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Tetsuhito SoyamaDirector of Human Resources

CyberAgent, Inc.

CyberAgent’s Human Resources

Tetsuhito Soyama - Director of Human Resources

■16 years with CyberAgent

•Joined a department store•Men’s wear•E-commerce

•Joined CyberAgent•6 years in Sales of Advertising Business•10 years as Director of HR

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・ Facts about CyberAgent・ Specific HR examples・What our HR values

Today’s Topics

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Internet Services Company

Ameba(e.g.blog) Internet Advertising Smartphone games

Who is CyberAgent?

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■Founded in 1998 by 2 people

■3000 employees; average age 29

■Male to female ratio 7:3

Overview of CyberAgent’s HR

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Vision

Rapid increase in employees

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20 people　→ 3,000 people1999 2014

150 x

Sales have grown even more

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400 million yen　→ 200 billion yen1999 (4 million USD) 2014(2 billion USD)

500 x

In this rapid growth, CyberAgent suffered a lot

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For 3 consecutive years

Turnover rate: 30%

Best Companies Awards for 9 consecutive years

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1st Google

2nd Microsoft Japan

3rd American Express

4th Plan・ Do・ See

5th Works Applications

6th Disco

7th CyberAgent

8th Eli Lilly Japan

9th DHL Japan

10th Morgan Stanley

“Great Places to Work” ranking in Japan (2014)

CyberAgent’sstrengths

・ Empowerment・ Teamwork・ Fairness

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Empowerment

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Every 2 years, 2 of the 8 board members

are replaced

Our 8 board members, known as “CA8”

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1.Rule of maintaining 8 board members at all times2.Every two years, 2 members are replaced3.Stepping down from the board is not a demotion.

Strengthening the organization’s flexibility

CA8 （ CyberAgent 8）

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Ashita Kaigi“Meeting for Tomorrow”

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Ashita Kaigi　“Meeting for Tommorow”

A competition between Board members for big company decision

・ New Biz, HR ideas, cost-cutting ideas etc.・ Each Boards select four employees・ CEO scores the ideas

In 8 years, 200 ideas have been decided

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Result ranking of Ashita-Kaigi

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Presentations are made in front of every team

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CEO also joins discussions

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Involving employees in big business decisions

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Key Points for Energizing

an Organization

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3 Key Points for Energizing an Organization

1. Core values2. Employee interaction3. Recognition

Core Values: Vision & Mission Statement

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No Value,No Team

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Employee interaction

Support system for social dinners

We give employees pocket money to go drinking with their peers

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To build strong relationships

Lots of Things

In common

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Recognition

Award Ceremony

In front of

3000 people

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The top 10 employees are awarded in front of 3000 people

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The CEO announces and hands out the trophies

Employees awarded are Well-Respected among their peers

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What We Value

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Thinking Behind the Design of CyberAgent’s HR Practices

“Challenge and Stability come hand-in-hand”

Key point when designingHR scheme

ACB

Non-monetary Reward

Monetary Reward

ChallengeStability

ＤRentSubsidy

SalesInsentives

MonthlyInsentives

Mapping Our HR System

Ashita kaigi

ＣＡ８

New BusinessContest

Career Challenge

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RitirementAllowance

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RefleshingHoliday

1 on 1Interview

MedicalCounseling

AwardCeremony

Support for Social dinner

CyberAgent’s HR

Our Strength1. Empowerment2. Teamwork3. Fairness

CA8AshitaKaigi

Social dinners

Award

What We Value1. Core Values2. Employee Interaction3. Recognition

We Create the 21st Century’s Leading Company