d2: james alexander, h+k

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Authenticity James Alexander H+K Strategies @millionpieces

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Post on 20-Jan-2015

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H+K's Head of Audiovisual Content + Production, James Alexander, talks about authenticity and using video to tell a story.

TRANSCRIPT

  • 1. Authenticity James Alexander H+K Strategies @millionpieces

2. @millionpieces 3. @millionpieces 4. @millionpieces 5. 2 things 1. Do consider it. Could you be accused of deceiving your audience? 2. If you could be, what are the implications; negative and positive @millionpieces 6. So, does it matter? @millionpieces