d6.1 dissemination materials and website - databio.eu · grant agreement number: 732064...

This document is part of a project that has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 732064. It is the property of the DataBio consortium and shall not be distributed or reproduced without the formal approval of the DataBio Management Committee.

Project Acronym: DataBio

Grant Agreement number: 732064 (H2020-ICT-2016-1 – Innovation Action)

Project Full Title: Data-Driven Bioeconomy

Project Coordinator: INTRASOFT International

DELIVERABLE

D6.1 – Dissemination Materials and Website

Dissemination level PU -Public

Type of Document Report

Contractual date of delivery M4 – 30/04/2017

Deliverable Leader CREA

Status - version, date Final – v1.0, 29/04/2017

WP / Task responsible WP6

Keywords: Dissemination material, website, logo, communication

plan, communication channels, communication tools,

publications, presentations, dissemination, awareness,

stakeholders, end users, training, dissemination events,

hackathons, large scale pilots, bioeconomy, agriculture,

fishery, forestry, Big Data, Big Data analytics,

community, public, visual identity, social networks, risk

mitigation, exploitation, deliverable, project.

D6.1 - Dissemination Materials and Website H2020 Contract No. 732064 Final – v1.0, 29/04/2017

Dissemination level: PU -Public

Executive Summary The present deliverable has two main purposes. On the one hand, it presents all the physical

and virtual means that will be used as part of our pan-European dissemination campaign in

order to raise awareness regarding the DataBio project. Via those means the consortium

foresees to promote the concept and results of DataBio project towards selected stakeholders

and multipliers, such as the scientific community, technical experts, strategic and political

stakeholders, wider public and end-users. On the other hand, the deliverable presents the

DataBio Communication Plan, an internal instrument that aims to provide a consistent

framework for all activities needed to disseminate and sustain the achievements, benefits, as

well as technical and knowledge results developed within the DataBio Project.

Our overall stakeholder engagement strategy is being thoroughly analysed across the following

axes: foreseen communication objectives (why), selected project messages (what), targeted

stakeholder groups (to whom), methodology and tools (how), timing and workplan (when) and

finally, responsibilities (who). The analysis is being finalized with the relevant metrics for

success, as well as the annexes with all related material that is going to be maintained, followed

and updated during the whole course of the project.

DataBio project was launched in January 2017 and is designed to respond to a specific

European Union’s challenge relevant to the capability of deploying data technologies at large

scale and in a systematic manner. The project is implemented through agriculture, forestry and

fishery large scale pilots, meaning to serve as best practice example to other sectors, as well as

a source of generic solutions to all data intensive sectors. DataBio activities aim mainly at

empirical demonstration of the benefits of Big Data technologies in terms of sustainable

improvement of productivity of the best possible industry raw materials in the target

bioeconomy sectors.

This report stands for the deliverable D6.1 “Dissemination materials, website”, part of WP6

“Dissemination and Training”; D6.1 delivery date was set on Month 4 (M04). The main goal of

WP6 is the promotion of the actions and results of the project, user training and the

dissemination of the project’s results in order to support the other work packages and the long-

term goals of the DataBio project. In this document, the dissemination materials that were

created are presented along with relevant descriptions and screenshots; completed standalone

materials are presented in appendices. The promotional materials will be updated regularly

during the project’s lifecycle.



Deliverable Leader: Ephrem Habyarimana (CREA)

Contributors: Ephrem Habyarimana (CREA), Athanasios Poulakidas

(INTRASOFT), Irene Matzakou (INTRASOFT)

Reviewers:

ToMas Mildorf (UWB), Katarina Stanoevska (UStG), Per Gunnar

Auran (SINTEF Fishery), Nikolaos Marianos (NP), Pericles

Loucopoulos (INTRASOFT), Karel Charvat (LESPRO)

Approved by: Athanasios Poulakidas (INTRASOFT)

Document History

Version Date Contributor(s) Description

0.1-0.2 20/03/2017 TOC, early internal editing

0.3 04/04/2017 Dissemination/communication plan; in-text

editing

0.4-0.6 11/04/2017 1st consolidation

0.8-0.9 26/04/2017 Chapter numbering edited; factsheet added;

edits; QM review

1.0 29/04/2017 Submitted version



Table of Contents EXECUTIVE SUMMARY ........................................................................................................................................... 2

TABLE OF CONTENTS .............................................................................................................................................. 4

TABLE OF FIGURES ................................................................................................................................................. 5

LIST OF TABLES ...................................................................................................................................................... 5

DEFINITIONS, ACRONYMS AND ABBREVIATIONS ................................................................................................... 6

1 INTRODUCTION ............................................................................................................................................ 8

1.1 PROJECT SUMMARY .............................................................................................................................................. 8 1.2 DOCUMENT SCOPE ............................................................................................................................................... 8 1.3 DOCUMENT STRUCTURE ........................................................................................................................................ 9

2 DISSEMINATION MATERIAL ........................................................................................................................ 11

2.1 VISUAL IDENTITY ................................................................................................................................................ 11 2.2 PROJECT LOGO .................................................................................................................................................. 11 2.3 PROJECT TEMPLATES ........................................................................................................................................... 12 2.4 PROJECT BROCHURE ........................................................................................................................................... 13 2.5 PROJECT LEAFLET ............................................................................................................................................... 14 2.6 PROJECT NEWSLETTER ......................................................................................................................................... 14 2.7 PROJECT POSTER ................................................................................................................................................ 15 2.8 PROJECT FACTSHEET ........................................................................................................................................... 15 2.9 PROJECT WEBSITE .............................................................................................................................................. 15 2.10 PROJECT SOCIAL MEDIA .................................................................................................................................. 17

3 COMMUNICATION AND DISSEMINATION STRATEGY .................................................................................. 19

3.1 MESSAGES ........................................................................................................................................................ 19 3.2 KEYWORDS ....................................................................................................................................................... 19 3.3 TARGET GROUPS ................................................................................................................................................ 19 3.4 DISSEMINATION AND COMMUNICATION METHODOLOGY ........................................................................................... 21 3.5 KEY DISSEMINATION ACTIVITIES ............................................................................................................................. 23

3.5.1 Publications, hackathons and other events ......................................................................................... 23 3.5.2 Clustering with other projects .............................................................................................................. 25

3.6 RESPONSIBILITIES AND SCHEDULE ................................................................................................................. 25 3.7 INDICATORS OF SUCCESS ................................................................................................................................ 27

4 RISKS ........................................................................................................................................................ 30

5 CONCLUSIONS ....................................................................................................................................... 31

APPENDIX I – DATABIO LEAFLET .......................................................................................................................... 32

APPENDIX II – LOGO COLOR REFERENCES ............................................................................................................ 34

APPENDIX III – DELIVERABLE TEMPLATE .............................................................................................................. 35

APPENDIX IV – DATABIO PROJECT POSTER .......................................................................................................... 37

APPENDIX V – DATABIO PROJECT FACTSHEET ...................................................................................................... 38



Table of Figures FIGURE 1: DATABIO LOGO.................................................................................................................................................. 11 FIGURE 2: PRESENTATION TEMPLATES. ................................................................................................................................. 13 FIGURE 3: SCREENSHOT OF A SECTION OF THE DATABIO WEBSITE (WWW.DATABIO.EU) HOME PAGE. ................................................ 17

List of Tables TABLE 1. STRUCTURE, CHARACTERISTICS AND DISSEMINATION APPROACH .................................................................................... 19 TABLE 2. STAKEHOLDER COMMUNICATION TOOLS MATRIX ........................................................................................................ 22 TABLE 3. LIST OF RELEVANT SCIENTIFIC JOURNALS ................................................................................................................... 24 TABLE 4. LIST OF RELEVANT BIG DATA TECHNOLOGY CONFERENCES ............................................................................................. 24 TABLE 5. T6.2 AND T6.3 KEY SUBTASKS, PRECEDENTS, OWNERSHIP AND SCHEDULE ...................................................................... 25 TABLE 6. WP6 DELIVERABLES ............................................................................................................................................. 26 TABLE 7. INDICATORS OF SUCCESS ........................................................................................................................................ 27 TABLE 8. RISKS RELATED TO DISSEMINATION AND COMMUNICATION ........................................................................................... 30



Definitions, Acronyms and Abbreviations Acronym Title

BDV Big Data Value

BDV/BDVA Biga Data Value/Big Data Value Association

CiaoT CIAOTECH Srl

CMS Content management system

CREA Consiglio per la Ricerca in agricoltura e l’analisi dell’economia agraria

EU European Union

ESA European Space Agency

INTRASOFT INTRASOFT International SA

LESPRO LESPROJEKT SLUZBY SRO

M Month

MC Management Committee

MHGS MHG SYSTEMS OY

N/A Not Applicable

NP Neuropublic

QM Quality assurance manager

SINTEF Stiftelsen for industriell og teknisk forskning

UStG University of St. Gallen

UWB University of West Bohemia

VTT Teknologian tutkimuskeskus VTT Oy

WP Work package

Term Definition

Beneficiary EC term used to designate the legal entity which has signed the

Grant Agreement. This term is often substituted by the common

language term ‘partner’.

Consortium Group of beneficiaries that have signed the Consortium Agreement

and the Grant Agreement (either directly as Coordinator or

by accession through the Form A).

Consortium

Agreement

Contractual document signed by all the beneficiaries (and not the EC),

explaining how the Consortium is managed and works together.

Deliverable

Leader

Responsible for ensuring that the content of the deliverable meets the

required expectations, both from a contractual point of view and in

terms of usage within the project. Is also responsible for ensuring that

the deliverable follows the deliverable process and is delivered on time.

Description of Annex 1 to the Grant Agreement. It contains information on the work



Action packages, deliverables, milestones, resources and costs of the

beneficiaries, as well as a text with a detailed description of the action.

The DoA is made of Part A (structured data collected in web forms and

workplan tables) and Part B (text document describing the action

elements).

Dissemination EC term for communication of information to a wide audience.

Foreground The results, including information, whether they can be

protected or not, which are generated under the project. Such results

include rights related to copyright, design rights, patent rights etc.

Grant

Agreement

Contractual document which defines the contractual scope of the

DataBio project. It is signed between the EC and the beneficiaries.

Third party Any legal entity which does not sign the EC Grant Agreement. A

subcontractor is a type of third party, but not the only one. In special

circumstances the GRA accepts third parties whose costs may be eligible.

Third parties are specified in the DoA, GRA (Article 14) and CA.



1 Introduction 1.1 Project Summary The data intensive target sector selected for the

DataBio project is the Data-Driven Bioeconomy.

DataBio focuses on utilizing Big Data to

contribute to the production of the best

possible raw materials from agriculture, forestry

and fishery/aquaculture for the bioeconomy

industry, in order to output food, energy and

biomaterials, also taking into account various

responsibility and sustainability issues.

DataBio will deploy state-of-the-art big data technologies and existing partners’ infrastructure

and solutions, linked together through the DataBio Platform. These will aggregate Big Data

from the three identified sectors (agriculture, forestry and fishery), intelligently process them

and enable these three sectors to selectively utilize numerous platform components, according

to their requirements. The execution will be through continuous cooperation of end user and

technology provider companies, bioeconomy and technology research institutes, as well as

stakeholders from the big data value PPP programme.

DataBio is driven by the development, use and evaluation of a large number of pilots in the 3

identified sectors, where also associated partners and additional stakeholders are involved. The

selected pilot concepts will be transformed to pilot implementations utilizing co-innovative

methods and tools. The pilots select and utilize the best suitable market-ready or almost

market-ready ICT, Big Data and Earth Observation methods, technologies, tools and services to

be integrated to the common DataBio Platform.

Based on the pilot results and the new DataBio Platform, new solutions and new business

opportunities are expected to emerge. DataBio will organize a series of trainings and

hackathons to support its take-up and enable developers outside the consortium to design and

develop new tools, services and applications based on and for the DataBio Platform.

1.2 Document Scope Dissemination and communication activities are conducted throughout the lifecycle of the

project. The importance of these activities is very high: upon them depend the successful

promotion of project technology and results, as they raise awareness of DataBio activities and

they attract potential supporters, end-users and customers.

The main contents of this deliverable are the project’s dissemination materials and website, as

well as the strategic dissemination and communication plan. The aim is to provide stakeholders

and the public at large with a consistent framework for all innovation activities, technical



achievements, foreground and technological results anticipated and developed by the DataBio

consortium, all of which should be disseminated and sustained, especially through WP6

activities. We aim to illustrate in clear terms the rationale behind the strategy and clarify all

dimensions and tools necessary to communicate the core messages and results of the project in

a very effective and comprehensive way. As part of this concept, the DataBio website, which is

the main information and dissemination tool that raises visibility of the project to all

stakeholder groups and the public, the project promotional material, including logo, leaflet,

presentations, brochures, posters, press releases, newsletters and papers, will be created and

regularly updated as appropriate throughout the project’s lifecycle.

This deliverable along with the materials, tools and channels therein will be uploaded and

maintained both at the project website, but also in partners’ private repositories. A description

of these tools and materials along with relevant screenshots is included in this deliverable and

its appendices. These tools and materials will be regularly updated and/or enriched as the

project evolves and acquires new information. The dissemination and communication plan will

also be updated mid-way as the project progresses, adjusting its relevance to a range of

qualitative and quantitative indicators of success as defined in the plan itself.

With regard to external interested parties and stakeholders, DataBio targets the following six

key groups with customized dissemination and communication approaches:

• Key bioeconomy players in agriculture, forestry and fishery; • Big data service providers; • Scientific community, technical experts • Policy-makers at local, national and European Union (EU) levels • Big Data research projects and associations (e.g., BDVA) • Wider public, end users

It is also expected to identify potential interested members who could add content to the

website, exchange good practices and spread the word of DataBio, increasing audience

participation. Therefore, DataBio adopts a multi-tier strategy to communicate both on local

(pilot) and international level, while strategically engaging selected stakeholder communities as

well. All interested communication targets and dissemination tools and channels were clearly

identified, which will enable DataBio project to attract a vast audience, engaging and informing

stakeholders about its scope and achievements during the entire duration of the project.

1.3 Document Structure

This document is comprised of the following chapters:

Chapter 1 presents an introduction to the project and the document.

Chapter 2 describes the dissemination material.

Chapter 3 describes the communication and dissemination strategy.



Chapter 4 characterizes potential risks that can affect the successful completion of the

anticipated dissemination and communication activities.

Chapter 5 presents the conclusions.



2 Dissemination Material 2.1 Visual Identity A visual identity has been created since the early stage of the project, so as to secure a strong

and unique brand, including a project logo and templates for written communications to be

used by all project partners in their communication activities. The identity is composed of visual

elements such as the DataBio logo, fonts, colour palette and templates for documents and

presentations. All dissemination materials refer to the project name, the project's website and

Horizon 2020 with associated graphic elements in line with the European Commission’s

guidelines1.

2.2 Project Logo The core of this visual identity is the logo, which was built on the idea of bringing together three

main sectors of the Bioeconomy, i.e. agriculture, forestry and fishery. The overall message

here revolves around the idea of promoting innovation and smart applications of science and

technologies DataBio implements through project activities. The logo is part of the project

communication and branding; it provides a consistently unique and coherent visibility and

identity, making the DataBio stand out relative to similar projects.

Figure 1: DataBio logo

The logo was designed to communicate the bioeconomic sectors in which the project is

involved, offering a lively brand both in terms of geometry and optical impact without being

stylized or cold. For the logotype, the font Bangla was chosen, a modern font, clean, with an

image close to the style used in contemporary scientific communication. The logo is

accompanied by a pictogram (symbol) that closes it on top with a graphical hat. The link

between the name and the mark is the letter “T” that goes to form a wave embodying the sea,

a metaphor for DataBio fishery involvement.

1 EC guidelines: http://ec.europa.eu/dgs/communication/services/visual_identity/pdf/use-

emblem_en.pdf



On the top of the pictogram stylized symbols of fish, agriculture and forestry are enclosed

which end up forming a coherent geometric set. The light blue/green is predominant and it

locates itself halfway between the forest’s green and the sea’s blue, evoking several scientific

sensations in a unique color. The hot yellow color of the pictogram and the pay-off recall the

sun that ensures life on earth; finally, the color of wheat at maturity serves as a metaphor

standing for food and life to mankind. All of the above attributes make DataBio project stand

out. The practical information on the logo color references are presented in appendix IV. The

logo is available in four formats: low resolution JPG, high resolution JPG, PNG and TIFF and

vector.ai; the latter was supplied to anticipate future professional graphics; it has no definition

but it can be size-increased when necessary.

2.3 Project Templates The PPT presentation (Fig. 2), poster presentation (Fig.2), project poster (Appendix IV), leaflet

(Appendix I), Factsheet (Appendix V) and deliverable (Appendix III) templates will be part of

the dissemination package that will be used in all external and internal events, meetings,

deliverables and other cases where DataBio activities are presented. Templates will be regularly

updated and enriched during the project implementation. The templates have been designed

by CREA and validated by all partners following the graphic identity guidelines. Of particular

interest, a frequently updated power point presentation (targeted to external parties) will

provide background information on objectives, goals and partners, as well as an up-to-date

overview of results. Project Press Releases

During the project's execution up to 12 official press releases will be produced at key points in

the lifetime of the project with input from the consortium partners. Each partner is foreseen to

contribute his ideas and/or suggestions; the final document is expected to be translated into

the respective native languages of each pilot and be distributed locally by the respective

partners. Press releases are a major means of engaging target audiences with the project

activities, achievements, milestones, developments, dissemination actions and results.

Specifically, press releases will announce key innovations and pilot-related information, offering

thus, an appropriate way to inform the media, multiplier organizations, as well as the general

public. The press releases will be distributed to a press list, maintained for the purposes of the

project, as well as on the already well-established media contact lists of the consortium

members. The press releases will be also uploaded on the project website and they will be also

shared on the project’s social media accounts.



2.4 Project Brochure A high-quality colour illustrated project brochure in English will also be prepared and delivered.

Besides the presentation of DataBio project, the brochure will provide practical overview on the

state-of-the-art in data-driven bioeconomy and describe DataBio pilot cases including goals, as

well as preliminary and/or expected results. It will be developed in English and uploaded on the

project website for partners and the public to download.

Figure 2: Presentation templates.

A

D

B

A, B, C, respectively, cover, internal and final slides of the PPT presentation; D poster presentation

C



2.5 Project Leaflet A project leaflet (Appendix I) comprised of a single sheet tri-fold, available in English, with a

clean, modern and attractive design was created by CREA for dissemination purposes. As such,

this flyer stands for a template for local languages and for a full-fledged DataBio leaflet in

English language. The external side of the leaflet presents the project logo and various

information on the project, the programme under which it has been funded and the logo of the

European Union. The internal part of the leaflet is also structured in three pages where the

objectives, concept, pilots and challenges are succinctly presented. In general, the art of visual

communication was implemented. The concept of scientific innovation was matched to the

objectives of the project, maintaining the chromatic tone of the project logo.

The vector designs used as background represent molecular graphics, which a metaphor for

bioeconomy biomaterials. The agricultural images used are a synthetic representation of the

three main bioeconomy target sectors of the project activities, i.e. agriculture, forest and

fishery. The schema includes stands for a graphical representation of a circuitry, a flux of a body

of (big) data from a variety of origins, converging in a specially designed project, DataBio. The

images are positioned in tandem with each other to enhance the desired chromatic contrast

and their attractiveness. The leaflet is to be distributed for dissemination/communication and

awareness raising purposes to target stakeholders during local events, conferences, workshops,

training and hackathons and other appropriate fora.

The leaflet will be available on the public website and a printable version will be also available

for partners’ use in the private area of the website and on Redmine (project consortium

internal CMS). An estimate of 2,500 leaflet copies will be printed globally by the consortium

partners for a first round of dissemination. The flyer is foreseen to be also disseminated

through other communication channels (social media, website). An updated flyer with results

will be considered during the mid-way evaluation of the Communication Plan.

2.6 Project Newsletter Five issues of electronic newsletters (one issue each six months) will be published during the

lifetime of the project following the milestones and other key events; the first issue will be

published on December 2017 (M12). The first newsletter will provide the introduction of the

project and early findings, while the bulk of the following issues will be composed of news

items about the progress, experiences and empirical findings of the project. Then, the next

versions of the newsletter will be composed of news items that relate to the project activities

and pilots. The newsletter will be clearly laid out with a heading and short appetizer texts for

each news item, followed by a link to the full-text article on the DataBio website. All issues will

be based upon substantial input from appropriate project partners. The newsletter issues’

addressees include key stakeholders at all levels on a voluntary basis; online registration is also

anticipated on DataBio website. The newsletters will be regularly uploaded on the project



website for the public to view and download and they will be shared on the project social

media profiles. The template for the newsletter is presented in Appendix II of this deliverable.

2.7 Project Poster The poster (Appendix IV) was prepared in the English language to provide the reader with

intuitive and succinct textual and graphical information about the project bioeconomy sectors

of interest along with a summary of the target achievements the DataBio consortium

anticipated to accomplish at the project finish. Also, clearly displayed on the poster there are

the project logo, the EU flag beneath, along with the declaration that “This project has received

funding from the European Union’s Horizon 2020 research and innovation programme under

grant agreement No 732064” and finally, the DataBio website. The poster was created to

attract stakeholders and a variety of audiences. It’s suggested to be used during conferences,

workshops and road shows. The poster and its printable version will be appropriately uploaded

on the project website for consortium and the public and the consortium to read, print and

download.

2.8 Project Factsheet The project factsheet (Appendix V) succinctly presents the project DataBio in one page. The

project is described taking into account the critical technological challenges that justify its

inception; a holistic Big Data picture as a business opportunity, particularly in the EU, is

presented along with the project concept, approach and the achievements planned until

project finish. In addition to the above, the information on the project budget, duration,

coordination and consortium size, as well as links to the project website, social media and two

contact emails are provided. The overall layout is consistent with all the other dissemination

material and it will be updated regularly. The factsheet is presented in its final standalone

version in English language, while it stands for a template for other partners to translate it into

respective mother tongues. It is available for the public and for the partners on the project

website.

2.9 Project Website The DataBio website will be the nexus of communication and the main tool for dissemination

during the lifetime of the project and beyond. The site will incorporate basic project

information, key results, news items, event alerts and it will also offer added-value services

such as publications, newsletter, signpost to related news/events/projects, as well as links to

the project social media and/or other communication options, facilitating the exchange of

information amongst project partners, stakeholders and wider public. The website was

designed by CREA, effectively launched on April the 30th, 2017 and will be maintained by the

designer during the project implementation and at least two years after DataBio’s completion.

The domain of the website is: www.databio.eu

The website will, inter alia:

http://www.databio.eu/



• Provide an introduction to the concept and main characteristics the project;

• Provide further information on Big data and Bioeconomy innovation as links and on-line document resources;

• Offer a good-practice database and detailed research content

• Maintain profile pages of pilot sites and description of pilot studies;

• Offer an interactive platform for project beneficiaries to exchange information;

• Make all project results publicly available (including all publications and findings.); and

• Post regular news items (further amplified and discussed in social media networks)

Below is the main DataBio website navigation tree (first/second level); user login (private area) is part of it but not shown.

• Home

• About DataBio

o Summary

o Approach (Technology, Methodology)

o Work packages

o Pilots

o Consortium (full partners)

o Associated partners

• News & Events

o Events (event calendar)

o News

• Download

o Dissemination Material (press releases, leaflets, posters, public deliverables etc.)

• Contact



Figure 3: Screenshot of a section of the DataBio website (www.databio.eu) home page.

The website will be regularly updated and edited if need be, particularly in terms of structure

and the contents including news, publications and downloads, in order to ease users’

navigation. At the completion of the project, we anticipate at least 1500 unique views of

DataBio website (Table 6).

There will be three levels of user rights of DataBio website.

1. The webmaster will have access to the backend and the coding of the website.

2. The dissemination leader (CREA) and the coordinator (INTRASOFT) will have access right

to the content management system (CMS) and will be able to add/modify content in the

whole website (including static and dynamic content).

3. The consortium members will have a limited access to the CMS in which they can submit

news and events. Entries will be proofread and published by CREA. Personal user name

and password, as well as a user manual will be provided by the webmaster for the

convenience of all partners.

2.10 Project Social Media Various social networks will be used as marketing tool in order to promote activities and

outputs of the project, while also encouraging a wider discussion on data-driven Bioeconomy.

DataBio will have active Facebook, Twitter and LinkedIn accounts which will be linked to the

project's website. Plaxo was initially (in the DoA) anticipated, but later on re-evaluated and

discarded as it has small impact due to it low penetration. The dissemination manager will



operate the pages, but all consortium members are expected to provide content and help

stimulating the discussion about the project and promote activities. Social media will mainly be

used as an amplifier to generate traffic for the website. At the completion of the project, we

anticipate 300 tweets, 300 twitter followers, 300 Facebook followers and about 5000 LinkedIn

followers of DataBio project (Table 6).

Facebook: https://www.facebook.com/Databioproject

A facebook profile is essential to take advantage of consortium partner's networks, spread

information to the general public and build brand awareness. Facebook could be used to host

events and inform stakeholders holding facebook profile about DataBio 's activities.

Twitter: https://twitter.com/DataBio_eu

As a rapid and professional communication tool, Twitter allows real-time interactions and very

high potential outreach towards DataBio's target audience, using hashtags and thematic

tweets. Twitter account of DataBio: @DataBio_eu. Proposed hashtags for all posts related to

DataBio: #DataBioeu, #DataBioproject, #BigDataBio, #DataBioFishery, #DataBioAgriculture,

#DataBioForestry.

LinkedIn: https://www.linkedin.com/groups/3807971

LinkedIn is a business-oriented professional networking tool that is used by many as a source of

information and inspiration, therefore a solid presence to amplify the news on the website is

necessary. A DataBio profile has been created; thousands (4300) of members were inherited

from a past project, agriXchange.

https://www.facebook.com/Databioproject

https://twitter.com/DataBio_eu

https://www.linkedin.com/groups/3807971



3 Communication and Dissemination Strategy 3.1 Messages Strong and clear keywords, slogans and messages were created to form the project manifesto.

Structuring our audiences is supposed to have real impact on what communication we produce

and how we prepare, design and distribute them. All communication activities, website, press

releases, marketing materials (flyers, factsheets, etc.) should take those messages into account.

3.2 Keywords Short mottos and keywords were created in line with the work packages messaging needs to be

succinct but still be kept at a level of easy understanding.

• Smart farming • Big data processing • Data analytics and interpretation • Predictive analytics • Smart fishery • Smart forestry • Increased productivity • Etc.

3.3 Target Groups In order to map the potential disseminations targets, stakeholder mapping activities have been

performed among partners, including discussions starting already from the proposal stage,

being validated during the kick-off meeting and during the first months of DataBio project, via

MC and WP-specific remote calls. Based on the results out of those discussions and after

further assessment, five core stakeholder groups were identified (refer to 1.2 “Document

Scope”); the summary for stakeholders’ tailored dissemination strategy was presented in the

below Table 1.

Table 1. Structure, characteristics and dissemination approach

Target group Characteristics Primary goal and approach

Bioeconomy players and Service providers: o Local

governments o Governmental

Agencies o Agriculture

departments

o One of the main project beneficiaries.

o Senior personnel can act as a

catalyst for exploiting and

implementing results.

o They require in-depth

information including both

scientific as well as policy

segments.

o Raise awareness of the project, obtain involvement. The dialogue is essential to focus attention on real issues and concerns of the beneficiary group.

o Key messages will focus on

business and exploitation

opportunities,



o Fisheries o Forestries

o Some of them do not understand

English.

o They want to see good examples

that can be replicated and

exchange experience with other

practitioners.

implementation steps, as

well as customized technical

information and the

practical experience of

others.

o The case studies and fact

sheets are the most

important tools to reach

out.

Scientific community and technical experts: o Academia and

research o Specialist

communities (big

data communities

etc.)

o IT, app. developers

o Business development representatives

o Other big data in bioeconomy projects

o Standardization entities

o This group needs the most detailed information.

o They value fresh, state-of-the-

art, in-depth information and

emerging research.

o Natural multipliers that can build

on DataBio results

o Ready to read complex

information in English.

o Well networked and familiar with

relevant research.

o Primary goal is to raise awareness of the project, obtain involvement.

o Technical information will be

made available to this target

group.

o Publications in specialized

magazines, papers and

seminars are effective way

to attract interest of this

group.

Policy makers: o Supra-national

Political authorities (European Commission, European Parliament, Committee of Regions)

o Other policy makers

o Government

o They require in-depth information mainly from policy perspective (e.g. how measures were implemented, what was the public acceptance.)

o They want first-hand information

and experience of trusted

experts in order to provide a

solid base for decision-making.

o Some of them are not aware of

the background, goal and

purpose of big data bioeconomy

o Key messages will focus on the strategic importance of DataBio, its contribution to the European development agenda, policy requirements and business opportunities.

o Rhetoric will switch from

technical to business

perspective, the importance

of data-driven bioeconomy

applications and economic

competitiveness.



authorities and departments

o Bioeconomy

networks

o Innovation entities

projects.

o Difficult to reach directly,

approached through personal

contact or administrative staff.

o This target group is the least

inclined to read lengthy text

- short and personalized

information is required.

Wider public, end users: o Customers o Consumers o Multiplier

organizations o Media

o Media and other multipliers can help amplify the core messages and results.

o They need short pieces of

information, with facts and

figures that are easily

understandable by non-technical

readers

o They are interested in

information which describes

main implications, good

examples.

o Interact with potential end users highlighting the advantage of DataBio solutions.

o Messages will focus on

overall DataBio concept

rather than on specific

technical innovations,

written in clear, non-

technical language.

o Public will be informed of

key, "newsworthy"

achievements.

3.4 Dissemination and Communication Methodology Targeting the audiences defined above, DataBio will use a broad range of tools and channels to

reach each key stakeholder group. Tools may include conventional techniques such as

publications, conference papers and presentations, workshops and newsletters and more

innovative techniques including viral social media marketing (Facebook, Twitter, LinkedIn) and

utilizing communication channels of the consortium members.

The dissemination strategy has a multi-level dimension: it works both on local and international

levels. Local level dissemination will provide support and assistance to the four pilot sites:

• Agriculture

• Forestry

• Fishery

The support provided will complement the local efforts of pilot managers, who will be

responsible for the overall execution of dissemination and communication activities under local

settings. The detailed list of tools and activities and their relevance to the targeted stakeholders

in the international and local level is specified in the previous chapters of this document. The

table below provides an overview envisioned by this plan to communicate with each

dissemination target group. This matrix is a result of stakeholder mapping exercises made



already from the proposal phase of the project, being confirmed as valid also during the

project, involving all partners. The result of the exercise was completed with additional input

collected by the dissemination manager via desk research. Stakeholder mapping is an ongoing

effort through the lifecycle of the project.

Table 2. Stakeholder communication tools matrix

Web

site

Face

bo

ok

Twit

ter

Lin

ked

In

Co

nfe

ren

ce p

acka

ge

Pu

blic

atio

ns

Even

ts, p

rese

nta

tio

ns

Pre

ss r

elea

ses

Ne

wsl

ette

rs

Ro

adsh

ow

Bio

eco

no

my

pla

yers

an

d

Serv

ices

pro

vid

ers

Local governments x x x x x x x x

Governmental agencies x x x x x x x x

Bioeconomy companies x x x x x x x x x x

Scie

nti

fic

com

mu

nit

y an

d t

ech

nic

al

exp

erts

Academia, research x x x x x x x x x

Specialist communities x x x x x x x x x

Developers x x x x x x x x x

Business development reps. x x x x x x x x x

Other big data bioeconomy projects

x x x x x x x x x

Standardization entities x x x x x x

Stra

tegi

c, p

olit

ical

st

akeh

old

ers

Supra-national political auth. x x

Policy makers x x x x x

Governmental institutions x x x x x

Bioeconomy networks x x x x x x x x x

Innovation entities x x x x x x x x x



Wid

er p

ub

lic,

end

use

rs

Customers, consumers x x x x x

Pilot participants x x x x x

Multiplier organizations x x x x x x

Media x x x x x

As depicted Table 2, the press releases will be prepared for the wider audience including less

technical vocabulary to increase the general awareness of the project. Major research

milestones (e.g., launch of a new DataBio service or app) will be included in the press releases.

As a rule of thumb, extension easy-to-grab language will be used for target groups other than

Scientific Community and Technical Experts.

3.5 Key dissemination activities Dissemination activities are of crucial importance for the successful diffusion of knowledge, for

raising awareness and for attracting potential supporters, end users and customers.

Communication activities within DataBio will raise awareness through electronic and non-

electronic means, as well as through interactive and non-interactive activities, such as

maintaining the project portal, enabling discussion in social media, etc. The goal of these

activities is primarily to keep stakeholders abreast of project activities and securing their active

participation. This chapter outlines the activities envisioned based on the aforementioned

dissemination tools.

3.5.1 Publications, hackathons and other events

Publications in specialized journals and conferences are conventional but effective way to

disseminate project outcomes and attract interest of the scientific, business and public

stakeholders. Our initial targets include at least:

1. 5 papers per year (starting from 2018) published in specialized scientific journals; 2. 20 papers/abstracts/presentations per year in bioeconomy and big data specialized

conferences; 3. 30 workshops/events organized or actively attended; 4. 12 hackathons will be organized, two of which outside Europe. The topic of the

hackathons will be centered around the DataBio platform hub/technology and its validation.

DataBio participates in the open Research Data Pilot; beneficiaries must therefore anticipate

open access to digital data generated in the action without compromising the protection of

results and personal data, confidentiality and Security. DataBio partners will specify/motivate



data not eligible to open access: e.g., as in case this would jeopardize the achievement of the

action’s main objective.

Scientific dissemination will be performed mainly by the research partners. To support this

activity, publications will be also featured on the DataBio website. DataBio partners already

have an excellent track record of scientific publications in high-tier peer-reviewed journals,

therefore, preference for publication will be given to the most prominent international journals

and magazines, a sample of which is presented in Table 3. Key events are listed in Table 4.

Table 3. List of relevant scientific journals

Bioeconomy Journals and Magazines Bioeconomy Journals and Magazines

o Computers & Geosciences Computers o Environment and Urban Systems o Environmental Modelling & Software o Environmental Science and Technology o International Journal of Digital Earth o IEEE systems journal o Ecosistemas o Agricultural Water Management o Edagricole

o IEEE Journal of Selected Topics in Applied o Earth Observations and Remote Sensing o International Journal of metadata and

ontologies o Sensors o Transactions in GIS o Agris Online o Infoenviro o Environmental Engineering and Science

Magazine

Table 4. List of relevant big data technology conferences

Bioeconomy conferences Bioeconomy conferences

o World Conference on Computers in Agriculture and Natural Resources

o European Federation for Precision Farming (ECPA)

o International Federation for Precision Farming (ICPA)

o AgriFutureDays o Information System in Agriculture and

Forestry (ISAF) o IST Africa o European Federation for Information

Systems in Agriculture (EFITA) o AGILE o European Data Forum

o EGU o EnviroInfo o Eye on Earth conference o GEO Plenary and GEO European Projects

Workshop o GEOSS Science & Technology Stakeholder

Network workshop o GSDI World Conference o ICCIT International Conference on

Communication and Information Technology

o ICT Event o IEMSS o INSPIRE Conference o ISESS 2



3.5.2 Clustering with other projects

Currently, the clustering mechanism involves collaboration within the BDV PPP and with ESA.

Within BDV PPP, DataBio is coordinating with BDVA and other H2020 Big Data projects, e.g.

Transforming Transport (TT) 2. As an example of collaboration is the ongoing harmonization of

the DataBio platform architecture with the BDV reference model.

3.6 Responsibilities and schedule All DataBio partners have clear motivations to pursue the innovative approach of DataBio

project actions and are committed to invest their efforts in exploiting project results. Therefore,

dissemination activities will be performed by all project partners, but they will differ according

to their nature. CREA will lead WP6 “Dissemination and Training” and will be responsible for

all dissemination and (external) communication activities (T6.2), while scientific/technical

dissemination will be performed mainly by the research partners. Training and hackathons

(T6.3) will be led by LESPRO. All the other DataBio partners will contribute by actively

disseminating the project’s results through their networks. The dissemination activities (Tables

5 & 6) will also differ in intensity based on the evolution of the project and will be intensified as

soon as the first exploitable deliverables are created in order to stimulate awareness. The

dissemination activities will be carried out in three main phases, spanning throughout the

project duration and extend beyond it, with increasing level of intensity, starting from the

creation of general awareness and concluding with attracting potential supporters and

customers/users of the project results.

Table 5. T6.2 and T6.3 key subtasks, precedents, ownership and schedule

Description Input Responsibility/ Involvement

Deadline

T6.2 Dissemination and communication

Build DataBio website, logo, graphical identity, with social media profiles (Facebook, LinkedIn, Twitter)

- CREA M04

Produce communication & dissemination materials

WP1-WP5, WP7, WP8

CREA M01-M36

Create DataBio general purpose presentation - CREA/all partners

M04

Produce scientific 15 papers in specialized scientific Journals

WP1-WP5 All partners

M12-M36

Produce 20 papers/abstracts/presentations in specialized conferences

WP1-WP5 All partners

M18, M30

Produce newsletters WP1, CREA/all M12, M18,

2 http://www.transformingtransport.eu/



WP2, WP3, WP4, WP5

partners M24, M30, M36

Produce press releases WP1-WP5, WP7, WP8

All partners M01-M36

Organize/active participation in workshops and events

WP1-WP5, WP7

All partners M01-M36

EC clustering /liaise with other projects - CREA/MC M01-M36

T6.3 Training and hackathons

Preparing training plan

WP1, WP2, WP3, WP4, WP5

MHGS M12

Training platform N/A LESPRO M12

Training materials


UWB M18, M24, M30, M36

Training courses


UWB M18, M24, M30, M36

Hackathons


LESPRO M18, M24, M30, M36

Table 6. WP6 deliverables

Name of

deliverable Responsible Deadline Description

D6.1

Dissemination

material,

website

CREA M04

Provide (a) the DataBio website, as well as (b)

extensive dissemination material to be used in the

course of the project

D6.2 Data

management

plan

CREA M06

Deliver the data management plan produced

within DataBio, following the EC

recommendations:

http://ec.europa.eu/research/participants

http://ec.europa.eu/research/participants%20/data/ref/h2020/grants_manual/hi/oa_pilot/h2020-hi-oadata-mgt_en.pdf



/data/ref/h2020/grants_manual/hi/oa_pilot/h202

0-hi-oadata-mgt_en.pdf

D6.3 State of

the art VTT M12

Provide an extensive SOTA analysis in the project

areas

D6.4 Data-

driven

bioeconomy

pilots

CiaoT M14 Provide an extensive report on the Data Driven

bioeconomy pilots.

D6.5 Pilot

launch release INTRASOFT M20

Tackle the press release for the pilots launch and

provide an extensive relevant report

D6.6 Data-

driven

bioeconomy

pilots v2

CiaoT M29 Provide a 2nd report on the data driven

bioeconomy pilots

D6.7 Final

report of

dissemination

and training

UWB M36 Final report on dissemination and training

activities

D6.8

Intermediate

report on

dissemination

and training

UWB M18 Intermediate report on all dissemination and

training activities

3.7 Indicators of success Performance of DataBio communication channels (Table 7) will be analysed through a wide

array of measurement tools and software, such as Google analytics, CREA’s website analytics

tools, Klout system for Twitter, as well as page insights of Facebook and LinkedIn. In order to

measure progress, the following achievable qualitative and quantitative targets were set during

the dissemination planning.

Table 7. Indicators of success

Actions Year One Year Two Year Three





Visual identity

and branding

o Established, unique

project branding

and identity. Final

logo and design

scheme.

N/A N/A

Dissemination

materials and

conference

package

o Create and upload

on DataBio website

poster, leaflet and

other materials for

consortium

members.

o 2500 Flyers, 2500

Brochures, other

materials

downloaded and

printed by

consortium

members.

o Update the

materials according

to project progress

and feedback.

o Additional materials

downloaded and

printed by DataBio

partners.

o Update the

materials according

to project progress

and feedback.

o Additional materials

downloaded and

printed by DataBio

partners.

Project website

o Live website with

information about

consortium, project

goals, objectives.

o 500 unique views,

at least third of

users spending

more than 5

minutes on the site.

o Frequently update

website with news,

progress,

outcomes.

o 500 unique views,

at least third of

users spending

more than 5


o Frequently update

website with news,

progress,

outcomes.

o 500 unique views,

at least third of

users spending

more than 5


Social media

presence

o Twitter - 50 tweets,

50 followers

o Facebook - 50

followers

o LinkedIn - 4500

followers

o Twitter - 100

tweets,

100 followers

o Facebook - 100

followers

o LinkedIn – 4600

followers

o Twitter - 150

tweets,

150 followers

o Facebook - 150

followers

o LinkedIn - 4800

followers

Media coverage o 4 press releases

o 2 newsletters o 4 press releases

o 2 newsletters

o 4 press releases

o 2 newsletters



Scientific

publications N/A

o 5 publications in

scientific journals

o 7 publications in

scientific

conferences

o Publications

uploaded and

available on

website

o 5 publications in

scientific journals

o 7 publications in

scientific

conferences

o Publications

uploaded and

available on

website

o 4 Master Thesis

o 2 PhD Thesis

Roadshow

(workshops or

events visited

and organized)

o 1 scientific

workshop

organized

o 10 events visited

o 1 scientific

workshop

organized

o 10 events visited

o 1 scientific

workshop

organized

o 10 events visited

Network

engagement,

liaison activities

o Compile a list of key

stakeholder groups

and relevant

projects

o Establish

collaboration

relationships and

liaison activities

with similar

projects

o Establish

collaboration

relationships and

liaison activities

with similar

projects

Training and

Hackathons o 3 sessions o 4 sessions o 5 sessions



4 Risks DataBio milestones, work-packages and related tasks are designed and scheduled carefully to

minimize the number of complex inter-dependencies, facilitate development and reduce the

possibility of delays. Finally, the consortium agreement between the members of the project

enables the management to react swiftly and effectively in case issues arise. The following risks

(Table 8) were identified in relation to communication and dissemination activities.

Table 8. Risks related to dissemination and communication

Problem/Risk Effect Probability

(%)

Risk

exposure

Proposed solution/mitigation

strategy

Insufficient involvement

in planned training,

workshops and

seminars of end-users

(associated partners

and other private firms)

and other parties at

interest (refer to Tables

5, 6, 7 for anticipated

strategies and

activities).

Minor 10 Low

Invitations will be sent out one month at the latest before the event, with a request to participants to confirm their attendance. Phone calls will be made for those who did not confirm. Public transportation tickets of economy class price level will be paid to the 100 associated partners to compensate their participation to these events; the budget was anticipated and will be paid by Technology manager partner (VTT P16) of this project.

Risk that partners will not engage in dissemination activities (refer to Tables 5, 6, 7 for anticipated strategies and activities).

Minor 10 Low

Partners involvement in dissemination activities will be continuously monitored using the website event calendar, regular activity progress reports and an ad hoc log form for continuous dissemination reporting

Delayed dissemination

of project results (refer

to Tables 5, 6, 7 for

anticipated strategies

and activities).

Minor 10 Low

WP6 leader will send notifications

to partners concerned one month

ahead of due delivery date.

Noncompliance will trigger

escalation.



5 Conclusions This deliverable presented the DataBio dissemination material, website and

dissemination/communication plan, from project start to finish. Dissemination materials and

website will be regularly updated. The importance of the deliverable cannot be overstated; the

dissemination and communication plan aims at raising awareness of the project activities,

which is key precondition for the project success and sustainability. The website and logo, key

milestones of the DataBio project, were built along with several dissemination/communication

materials and tools. These communication and dissemination activities are of crucial

importance in all stages of the project implementation. To this end, the Communication Plan

illustrated in clear terms the rationale behind the strategy and clarified all dimensions and tools

necessary to communicate the core messages and results of the project in a very effective and

comprehensive way.

The overall strategy and indicators presented in this deliverable will be executed and gradually

refined throughout the project. The Communication Plan will be revisited mid-way through the

project to gauge and adjust its relevance, while the progress of dissemination activities will be

reported in the Periodic Dissemination and Communication Reports, e.g., D6.7 and D6.8 due,

respectively, in M36 and M18, ensuring that consortium partners will be able to attract a vast

audience and to engage and inform stakeholders about DataBio during the entire lifetime of the

project.



APPENDIX I – DataBio Leaflet Front:



Back:



APPENDIX II – Logo Color References



APPENDIX III – Deliverable template



APPENDIX IV – DataBio Project Poster



APPENDIX V – DataBio Project Factsheet

d6.1 dissemination materials and website - databio.eu · grant agreement number: 732064...

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