PRINCIPLES

Design For Social Impact

Divyanshu Bansal Ankita Gautam Anuraj Dadhich Sandeep Supal

DFSI Design For Social Impact

Weekly Education Module for Rural India Working to meet the United Nations Millennium Development Goals

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CREATE AWARENESS

Spreading Awareness to bridge the information gap between urban and rural areas can solve problems like: Poverty, Hunger, Unemployment,

Health Concerns and Educational problems.

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USER SURVEY

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DATA ANALYSIS

Name Occupation Medium of info

acquisition

Logistics and

travel

charges

Frequency

{in a week}

Usage of resource Info sharing

Lalchand Grocer TV/ city mkt.

News paper

{5*2}+2 2-3 days

daily

New things in

market, new sales

+competition

Gatherings,

meetings at grocery

shops

Debojit das Student School/TV

News paper

{5*2}+2 Everyday Latest news,

awareness

With school friends,

teachers

family

Vikas saikia Chaiwala Radio, WOM

News paper

2 + e’ Everyday New stuff,

news

elections

With customers, visitors,

rickshawala

Tappan Panwala TV,WOM

News paper

2 + e’ Everyday New things ,

News on current

affairs

With customers, visitors,

rickshawala

Anand layman TALKS/ TV News

paper

2 + e’ Everyday Awareness on

Healthcare,

latest news

With people around,

with friends & co workers

READING – SECONDARY RESEARCH

Images have a definite role in advertisements and promotional campaigns. They appeal to the audience's emotions. An advertisement must be a blend of motivating images and words of persuasion. These aspects of the image's appeal illustrate a broader observation about the attention getting process in advertising.

References: Visual persuasion: the role of images in advertising By Paul Messaris The Effects of Advertising Appeal on Perceptions of Product Quality Kenneth G. DeBono and Michelle Packer, Union College Value-Expressive Versus Utilitasarian Advertising Appeals: When and Why to Use WHich Appeal J.S. Johar and M.Joseph Sirgy

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AFFINITY DIAGRAM

AFFINITY DIAGRAMS

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AFFINITY DIAGRAMS

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Questions Suggestions

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DESIGN SPACE

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DESIGN PROBLEM

Identifying the need to bring in new modules of information from urban to rural areas on a frequent basis, brings in the idea of 'Weekly Educator', a weekly module of information for the remote rural areas of the country. These modules of information may vary from Governmental Reforms, Health Education and Awareness, Banking and Technology for Cottage Industries, etc. Weekly modules can be helpful to maintain a continuous flow of fresh information from urban to rural sections. These module can be governed by feedbacks from the concerned organizations and industries to include necessary and relevant information. Such a module of information is an info packet designed specifically for creating awareness in rural people about various problems that persist or may happen in future.

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FLOW OF INFORMATION

PROTOTYPE

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STRATEGY

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Financial Assistance: Organizations such as NGOs, Indian Medical Association, Banking sector, Technological sector can be approached with this idea. Advertisements in the indo module promote their organizations. Designers: Some organization like an NGO can take up a part time job of designing a weekly module in accordance with the feedbacks of the industry. Distribution Channel: Newspaper vendors, Post Offices, Hospitals, etc. can distribute this info module. Educators: Teachers, Sarpanch in Gram Panchayats, Post Masters or any educated person who understands this module (available in local language and images incorporated) can educate others.

PRINCIPLES

Design For Social Impact

We really look forward to implement this idea.

Thank you!