D

INGVAR KAMPRAD

IKEA´S EVOLUTION

1926 1933

1931 1943

1945

1948

1951

1956

1963

1926- INGVAR KAMPRAD IS BORN IN 1926 IN SWEDEN

1931- AT THE AGE OF 5 HE STARTS SELLING MATCHES TO HIS NEARBY

NEIGHBOURS.

1933- WITH 7 YEARS HE IMPROVES HIS BUSINESS HE STARTS SELLING

FURTHER USING A BICYCLE.

WHY

MATCHES ????

1943- HE CREATES HIS OWN BUSINESS

1945- THE FIRST IKEA ADVERTISEMENT APPEARS

1948- FURNITURE IS INTRODUCED INTO THE IKEA RANG

1951- THE FIRST IKEA CATALOGUE IS PUBLISHED

1956- DESIGNING FURNITURE FOR FLAT PACKS AND SELF-ASSEMBLY

1963-IKEA STARTS THE EXPANSION—FIRST STATION NORWAY

NOWADAYS…

IKEA Business IKEA Business Principles Principles

•Planning

•Organizing

•Leading

•Controlling

PLANNINGPLANNING

«Our vision is to create a better everyday life for many people»

ORGANIZINGORGANIZING

"Complicated rules paralyze!"

LEADINGLEADING

Development of a vision, a view of the future that will excite and convert potential followers.

CONTROLLINGCONTROLLING

Supporting others areas around IKEA in reaching their setting goals.

BUSINESS IDEABUSINESS IDEA

•MASS PRODUCTION

•COST REDUCTION

•THEIR OWN IDEAS

•ADMINISTRATIVE FUNCTION

BUSINESS IDEABUSINESS IDEA

BUSINESS IDEABUSINESS IDEA•DESING THE PRICE TAG FIRST

•SEE THINGS DIFFERENTLY •FIAT PACKING SAVES SHOPING COST•INTERNATIONAL DESIGNERS

WORKERSWORKERS

WORKERS- WORKERS- Top 10 Top 10 reasons people stay reasons people stay

with IKEAwith IKEA

CUSTOMERSCUSTOMERS

“THE CUSTOMER´S HAPPINESS MAKES US GROW UP”