DANDEE FESTSponsorship Options for The Dandee Music & Art Festival

Summer 2010

OVERVIEW Dandee Fest is a relatively new festival, beginning in 2005. Each

year the festival is held in the same field. The festival draws many people in with its minimalist approach and open air setting. Events have included live music and “paint wars.”Dandee Fest has a reputation for showcasing the “upcoming” and “underground.”

Dandee Fest, started as a small local event in the Southern Tier of NY with about 10,000 in attendance. Praise for the festival spread by word of mouth and reached major NY cities. Within the next two years, attendance reached to 35,000 people and 15 more musicians were added to the line up. Dandee Fest continues to grow and appeal to “indie” fans and their lifestyle.

Dandee Fest 2010 will reach to 100,000 fans of the Dandee lifestyle providing a key niche to market to.

Past sponsors: Indie-go clothing, Deva online art community, Wellsy Microbrewery, PETA, and Amnesty International.

HISTORY Dandee Fest - named for the large dandelion field

where it takes place - was founded by Mitchell Ernst in 2003 as an alternative to large, crowded music festivals. Ernst saw the chance to appeal to music and art fans in the community who wanted a more natural and relaxed environment. Dandee Fest started as an alt-folk/indie experience with just a few music stages and DIY art stations and now has exploded into a cult phenomena.

TESTIMONIALS

“As a Tier 1 sponsor in 2008, The Dandee Fest helped introduce our brand and lifestyle to the Tri-State Region, which is a major success for a West Coast brand like us.” - Darla Dale (CEO, Leafies Whole Food, Inc.)

“With our Tier 2 sponsorship, we have seen a 15% increase in sales for the area surrounding Dandee Fest. I can’t imagine the sales increase we would’ve seen as a Tier 1 sponsor.”

- David Hentree (VP Sales, Indie-go Clothing Co.)

DEMOGRAPHICS Dandee Fest Fans:

20-30 years old Well over 100,000 Strong brand loyalty, actively spread product info

through word of mouth Constantly seeking new experiences and products Consume all brands associated with or approved by the

Dandee Fest lifestyle $500,000 in sales a year from music, clothing, and food

associated with Dandee lifestyle

2010 LINEUP Bon Iver St. Vincent My Brightest Diamond Wild birds & Peace drums Andrew Bird Josh Pyke Beer Jacket Mumford and Sons Meservey Hill Ford Brooks The Hot-Air Balloons …and many more

DANDEE FEST 2010 DATES

Held in Dandee Field - Meadowland, NY June 23rd - June 30th (allow for date

changes depending on weather)

DANDEE FEST SPONSORSHIP

Sponsorship Levels: Tier 1: Grizzly Bear sponsor Tier 2: Cougar Sponsor Tier 3: Deer Sponsor

DANDEE FEST 2010:GRIZZLY BEAR SPONSOR Exclusivity Brand logo majorly featured on all ads Logo Featured on stages and art

stations Promotional on-site flyers and samples Online integration on Dandee website All-Access + Meet & Greet Passes Prime merchandise booth placement Availability of on-site premium

lodging/amenities Main placement on “Paint Wars” tarp Access to all mailing lists

DANDEE FEST 2010:COUGAR SPONSOR

Logo in all forms of ads Logo on stages All-Access Passes Limited premium lodging Minor placement on “Paint Wars” tarp Access to artist mailing lists Promotional on-site flyers and samples Minor online presence

DANDEE FEST 2010:DEER SPONSOR

Minor billing on certain ads Complementary Tickets On-site flyers Access to lodging Minor presence on “Paint Wars” tarp

FESTIVAL MARKETING

Major Media:Ads on Music NetworksArtist’s music integrated with sponsor

company’s commercialsAds on local TV stationsRadio spots, giveawaysFeaturettes in Alternative Press, CMJ

Magazine, Nylon Magazine, SPIN Magazine, and Rolling Stones Magazine

FESTIVAL MARKETING

Online Marketing: Facebook ads, apps, groups and fan pages MySpace profile Official Dandee website Ads on Blogs Ads on music streaming websites

FESTIVAL MARKETING

Grassroots Marketing: Street team blitz (stickers, flyers, online w.o.m) Temporary street art “Leaking” artist singles to blogs Viral videos on YouTube

CONTACT

For more sponsorship information contact: Lauren Amedeo at:

Dandee Fest 2010 1234 Main St. Meadowland, NY 14895 (585)-217-6610

lwamedeo@dandeefest.com