D32 TLIs

June 13th and June 27th, 2015

Kyle Hall

kyle.s.hall@att.net

HOW TO GROW YOUR CLUB Your Guide To The Successful Membership Building Event

WHAT WE’LL DISCUSS

• Our Membership Building Options

• Key Decisions

• Critical Success Factors for:

• Membership Contests

• Open Houses

• SpeechCrafts

• Best Practices

• Getting the Word Out

• Resources

• Q & A

SOURCES OF DATA

• TI Manuals

• LinkedIn Toastmasters Group Discussions

• YouTube Videos

• District people and professional experts

OUR MEMBERSHIP BUILDING OPTIONS

KEY DECISIONS

• Do Moments of Truth?

• Type of Event? (Membership Contest, Open House, Business Awareness Campaign or SpeechCraft)

• Membership Contest: Individual vs Team?

• Open House: Speaker Event vs Toastmaster-focused Event?

• Business Awareness Campaigns: On-Going vs. Limited Duration?

• SpeechCraft: Format and Price?

• Target Audience?

CRITICAL SUCCESS FACTORS

• Participation

• Time…to Plan and Execute

• The Appearance of a Healthy Happy Club

• A single RSVP contact

• Market Your Event

• Measure Your Marketing

BEST PRACTICES

• See downloadable Best Practice sheets:

• Membership Contest

• Open Houses

• Business Awareness Campaigns

• SpeechCraft

GETTING THE WORD OUT

• New Releases Local Newspaper & Radio

• Online Calendars Newspaper, Library, City, TM district, Meetup.com, etc.

• Fliers Everywhere

• Club’s Webpage

• Past Club Visitors

• Facebook or LinkedIn Pages Member’s and Club’s

• Newsletters Local District, Chamber of Commerce, Employer’s & Church

• Personal Visits Local Clubs & Target Businesses

• Personal Invites Local Friends, Relatives & Co-workers

• Ask other nearby Toastmaster clubs to have their members announce your event to their friends, relatives & co-workers.

RESOURCES

• Area/Division/District people…and other nearby clubs

• Downloadable Docs from D32 Website

• http://d32.toastmastersdistricts.org/downloads.html

• Downloadable from TI Website

• Features, Benefits & Value Sheet

• Membership Growth Manual

THE PROCESSDownload Materials

Kyle Hall’s Club Event Planner

1.The type of event?

2.The target audience?

3.What value do we need to promise our target audience, to get them to attend?

4.What further value do we promise them to get them to join our club?

5.Who will chair the planning?

6.Who will receive RSVPs?

7.What outside resources do we need to engage in this event?

LET’S GO OUT AND GROW OUR CLUBS!