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D.LIGHT DESIGN: MARKETING CHANNEL STRATEGIESIN INDIA

ByELAVARASAN.KGAUTHAM BHARATIPRABHU BAGAI

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Agenda

Background on d.light Design

Framework for Marketing Channel Success in RuralIndia

d.light Marketing Channel

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d.Light Designs !"#nding

Many people inrural Africa and Indiado not hae access

to grid electricity

!erosene ise"pensie#dangerous#unhealthy# andproides weak light

Founder$s %urned

hand in rural Africa

Ins$i%ati"n

A&orda%le# %right lights for

rural consumers to promotehealth and lielihood

Founded out of the StanfordB'school %y Sam (oldman

and )ed *o+un

P%"d#&t S"'#ti"n

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S()(reat performance for cost,erfect to light a room at nightRs.-/ 0123.3456ight 7ours Bright 8ight

A*"%da+i'ity

S,-),owerful spotlightMo%ile phone chargerRs.29// 01:;.;-5Si" hours Bright 8ight

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d.Light P%"d#&ts "% Hea'th andLi/e'ih""d

Bene0ts " d.'ight $%"d#&ts "% %#%a'

Indian &"ns#1e%s Safer cookingMore e&ectie studyingIncreased time for %usiness actiities

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U%+an Vs R#%a'

344/ < ;4= 0>:4 million5 of Indian citi+en lies inrural areas

Aerage Annual household income of Rural people