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CYPRESS CORPORATE OVERVIEW Q309 – CONFIDENTIAL

Cypress Semiconductor Corp. Company Overview

December 2009

CYPRESS CORPORATE OVERVIEW Q309 – CONFIDENTIAL 2Document No. 001-50827 Rev. B

Cypress – Current Performance

Founded

Listed

Incorporated

Headquarters

Revenue

NON-GAAP Income

Headcount

Regional sales (Semi)

1982

NASDAQ (“CY”)

Delaware

San Jose, California

Q309 $178.7M

Q309 $19.3M

3,599

USA 23%, EUR 11%, JPN 10%, APAC 56%

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Cypress Worldwide

Factories (2)Direct sales office (30)Reps and Distributors (136)Customer solution centers (14)

JapanCy direct (2)Rep/Disti (6)

Singapore/Malaysia& ThailandCy direct (2)Rep/Disti (9)

China/HKCy direct (5)

Rep/Disti (43)Cy design (1)

IndiaCy design (2)Cy direct (1)Rep/Disti (4)

Taiwan ROCCy direct (2)Rep/Disti (6)

S. KoreaCy direct (1)Rep/Disti (5)

PhilippinesAssy factory (1)

Rep/Disti (1)

Australia/New ZealandRep/Disti (11)

GB, IrelandCy direct (1)Design (1)

EuropeCy direct (4)Cy design (1)Rep/Disti (3)

Middle EastRep/Disti (2)

BrazilRep/Disti (1)

MexicoRep/Disti (1)

CanadaCy direct (1)Rep/Disti (5)

USACy fab (1)

Cy design (10)Cy direct (11)Rep/Disti (39)

FAB 4


Organization

Paul KeswickEVP NPD,

Engineering & IT

Chris SeamsEVP Sales & Marketing

T.J. RodgersPresident & CEO

Harry SimCEO

Cypress Envirosystems

Shahin SharifzadehEVP Fabs & Tech.

President, China Ops.

Brad BussEVP Finance and Admin.

CFO

Sabbas DanielEVP, Quality &

Program Management

Dana NazarianEVP, MID

Dinesh RamanathanEVP, DCD

Norm TaffeEVP, CCD

Cathal PhelanCTO

Ron SartoreCEO

AgigA Tech

Tom SurretteEVP HR & Facilities


Revenue by Division

* Excludes SunPower

NON-GAAP FINANCIALS Q408 Q109 Q209 Q309

Sales $166M $139M $156M $179M

Bookings $116M $156M $206M $217M

1.8%$3.11.2%$1.80.6%$0.9M0.7%$1.1MSubs/Other

100%$178.7100%$155.8100.0%$139.3M100.0%$165.6MTOTALS

$71.7

$25.1

$78.8

Revenue

$66.2

$25.5

$62.3

Revenue

$66.0M

$20.4M

$52.0M

Revenue

$65.2M

$29.5M

$69.8M

Revenue % Rev% Rev% Rev% Rev

40.1%42.4%48.1%39.4%MID

14.0%16.4%14.4%17.8%DCD

44.1%40.0%36.8%42.1%CCD

Q309Q209Q109Q408


Cypress Products by Division

Memory & ImagingDivision

Data CommunicationsDivision

Consumer & Computation Division

Sync. SRAMs (#1)

Async. SRAMs (#1)

µPower SRAMS (#1)

nvSRAMs (#1)

Multiport SRAMs (#2)

Prog. clocks

Image sensors

West Bridge®

High-performance video

PowerPSoC®

CyFi™

USB (#1)

Ovation™

Specialty Memories

Communications

PSoC®

CapSense®

TrueTouch™

Sensor solutions

Blue = programmable product


Cypress’s Unique Advantage: A New Kind Of Programmability

FEATURE

PRODUCT

CYPRESS OFFERS A UNIQUE SOLUTION WITH MIXED-SIGNAL PROGRAMMABILITY

TECHNOLOGY FUNCTIONALITY POWERNON-

RECURRING DESIGN EXP.

TTMSERVED

APPLICATION VOLUME

CY PSOC®

FAMILYPROG. MIXED-

SIGNAL ARRAY WITH MCU

SYSTEM ON CHIP LOW LOWEST SHORTEST HIGH

PLD CONFIGURABLE AND/OR PLANES GLUE LOGIC MODERATE MODERATE SHORT MODERATE

FPGA CONFIG. LOOK-UP TABLE-BASED EMULATE ASICs HIGH MODERATELY

HIGH SHORT LOW

ASIC STANDARD-CELL-BASED FIXED LOW HIGHEST LONGEST HIGH

FEATURE

PRODUCT


Cypress Programmable Solutions

CYFI™ LOW-POWER RF

• 2.4GHz Programmable Radio On-Chip

• Interference free • 1 chip solution

• End markets: Industrial, Consumer, Medical, Home Automation, Security

TRUETOUCH™

PROG. CLOCKS

• Programmable clock generator• Multi-frequency• Samples in 60 seconds.

• End markets: Consumer, Networking

• Keeps full resolution AT 50-in per second

• 40 KHZ sampling• Tunable performance

• End markets: Gaming, HID

OVATION™

• Peripheral controller• Programmable MCU• Bridges memory, USB and

processor

• End markets: Handsets

WEST BRIDGE®

CAPSENSE ®

• Convert one or several mechanical buttons/sliders to touch

• Reprogrammable for multiple tasks

End markets: Consumer, Industrial, Handsets, Gaming, HID, PC

POWERPSOC®

• World’s 1st embedded power controller

• Four-channel DC/DC controller• Drive 7 HB LEDs in series/channel

• End markets: LED Lighting, Industrial Controls, White Goods

PSoC®

• Programmable precision analog and digital

• 8-, 16-, or 32-bit MCU core• Flash, SRAM

End markets: Consumer, Handsets, Industrial, Medical, Automotive, White Goods, many others

• Reads single or multi-touch commands and gestures

• Reprogrammable for multiple tasks

End markets: Smartphones, Consumer, White Goods, Industrial

FLEXO


INDUSTRIAL ENTERTAINMENT/DISPLAYS

SECURITY/MONITORINGHANDHELD DEVICES APPLIANCES

TOYS/GAMING DIGITAL PHOTOGRAPHY

SPORTS/FITNESS COMPUTERS PRESENTERTOOLS HOME THEATRE

Programmable Design Wins Everywhere


PSoC®: Strategic Centerpiece

PSoC is the world’s only programmable embedded SoCintegrating configurable analog and digital peripheral functions,

memory and a microcontroller on a single chip.

6 years+ of explosive PSoC growth

9,000+ active PSoC customers

Over ½ billion PSoC units shipped

PSoC is Everywhere!


Introducing PSoC® 3 and PSoC® 5: One Platform, Three Architectures

PSoC 1 - Performance, programmability and flexibility with a cost-optimized 8-bit M8C CPU subsystem

PSoC 3 - Single-cycle, pipelined 8-bit 8051 and a high-performance configurable digital system for unmatched analog and digital bill-of-materials integration

PSoC 5 - 32-bit 80 MHz ARM Cortex-M3 CPU for larger, more complex applications with additional flash, SRAM and off-chip memory access including RTOS support

PSoC Creator™ - Revolutionary Integrated Development Environment for PSoC 3 and PSoC 5


PSoC® 3 and PSoC® 5 Performance

Bringing the PSoC design methodology to high precision analog & high performance 8-, 16- and 32-bit markets

Feature PSoC 1 PSoC 3 PSoC 5Processing Core M8C (4 MIPS) 8051 (33 MIPS) ARM Cortex-M3 (100 DMIPS)

Code Storage (Flash) Up to 32KB Up to 64KB Up to 256KB

Operating Range 1.71V to 5.25V 0.5V to 5.5V 0.5V to 5.5V

Power Consumption Active: 2mASleep: 3uA

Active: 1mA Sleep: 1uA, Hibernate: 200nA

Active: 2mASleep: 2uA, Hibernate: 300nA

Analog Up to 14-bit resolution @ ±1.53% Vref Accuracy

Up to 20-bit resolution @ ± 0.1% Vref Accuracy

Up to 20-bit resolution @ ± 0.1% VrefAccuracy

Prog Logic Limited Yes Yes

LCD Segment Control Only Control + Drive Control + Drive

Connectivity FS USB, I2C, SPI, UART FS USB, I2C, SPI, UART, CAN, LIN, I2S

FS USB, I2C, SPI, UART, CAN, LIN, I2S

IO (w/ CapSense) Up to 64 (44) Up to 72 (62) Up to 72 (62)


CapSense® Touch-sensing Solutions

Enables attractive, stylish user interfaces

High-volume consumer markets: handsets, consumer, white goods

Saves design time and BOM costs

3.5 billion buttons replaced

More than 70% market share in handsets

PSoC-based Capacitive Touch Sensing


TrueTouch™ Touchscreen Solution

The user interface of choiceEnhanced user interface capabilityBest-in-class Projected Capacitance with Multi-TouchGrowth dominated by mobile phones and MP3 players

CY is the touch-sensing leaderMore than 3.5 billion buttons replacedTop brand name customers

The TrueTouch™ portfolioSingle-Touch, Multi-Touch Gesture, Multi-Touch All PointPowered by PSoCWorks with any display or sensor

EXAMPLE APPLICATIONSCell Phones MP3 Players GPS Devices

Single-TouchMulti-Touch Gesture Multi-Touch All-Point

• One Finger Touch/Tracking

• Scroll Capabilities

• Two Finger Gestures

• Grow/Shrink, Rotate, Etc.

• Single Object At A Time

• Multi-Finger Locations

• All-Point-Addressable (APA)

• Manipulate multiple objects at once

ICON

ICON

ICON

ICON

ICON

ICON

Multi-Touch

THREE TYPES OF TRUETOUCH TECHNOLOGY


PowerPSoC®

Embedded Power ControllersWorld’s First Embedded Power Controller

Power ICs

Communications

DALI, DMX512, CapSense

PowerPSoC extends PSoC’s value proposition Integrates higher-priced componentsTargeted at LED lighting & other current-load applications


West Bridge® Peripheral Controllers

Faster picture uploads.Move photos 10X faster.

Faster media downloads.Transfer CD in <1 min.; movie in 2 min.

Use cell phone as modem.Full 3G bandwidth support.

Multitasking. Up to 16 functions simultaneously.

Increases system performance and offloads CPU

Pictures

User Videos

Music

Movie

TV Show

USB: 12 – 480 Mbps

DSL: 8 – 100 Mbps

HSPA: 4 -16Mbps

Internet

New Turbo-MTP™ feature enables 10X faster downloads of MTP-encoded movies. User can also receive emails or make phone calls, while moving data.


Chip A

PROGRAMMABLE FREQUENCY

Program FleXO to frequencies from 50 to 690 MHz

FREQUENCY MARGINING

XO

XO

125 MHz + 5%

125 MHz - 5%Pin or I²C

BENEFITS• Optimize your system performanceGenerate non-standard frequencies to optimize FPGA or ASIC performance

• Simplify your hardware design Use single device across a family of platforms

BENEFITS• Improve design and manufacturing qualitySimulate frequency fluctuations to test system robustness

• Speed up development and testTest during design and/or production without external components

FleXO™: Industry’s Most FlexibleHigh-Performance Clock Generator

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