1. CYCLE SIMCOE

2. Todays Agenda Time: 9 a.m. - 11 a.m.1. Introduction from Cycling Strategy Coordinator 2. Peek at the Research - Robert Wong, Partner, RMCG 3. 2 year Project Overview 4. Workshop How to become cycling friendly 5. Next Steps 3. WHERE HAVE WE BEEN Progress made in 2013 4. Where we have been 1. Opportunity Identified 2. Welcome Cyclist Workshop 3. Cycling Market Research 4. Trillium Grant Obtained 5. Cycling Strategy Steering Committee Created6. Two Year Work Plan Developed 5. About Cycle Simcoe The Barrie/Simcoe Cycling Club, a not for profit organization, have recently partnered with the County of Simcoe, and the Township of Oro-Medonte to develop a sustainable Cycling Strategy which can be adopted by, and rolled into the rest of Municipalities and separated Cities which exist within Simcoe County. 6. Peek at the Research BruceGreySimcoe September 2013 6 7. Cycle Tourism in Ontario Increasing number of visitorsand residents participating in cycling 2010 Canadian Tourism Stats 2 M Canadian visitors participating in cycling in Ontario, spending $391 M (25% &18%). 3% of all Canadian visitor expenditures in Ontario can be attributed to those who went cycling Ontario also saw a larger proportion of Canadian visitors who went cycling anywhere in Canada (38%) Georgian Bay Cycling Route Feasibility Study November 2013 8. Our Ride Today! The Cycling Experience Research about Cycling Markets Gearing Up Online Survey of Club Riders Toronto Bike Show Survey Centurion Canada at BlueCycling Guests Feedback Getting Market Ready! 8 9. Experience Oro-Medonte9 10. Huge Climbs on Quiet RoadsMobile ethnography participant in Oro-Medonte endured the challenge of hills 10 11. Downhill RunsFollowed by downhill runsWOW!11 12. Through Winding Roadscanopy covered windy roads 12 13. Road Conditions & SafetyCyclists preferred bike lanes on busy roads, swept lanes & shoulders, roads in good condition, and quiet roads with few carsSafety is not mentioned but always in cyclists minds 13 14. Sharing the RoadMotorists generally accommodating of cyclists & cyclists obeying the rules of the road 14 15. Cycle Friendly a Bonus Oro-Medonte Bike friendly businesses but not a lot businesses open for cyclists Need more to join the Ontario Cycling Network15 16. Amenities in Oro-Medonte Some rest stops available Necessities: A few port-a-potties available but washrooms even better Businesses could offer bike racks, repair service kit available, join Welcome Cyclist Network16 17. Creating MemoriesSurprising stop at the Guardians of the Forest 17 18. Creating Memories18 19. Research about Cycling Markets 19 20. Demographics & Cyclegraphics Road cyclists are typically male (77%) and fall into the age bracket 45 64 (62%) 55% of road cyclists have graduated college or university and 25% completed post-graduate studies72% of road cyclists have taken self-guided trips in the past 24 months 2 0 21. Ideal Cycling Trips Self-guided road tours, selfguided trips from a central hub, and charity ridesCycling routes, infrastructure, amenities and accommodationsRoad cyclists who go on overnight trips share the same preferences2 1 22. Information for Trip Planning Planning the next road cycling trip Word of Mouth71%Promotions at Cycling Conventions and Events39%Cycling Club Information66%Cycling Print Material45%Travel Websites46%Social Media39% 0%10%20%30%40%50%60%70%Word of mouth and cycling club information are the most used resources Q15. Where do you look for information to plan your next road cycling trip? (Please check all that apply) 2 280% n = 249 23. Awareness of Cycling in BGSYork Durham Hills of HeadwatersSimilar trend among road cyclists who go on overnight pleasure tripsQ10. Which of these locations do you consider prime road cycling destinations in Ontario? (Check all that apply) 24. Awareness of Cycling in BGS Road Cycling DestinationsBGS as Prime Road Cycling Destinations Cyclists who visited BGS and think it's prime50%Simcoe64%Cyclists who visited BGS 52%Grey61%43%Bruce48%0%20%40%60%80% n = 269Q10. Which of these locations do you consider prime road cycling destinations in Ontario? (Check all that apply) Q20. Which of these locations have you visited for a road cycling trip? (Check all that apply) 24 25. Toronto Bike Show Survey 2013 Intercept interviews at the Toronto International Bike Show March 1-3, 2013The Resource Management Consulting Group March 201325 26. Toronto Bike Show - March 2013 Purpose Measure the market for cycle tourismMethod Intercept interviews with cyclists at or near Simcoe County Tourism booth at the Toronto Bike ShowSample Interviewed 417 cyclists during three days26 27. Characterizing the Cyclists Cyclists in their prime working years of age (45-64) Road cyclists 45-54 (30%) Mountain bikers younger 35-44 (30% )Well educated market Education N=413Road post-graduate (23%) Mountain post-graduate (10%)60 5250Age N=41340 % of respondents% of respondents40 2830 23 1820 10171030 2017 131067times/seasonDecember 201233 34. Cycling Guests Feedback34 35. Bass Lake Beauty Ride (35 km) Couple, 30s, riding 3-4 years, recreational & charity rides, road bikes Route: Carriage Hills, Bass Lake, Mount St Louis, Line 8 then back to Carriage Hills The varied terrain is nice. Its nice to have those flat rolling hills that you can just pedal, not really think about it and just watch the scenery. Once in a while you have an uphill that you say why am I doing this? And there are downhill runs where you say now I know why Im doing it. So you have a bit of a elevation change that really makes for an interesting ride.Well Im glad you said that it was a workout because now I dont feel so bad. I thought it was only me. I guess Ill just say it was beautiful scenery and a physical challenge at the same time. So it was nice to have that varied terrain nice flat straight parts and a beautiful ride through trees 35 36. Bass Lake Beauty Tour (35 km) Male, 40s,cycling 10 years, Charity rides and rides with cycling team, first time to Oro-Medonte Route: Carriage Hills, Bass Lake, Mount St Louis, line then back to Carriage HillsFor 40 kwell 30 some kilometers, it was challenging.I didnt expect those you get up a hill and finish it and the next one comes upIts fun. For that low amount of kilometers, to be able to get the kind of a workout in and to enjoy it was [gives thumbs up]. 36 37. Bass Lake Beauty Tour (35 km) Male, 50s, cycling lots, ironman in 2005, 4 day mtn bike tour in Costa Rica, first time to Oro-Medonte Route: Carriage Hills, Bass Lake, Mount St Louis, line then back to Carriage HillsI did an adventure race, Tough Mudder up here. It was so much fun. But we never got a chance to see the area. So now that I had the chance, Im going to tell them that its great up here. You just dont realize whats up here. You have opened my eyes to Simcoe County and its beauty. I will definitely be talking about this gem.. 37 38. Chocowonder Tour (BTRB)(20 km) Female with male friend, 40s, cycling 2-3 years, rides with group on weekend excursions with TCN, first time to Oro-Medonte Route: Chocolate Ride Carriage Hills - CraighurstOverall, this is a fabulous idea to introduce to the Torontonians. I think its brilliant; good for you guys. Thats awesome.its pretty good. I think its a beautiful settingthe nature itself. The route gave enough shade in the beginning and the little gift shops were really nice. I liked that.38 39. Getting market ready? 1. Cycling routes mapped & graded 2. Map ready for the Toronto Bike Show 3. Web site ready and populated with cycling enticing photos and videos 4. Businesses Welcome Cyclists Network ready!! 5. Build rave reviews of: 1. 2.Cycle friendly hospitality Memorable experiences on: 1. 2. 3. 4.The roads At accommodations At the restaurants Attractions along the way6. Other business opportunities!! 40. When can we be here?40 41. It has been a great ride! Robert A. G. Wong, Partner 41Email: robert@rmcg.ca 42. WHERE WE ARE HEADED Two Year Strategy Overview 43. 2 Year Work Plan Year 1: Road FocusedYear 2: Trail Focused 44. Defining Cycle Simcoe Branding: The brand Cycle Simcoe has been identified as the face of cycling within Simcoe County and will be released in early 2014. Website Development: You can stay posted on our progress by visiting cyclesimcoe.ca. It will house marketing assets, which local businesses can use to make their establishment cycle friendly. 45. Signage Share the RoadIn spring of 2014, locals of OroMedonte will notice Share the Road signage being placed along designated routes. This will be the foundation of our education and awareness project.WayfindingWayfinding signage will also be installed along our four identified routes. Oro-Medonte will be an innovative leader by using wayfinding signage along rural routes in Ontario! 46. Oro-Medonte Routes Four routes have been mapped and approved in Oro-Medonte. Next steps will be to print and distribute brochures in Bicycle Stores and other local businesses. 47. Public Education Program In 2014, a cycling education program will be designed, partnering with local community ambassadors, with the goal of educating both motorists and cyclists alike. Some specific deliverables include; - Cycling 101 - Road Cycling Etiquette - Share the Road (both motorist and cyclist) 48. Stakeholder Support/Partnership Infrastructure is a critical component of a Cycling Tourism Strategy. It requires the support of local stakeholders, such as; restaurants, bicycle stores, Bed & Breakfasts and other businesses that cross a cyclists path.Over the next two years, the Barrie/Simcoe Cycling Club, in partnership with Simcoe County and Oro-Medonte will work to establish a consistent message and provide all local stakeholders with the tools and information they need to run a cycling friendly business. 49. WORK SHOP Are you cycling friendly? 50. Are you Cycling Friendly? In Groups, take 15 minutes to think of 10 ways to make your business cycling friendly. Then, present your top two ideas to the other groups and explain your reasoning. Consider: Safety Accessibility Promotion Education Transportation and Tourism 51. Thanks for your help! Brendan Matheson Brendan@BarrieCycling.com @CycleSimcoe www.cyclesimcoe.ca