO-PLUS Project (below)
3.2.3 Project reports
Reports document the results developed during the project, including demonstrations,
analyses, websites, drawings, etc. The reports can either be public, or confidential
(only for members of the consortium including the EU Commission). Within the project,
there will be 54 reports in total.
All finished public reports are accessible on the website under the navigation bar
„Outputs“, see Figure 5. All interested parties have the opportunity to download the
public reports for free to learn about the current state of the project. Other researchers
have the opportunity to use the results for further developments, and companies could
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implement the strategies of the ZERO-PLUS project in their own projects. The Output
archive will be updated as soon as a new public report is available.
Figure 5. Public project reports archived on the ZERO-PLUS website
3.2.4 Build Up portal
The European Portal for Energy Efficiency in Buildings provides an internet platform
where members can post news, events and activities relating to energy efficiency in
buildings. The members of Build Up are professionals from the field of building
efficiency, building performance, and/or renewable energy from universities, research
centers, industry, engineering offices or firms, SME´s and other public bodies, mainly
from Europe. The platform makes it possible to share information both within the
community and among all interested visitors. Some of the ZERO-PLUS partners are
members at Build Up and post articles about their own participation in this project (for
example: http://www.buildup.eu/en/news/european-buildings-securing-near-zero-
positive-energy-future).
ZERO-PLUS uses this platform to distribute the latest news e.g. about the project or a
new release of the newsletter (http://www.buildup.eu/en/explore/links/zero-plus-
project, http://www.buildup.eu/en/news/first-issue-zero-plus-newsletter-now-
available), as well as to upload the public project reports to share the latest results of
the project with the community, (e.g.
http://www.buildup.eu/en/practices/publications/outdoor-energy-technologies-and-
renewable-systems-nze-settlements-europe). The current information will be posted or
uploaded as they become available.
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3.2.5 Booklet
The yearly results will be compiled in a booklet, for a total of four booklets to be
released over the project duration. At the end of the project, a book will be compiled
from all the individual booklets.
Two layouts for the booklet have been designed, and can be chosen for the first
booklet, see Figure 6.
TUM will request the content for the first booklet by the end of the first year, i.e. the
end of September 2016. After the completion of the booklets, both the individual
booklets and the final book will be freely available on the website.
Figure 6. Front page of the booklet – both versions
3.2.6 Publications
For the professional audience, the outcomes of the ZERO-PLUS project will be
published in journals. The project participants from the universities will publish their
results in scientific journals to reach other researchers. The peer-reviewed scientific
publications will be open access articles available for free. Other scientists can also
build on the results and develop these concepts further. The participating companies
will share their experience and knowledge in trade journals, on their own websites and
in other professional magazines to reach other companies interested in implementing
the concept.
According to the regulations agreed in the Grant Agreement No. 678407 Article 29.1,
all abstracts and/or publications will be circulated to all partners before submission to
prevent confidential information from being included and to ensure compliance to the
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publication. Furthermore, all publications must include the following
acknowledgements: “This work has received funding from the European Union Horizon
2020 Programme in the framework of the “ZERO-PLUS project: Achieving near Zero
and Positive Energy Settlements in Europe using Advanced Energy Technology”,
under Grant Agreement No. 678407“.
It is further required that the peer-reviewed scientific publications will be available free
of charge (open access publication) online on suitable platforms, in accordance with
the regulations in Grant Agreement No. 678407 Article 29.2.
The publishing partners will report their present or future publication plans to TUM by
sending all relevant information as well as the final version of the document no later
than the time of publication. A list of planned and performed publications is presented
in Section 4.4.
3.2.7 Press releases
Press releases are an important part of public relations and as such, several press
releases have been planned for the entire duration of the project, not only in English
but also in the national languages of the partners.
All partners are encouraged to create press releases and build continuous public
relations in their own multinational press centers and communities. The partners
should notify TUM about any upcoming press releases by sending the final version to
TUM, where the dissemination formation is collected. TUM may also request relevant
information every two months and list the press releases on the website upon request.
3.2.8 Media communication
The media communication includes written and filmed information distribution via web
platforms, such as Facebook, YouTube, etc. All partners are encouraged to get
involved in this space. Any video clips created during the project will be provided via
YouTube, on the ZERO-PLUS website upon request and/or on the partners’ own
websites. Once those activities are carried out, TUM collects the material and archives
it for dissemination documentation.
Furthermore, by using social media, the project can reach a larger number of interested
parties, in particular younger audiences. For this reason, the ZERO-PLUS website has
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links to Facebook, and Twitter, where the project-related material is posted, see Figure
3 and Figure 7.
Figure 7. ZERO-PLUS on Facebook (left) and Twitter (right)
To create more attention for the ZERO-PLUS project on social media such as
Facebook and Twitter, all partners were encouraged to invite their own networks and
communities to like / follow the project’s social media accounts.
In addition, all partners were asked to suggest different Facebook and Twitter accounts
from other projects, associations, institutions etc. with content, articles and
contributions relevant to ZERO-PLUS. All the proposed relevant Twitter and Facebook
accounts are now followed / liked by the ZERO-PLUS social media accounts. A total
of 47 Facebook accounts (including the Solar Energy Industries Association (SEIA),
the Abracadabra H2020 Project, etc.) and 69 Twitter accounts (e.g. The European
Portal For Energy Efficiency in Buildings (Build Up), the EU Research & Innovation
Magazine, Design For Energy, etc.) are followed / liked by the ZERO-PLUS accounts.
Furthermore, to use social media more efficiently and make the project more visible,
the following technical and basic requirements were created:
1. TUM uploaded the Excel file "ZERO-PLUS_ Dissemination activity
log_28.11.2016” to Google Sheets, where it can be accessed online with a link
provided by TUM to all partners. This Excel file has been extended to include a
new sheet for social media. Here, the partners can add their dissemination
activities as well as provide content and messages for the ZERO-PLUS
Facebook and Twitter accounts. On a monthly basis, TUM will remind the
partners to update the dissemination activities, and, on a weekly basis, to
update the social media contribution.
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2. For the Twitter communication activities in particular, a ZERO-PLUS specific
hashtag was created to make it easier to find the project’s tweets. The official
project hastag is #zeroplus_eu. This hashtag will be used with every message
to ensure that Twitter users can easily search for these messages.
Furthermore, the ZERO-PLUS Twitter Feed has been embedded on the project
website, so that the tweets from the ZERO-PLUS account will appear directly
on the homepage, see Figure 3.
To strengthen the communication activities and to increase the partners’ contributions
to the social media accounts, the following strategies are being developed:
1. Tweets on Twitter and posts on Facebook:
This is defined as information that is directly related to the project (i.e. a public
deliverable, press releases or other articles, interviews about the ZERO-PLUS
project, presentations of the project at conferences, etc) and which will be
tweeted / posted on the ZERO-PLUS social media accounts.
Action plan:
UOA will use the "ZERO-PLUS_ Dissemination activity log_28.11.2016” as
an inventory for finding possible project-related items to communicate
through the ZERO-PLUS social media accounts. UOA will contact the
project partners and the external associations responsible for those items
and ask them to prepare one tweet and one Facebook post for this activity.
Each month, UOA will ask different partners (depending on the project
status) to prepare items to communicate through social media based on
the outcomes of the project (i.e. accepted public deliverables).
Every two weeks, at least one of those activities will be announced on both
social media accounts.
UOA will be responsible for the editorial checks to the ZERO-PLUS specific
tweets / posts. The proposed tweets/posts that pass the editotial check will
be marked as so in the google spreadsheet "ZERO-PLUS_ Dissemination
activity log_28.11.2016”.
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2. Retweets on Twitter and shares on Facebook:
This is defined as information that has been initially tweeted / posted on other
accounts and is indirectly related to the project (i.e. talks about NZE Buildings,
NZE settlements, innovative technologies etc), which will be retweeted / shared
through the projects social media accounts.
Action plan:
TUC will be responsible for retweeting and sharing information relevant to
ZERO-PLUS on the project´s social media accounts.
The project consortium may contribute to the task when necessary.
TUC will retweet at least two items on Twitter and share two items on
Facebook from other social media accounts every week.
This section has proposed a number of activities to strengthen social media
communication. These activities will be re-evaluated for their efficiency in a few
months’ time and modified where necessary.
3.2.9 Performance monitoring
In the ZERO-PLUS project, renewable technologies will be implemented in four case
studies across Europe: Derwenthorpe Community (York, UK), Granarolo dell’Emilia,
(Emilia-Romagna, Italy), Peyia Village (Paphos, Cyprus), and Voreppe (France). After
the construction work is complete, sensors will monitor the buildings’ and technologies’
energy performance, and the interaction of all the technologies. To achieve this goal,
data on actual energy production and consumption and on indoor and outdoor
environmental conditions (temperature, relative humidity, and CO2 levels), will be
gathered through smart interoperable sensor networks that will be installed in the
buildings, neighbourhoods and energy systems of the four case study settlements.
Data on the users and their schedules will be collected through feedback
questionnaires, surveys and interviews with occupants.
A Web-GIS platform model will be designed for gathering and sharing the monitoring
data collected from all the case studies. The various monitoring devices will be
interconnected using IP connectivity. An Apache Hadoop software framework will be
used for distributed storage and data processing. Python will be employed to send
queries to Hadoop and to visualize the data in the form of 2D and 3D line plots, pie
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and bar diagrams, using Bokeh as a visualization library. These plots will be
incorporated into tailored Graphical User Interfaces for the overall management of the
case studies.
The data gathered in the monitoring process will be freely available to all interested
audiences through the multilingual website. Naturally, all issues related to ethics,
privacy, data protection, security etc. will be addresses and considered. On the ZERO-
PLUS website, under the category „Case Studies“, visitors can observe the
performance of all settlements in near real time. The broadcasting and data reporting
functionalities have already been implemented on the website and can be transmitted
as soon as data or image feeds are available, see Figure 8.
Figure 8. The broadcasting demonstration site
3.3 Dissemination and communication events
3.3.1 Workshops / seminars
Workshops and seminars here refer to active participation in such, as well as the
exchange and networking with other participants. This also includes tailoring such
events to include as many prospective stakeholders as possible. All members of the
consortium will make an effort to lead workshops or seminars to reach the most
interested parties both within and beyond their own communities. For commercial
purposes, i.e. for investors, owners and public administrations, local seminars will be
planned. Academic workshops will be organized by TUM. In the first year of the project,
TUM already launched a complete new target group CIB TG 93 „Building Zero Energy
Settlements” within the International Council for Research and Innovation in Building
and Construction, see the announcement in Figure 9. In the coming years, annual
workshops are planned within this CIB TG 93, starting in 2017.
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During all these events, the consortium members will inform the audience about the
results achieved in the ZERO-PLUS project. The partners will also encourage new
contacts to subscribe to the ZERO-PLUS newsletter to keep updated about the project
progress. The feedback of the stakeholders will be shared with other consortium
members.
All relevant information regarding workshops / seminars will be collected by TUM for
further dissemination documentation. TUM will also request such information on a
regularly basis every month and list the events on the ZERO-PLUS website, upon
request. An overview of all present and future activities is given in Section 4.4.
Figure 9. The new established CIB TG 93 Building Zero Energy Settlements
3.3.2 Conferences
All project members will make efforts to participate in several international conferences
(e.g. Sustainable Built Environment Conferences) related to the ZERO-PLUS project
to present the latest outcomes to professional audiences. For example, ABB will
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participate in IEEE (the world´s largest technical professional organization dedicated
to advancing technology for the benefit of humanity) and other energy-related
international conferences relevant to their target groups. The major feedback will be
shared with the partners along with the contacts interested in the ZERO-PLUS project.
Partners wishing to submit an abstract to a conference will provide the abstract or
paper before submission to all partners to prevent that any confidential information is
included and to ensure compliance in the abstract or paper. The final abstract, paper
and any other relevant conference material will be sent to TUM for later documentation.
Furthermore, upon request, the paper can be uploaded on the ZERO-PLUS website
or distributed via web platforms such as e.g. ResearchGate, if possible. A list of all
past and future conferences is included in Section 4.4.
3.3.3 Robotic Lab
Labs are special facilities, mostly within institutions or universities, where
developments in the form of exhibits, prototypes or mock-ups are displayed. In this
way, visitors can stay up to date with the latest trends.
Within the project work, a full-scale mock-up to demonstrate the assembly process of
energy producing components will be designed. TUM will use a Robotic Lab where the
mock-up model will be displayed to all visitors during the project. This mock-up will be
available next year 2017.
3.3.4 Trade Fairs and Exhibitions
Trade fairs and exhibitions are the most effective platforms for introducing new
products and developments to a wide professional as well as public audience. Hence,
the consortium partners from the companies will exhibit the developed products in their
respective trade fairs. ABB for example, will give several presentations of the project
at trade fairs. The participation in a trade fair or exhibition will be reported to TUM for
documentation purposes. Furthermore, feedback and any contact persons will be
shared with other project partners. The planned activities are listed in Section 4.4.
3.3.5 Case study sites
As part of the ZERO-PLUS project, renewable energy technologies will be
incorporated into the settlements: Derwenthorpe Community (York, UK), Granarolo
dell'Emilia, (Emilia-Romagna, Italy), Peyia Village (Paphos, Cyprus), and Voreppe
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(France). The performance of these technologies, i.e. demand, consumption, and
technology interactions, will be monitored during the project. Interested stakeholders
and the public thus have the opportunity to follow the construction and monitoring
process of the integrated renewable technologies and their performance. On the one
hand, all interested audiences can visit the case study sites and get an impression of
the project, but they can also follow the construction and monitoring process via the
ZERO-PLUS website. The broadcasting and data reporting functionalities have
already been implemented on the website and can be transmitted as soon as data or
images become available, see Figure 8.
It is expected, that especially professional audiences as well as local residents and
future residents will visit the case study sites. Here, several activities are planned
depending on the case study. On some case study sites, a banner with useful
information and the contact details of the responsible persons will be put up within the
demonstration area to promote the NZE Settlement, as will flags, flyers, and brochures.
A sales officer is expected to be on site on the Cyprus and Italian case study sites.
Furthermore, the ZERO-PLUS website can reach interested audiences worldwide.
The respective case study owners will promote the demonstration site on their own
websites. Moreover, also the ZERO-PLUS website, the newsletter and the consortium
partners will distribute information about the demonstration sites.
3.4 Networking
3.4.1 European network
OPAC38 is a member of USH (Union Social pour l’Habitat), which is the French
national federation for social housing. USH has also officers in Brussels and is a
member of Housing Europe (http://www.housingeurope.eu/), the European Federation
for Public, Social and Cooperative Housing. OPAC38 has direct contact with Housing
Europe and will transfer communications to USH and Housing Europe to reach a wide
range of public/social/cooperative housing initiatives.
3.4.2 Customers and client relationships
Companies are constantly striving to attract new customers, maintain existing ones
and/or increase sales. In particular, start-up companies rely on gaining new customers
and convincing them of their products. The implementation of the new products
(technologies) in the ZERO-PLUS case studies will help the young companies in
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implementing the concepts or producing the components integrated in the concept to
achieve each of these goals. By promoting the new products and concepts and the
application of them in the pilot case studies, their name recognition will increase and
the performance of the technologies can be showcased. The case studies thus offer a
good opportunity for young companies to present their technologies in real
environments, and not only in laboratory conditions. The dissemination and
communication activities will support this with particular attention to SME’s, which will
be given a chance to open up their market as well as to build up and establish a
customer base.
Already during the project, a wide range of audience will be reached through public
relations. Additionally, after the completion of the project, the results shown on the
demonstration sites will be used for their own promotion materials (e.g. on their
websites, in flyers and brochures), as a demonstration of their capabilities to potential
clients.
3.4.3 Public authorities and administration
Public authorities and national, local or regional administrations, such as policy-
makers, energy and construction sector associations, academic institutions, political
representatives or certification agencies, are important for drawing attention to the
ZERO-PLUS project as well as for communicating the project results. The exchange
of knowledge, know-how, expertise and deliverables between all these public
authorities and administration groups with the consortium partners can bring additional
support and provide a benefit as well as added value to project.
Moreover, policy-makers from the offices of the political representatives or ministries
of construction and energy can use the project outcomes to develop new ideas for
Calls and subsidy programs, to create new guidelines or to revise the existing rules
(e.g. standardization authorities).
Since networking is such an important part of the project, the consortium partners will
use their already existing links with policy-makers to bring the project results to their
attention, for instance through local seminars, EU info days and thematic conferences.
For this reason, the project partners will also distribute information to iiSBE
(International Initiative for a Sustainable Built Environment) whose aim is to facilitate
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and promote the adoption of policies, methods, and tools that accelerate the movement
towards a global sustainable built environment.
Moreover, distributing information to certification agencies that train EE
implementation companies (e.g. BREEAM, Green Building Councils, etc.) will
disseminate the knowledge acquired in the ZERO-PLUS project to even more
professional audiences. All the potential networking organizations that ZERO-PLUS
can benefit from are listed in Table 3.
3.4.4 Funding institutions
The technologies, concepts and solutions developed during the ZERO-PLUS project
can be helpful for market launches. The developments can also be transferred from
niche markets into the mass market. For these kinds of transitions, suitable investors
are usually required.
As such, consortium partners will establish contacts and use their connections to
funding bodies (e.g. development banks such as KfW, EIB, EBRD, etc.) to disseminate
information and results from the project. This will mostly be in the later phases of the
project, once a strong case has been made for the technical and commercial feasibility
of the concepts.
3.4.5 Private sector networks
The consortium members, in particular those from the industry sector, will use their
contacts and networks in the construction and energy sectors to provide information
about the latest technologies and concepts. In this way, the results will be disseminated
in the community. The construction companies can benefit from the results and
implement them into their own projects. Through these networking activities, the value
of the project can be multiplied.
3.4.6 Networking with other EU projects
The objective of this activity is to develop and implement a networking creation scheme
for maximizing the potential effect of the ZERO-PLUS project through its interaction
with other National, European or International projects in related fields. To achieve this,
each partner’s network will be used to connect the ZERO-PLUS project with other
projects. All partners will utilize their own participation in other projects (ongoing or
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future ones) to increase the networking outcomes of the ZERO-PLUS project. The
methodology includes the following actions:
Create a list of potential networking projects in which ZERO-PLUS partners
participate, see Table 2,
Create a list of potential networking projects relevant to the ZERO-PLUS
project in which beneficiaries do not participate, see Table 2,
Invite groups from various relevant projects to participate in the ZERO-PLUS
dissemination and networking activities
Provide the ZERO PLUS dissemination materials and outputs to the
appropriate groups of various relevant EU projects
Be invited by other groups from various relevant projects to participate in
dissemination actions as well as meeting among the beneficiaries.
Table 2 List of projects beneficial for ZERO-PLUS
Project Acronym Project title
Projects in which the consortium partners participate
ERA-NET Cofund Smart Cities and Communities SMART URBAN ISLE Smart bioclimatic low-carbon urban areas as innovative energy isles
in the sustainable city
STS-Med Small scale solar thermal district units for Mediterranean communities, http://www.stsmed.eu/
INVENT Promotion of Innovation Culture in the Higher Education in Jordan, http://www.consorzioarca.it/index.php/en/invent-nasc-en
BRIDGeconomies_2 Business Relays for Innovation and Development Growing Economies
INCAME-2 INnovation CApacities of Mediterranean Enterprises
HERACLES HEritage Resilience Against CLimate Events on Site, http://www.heracles-project.eu/
INPATH-TES PhD on Innovation Pathways for TES, http://www.inpathtes.eu/
QUALICHeCK Towards improved compliance and quality of the works for better performing buildings, http://qualicheck-platform.eu/
SMART GEMS Smart Grids Energy management Staff, http://www.smartgems.tuc.gr/smart_gems.html
ABRACADABRA Assistant Buildings’ addition to Retrofit, Adopt, Cure And Develop the Actual Buildings up to zeRo energy, Activating a market for deep renovation, http://www.abracadabra-project.eu/
QUANTUM Quality management for building performance, http://www.quantum-project.eu/
Projects, in which the consortium partners do not participate
SHAAMS Strategic Hubs for the Analysis and Acceleration of the Mediterranean Solar Sector, http://www.shaams.org/
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Project Acronym Project title
MED-DESIRE Mediterranean Development of Support schemes for solar Initiatives and Renewable Energies, http://www.med-desire.eu/index.php?lang=en
DIDSOLIT-PB Development and implementation of decentralised solar energy-related innovative technolgies for public buildings in the Mediterranean Basin countries, http://www.didsolit.eu/
FOSTEr in MED Fostering Solar Technology in the Mediterranean area, http://www.fosterinmed.eu/
MED-Solar Machrek Energy Development-Solar, http://www.medsolarproject.com/index.php/en/
RELS Rénovation Energétique des LogementS, http://www.projet-rels.eu/Fr/accueil_46_4
PV-NET Promotion of PV energy through net metering optimization, http://www.pvnetmetering.eu/
BESOS Building Energy Decision Support Systems for Smart Cities, http://besos-project.eu/
Design4Energy Building life-cycle evolutionary Design methodology able to create Energy-efficient Buildings flexibly connected with the neighborhood energy system, http://www.design4energy.eu/
eeEmbedded Collaborative holistic design laboratory and methodology for energy-efficient embedded buildings, http://eeembedded.eu/
HOLISTEEC Holistic and optimised life-cycle integrated support for energy efficient building design and construction, http://www.holisteecproject.eu/
READY4SmartCities ICT Roadmap and data interoperability for energy systems in smart cities, http://www.ready4smartcities.eu/
HIT2GAP Highly Innovative building control Tools Tackling the energy performance gap, http://www.hit2gap.eu/
TOPAS Tools for Continuous Building Performance Auditing, https://www.topas-eeb.eu/
MOEEBIUS Modelling Optimization of Energy Efficiency in Buildings for Urban Sustainability, http://www.moeebius.eu/
3.4.7 Overview of networking organizations for ZERO-PLUS
In this section the networking potential of ZERO-PLUS project is listed in Table 3.
Table 3 List of networking organizations
Type Organizations
Political authorities Local authorities from every case study
CERA (Cyprus Energy Regulatory Authority)
Industry and construction Associations
CCCI (Cyprus Chambers of Commerce and Industry)
CIPA (Cyprus Investment Promotion Agency)
Technical Chambers of Cyprus (ETEK)
International organizations / associations
CIB TG 93 „Building Zero Energy Settlements“ - International Council for Research and Innovation in Building and Construction (CIB)
Sustainable Buildings and Climate Initiative (UNEP-SBCI)
Institute of Electrical and Electronics Engineers (IEEE)
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Type Organizations
iiSBE (International Initiative for a Sustainable Built Environment)
Green Building Council, The Israel Green Building Counsil
Israel Renewable Energy Association
The Global Smart Grid Federation
ISERD- Israel Europ R&D
Energy Service & Cyprus Institute of Energy (Ministry of Energy, Commerce Industry and Tourism)
Building Research Establishment Environmental Assessment Methodology (BREEAM)
Energy - Building Performance Institute (BPiE)
European Construction Industry Federation (FIEC)
National and international banks / funding bodies
Kreditanstalt für Wiederaufbau (KfW / KfW IPEX)
European Investment Bank (EIB)
European Bank for Reconstruction and Development (EBRD)
Investors Capital Nature,
Horizon Venture Capital
International leading utilities
RWE AG (Rheinisch-Westfälisches Elektrizitätswerk AG)
ENEL
Direct Energy
NYPA
Large vendors Siemens
Schneider Electric
GE
Cisco
Standardization / certification authorities
Cyprus Organisation for Standardisation (CYS)
British Standards Institution (BSI)
European Cool Roofs Council (ECRC)
3.5 Specific dissemination und communication activities performed by external associations
Two external associations will support the dissemination and communication activities
of the ZERO-PLUS results and developments. In the following two sections, the
dissemination and communication activities carried out by these associations will be
presented.
3.5.1 Specific activities aimed towards building professionals, practitioners and industry
The first external association will be responsible for the dissemination of the ZERO-
PLUS achievements among architects, engineers, industry and professionals involved
in the design, construction and operation of nZEB buildings and districts in Europe and
beyond. It will use its own communication channels, the members’ network
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representing professionals across Europe, as well EU level association networks. The
main activities to be carried out by this association are:
1. Website, electronic newsletters, social media:
A special ZERO-PLUS section will be dedicated to project on the association´s
website. The external association will regularly publish project updates in this
session interlinked with the official project website.
E-Newsletter and e-Bulletin: the external association will publish regularly an
e-Newsletters targeting the engineers and building professionals, and a
Supporter Bulletin targeting industry all over Europe and beyond. Short news
about the project will be regularly published in both media (ZERO-PLUS news
in the e-newsletter of the external association three times per year).
ZERO-PLUS will post project-related content in the LinkedIn groups and social
media of the external association, as well as posting on the association’s social
media (30 per year).
2. Synergies with other EU projects and initiatives:
The external association will be content provider of the BUILD UP Portal and
will ensure that the ZERO-PLUS related content is channeled into the platform.
The external association will integrate the ZERO-PLUS outcomes, gained
knowledge and training materials into the PROF/TRAC European Training and
Qualification Platform offered for training providers across Europe to develop
national CPD courses for professionals.
The external association will present and disseminate project outcomes in its
technical Committees and promote the further exploitation of the project results
in the relevant Task Forces by developing Guidebooks for building
professionals of the external association.
3. Journals:
Technical articles about the ZERO-PLUS achievements and the case studies
will be published in technical Journals in printed and electronic formats. A
special issue will be dedicated to the topic of zero- and positive districts. The
ZERO-PLUS outcomes towards the project´s end will be distributed at the final
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project events in printed copies and disseminated electronically. Technical
papers on ZERO-PLUS will be disseminated at association´s major events.
4. Events: conferences, workshop, trade fairs, networking:
The external association will organize conferences for its members where
ZERO-PLUS will be presented and printed promotional material will be
disseminated. Partners are invited to participate as speakers.
The external association will disseminate project results at professional events
and trade fairs organized by the association´s network.
The external association will organize a ZERO-PLUS workshop at an
international conference.
3.5.2 Activities for smart energy groups carried out by ISEA
ISEA (Israeli Smart Energy Association) will carry out dissemination and
communication activities for smart energy stakeholders, both in Israel and
internationally. The key stakeholders to reach through these activities are: (1) All the
project participants’ immediate communities (e.g. Smart energy and IoT Meetup
groups, the ISEA data base of Smart Energy professionals), (2) Participants’
supporting organizations and communities (e.g. The Israel Green Building Council,
Israel Renewable Energy Association, The Global Smart Grid Federation), (3) National
innovation offices and their communities from participants’ countries (e.g. ISERD-
Israel Europe R&D), (4) Utilities (international leading utilities such as RWE, ENEL,
Direct Energy, NYPA), (5) Large vendors (e.g. Siemens, Schneider Electric, GE, Cisco,
etc.), (6) Investors (Capital Nature, Horizon Venture Capital, etc.), (7) Online forums
managers, and (8) Relevant virtual communities (Smart Cities Meetup groups).
1. ISEA website, Global Smart Grid Federation (GSGF) website:
On their website, ISEA will highlight the overall project, the participating
stakeholders, the results and possible further developments, as well as the
opportunities for cooperation. On their web site, under "Spotlight", there is
already a brief description of the ZERO-PLUS project, with the project logo and
full name. Underneath the description there is a "More information" button
which is linked to the ZERO-PLUS home page. Furthermore, ISEA has included
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each ZERO-PLUS newsletter into the ISEA newsletter, which is sent to 1500+
professional contacts.
As a major member of Global Smart Grid Federation (GSGF), ISEA will also
announce the project results on the GSGF website. Once (preliminary and/or
final) results become available, ISEA will publish a dedicated article both on the
GSGF website and in the newsletter. The GSGF website and newsletter are
reached by tens of thousands of smart energy stakeholders globally.
2. Seminar:
ISEA, together with the Ben-Gurion University of the Negev, will organize a
seminar to disseminate information about the project’s progress, the results
and outcomes.
3. General public publications:
ISEA will address relevant energy magazines to attract their interest and
present the project results. The publication in such energy magazines will be
pursued as soon as preliminary results are released.
4. Messages, newsletter and social media:
ISEA will push a mailer message to the broad Eco-system of stakeholders,
summarizing the project and its results, while highlighting the opportunities for
cooperation in the following phases.
ISEA is leveraging its monthly newsletter, which is sent 1500+ professional
contacts, to publicize the project and its progress, by including an item about
the ZERO-PLUS newsletter and a link to each newsletter publication. Once the
project nears completion and results become available, ISEA will publicize
them through the newsletter.
As required, additional web based presences such as LinkedIn groups will
update the existing LinkedIn community with the projects’ results and further
opportunities arising from the project.
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5. Press releases:
By the end of the ZERO-PLUS project, ISEA will publish press releases about
the project completion and summarize the results, which will be sent to the
world press through the partners’ press engagements.
4. Implementation of the dissemination plan
4.1 Dissemination excel tool
Since dissemination and communication activities are crucial for the execution of the
project, all activities carried out by all partners as well as the external associations will
be collected by TUM for documentation purposes. A Google Sheet titled "ZERO-
PLUS_ Dissemination activity log_28.11.2016” was created to support the gathering
of all information relevant for the dissemination and communication activities, see
Figure 10. Each partner and the external associations fill in all the requested
information and provide all relevant materials (videos, papers, presentation, press
releases, etc.) to TUM. TUM is responsible for collecting the information and keeping
the information updated. The "ZERO-PLUS_ Dissemination activity log_28.11.2016” is
available for all partners and the external associations online.
Figure 10. Details of the excel file for the collection of all dissemination activities
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4.2 Public project reports
The public project reports, the responsible partner, the report type (e.g. R=report), the
dissemination level (PU=public) as well as its release date are shown in Table 4.
Table 4 List of public project reports available for general audience
Report title Lead name
Type Disse-mination Level
Delivery date
Report: Summary of current state of the art on near zero energy settlements in Europe
BGU R PU M5
A report on the expected energy and environmental performance of each energy production and energy management technology
OBU R PU M5
A written report on the combined energy and environmental performance of the proposed energy production and management technologies
OBU R PU M7
A full report of the outdoor energy technologies and renewable systems at NZE settlement including energy and environmental details about innovative solutions to be implemented in common areas
UNIPG R PU M5
Effective monitoring protocols to be implemented in the outdoor areas of each settlement and an overall report about technical details and motivation of selected procedures
UNIPG R PU M8
Design of a monitoring framework for performance assessment during operation
TUC OTHER PU M12
Development of intelligent models for real-time performance assessment of NZE settlements
NKUA OTHER PU M15, M45
Development of a framework for reliability-centred maintenance of NZE settlements
TUC R PU M15, M45
Development and operation of a performance analysis platform for real-time assessment of NZE settlements
TUC OTHER PU M45
Report on the Energy Performance Analysis of the 4 Settlements
TUC R PU M46
Technical guidelines for designing NZE settlements in Europe
NKUA R PU M43
Report: Market analysis of trends in the construction of non-residential and residential highly energy performing buildings
ECO R PU M10
Report: Analysis of the business case for the application of the technologies and processes developed in the project
ECO R PU M20
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Report title Lead name
Type Disse-mination Level
Delivery date
Report: Analysis of the market potential within the EU 28 for ‘nearly zero-energy’ buildings constructed using the concepts developed in the project
ECO R PU M20
Sample Business plan for commercial-scale implementation of the technologies and processes developed in the project
ECO R PU M46
Implementation of project website TUM DEC PU M10
Final dissemination plan TUM R PU M12
First report of dissemination activity TUM R PU M24
Second report of dissemination activity TUM R PU M36
Final report NKUA R PU M48
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4.3 Gantt chart
Table 5 Gantt chart
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48
Multilingual website
Digital newsletter
Deliverables (for public)
Build up portal
Booklet
Publications
Press release
Media communication
Monitoring of performance
Workshops / seminars
Conferences
Robotic Lab
Trade Fairs and Exhibitions
Case study sites
European Network
Customers / clients
Public authorities / admin.
Funding institutions
Private sector networks
Networking with other EU
Specific activities association 1
Specific activities ISEA
Aft
er
pro
ject
01.10.2015 – 30.09.2016 01.10.2016 – 30.09.2017 01.10.2017 – 30.09.2018 01.10.2018 – 30.09.2019
Dis
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ZERO-PLUS Dissemination and Communication Activities
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4.4 Overview of planned and performed dissemination and communication activities
Table 6 List of planned and performed dissemination activities by the consortium partners
No. Short name
Type of Activity
Name of activity Date Place Type of Audience Link to the website of the activity
Status
1 UOA Interview ECO NEWS at SKAI TV (GR TV)
26.12.2015 Athens, Greece
Public http://www.skai.gr/player/tv/?mmid=268357
Finalized
2 UOA Conference paper
Sustainable Built Environment (SBE) Conference 2016
17-18.11.2016 Sydney, Australia
Architects, engineers, scientists and other building professionals and key players in the field
http://www.sbe16sydney.be.unsw.edu.au/index.html
Submitted
3 UOA Conference paper
9th International Conference Improving Energy Efficiency in Commercial Buildings and Smart Communities (IEECB&SC’16)
16-18.03.2016 Frankfurt, Germany
Architects, engineers, scientist and other building professionals,commercial buildings’ investors and property managers, energy efficiency experts and building technologies researchers, equipment manufacturers, service providers
http://iet.jrc.ec.europa.eu/energyefficiency/node/9096
Submitted
4 CyI Article ETEK (Technical Chamber of Cyprus) newsletter
01.01.2016 All cities in Cyprus
ETEK members www.etek.org.cy
Published
5 CyI Article Paideia News and Palo 29.10.2015 All cities in Cyprus
Public www.paideia-news.com and www.palo.com.cy
Published
6 CyI Article Cyprus Weekly 11.12.2015 All cities in Cyprus
Public http://in-cyprus.com Published
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No. Short name
Type of Activity
Name of activity Date Place Type of Audience Link to the website of the activity
Status
7 CyI Article ETEK (Technical Chamber of Cyprus) newsletter
04.12.2015 All cities in Cyprus
ETEK members www.etek.org.cy Published
8 CyI Article Haravgi 15.11.2015 All cities in Cyprus
Public http://haravgi.com.cy Published
9 CyI Article
Paideia News, To Thema online, Cyprus News EU, News From Cyprus, Eidhseis Shmera, Search, Arouraios
11.11.2015 All cities in Cyprus
Public
www.paideia-news.com, www.tothemaonline.com, www.cyprusnews.eu, www.newsfromcyprus.net www.eidhseis-shmera.gr, www.search.gr, www.arouraios.gr
Published
10 CyI Article Haravgi 11.11.2015 All cities in Cyprus
Public http://haravgi.com.cy Published
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No. Short name
Type of Activity
Name of activity Date Place Type of Audience Link to the website of the activity
Status
11 CyI Article
canCNA, Protothema, Sigmalive, RIK, ant1iwo, iKypros, Dialogos, Cyprus Times, Kerdos, Offsite, Filoksenos, Cyprusnews, Nonstopjournal, newsfromCyprus, Palo, Dou, Today24, Apsou, Ropalo, Xnews, Mynews
10.11.2015 All cities in Cyprus
Public
www.cna.org.cy, www.protothema.gr, www.sigmalive.com, www.riknews.com.cy, www.ant1iwo.com, www.ikypros.com, www.dialogos.com.cy, www.cytimes.com.cy, www.eurokerdos.com, www.offsite.com.cy, www.filoksenos.blogspot.com.cy, www.cyprusnews.eu, www.nonstopjournal.com.cy, www.newsfromcyprus.net, www.palo.com.cy, www.dou.gr, www.today24.gr, www.palo.gr, www.news.apsou.gr, www.ropalo.com, www.xnews.gr, www.mynews.gr,
Published
12 CyI Article Fileleftheros 03.11.2015 All cities in Cyprus
Public http://www.philenews.com/
Published
13 CyI Article CAN and Sigmalive 27.10.2015 All cities in Cyprus
Public www.cna.org.cy and www.capital.sigmalive.com
Published
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No. Short name
Type of Activity
Name of activity Date Place Type of Audience Link to the website of the activity
Status
14 CyI Article Paideia News, Palo, Dialogos
29.10.2015 All cities in Cyprus
Public www.paideia-news.com, www.palo.com.cy, www.dialogos.com.
Published
15 CyI Article Cyprus News EU, Palo 05.11.2015 All cities in Cyprus
Public www.cyprusnews.eu, www.palo.com.cy
Published
16 CyI TV presen-tation
CyBC 10.11.2015 All cities in Cyprus
Public www.sigmatv.com Conducted
17 CyI TV presen-tation
Sigma 04.11.2015 All cities in Cyprus
Public www.cybc.com.cy Conducted
18 CyI Radio presen-tation
Super Sport FM 11.11.2015 All cities in Cyprus
Public www.sport-fm.com.cy Conducted
19 OBU Conference paper
Building Simulation & Optimization (BSO) 2016 Conference
12-14.09.2016 Newcastle Building simulation researchers, energy researchers, practitioners
http://www.bso16.org
Accepted
20 OBU Conference paper contri-bution
International High-Performance Built Environments Conference (iHBE)
17-18.11.2016 Sydney
Academics and researchers in building performance, building energy use, consultants
http://www.sbe16sydney.be.unsw.edu.au/
Paper under review
21 UOA Presen-tation
Impact Workshop for the Energy-efficient Buildings Public-Private Partnership projects
18-19.04.2016 Brussels, Belgium
Coordinators of EU funded projects in the area of the Energy-efficient Buildings PPP
http://ec.europa.eu/research/index.cfm?pg=events&eventcode=726793D4-9B63-B6E2-A5C2649F019492E3
Finalized
22 TUM Presen-tation
International Conference on Advanced Building Skins
10-11.10.2016 Bern, Switzer-land
International platform for architects, engineers, scientists and the building industry
http://abs.green Accepted
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No. Short name
Type of Activity
Name of activity Date Place Type of Audience Link to the website of the activity
Status
23 UNIPG Conference papaer
16° National congress CIRIAF
08/04/2016 Assisi, Italy Academics, Engineers, Architects, students, and specialists in the field
www.ciriaf.it Finalized
24 UNIPG Presentation Master thesis presentation
27/04/2016 Perugia, Italy Academics, Engineers, Architects, students, and general public
N/A Finalized
25 ISEA Workshop
Global Smart Grid Federation: Power Utility Business Innovation Forum
09.03.2016 Tel Aviv, Israel
Power utilities (e.g. ERDF, RWE, IEC), vendors, relevant stakeholders, new market entrants, innovation leaders
http://www.isea.org.il/#!power-utility-business-innovation-forum/cc5h
Finalized
26 ISEA Conference 4th Israeli Smart Energy Conference
9-10.03.2016 Tel Aviv, Israel market and industry leaders, government officials, developers and entrepreneurs
http://www.isea.org.il/#!the-4th-israeli-smart-energy-conference/i3u0g
Finalized
27 ISEA Seminar ISEA Smart energy community MeetUp
Not specified yet
Not specified yet
Not specified yet Not specified yet Planned
28 ISEA Webinar Not specified yet
Not specified yet
Not specified yet Not specified yet Planned
29 ISEA Workshop
Global Smart Grid Federation: Power Utility Business Innovation Forum
16.11.2016 Barcelona, Spain
Power utilities (e.g. ERDF, RWE, IEC), vendors, relevant stakeholders, new market players, innovation leaders
http://www.isea.org.il/ Finalized
30 ISEA Conference 5th Israeli Smart Energy Conference
21-23.03.2017 Tel Aviv, Israel Market and industry leaders, government officials, developers and entrepreneurs
Not yet available Planned
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5. Impact of dissemination activities
This section presents the impact measures for each of the dissemination and communication activities, i.e. how to determine the size of the
audiences. Further, the number of expected visitors will be estimated, if available. Lastly, the target group to be addressed with each activity is
also listed in Table 7.
Table 7 Impact of dissemination activities
Category Activity Expected* / reached audience Target group Measure
Dis
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Multilingual website
9 351 visitors up to Sep. 2016 All visitors of the website, all target groups Access report available for the ZERO-PLUS website, see Figure 11
Digital newsletter 579 subscribers up to Sep. 2016
All subscribers Content Management System of the digital newsletter (acyMailing [3] ), see Figure 13
Project reports (public)
161 accesses, 40 downloads up to Sep. 2016
All visitors of the website, all target groups Access report available for the ZERO-PLUS website, see Figure 12
Build Up portal 100* visitors Academics, industrial sector, planning sector, No counting system available
Booklet 40* accesses each All visitors of the website, all target groups Access report available for the ZERO-PLUS website, see Figure 12
Publications (scientific)
100* readers Academics, industrial sector, planner sector, politics Counting system used by e.g. Researchgate or similar open-source platforms
Press release 100* readers All target groups Difficult to record, usually no counting system available
Media communication
18 Tweets, 54 followers on Twitter 19 articles, 199 „likes“ on Facebook
All audiences, visitors of Twitter / Facebook, general public as well as professionals from all fields
Internal counting systems on Facebook and Twitter
Performance monitoring
Already prepared, but no data available yet
All visitors of the website, professional from all fields,
general public, as well as agencies such as CIPA Cyprus
Investment Promotion Agency, Real Estate Agents
Access report available for the ZERO-PLUS website
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Category Activity Expected* / reached audience Target group Measure D
isse
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n a
nd
Co
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un
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Workshops / Seminars
25* participants Academics, planning sector, industrial sector Participant list
Conferences (scientific)
100* visitors each Academics, planning sector, industrial sector Number of participants, if available on website
Robotic Lab 30* visitors Academics, planning sector, industry sector Visitor list on site
Trade Fairs / Exhibitions
500* visitors All target groups Visitors numbers available on the website, business cards
Case study sites More than 150* visitors to each case study
All target groups Online registration and registration book on site
Ne
two
rkin
g
European Network
40* contacts Industry sector, planners, politicians, academics, financial sector
Number of visited networking events, number of contacts
Customers / clients relationships
40* contacts Mainly industry sector, planners, but also CIPA (Cyprus Investment Promotion Agency), and real estate agents
Number of visited networking events, number of contacts
Public authorities / administration
20* contacts
Industry sector, planners, politicians and associations, e.g. CERA (Cyprus Energy Regulatory Authority), Energy Service & Cyprus Institute of Energy (Ministry of Energy, Commerce Industry and Tourism),
Number of visited networking events, number of contacts, new appeared guideline or calls
Funding institutions
15* contacts Financial sector, industry sector Number of contacts
Private sector networks
20* contacts Planners, industry sector Number of visited networking events, number of contacts, new projects
Networking with other EU projects
15* contacts Academics, industry partners, planners Number of visited networking events, number of contacts
External Associations,
emong others ISEA
Specific activities described in Section 3.5.1
Up to 1500 audience members depending on the activity
Engineers, industry and professionals involved in the design, construction and operation of nZEB buildings and districts in Europe and beyond
Participant lists, internal counter systems, online registration
Specific activities of ISEA, see Section 3.5.2
Audience between 30 – 1500 audience, depending on the activity
Target group see Section 3.5.2 Participant lists, internal counting systems, online registration
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Figure 11. Website statistics by nationality from zeroplus.org/logs
Figure 12. Download / access statistics from zeroplus.org/logs
Figure 13. Newsletter statistic from the Content Management System acyMailing [3]
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6. Conclusions
For the execution of Horizon 2020 projects, the achievement of sound results is of
central importance. To maximize the impact of the project, it is crucial that these results
are distributed among as many stakeholders as possible. A well-planned dissemination
and communication strategy is the best method to reach all the potential target group
members. This report provides an overview of which messages should be
communicated through all these activities, who exactly should be addressed (target
groups), and which activities can be used to reach the specific target groups.
Thus, the report also serves as an orientation guide for all consortium partners to
disseminate and communicate their results successfully. It represents the current
status and will be adjusted during the project depending on the needs of the project.
The outcome of the dissemination plan will be reported in the following individual
deliverables.
First report of dissemination activities (M24)
Second report of dissemination activities (M36)
Final report of dissemination activities (M48).
7. References
[1] http://ec.europa.eu/research/participants/data/ref/h2020/other/gm/h2020-guide-
comm_en.pdf
[2] Joomla! – software https://www.joomla.de/
[3] acyMailing – software https://www.acyba.com/?utm_source=acymailing&utm_medium=e-
mail&utm_content=img&utm_campaign=powered-by
[4] ownCloud – software https://owncloud.org/