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1 Page 14 Page 16

UNDER PRESSUREPassenger business feels the strain as yield falls in all classesA combination of continued economic uncertainty and competitive pressure is putting strain on Cathay Pacificrsquos passen-ger business

While passenger volumes are currently in line with expectations ldquothis is coming at the expense of yieldrdquo says General Man-ager Revenue Management James Tong

ldquoThe economic situation is causing many companies to cut their travel spend while leisure travellers are starting to adopt a wait-and-see approach This is re-sulting in the travel market shrinking and yield being pushed down furtherrdquo

In its latest report the International Air Transport Association (IATA) confirmed that improvements in business confidence have been slowing saying the outlook is ldquofragilerdquo

ldquoWeak economic conditions and ris-ing fuel costs are a double-whammy that the industry can ill-affordrdquo said Tony Tyler IATArsquos Director General and CEO

At CX year-on-year comparisons show

that yield has been dropping and there are clear signs the gap is widening

ldquoThe problem started in the Economy cabin in the last quarter of 2011 but re-cently our premium business has also been coming under pressurerdquo says James

Out of the key Hong Kong market many corporates in particular financial institu-tions are paring back travel plans which is affecting business traffic on important routes such as Singapore and New York

ldquoThe leisure market is holding up dur-ing peaks such as Chinese New Year and Easter but the low seasons are becoming quieter than usualrdquo says James

Despite the concerns James says he remains positive about the impact of new product developments such as Premium Economy where advance bookings are ldquoquite healthyrdquo

There will also be opportunities to sell the network through six new Dragonair destinations ndash Xirsquoan Guilin Jeju Taichung Chiang Mai and Clark

HIGH HOPES This recent shot at the Cathay Pacific Cargo Terminal shows the 27-metre-high bin storage system going into place Inspections begin

soon for the buildingrsquos occupation permit

bull See pages 8 amp 9

Splash of colour at the Sevens The eccentric spectator cos-tumes are always worth seeing at the Hong Kong Sevens and a

CX-inspired Fancy Dress Mad-ness Competition was held

this year to reward the most creative outfits

A group of jellyfish (left) won the prize for best costume

while a photo of a troop of Lego men (far left) won the Facebook fan vote

bull See page 5

Whirlwind US adventure Appreciating the glory of the Grand Canyon

Making the right move Ads detail Premium Economy features

lsquoI Can Flyrsquo participants hit the ground running

Flying start for youth project

Badminton playerrsquos sights set on London

Rajesrsquo Olympic dream

CX FaceBook Fan Page

2

New JV gets off the groundHub operations and efficiency of ground handling services in Shanghai will be enhanced A signing ceremony in Shanghai on 30 March marked the establishment of a new ground-handling company in which CX has a stake

Shanghai International Airport Services ndash a joint venture between the Shanghai Airport Authority Shanghai International Airport Co Ltd Air China and CX ndash will provide airport ground handling services at Shanghairsquos two international air-ports Pudong and Hongqiao by the third quarter of 2012

Cathay Pacific owns a 25 stake in the venture through its wholly

Engineering Manager ndash Airbus Trevor Broeders and his partner Solomenko Brigitt found their own way to celebrate the delivery of the CXrsquos newest A330-300 B-LAN on 25 February in Toulouse

The new A330 was the first Airbus to feature the three-class configuration featuring the new Business Class flat bed the Premium Economy Class cabin and new long-haul Economy Class seats

owned subsidiary Hong Kong Air-port Services Limited (HAS)

As well as injecting cash CX and HAS will also provide strategic management support

Vincent Li currently Chief Executive Officer of Cathay Holidays Ltd has been appointed General Manager of the new joint venture

The ground-handling services currently provided by Shanghai Air-port Authority and Shanghai Inter-national Airport Co Ltd ndash including Cathay Pacific and Dragonair op-erations in the two airports ndash will be

Teams rally as runway closesThe busy Easter peak was given an added dimension of difficulty on Saturday 7 April when a blown tyre on an Emirates aircraft led to a four-hour closure of the north runway at Hong Kong International Airport

Flight movements were disrupted for the whole evening and arrival and departure flights for Cathay Pacific and Dragonair were delayed from 40 minutes to 2-3 hours Nine flights were diverted to nearby air-ports

Various teams at HKIA were mo-bilised to help minimise disruption to passengers

The Hub Operations team set

Produced by CXrsquos Corporate Communication Department

7F North Tower Cathay Pacific City Lantau HK

Publisher C K YeungManaging Editor Mark Tindall

Editor Joyce WongEnquiries 2747-5293GalaCXy ID CCDSCT

Email ccdsctcathaypacificcom

nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn

Performance Index

545

85Within 15 minsIndustry standard

on-the-dot CX standard

On-time performance

Passengers carried 2388887 106

Passenger load factor 794 25pt

ASKs (000) 11190407 82

Freight carried 144140 -107

Cargo load factor 683 -27pt

ATKs (000) 2313467 19 Figures for Mar 12

Trafficcapacity (CX + KA)

A touching moment priority flights deleted online con-

nections and looked for flight pro-tection The Manpower Resource amp Planning team reshuffled the manpower between landside and airside while the Airside team made hotel accommodation and dining arrangements for passengers

Manpower was added to the Air-side Service Desk and lounges to handle passengersrsquo enquiries and onward flight connections

General Manager HKIA Paul Loo thanked staff for the great dedica-tion and commitment shown in dealing with the unexpected dis-ruption

MINIMAL DISRUPTION HKIA staff pulled together to help passengers after a runway closure at Hong Kong International Airport

Fuel price - Rolling 6 Months

Sep11 Apr12

USD per Barrel

Sing Jet Kerosene150

140

130

120

110

100

90

ICE Brent

switched to the joint ventureStaff currently working for

Shanghai Airport Authority and Shanghai International Airport Co Ltd will be transferred to the new company

In a press release following the signing the joint venture shareholders said the new company will ldquoleverage on the resources and management expertise of each of the shareholders to enhance the hub operations and efficiency of ground handling services at the two Shanghai airportsrdquo

DONE DEAL (Top) The signing ceremony in Shanghai and (above) Direc-tor Corporate Affairs Quince Chong with the CX negotiating and operating teams involved in setting up the new company

3

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n Air China profits downAir China reported a 41 drop in attributable profit for the 12 months ending 31 December 2011

The Mainland flag carrier in which CX has a reciprocal shareholding showed a year-on-year turnover increase of 193

However a huge rise in fuel costs ndash up 44 on the previous year ndash put a big dent in the final result

n 9 times daily

Two more flights a week will be added on the Singapore route from 1 May taking the number of CX flights to 63 ndash a total of nine flights a day between Hong Kong and the Lion City

With the latest flight ad-ditions CX is now the airline with the most flights to and from Singapore ndash find out more about the service enhance-ments on page 12

n Fuel surcharge upThe increase in jet fuel prices has been reflected in the latest passenger fuel surcharges approved by the Hong Kong Civil Aviation Department

The fuel surcharges for April are HK$248 for short-haul services and HK$1132 for long-haul ndash increase of 78 and 89 respectively over the previous month

Briefs

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Captains

1000

Government nod for third runway optionAA begins environmental assessment following in-principle ap-The move to expand capacity at Hong Kong International Airport took a big step forward last month when the SAR Government gave in-principle approval for the three- runway option

The Governmentrsquos nod for the project followed Airport Authority Hong Kongrsquos recommendation to proceed and the strong public back-ing received during last yearrsquos con-sultation exercise

The Government has also given the go-ahead for the statutory Envi-ronmental Impact Assessment (EIA) to begin and for the preparation of the projectrsquos design details

CX gave its backing for the three-runway option from the start citing concerns over the fact that HKIA was fast reaching capacity and could be in danger of losing out to other fast-developing hubs in the region

Chief Executive John Slosar said that from a CX standpoint the third runway is of critical importance to the sustainability of the Hong Kong economy and the long-term com-petitiveness of the city

ldquoConnectivity with the rest of the world has made Hong Kong what it is today so we must be clear on how we can maintain and grow these links to our futurerdquo he said ldquoA third runway is the only viable optionrdquo

Speaking after an Airport Authori-ty press conference following the in-principle approval Director Corpo-rate Development James Barrington said the announcement was ldquogreat news not just for Cathay Pacific but for Hong Kong as a wholerdquo

The AA will immediately embark on a three-phase process of project planning approval and implementa-tion with the EIA studies conducted

during the first phaseldquoOnce the necessary

environment permit is obtained for proceed-ing with a third run-way we will finalise the necessary associated design details and de-velop suitable financial options for discussion with the Governmentrdquo said Airport Author-ity Chairman Dr Marvin Cheung

Dr Cheung said that subject to the granting of necessary Govern-ment approvals it would be another three years before work on the run-way and associated facilities could begin and would take another eight years or so to complete

ldquoIt is Hong Kongrsquos best interests

to take a long-term view to ensure that HKIA continues to thriverdquo John said highlighting the fact that CX is making future investments valued at some HK$200 billion and intends to hire close to 2000 more staff in 2012

THIRD WAY James Barrington

Update from the Chief ExecutiveWhile we can all feel proud and excited about all the good things that are happening at Cathay Pacific ndash the continuing modernisation of the fleet the impressive new products now being installed on our aircraft and the great work being done on the service front ndash we cannot ignore the current difficult state of our industry

Our annual results announced last month highlighted the pressure our business was under in 2011 and the situation has if anything worsened Fuel prices remain at crippling highs and our cargo business still shows no sign of any sustained pick-up ndash though we did see a welcome albeit tem-porary surge in March thanks to the movement of consumer electronic goods and project shipments

On the passenger side we enjoyed strong travel

peaks at Chinese New Year and Easter but other-wise the falloff in yield has continued in the back end and we are now seeing signs of our premium business softening You will all have seen from the weekly IntraCX messages that revenue growth has been falling well short of target and failing to keep pace with capacity growth which is obviously not a sustainable situation

As for the world economy uncertainty continues to be the name of the game The recent turmoil in the eurozone reinforces the fact that the world is still balancing on a knife edge

What this all adds up to is yet another year of challenges and stress for aviation ndash a vulnerable industry at the best of times Wersquove already seen a few high-profile casualties and predictions are that

we will see the demise of more airlines particular if fuel prices donrsquot ease

From a Cathay Pacific perspective we are not immune to these challenges And while we are not yet at the stage we were at after the banking crisis hit in 20089 we will certainly need to take con-certed action if the current situation persists Keep-ing non-fuel costs under control is already a top priority and we are taking a serious look at what more can be done to further pare back spending

Beyond that we will do whatever is necessary ndash including reducing schedules and parking aircraft ndash to protect our business and to protect the future of the Cathay team When the world is volatile we must be flexible

John Slosar

Cargo pushes further into Mainland with Zhengzhou launchThe Cargo team has continued its move into Chinarsquos burgeoning man-ufacturing centres with the launch of a twice-weekly freighter service to Zhengzhou on 28 March

This follows the start of scheduled services to Chengdu and Chong- qing in late 2011

The Zhengzhou service is being operated by a Boeing 747 freighter and follows a Hong Kong-Shanghai-Zhengzhou-Hong Kong routing

Zhengzhou is the capital city and principal commercial hub of Henan Province and Director Cargo Nick Rhodes says there is great business potential in the city

ldquoIt is one of the fastest-growing centres for electronics manufac-turing in the Mainland and is well-

connected to a wide catchment area in Henanrdquo Nick said

General Manager Cargo Sales amp Marketing James Woodrow says the main cargo stream for Zhengzhou is Foxconn which produces sizeable quantities of iPhones in the city ldquoProduction is expected to double during 2012 And CX will also be car-

rying components from around the world into Zhengzhourdquo James says

CX started scheduled freighter services to Chengdu on 12 Octo-ber with flights every Wednesday and Friday while the twice-weekly freighter service to Chongqing started on 9 August

James says the relocation of the

Cathay Pacific now has

high-tech manufacturing compa-nies from the coastal areas to inland regions has been the main driver behind the network growth

ldquoCX has been following the high-tech manufacturing clusters to con-nect these inland destinations to our Hong Kong hub and then on to the worldrdquo James says

ldquoThese services will definitely go to the next level once the new cargo terminal opens in early 2013 It will help to further reduce connection times between the feeder flights to our global networkrdquo he adds

Cathay Pacificrsquos freighter services in India are also expanding with a new route to Hyderabad being planned for May as well as a third frequency to Bengaluru

Turning the right way

4

Ad campaign for Premium Economy launches retrofits underway

A series of advertise-ments highlighting Ca-thay Pacificrsquos new Premium Economy Class launched worldwide on 2 April focusing on the total enhance-ment of the Economy Class experience for passengers

The campaign which takes a bold graphical approach with a tongue-in-cheek message is appearing in print digital and outdoor media until May in Hong Kong Australia North America and the UK

The key advertisement highlights a large green arrow pointing right alongside the taglines ldquosome things just feel rightrdquo and ldquoitrsquos all right to turn rightrdquo highlighting the direction pas-sengers take to reach the new cabin

Marketing Manager Donna Chen says ldquoGradually we will rotate to in-clude advertisements with images inside the arrow highlighting several themes

ldquoThese include service featuring a Flight Attendant with welcome drinks comfort focusing on the overall seat inflight entertainment highlighting the larger personal TV with noise can-

team gears up as Phase 2 gets startedPhase 2 of the PSS programme is well underway with the team in the final stages of the design and build of the replacement system It is also en-couraging staff involvement to ensure the design meets their needs

CUPAC which is the current Departure Control System for both CX and KA will be replaced with the Alteacutea Customer Management (CM) system Phase 2 also involves the installation of a new

weight and load man-agement system Al-

teacutea Flight Manage-ment (FM)

ldquoWe have been working closely with Airports to de-velop the new solu-tion and are now looking forward to defining new working processes across the businessrdquo says Phase 2 Programme Manager Nathalie Wong

ldquoThese will ensure CX takes advantage of the benefits and standard functionality of Alteacutea

The first key date for the programme will be in July with a progressive cutover to the Alteacutea Flight Manage-ment standalone system which will take place over a period of three weeks for selected Dragonair ports

The rest of the company will have to wait until MayJuly 2013 when both the CM and FM solutions will be rolled out to all ports across the networks

PSS General Manager Richard Reed says the new systems will take product innovation capa-bilities to a new level

ldquoThis includes improved disruption handling increased ability to do airport sales and greater

service differentiation possibilitiesrdquo he says

THE RIGHT STUFF The Premium Economy advertising campaign has been launched world-wide (top) as a programme to retrofit the products into 744s 777s and A340s gets going

celling headset and the new iPhone streaming function ndash all of which add to the overall product enhancementrdquo she adds

A dedicated mini-site featuring pho-tos and detailed descriptions of the new cabin and its benefits has also been created The CX mobile applica-tion for iPhone Android and iPad de-vices has been updated to include the new product

Meanwhile the first Boeing 777ER aircraft (B-KPM) to be retrofitted with a four-class cabin came out of Xiamen on 23 March

The brand new four-class cabin con-figuration has a total of 275 seats in-cluding the existing six First Class seats 53 new Business Class seats 34 Premi-um Economy seats and 182 Economy seats

A total of 24 777ERs will be retrofit-ted with the entire 777ER retrofit pro-gramme expected to be completed by March 2013

CXrsquos 747-400s are also being retro-fitted with the new PEY seats The first one B-HUG was completed earlier this month in Hong Kong

NEXT STEP Richard Reed (above) and Nathalie Wong are getting staff ready for the PSS Phase 2 launch

5

SEVENS MAGICThere was no shortage of sports-manship nail-biting excitement and revelry at this yearrsquos Cathay PacificHSBC Hong Kong Sevens which took place at the Hong Kong Stadium from 23 to 25 March

On the field it was Fiji that cap-tured the championship fighting off arch rivals New Zealand after a half-time tie to win 35-28 in the Cup final South Africa convincingly defeated England 28-0 to take third place in the Cup while Samoa took home the Plate after a 12-10 win against Argentina

Chief Executive John Slosar pre-sented the Bowl to Kenya after the team held on to win 14-12 against a spirited USA team in the Bowl final

The competitive spirit extended to the stadium where South Stand spectators struck their best poses for a team of photographers led by Digital Marketing Manager Ali Bull-ock for the CX-inspired Fancy Dress Madness Competition

The prize for best costume cho-sen by representatives from CX

HSBC and the Hong Kong Rugby Union went to a brood of multi- coloured jellyfish

CX Facebook fans were also asked to submit photos for other fans to vote on The winner a team of Lego men attracted more than 60 votes

nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn

Social media etiquette launched Global hunt on for new pilotsA set of dorsquos and donrsquots in using social media was issued in April to facilitate staffrsquos understanding of the etiquette required for engag-ing in cyberspace conversations

Developed by a strategy proj-ect team headed by Simon Large the etiquette guidelines highlight the importance of staff having ldquorespectrdquo for themselves for col-leagues and for the CX brand when using social media

Staff are reminded that whether they are in the physical or the cy-berspace world they are always regarded as company representa-tives

ldquoSocial media is a powerful tool and is fundamentally chang-ing the way we all communicate share and collaborate The proper use of social media is therefore of critical importance to usrdquo the proj-ect team says

Staff are reminded to share thoughts ideas and photos online in a respectful courteous manner and are asked to respect the CX brand as well as themselves and their colleagues

ldquoUse our logos or branded items ndash including uniforms ndash only in a way yoursquod be proud to share with everyone you know including your mom If you wouldnrsquot do it at work in front of customers your fellow staff or your boss skip post-ing it online Donrsquot damage your personal brandrdquo the etiquette guidelines say

They also highlight the need to keep company information confi-dential and to respect the privacy of passengers customers and col-leagues

The social media etiquette guidelines and policy can be found on IntraCX

Cathay Pacific is looking to hire up to 300 new pilots this year to help stay in line with the airlinersquos long-term expansion plans

The recruitment search for flight crew is worldwide with Flight Op-erations receiving applications from the UK Australia Canada and Singapore

ldquo2012 is looking to be a mile-stone year for us and we expect to recruit close to 300 people to join CX as Second Officers We have already received more than 5700 new applications this yearrdquo says Manager Flight Crew Recruitment Kelly Craw-ford

ldquoAs of mid-April we have had 59 Second Officers start with us this year and a further 238 are undergoing training at

either Flight Training Adelaide or the Oxford Aviation Academyrdquo Kelly adds

Hong Kong remains a key market for flight crew recruitment typically at entry level and the Flight Crew Recruitment team has

been engaged in strengthening links with universities in the city

On 5 April the first in a series of career talks was held at City Uni-versity in Hong Kong

Captain Simon Cheung and Sec-ond Officers Jun Au and Gladys

Cheung were invited to share their work and training experi-ence with around 40 students

ldquoWe felt that there was not as much awareness as there should be about the oppor-tunities that are available to become a pilot with Cathay Pa-cificrdquo Kelly says

ldquoWith a substantial intake of entry stream pilots every year on a fully funded programme it is a great opportunity that wersquod like more graduates in Hong

Kong to be aware ofrdquo she adds

Hong Kong the winner as CX-backed event combines sporting thrills with all-out fun

The CX Kickathon game was a hit with visitors as they tried to score a penalty kick through the goalposts of the Hong Kong Stadium Long lines formed at the CX booth and box as spectators tried their luck with the virtual reality game

HIRING MODE CX recruitment plans have attracted media attention

WINNING SMILES A triumphant Fijian team (above) are crowned champions while there were also plenty of fun and games off the pitch

Letters to the Editor

the advice received and as this has been running for a number of years we do not believe it is in the best interests of users or the company to make any changes at this time

Open premium area to staff I would like to know whether the introduc-tion of the new Premium Economy Class will have an impact on the staff travel policy

Specifically will the bookable classes for

duty travel be affected And will the FOC en-titlement change for certain job levels with the introduction of the Premium Economy prod-uct

Michael Spiegel FRA

Bob Nipperess Employee Services Manager replies Given the small number of routes and aircraft fitted with the new product we are holding off introducing a Premium Economy Staff Travel policy We will do so when the fleet is reconfigured and the product is widely avail-able

In the meantime staff travellers may be able to experience the new product subject to space

Companion policy questions Why does Cathay Pacific allow single em-ployees to have only one travel companion Why canrsquot we have two

And why do the companions have to be locked in for two years Can they just be locked in for six months or even one year

Since we have made the move to iJour-ney and we can change the travel compan-ion information by ourselves can we have more flexibility in this area

Name withheld

Bob Nipperess Employee Services Man-ager replies We have answered this query on previous occasions and the companyrsquos position in respect of companion travel has not changed

Briefly as a principle we are happy to ex-tend concessionary travel access to friends of our unmarried employees

However previous experience with more generous concessions caused embarrass-ment and in some cases abuse ndash which led to us seeking advice from the Hong Kong corruption body on how to adjust conces-sions so that we could continue to offer ac-cess but remove the problematic elements of shortened nomination periods and large numbers of sectors

The scheme we now have is as a result of n

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Send us your feedbackWe welcome feedback from anyone in the CX network on any issue affecting the airline or the industry Please email your letters to CCDSCT Not all letters will be published but those that are will be edited for length and to comply with the CX World style

The sender of the star letter each month will win 3000 Asia Miles The Feedback page is sponsored by Asiarsquos leading travel reward programme

Cups crushed diced for reuseI always ask cabin crew to recycle cans bottles and PVC glasses during the flight back to Hong Kong

However a few colleagues told me that we donrsquot recycle the PVC glasses as it is not hygienic to wash and then reuse them Can you please clarify what CX does to recycle the PVC glasses

Lynn Chen ISD

Evelyn Chan Environmental Projects Manager replies This is a good question and one that crew and customers alike ask us about

After a flight arrives in Hong Kong the PVC glasses are taken to our recycling contractorrsquos factory where they are washed crushed broken down and melted

The plastic is then stretched out into long strings cut and diced into small pellets These are reshaped into other plastic items by manufactur-ers who use recycled plastic in their products

The process was featured in the July 2010 issue of CX World which can be found in the CX World ar-

6

Star letter

Service withheart

ldquoI want to praise the fantastic customer service by Senior Purser Nelani Mesina She went beyond the extra mile to make my flight a terrific one and was attentive and responsive

Shersquos a model cabin crew and I would like to recognise her for the exceptional customer service givenrdquo

Senior Purser Nelani Mesi-na was complimented by a passenger for the exem-plary service she provided during a flight

The team in Riyadh was praised for the help they gave passengers following a technical delayldquoMy wife and I would like to thank the CX staff for taking good care of us and hundreds of other passengers in Riyadh

They worked very hard under very difficult circumstances in a disorgan-ised airport well into the early hours of the morning and and they managed arrange accommodation in some very nice hotels

On many occasions I have praised CX crew for their hard work their pleasant attitude and their profession-alism towards passengers whenever I travel with them Now I must also add my compliments to the ground staffrdquo

The professional service provided by Sydney-based Customer Sales Officer Margarita Sarkis made a great impression ldquoCustomer Sales Officer Margarita Sarkis helped me purchase five tickets from Adelaide to Hong Kong and I was astounded by her level of professional-ism and service

She understood my needs clearly provided practical suggestion as well as back up plans to travel dates took time to investigate online pricing vari-ances and followed up with my reserva-tions as promised

I was assured that my travel prob-lems were being competently handled and that no request was trivial or too difficult

I felt her level of customer service was over and above what one would expect but it is also what sets Cathay Pacific

apartrdquo

chive section on IntraCXWe would like thank cabin crew for their tireless ef-

forts in sorting these materials inflight We know they have a busy schedule onboard but this really helps CX operate as a more sustainable business

We have also received questions about what hap-pens to the glass wine bottles which CX started recy-cling last September A communications campaign including a feature in CX World is being planned so watch this space

availability in the following ordera) Staff on confirmed travel who cannot be seated in their eligible higher class b) Other staffretirees on subload if their ticketed class is not available

Crew baggage delay During the last couple of months Irsquove no-ticed that our crew members are spending more and more time waiting at the bag-gage carousel in Hong Kong

When I asked about this cabin crew col-leagues mentioned it is because the bag-gage belonging to Marco Polo Club pas-sengers is being given priority

I understand the need to provide a service for our revenue passengers but should the needs of the operational crew be secondary to that

Name withheld

Richard Kan Manager Operations Ser-vices ndash Airport replies The existing load-ing policy stipulates the baggage offload-ing priority at Hong Kong International Airport as follows transfer bags of less than 75 minutes First Class bags Business Class bags and crew bags Marco Polo Club mem-bersrsquo bags and then the rest

The crew bags should therefore be offloaded before the MPO members and not afterwards

There may be cases where the flight has multiple containers of transfer bags and the high number of connecting passengers may delay the delivery of other bags

To mitigate this problem we have in-structed Load Control staff to plan the load-ing of the categories of bags in different air-craft holds to shorten the offloading time

Access all flights When will our flights have Internet access so our passengers can do their work while travelling

John Lee CRD

Alex McGowan General Manager Prod-uct replies In July 2010 we announced plans for a comprehensive broadband con-nectivity solution to be progressively de-ployed across the full fleet from 2012

The development has gone well and the major remaining hurdle is for our supplier ndash Panasonic ndash to secure regulatory approv-al for us to operate the service over China airspace

Once this step is completed wersquoll be in a position to share more details on the roll-out


7

New destinations on track

Dragonair continues to expand by adding Xirsquoan Guilin Jeju Chiang Mai Taichung and Clark to its network starting from April this year as well as boosting capacity and frequencies on other routes

The airline has been operating four weekly flights to Xirsquoan since 1 April and will fly to the destination daily from 1 May onwards Daily flights to Guilin start on 1 May

ldquoChina is our biggest and most important mar-ket and we have been investing in it for more than 26 yearsrdquo says Dragonair CEO Patrick Yeung ldquoIt is logical we would continue to expand the network there to sustain our growthrdquo

Both Xirsquoan and Guilin were put on hiatus after the 2009 financial tsunami Patrick says now is a good time to restart operations there as the market situation has improved

He added that the Xirsquoan route is performing well with strong advance bookings for April

Dragonair will soon be the only airline oper-ating direct non-stop flights from Hong Kong to Jeju and Chiang Mai

The three-flights-weekly schedule to Jeju will commence on 1 May while Chiang Mai will be a seasonal route with four flights weekly from July to September A twice-daily service to Taichung will start on 14 May The airline will also operate daily flights to Clark Philippines starting 29 May

ldquoThere are popular leisure destinations that have not been served by regular scheduled ser-vices from Hong Kongrdquo says Patrick

ldquoWe believe there is a growing mar-ket there and our narrow-bodied fleet is suited to serving these destinations wellrdquo he adds

The additions mean that KA will serve 39 destinations by July including 19 cities in Mainland China

Meanwhile strong demand from Ning-bo Qingdao and Okinawa is driving the airline to increase frequencies

Dragonair is also upgrading to bigger aircraft for services to Kunming Guang-zhou and Xiamen

Dragonair cabin crew have been given a new tool to help them improve their Putonghua language skills with the launch of a training mobile app

The launch of the Putonghua self-learning app is an innovation by the Cabin Crew Training amp Development team and is the first of its kind in the airline industry

The programme starts with basic phonics and progresses to service phrases which are needed at vari-ous stages of the flight

Videos and karaoke-style practice is used to make the learning fun Users can listen learn practice record and playback at their own pace

The app was officially launched by CEO Patrick Yeung on 15 March in the Cabin Crew Lounge (above)

Keven shows he caresKA PEOPlE

Captain Keven Tate is a man of many parts Apart from his day job as a pilot at Dragonair hersquos also the founder of The Freedom Care Project a charity that places Nepalese orphans into real homes with foster parents sidestepping the drawbacks of institutional-ised care in an orphanage

Keven says the idea of comprehensive home-based care came from his mentor Douglas McClagan founder of the international charity Child Welfare Scheme

ldquoDouglas is a child psychologist and understands the effects of institutionalization on childrenrdquo Keven says

ldquoI initially wanted to build them an orphanage but when I learnt about the downsides of doing that I went with the idea of home-based carerdquo he adds

The Freedom Care Project is now two years old and Keven says he and his team have put six children into new homes providing them with carers private schooling food and extra-curricular activities

ldquoThe results are fantastic Their self esteem confidence school results and health have all improved remarkablyrdquo says Keven

These days Keven is busy raising funds and getting his friends and colleagues on board He successfully applied for a HK$10000 grant from the Cathay Pacific Charitable Fund and in February also persuaded KA First Officer Cameron Kosmala and his wife to

join a challenging charity race on his behalf following an injury

Keven says contempla-tion family time and sports keep him going

ldquoItrsquos not until things qui-eten down that I realise how much time we waste in our livesrdquo he says

ldquoMy time off is spent with my wife who is in her third trimester of pregnancy practising Wing Chun and hikingrdquo

Putonghua on the run

EXPANDING NETWORK Patrick Yeung (second from left) joins guests on stage to celebrate the resumption of services to Xirsquoan in April

Patrick is concerned about the present world economy but stays optimistic about Dragonairrsquos expansion plans

ldquoChina and Asia in general are holding up and the demand for travel within the region is still reasonably strongrdquo Patrick says

ldquoTo sustain growth we need a long-term plan to build the network It may not be the perfect time to expand but we see a window of opportunity and we are will-ing to give it a try and offer more choices to our customersrdquo he adds

8

Terminal design capacity 26m tonnesannum Site area 109000 sqmGross floor area 246000 sqmContainer handling system (CHS) positions 2445 positionsCHS multi-level elevated transfer vehicles (ETVs) 18 unitsCHS horizontal transfer vehicles 4 unitsCHS ULD hoists 31 unitsBulk handling system (BHS) positions 4244 positionsCoolfreezer room storage positions 48 ULD positionsDangerous goods store 3Livestock handling centre 1Transhipment Livestock handling centre 1Workstations 129 positionsTruck docks 165 unitsTruck park 59 positions

CX book sale builds hope for Japanrsquos kidsThe donation drive that was held at Cathay City on 14 March had a twist Instead of money the ldquoI Love Japanrdquo charity book sale ensured that young victims of last yearrsquos earthquake receive original colouring books

The books which feature black and white illustrations by 24 international artists double as activity books for children to cut out colour in or simply look at and enjoy

The artists plan to donate 1000 copies of the book to Japanese children For every book that is sold to the public one book will go to a Japanese orphans supported by non-government organisation Ashinaga The funds raised in the book sale were used to cover the expenses for printing binding and shipping

ldquoHopefully children will spend hours expanding their creativity and feeling the joy of immersing themselves into artrdquo says Flight Purser Kay Sugisaki who set up the sale at Cathay City along with Hong Kong-based artist Liina Klauss

ldquoDuring the sale it was overwhelming to see that so many people at CX care so much about Japan and want to do something to helprdquo Kay says

ldquoThe books and cards sold out quickly and many made an extra donation ndash one Japanese crew bought 10 books at once Even the lsquoI Love Japanrsquo T-shirts we wore were sold so we both had to take off the shirtsrdquo

Liina who conceptualised and coordinated the book project is full of praise for the generosity that she witnessed during the sale ldquoCX staff were very open minded and interested in this charity projectrdquo she says ldquoIt was rewarding for me to share with themrdquo

A total of 75 books and 24 hand-made cards were sold at CX City raising HK$8780 ndash enough to send 88 books to Japan according to Liina

If you would like to learn more go to wwwjapan-i-loveblogspotcom

A regular column highlighting the airlinersquos commitment

to the community

Cathay Pacif ic cares

The CX Cargo Terminal in numbers

STORAGE STACK Workers hoist the final sections of the bin storage system into place extending 27 metres into the air

9


Terminal transitionWork on installing handling system speeds up inspections begin in May

When the topping-out ceremony for the Cathay Pacific Cargo Terminal took place last November

the building was still pretty much an empty shell Five months on and therersquos no mistaking it as an airfreight facility now with work going

on throughout the seven-storey structure to complete the installation of the advanced materials handling system (MHS) that will move shipments between

trucks and aircraftThe MHS has taken shape from the ground floor up with roller decks laid elevated

transfer vehicles (ETVs) and vertical hoists fitted into place and the impressive bin storage system ndash which rises 27 metres in a cathedral-like space ndash being completed in early AprilAround 2000 workers are currently on site with work going on around the clock in various

locations to ensure the project keeps on track While the MHS is the key focus now work is going at full tilt on everything from the control

room that will be the nerve centre of the highly automated facility to the office areas for Cathay Pacific Services Ltd (CPSL) staff the CX Hub Operations team and government departments such

as Customs Cargo Terminal Programme Manager Peter Lee took CX World on a tour of the terminal ndash which

will be one of the biggest and most sophisticated of its kind ndash and said that things are on schedule for operations to begin in early 2013

ldquoThe next big hurdle to clear is to get the occupation permit and inspections by the Fire Services Department and Building Departments will begin in Mayrdquo says Peter ldquoWe plan to have the permit

by July which is when the remaining fit-out work will begin to get the terminal ready for openingrdquo

Some 130 people are already working for CPSL including supervisors and controllers That number

will rise to around 400 by the time operations begin

ldquoWersquoll try light shipments in the first stage ndash mail interface cargo and valuables ndash to let staff get accustomed to the facilities and proceduresrdquo says Peter ldquoThe second stage from May will include imports and from September wersquoll have up 600 staff handling the full cargo operations of

CX KA and Air Hong Kongrdquo


GETTING READY (Clockwise from below) One of 18 elevated transfer vehicles (ETVs) installing a turntable fitting the contour gates fixing one of the ETV rails into position Peter Lee at the safe door in the strong room and the outlook of the terminal as of March 2012

10

Double Miles offer as Europersquos sixth-biggest airline boards allianceChief Executives from all oneworld member airlines ndash including CXrsquos John Slosar ndash gathered at airberlinrsquos Berlin home on 20 March to wel-come the latest recruit into the alli-ance

airberlin is the second biggest airline in Germany and the sixth big-gest in Europe

Austriarsquos NIKI a member of the air-berlin group joined oneworld as an affiliate member at the same time

Bringing the two carriers into one-world has substantially expanded the alliancersquos network in Germany Aus-tria and throughout Cen-tral and South Europe

The event was the first to be staged at the new Berlin Brandenburg Air-port which will be airber-linrsquos home base when it opens on 3 June and an AB A330-200 adorned in the oneworld livery was the first aircraft to be seen in front of the new airport terminal

airberlin and its alliance partners will be co-located at Berlin Branden-

burg sharing lounges and many other facilities to offer customers the smoothest of connections

American Airlines Chairman and Chief Executive and Chairman of the oneworld Governing Board Tom Horton said ldquoairberlin adds one of the most attractive networks serving Europersquos biggest economy so travellers in this region now truly have an alternative choice for their travel worldwiderdquo

For oneworld ABrsquos addition makes Germany a home market for the alliance ndash stepping up competi-tion for the some 200 million passengers a year flying to from and within Europersquos biggest economy

Members of airberlinrsquos topbonus programme

now enjoy the full range of one-world frequent flyer benefits

At the same time members of the established oneworld partnersrsquo loyalty schemes now have their ben-efits and rewards extended when

Cathay City welcomed its largest ever group on 18 March when 300 visitors descended on the complex Their arrival was certainly an unusual sight with a horde of 40 motorbikes and three coaches required to transport the group

The tour was part of the Rotary Charity Ride programme organised by the Rotary Club of Causeway Bay and the Hong Kong BMW Moterrad Club which aims to provide less privi-leged children and their families with fun tours of Hong Kong

The visitors were split into two groups to tour around Hong Kong airport and Cathay City where they visited the Flight Training Centre CXperience museum cabin mockup area and the crew lounge before lunch at the Headland Hotel

Big welcome for giant group

Cathay Pacific was named Best Airline at the National Luxury amp Lifestyle Awards held in London on 17 March

The annual ceremony is organised by Chel-sea Monthly and the awards are voted on by readers of the luxury magazine

Head of Sales amp Marketing UKIRE Roberto Abbondio accepted the award on CXrsquos behalf from politician Lembit Opik

CX recognised for luxury productThe airlinersquos Business Class product was also

recognised in the China Tourism Billboard pro-gramme organised by the Shanghai Evening Post at a ceremony held on 29 February

At the same event sister airline Dragonair won the award for Best Inflight Catering

The China Tourism Billboard programme recognises excellence in various sectors of the tourism industry

they fly with airberlin and NIKIA special double miles offer ap-

plies to Asia Miles and all other oneworld member airlinesrsquo frequent flyer programmes to mark the addi-tion of airberlin and NIKI

Asia Miles members will receive double mileage awards when flying on airberlin while topbonus mem-bers will receive double award miles when flying on CX Dragonair or any oneworld partner until 15 May ndash as long as they register first at airberlincommiles

airberlin by the numbers

2nd largest airline in Germany

6th largest airline in Europe

162 destinations in 40 countries

35 million passengers carried in 2011

170 aircraft in its fleet

9200 employees

Win a trip to Berlinairberlinrsquos home city is one of the most vibrant and culturally rich cities in Europe

To mark the arrival of AB into the oneworld alliance CX World is giving away flights for two people from Hong Kong to Berlin including a pair of CX priority 16YB tickets to Milan and airberlin tickets between Milan and Berlin

To enter answer the following question What is the name of Berlinrsquos new airport which opens in June

Send your answer in an email with the subject line ldquoairberlin flightsrdquo to CCDSCT by noon on Friday 11 May

airberlin flies into oneworld

11

Youngsters set out on life-changing journeyFifth lsquoI Can Flyrsquo programme combines aviation with community serv-Cathay Pacific once again demon-strated its commitment to develop-ing the local aviation industry with the launch of the fifth ldquoI Can Flyrdquo pro-gramme on 17 March

The youth-oriented CSR project will see 100 local youngsters taking part in a series of airline-oriented activities for four months with the help of staff leaders Members will also have the opportunity to take part in self-designed social service programmes

The kick-off ceremony at Cathay City was hosted by Chief Executive John Slosar with Secretary for La-bour and Welfare Matthew Cheung and Director-General of Civil Avia-tion Norman Lo attending

A week later enthusiastic students and staff helpers embarked on the first activity of the programme by witnessing what goes on behind the scenes of several aviation facili-ties such as the headquarters of the Government Flying Service Hong Kong Air Traffic Control and Cathay Pacific Catering Services

Over the next four months the participants will be taking part in an expanded ground-school cur-riculum covering Flight Operations Engineering Inflight Services and Airport Services

Junior First Officer Theo Murison has returned to the programme as a Pilot Leader for the second year

ldquoI realise it is difficult to live out your passion for flying in Hong Kong and this programme is a way to expose young people to aviationrdquo Theo says

ldquoI am still in contact with mem-bers from the group I mentored previously It is heartwarming to see how they are working towards ful-filling their dreamsrdquo he adds

Engineering Trainee Katie Manrsquos relationship with the programme goes back even further ndash she was a student participant of the first-ever ldquoI Can Flyrdquo in 2003 and is now a Staff

Leader in this yearrsquos programmeldquoWhen I joined lsquoI Can Flyrsquo as a stu-

dent I was interested in aviation but didnrsquot know much about the career options apart from being a pilot or a flight at-tendant

ldquoTalking to staff from dif-ferent departments as well as visiting facilities such as HAECO and ATC made me realise there is much more to this industryrdquo Katie says

Leung Oi-wan a Form 5 student from Cheung Chuk Shan College who aspires to be a pilot says she is looking forward to the two weeks of ground school training

ldquoMeeting CX pilots af-ter the kick-off ceremony made me feel closer to achieving my dream of becoming one of themrdquo she says

n Location locationThe USA team has launched a Foursquare campaign to reward passengers for visiting CXrsquos San Francisco lounge before board-ing their flight to Hong Kong

Until 30 April passengers can check-in from the lounge on Foursquare ndash a location-based social networking website for mobile devices ndash to receive an exclusive gift and get a chance to win an upgrade on their next flight

ldquoThis is our first-time running a location-based campaign not only to highlight the first CX branded lounge in the US but also to engage with our passengers through another channelrdquo says Dennis Owen Vice President Marketing Americas

n New Yum Sing partnersFive new partners have been added to the Yum

Sing programme for 2012 offering special dis-counts to CX passengers when they visit Hong Kong

The new merchants are Harbour City Towngas Avenue Towngas Cooking Centre Sky100 and Agnes b Cafeacute

Briefs

As of end March 2012


550nnnnnnnnnnnnnnnnnnnnnnnnnnnnnn

CARE Team members have undergone the specialised training

Obituary ndash Suku Nellakkara

Suku Nellakkara who worked for CX in the Middle East for more than 30 years passed away on 6 April in his home town in Palakkad in India

Joining the airline in Dammam Saudi Arabia as Secretary to the Regional Man-ager and later as Marco Polo Club Coordinator Suku was an integral part of the airlinersquos growth in the kingdom

He later moved to Bahrain Re-gional Office to provide internal support to the Sales team and also served as Outport Automa-tion Coordinator until his retire-ment in February 2010

Sukursquos friendly helpful and amiable disposition and his well-organised working style earned the admiration of all his colleagues

FLYING HIGH (Above and right) John Slosar was joined by Norman Lo and Matthew Cheung to launch the 2012 ldquoI Can Flyrdquo programme before participants took part in a series of visits to aviation-related facilities (below right)

12

Corporate boost with extra flight

The Singapore team is looking forward to the start of the ninth daily flight from Hong Kong on 1 May to attract more of the corporate market to the island state

General Manager Southeast Asia Wilson Yam says ldquoThe new flight is a red-eye from Hong Kong which we hope will attract more travellers from more destinations such as Chicago to come to Singapore Cost-conscious business travellers also save one night of hotel costs

ldquoConversely the earlier departure out of Singapore allows more same-day connections for sixth-freedom travellersrdquo he adds

Last year was a good year for Singapore with revenue growth of 6 fuelled by strong front-end traffic and an overall load factor of more than 80 over the year

ldquoTraffic to Taipei and North America was particularly strong and we were also helped by a favourable currencyrdquo Wilson says

ldquoHowever from the fourth quarter of 2011 we saw competitors aggressively dropping their prices which led to declining yieldsrdquo he adds

Wilson says 2012 has had a tough start with a revenue drop in the back end despite a capacity increase though front-end traffic has held up reasonably well

ldquoThe corporate and business travel outlook remains positive with growth of 8-10 expectedrdquo he says

ldquoThe concern is in leisure travel where CX competes head-to-head against low-cost carriers such as Jetstar and Tiger The new LCC Scoot which has been set up by Singapore Airlines is also likely to be eyeing the China market And we are still seeing aggressive pricing policies from full-fledged carriers as wellrdquo Wilson adds

Wilson says the team will continue with partnership marketing strategies with large banks such as HSBC and DBS as well as participating in major travel trade events such as NATAS

ldquoMarketing and sales efforts are not confined to the Marketing and Sales team as all the Singapore staff are engaged in promoting tactical faresrdquo Wilson says ldquoSo we have launched lsquoYou Racersquo as an incentive and staff who achieve the highest sales referral will be rewardedrdquo

NEWS FOCUS

HALYCON DAYS An ad from 1974 when CX had just two flights a day to Singapore ndash now itrsquos up to nine

AUST

RAlI

A

The Malaysia team celebrated the launch of a new daily service from Kuala Lumpur to Hong Kong for a total of four flights a day with a cocktail event on 21 March

Three additional weekly services have also been added to Penang and the new services bring the total number of flights between Malaysia and Hong Kong to 38 a week

Royal Selangor joined in the celebration by donating pewter items for the lucky draw One lucky guest also went home with an air ticket to Hong Kong

Supporting business tiesThe inaugural Cathay Pacific Hong Kong Australia Business Association Awards brought businesspeople from across Australia and Hong Kong to an awards ceremony in Sydney on 16 March

Established by the Hong Kong Australia Business As-sociation the awards recognise the efforts of Australian businesses that have partnered successfully with Hong Kong and Mainland China companies

Third Horizon a management consulting firm was named Exporter of the Year Global Gift Sourcing won Importer of the Year education provider Phoenix Academy received the Judgesrsquo Recognition Award and Eight Group won the Business Development Award

Fourth daily flight highlights commitment

MA

lAYS

IA

The 2012 Cathay Pacific Travel Media Awards were presented in Auckland on 20 March with Auckland-based writer Charles Anderson winning Travel Writer of the Year and Timarursquos Natasha Martin taking Photographer of the Year

The airline has been the major sponsor of the awards since they were established in 1992 and the two major prizewinners won two tickets to Rome on CX as well as a Mediterranean cruise from Celebrity Cruises

Country Manager New Zealand amp Pacific Islands Ken Chiu was at the event to present the major prizes on behalf of the airline

Charles was recognised for his story Horse Sense about the an-nual horse trade fair in Rajasthan in India while Natasha won for her portfolio of photos taken during a study trip to India

NEW

ZEA

lAN

DTH

AIl

AN

D

Ready to meet the challengeThe Thailand team held its kick-off conference on 10 March with staff from around the country gathering for the event

The theme was ldquoMeeting Challenges with Successrdquo and the team was reminded that the economic problems in Europe and high fuel costs would combine for a challenging year for the airline

The event ended with a teambuilding activity

Around 60 staff from Kuala Lumpur Penang and Kota Kinabalu gathered in Malacca in March for the Malaysia Kick-Off Conference

General Manager Southeast Asia Wilson Yam provided an overview of the major challenges the airline is facing in 2012 along with some of the major developments in the pipeline

Manager Revenue SEANorth America Ed Higgs Asia Miles Commercial Development Manager Corinna Kwan and KA CEO Patrick Yeung also shared updates

Country Manager Malaysia amp Brunei Mandy Wu reviewed CXKA Malaysiarsquos performance in 2011 and was joined by department heads who outlined each depart-mentrsquos key priorities for 2012

The afternoon outdoor teambuilding session was devoted to seven teams competing in an ldquoAmazing Racerdquo that took them through the streets of Malacca taking part in games along the way

lsquoAmazingrsquo event kicks off 2012

India stories take top awards

MORE TO SELL The Singapore Sales team is looking forward to having an extra daily flight to promote

13

Johannesburg District Sales Executive Tracey Holtzhausen takes an uncommon approach to relaxing Instead of do-ing yoga watching TV or unwinding at a spa she colours mandalas

Mandalas are intricate circular designs used in Hinduism and Buddhism as an aid to meditation

ldquoI love colouring in One day I Googled lsquoadult colouringrsquo and discovered the world of mandala colouringrdquo Tracey says ldquoWhen you look at the picture whatever colour that comes into your mind is the one you userdquo

ldquoIt is not something that you think about ndash you see and feel then colour The end result is always different as the colours will reflect different moodsrdquo she says adding that the hobby has helped her attain peace and tranquillity

She is such a fan that she is teaching her eight-year-old daughter how to do the same

ldquoI believe it is exceptionally good for children as it helps them concentrate and stay focusedrdquo she says

Another passion that Tracey has passed on to her chil-dren is her love of travelling The mother of three has been in the travel industry for 27 years and loves visiting remote places

ldquoI feel there is no better education than travelling ndash it has expanded their knowledge of the world and has definitely made them wiserrdquo she says

Colourful search for inner peace

PORT PEOPlE

nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn

BRIGHTEN MY WORLD Tracey (centre) relax-es by colouring mandalas

Marketing Communications Manager Australia Richiko Olrichs is not your average office worker Richiko who has Japanese-Dutch parentage is a guitarist in a rock band and rides a motorbike to work

ldquoI definitely have a rock lsquonrsquo roll streak in merdquo says Richiko with a laugh

Richiko who has been playing both the acoustic and electric guitar for eight years plays in a band that performs at local pubs and open mike nights

ldquoI like doing something different with my favourite songs like playing an acoustic version of a punk rock songrdquo she says

Richiko reveres guitar greats such as Jimi Hendrix and Slash and enjoys covering Breaking the Girl by the Red Hot Chili Peppers though her band has also moved on to per-forming original songs

As for the bike Richiko says she drives it out of conve-nience rather than the desire to make a statement

ldquoItrsquos the quickest way and I can park for freerdquo she says ldquoItrsquos also more fun than sitting

on a busrdquoRichiko grew up in the

Netherlands joined Ca-thay Pacific Amsterdam in 2006 and moved to Syd-ney in 2007

She also speaks six lan-guages ndash Dutch Japa-nese English Manda-rin German and a bit of French

Richiko is ready to rock rsquonrsquo roll

ITA

lY

Chief Operating Officer Ivan Chu took part in the gala ceremony for the 9th China Trader Award Italy held in Milan on 19 March at the contemporary museum and design centre La Triennale

The event was attended by more than 500 Marco Polo Club members corporate clients and media

In his speech Ivan highlighted how the event has grown over the past years to became the major award for the business community in Italy especially for SMEs

Looksmart Models who reproduce automobile models won the Creativity award Gourmit a network of mono-producers of Italian cheeses won the Dynamism award Electro Power Systems took the Innovation award while Gasket International won the Know How award

Fashion retailer Liu Jo won the Special Award Hong Kong for its ability to build the brand with a flagship store in China while Zambon Group President Elena Zambon won the Special Award Female Entrepreneur

GER

MA

NY

Meeting the world at ITB

Sixes are a hit in Pune

IND

IATA

IWA

N

Jumping into springThe Taipei Sales amp Marketing team held a spring party on 8 March with around 150 industry guests attending

General Manager Taiwan amp Korea Vivian Lo thanked them for their support and hoped for their continued cooperation in 2012

Staff also prepared some colourful performances to keep the guests amused

The German team took part in the worldrsquos largest travel trade exhibition ITB in Berlin from 7-11 March

The booth high-lighted images from Cathay Pacificrsquos Meet the Team campaign and more than 60 trade partners

attended a cocktail reception hosted by General Manager Europe Angus Barclay

The Cathay Pacific Cricket Sixes returned to Pune earlier this year with teams from Cathay Pacific the Travel Agents Association of India the Travel Agents Federation of India and corporate management companies taking part

The tournament combined witty commentary loud spectators and nail-biting finishes before the CX team led by Assistant Cargo Services Manager Bengaluru Avik Kapoor lifted the trophy

Avik also won the Man of the Match award

China Trader Award going strong

Cathay culture Adolfo Sciascia the owner of Sciascia Caffegrave in Rome was so excited when his bar was mentioned as one of best in the city in the October issue of Discovery magazine that he enlarged the photos and hung them on the wall for all his customers to see

He also discovered one of his loyal cus-tomers Cargo Sales amp Services Supervisor Luciano Lupi works for CX Luciano pre-sented the bar with an aircraft model which was given pride of place under the photos

GUITAR GIRL Rich-iko indulges her inner rock star

14

Jacqueline Au Second Officer

1 You went from being a

cabin crew to being a pilot ndash whyI joined CX as cabin crew in 2005 and became a pilot in 2009 After taking a trial lesson I realised I loved the sense of freedom that flying gave me

2 How has being a crew helped you I was taught interpersonal skills and it improved my EQ

3 What are important char-acter traits for pilots Be calm at all times and have decision-making communica-tion interpersonal technical and leadership skills

4 What part of your job do you find most enjoyable I like the black and white objec-tiveness I am expected to arrive at sensible decisions through logical thought processes

5 What is the most difficult part of your job A pilotrsquos job is to constantly prepare for possible emergency situations I have to prepare to re-spond well to potential moments of crisis even though most of our flights are eventless

6 Which destination do you most enjoy flying to New York I love attending Broad-way shows and visiting museums

7 Do you think being a pilot is an unusual career path for women I think personality dictates whether you are truly suitable for the job

8 What advice would you give to aspiring pilots Donrsquot give up Work hard to equip yourself and believe in your own abilities

9 If you werenrsquot a pilot what would you be Irsquod probably be a student Irsquod love to study English and Psychology

10 Whatrsquos keeping you busy these days

Studying for the Second Officer technical interview

Oneminute with

nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn

Rajes hears London callingMay could turn out to be a momen-tous month for Rajes Buchinaidu as he waits to find out if hersquos been selected for Malaysiarsquos badminton squad for this summerrsquos Olympic Games

Rajes who has worked as a Flight Attendant with CX since 2008 has been playing badminton from an early age His father was a member of the Malaysian national team in the 1980s and for almost two de-cades Rajes has been living and breathing the sport even after his move to Hong Kong

The Olympics announcement will come following the publica-tion of the latest world rankings by the Badminton World Federation If he makes it to London Rajes will be delighted if he doesnrsquot make the Olympics team he will still continue to give his all to a sport that is a na-

New Joiners

Marcel Zhou Language Training Specialist ndash MandarinMarcel was born and brought up in Beijing and moved to Hong Kong six years ago

ldquoBefore CX I worked in a language centre as Mandarin teacherrdquo he says ldquoThis is a good com-pany and the colleagues are nice and friendlyrdquo

In his spare time Marcel enjoys travelling mov-ies and reading

Lisa Leung Digital Marketing Officer MKTLisa loves travelling and is delighted to work in the aviation industry

ldquoI find interesting things going on all the time ndash itrsquos exhilaratingrdquo she says ldquoI find my team very supportive and fun which enriches my working liferdquo

Lisa enjoys music and taking part in various sporting activities in her spare time

ldquoBadminton and squash are my favourites and I also enjoy watching movies and dining outrdquo she says

Frank Yip Business Analyst IMTBefore joining CX Frank held a similar position with a shipping company

ldquoCX has a well established people network framework and infrastructurerdquo Frank says

Frank is involved in the IMT Passenger Domain to handle Hong Kong Office reservations-related issues and PSS Phase 2 preparation

ldquoIt is challenging workrdquo he says ldquoI have had the chance to explore different business operations

and IT systems which is a good experience for merdquo Frank enjoys taking photos snorkelling and badminton

Louis Lee Business Analyst IMTLouis worked in the banking industry before he joined which he describes as a ldquodream come truerdquo

ldquoMy first visit to Cathay City was when I came for the interview I was impressed to see the staff smil-ing and greeting each other in the lobby and I felt that this was more than just a workplacerdquo he says

Louis enjoys travelling and photography and tries to go on a trip at least once a month

ldquoOf course I travel on CX and KArdquo he says

CX World welcomes all new staff Here is a selection of the newcomers who recently came on board

The Engineering team likes to make good use of new aircraft deliveries to give engineers from around the network the experience of getting a new aircraft ready for delivery

Christopher Perera from the Colombo ENG team relished the chance of spending two weeks at Boeingrsquos Everett facility in February for the delivery of Cathay Pacificrsquos latest 747-8 freighter

ldquoIt was a dream come true and a memory that will last for a lifetimerdquo says Chris

Dream come true for Chris

tional obsession in MalaysialdquoIn my last four competitions ndash

three in Malaysia and one in France ndash I made it to three finals and one semi-finalrdquo says Rajes ldquoIrsquove been playing well but I havenrsquot been able to play in as many competitions as Irsquod like Itrsquos hard to compete like I did before because of my rosters and also because I have to pay my own way nowrdquo

Rajes was born and raised in Pen-ang and his father acted as his per-sonal coach until the age of 20

ldquoWhen I was 11 or so I really began to enjoy the game and I won my first medal in an under-12 tournamentrdquo Rajes smiles

By 18 he was in the Penang state team and he won an individual run-ner-up medal in the 2006 national final Between 2006 and 2008 he was in the national squad playing

in the B team in tournaments from Indonesia to Sweden

By 2008 he was looking for more in life and made the decision to ap-ply for the CX position He loves his job but could never give up his love for badminton and he uses his free time to train for up to 10 hours a day sparring with members of Hong Kongrsquos Olympics team

He uses his duty time to good effect playing wherever he can in out-ports

ldquoOn a visit to Syd-ney recently I played an exhibition match with the Australian No 2 in front of a crowd of 1000 people ndash that was a big thrillrdquo says Rajes

His to-do list included everything from documentation to walk-around checks with the final test flight completed successfully despite the efforts of the weather gods

Chris says hersquos grateful for the opportunity to improve his learning and experience something totally unique

ldquoAfter all how often does a person get to reach the vertical stabiliser of an aircraft and enjoy dinner at the Museum of Flightrdquo he smiles

IN TUNE Quince Chong joined Hong Kongrsquos Chief

Executive-Elect CY Leung to sing ldquoOne Heartrdquo at the

annual dinner of the News Executives Association

BEST OF ME IMTrsquos Anthony Hopewell

meets his avatar which was created for

CXrsquos Kickathon game

Sunday 4 March was an exciting day for FOPrsquos Jebsen Chen ENGrsquos Albert CC Chan and PSDrsquos CK Tam (above left to right) when they visited Kaohsiung to take part in a triathlon

The event was the Olympic standard distance with a 15km swim 40km bike ride and finishing up with a 10km run

Albert finished in 2 hours 24 minutes and took third place in the Menrsquos 40-45 age cate-gory Jebsen finished in 2 hours 39 minutes and CK finished in 3 hours 14 minutes

Race puts staff to the test

To enter visit the online quiz entry form on the CX World site The deadline is noon on Friday 11 May

The QuizTwo first prize winners this month will each receive a three-night stay for two at the Cebu City Marriott with breakfasts

The 301-room hotel is located in the cityrsquos premier financial district next door to Ayala Mall and the Terraces for great shop-ping and nightlife

Guests can sample all-day dining at the Garden Cafeacute have

light snacks and enjoy live entertainment at the Palm Lounge and browse the ala carte menu and refreshing barbecue dinner buffet

at the Pool Bar The hotel also houses an outdoor swimming pool fitness centre and sauna

For more information visit wwwmarriottcom

The second prize winner will receive a dinner buffet for two at Cafeacute Lagoon at the Hong Kong Gold Coast Hotel

The five-star resort hotel is set amid landscaped gardens only half an hour away from the city and with lovely views of the South China Sea

Cafeacute Lagoon is the hotelrsquos all-day dining restaurant and is located by the pool Specialising in freshly barbecued food and offering a selection of a la carte dishes the restaurant is also known for its lavish buffets

Go to wwwsino-hotelscom for more information

FUELLING UP The Airline Purchasing fuel team

entertain guests at the Hong Kong Sevens

SHARM CHARM Inflight Service Manager Sharmini Talalla celebrates with the crew of CX288 after taking her final flight last month

BEAUTY AND BRAINS Colomborsquos Nayoma De

Silva appeared as the poster girl in Sri Lanka

for Northumbria University

HOLI HIGH The colourful Holi festival was celebra-

ted at offices throughout India NIGHT TO REMEMBER Friends joined ISDrsquos Maria Elena Sy-Chua to mark her 50th birthday

BEST WISHES Naritarsquos Junko Goto (in colourful glasses) celebrates her birthday with the team

FIRST FLIERS Sydneyrsquos Ian Stark met the first revenue passengers from the port to try CXrsquos new Premium Economy Class

16

I spent the past Christmas break with my fam-ily racing through Arizona Nevada and Los Angeles trying to cover as much ground as possible

A visit to the Grand Canyon in Arizona is a must for everyone and the Grand Canyon National Park is the perfect place to view the South Rim of the Canyon

My first view of the magnificent towering ridges was overwhelm-ing and jaw-dropping and I was lucky enough to see it both at sunset and at noon which are the best times to view the canyon

Visitors can opt to stay longer to go hiking

SHOW US YOUR TIPSCX World welcomes staff travel tips from across the network ndash email us at CCDSCT

Travel bites

n Win a break in BaliStaff can enjoy special rates at the Pantai Indah Villas in

Bali ndash twin luxury villas with stunning ocean and sunset views

located close to the world class surf of Canggu

The villas are luxuriously appointed and feature private swimming pools rooftop gardens and third-floor luxury sunset lounges

Pantai Indah is offering staff a 20 discount on advance bookings and a special rate of HK$1350 per villa per night for book-ings made 14 days or less before the date of stay More details at wwwpantaiindahvillascom

Courtesy of the owners of Pantai Indah CX World is offering a free two-night stay in one of the villas

To enter the lucky draw sim-ply email CCDSCT by Friday 4 May with ldquoBali villa lucky drawrdquo in the sub-ject line and provide your name department and contact details

n Book a date The 27th Singapore Book Fair takes place at the Suntech Singapore International Convention amp Exhibition Centre from 25 May to 3 June

The fair provides fun and learning op-portunities for all the family and includes a huge selection of books the chance to meet leading local writers and a host of talks and storytelling sessions

Check out wwwbookfaircomsg for more details

n Food for thought TV chef Heston Blumenthal who found fame for his experimental cooking at his Michelin three-starred Fat Duck restaurant in the UK appears live on stage in Australia next month with dates in Sydney Melbourne

Adelaide Brisbane and Perth

The evening will focus on Hestonrsquos

unique multi-sensory approach to cooking that saw him create dishes such as bacon and egg ice cream and snail porridge Get all the details at wwwhestonlivecomau

This monthrsquos contribution comes from Flight Attendant Alex Budiman and shows the beautiful Bira Beach in South Sulawesi Indonesia

The area is five hoursrsquo drive from Makassar but Alex says it is well worth the trip

ldquoYou see the blue on the horizon first and the excitement beginsrdquo he says ldquoI was there during Ramadan and the place was deserted as a result

ldquoBut for divers and snorkellers it is the impressive mini sharks huge groupers and the colourful coral that really mattersrdquo

Alex says the tide can be severe at times which is when visitors can relax on the powdery white sand and enjoy a coconut drink

ldquoItrsquos the best thing for a dry throatrdquo he says

HK$500 for a travel tale

Every month CX World invites all CX staff to tell unusual interesting or just downright quirky tales of travel moments around the world

Sponsored by Inflight Sales the lucky sender of the main story receives HK$500 worth of inflight sales products of their choice from the ever-changing collection of over 260 items on offer (excluding liquor and cigarettes)

Go shopping at wwwcathaypacificcomdutyfree

Snap happy

take a helicopter ride over the area or even go rafting right into the heart of the canyon

From the Grand Canyon we took a five-hour drive to Las Vegas where we saw the

popular La Revecirc (The Dream) show by Cirque du Soleil

Running daily at Wynn Las Vegas to a packed house

the show simulates drifting through water ndash with an actual pool in

the theatre ndash and the costumes and colours were superb

Final stop was Los Angeles where the biggest thrill was a visit to Hollywoodrsquos Walk of Fame and

a chance to step on the star of my namesake ndash actress and singer Mitzi Gaynor

A grand tour

Manila-based Assistant ManagerCustomer Services Mitzi Tronqued spent the Christmas holidays whizzing through the

GRAND TIME Mitzi and her family take in the grandeur of the Grand Canyon (top and right) final bow of the night for the Cirque du Soleil per-formers (left) and Mitzi Gaynorrsquos star

2

New JV gets off the groundHub operations and efficiency of ground handling services in Shanghai will be enhanced A signing ceremony in Shanghai on 30 March marked the establishment of a new ground-handling company in which CX has a stake

Shanghai International Airport Services ndash a joint venture between the Shanghai Airport Authority Shanghai International Airport Co Ltd Air China and CX ndash will provide airport ground handling services at Shanghairsquos two international air-ports Pudong and Hongqiao by the third quarter of 2012

Cathay Pacific owns a 25 stake in the venture through its wholly

Engineering Manager ndash Airbus Trevor Broeders and his partner Solomenko Brigitt found their own way to celebrate the delivery of the CXrsquos newest A330-300 B-LAN on 25 February in Toulouse

The new A330 was the first Airbus to feature the three-class configuration featuring the new Business Class flat bed the Premium Economy Class cabin and new long-haul Economy Class seats

owned subsidiary Hong Kong Air-port Services Limited (HAS)

As well as injecting cash CX and HAS will also provide strategic management support

Vincent Li currently Chief Executive Officer of Cathay Holidays Ltd has been appointed General Manager of the new joint venture

The ground-handling services currently provided by Shanghai Air-port Authority and Shanghai Inter-national Airport Co Ltd ndash including Cathay Pacific and Dragonair op-erations in the two airports ndash will be

Teams rally as runway closesThe busy Easter peak was given an added dimension of difficulty on Saturday 7 April when a blown tyre on an Emirates aircraft led to a four-hour closure of the north runway at Hong Kong International Airport

Flight movements were disrupted for the whole evening and arrival and departure flights for Cathay Pacific and Dragonair were delayed from 40 minutes to 2-3 hours Nine flights were diverted to nearby air-ports

Various teams at HKIA were mo-bilised to help minimise disruption to passengers

The Hub Operations team set

Produced by CXrsquos Corporate Communication Department

7F North Tower Cathay Pacific City Lantau HK

Publisher C K YeungManaging Editor Mark Tindall

Editor Joyce WongEnquiries 2747-5293GalaCXy ID CCDSCT

Email ccdsctcathaypacificcom

nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn

Performance Index

545

85Within 15 minsIndustry standard

on-the-dot CX standard

On-time performance

Passengers carried 2388887 106

Passenger load factor 794 25pt

ASKs (000) 11190407 82

Freight carried 144140 -107

Cargo load factor 683 -27pt

ATKs (000) 2313467 19 Figures for Mar 12

Trafficcapacity (CX + KA)

A touching moment priority flights deleted online con-

nections and looked for flight pro-tection The Manpower Resource amp Planning team reshuffled the manpower between landside and airside while the Airside team made hotel accommodation and dining arrangements for passengers

Manpower was added to the Air-side Service Desk and lounges to handle passengersrsquo enquiries and onward flight connections

General Manager HKIA Paul Loo thanked staff for the great dedica-tion and commitment shown in dealing with the unexpected dis-ruption

MINIMAL DISRUPTION HKIA staff pulled together to help passengers after a runway closure at Hong Kong International Airport

Fuel price - Rolling 6 Months

Sep11 Apr12

USD per Barrel

Sing Jet Kerosene150

140

130

120

110

100

90

ICE Brent

switched to the joint ventureStaff currently working for

Shanghai Airport Authority and Shanghai International Airport Co Ltd will be transferred to the new company

In a press release following the signing the joint venture shareholders said the new company will ldquoleverage on the resources and management expertise of each of the shareholders to enhance the hub operations and efficiency of ground handling services at the two Shanghai airportsrdquo

DONE DEAL (Top) The signing ceremony in Shanghai and (above) Direc-tor Corporate Affairs Quince Chong with the CX negotiating and operating teams involved in setting up the new company

3





n 9 times daily





Briefs



Captains

1000
























John Slosar

















4


























5







































Michael Spiegel FRA






Name withheld





n

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n

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n

n

n

n

n

n

n





Lynn Chen ISD





6

Star letter

Service withheart











apartrdquo








Name withheld






John Lee CRD





7




































8












to the community




9




















10

































9200 employees






11





















Briefs











12













NEWS FOCUS


AUST

RAlI

A








MA

lAYS

IA





NEW

ZEA

lAN

DTH

AIl

AN

D












13










PORT PEOPlE














ITA

lY






GER

MA

NY



IND

IATA

IWA

N














14














Oneminute with





New Joiners

































































16






Travel bites

























Snap happy









A grand tour



3





n 9 times daily





Briefs



Captains

1000
























John Slosar

















4


























5







































Michael Spiegel FRA






Name withheld





n

n

n

n

n

n

n

n

n

n

n

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n

n

n

n

n

n

n

n

n

n





Lynn Chen ISD





6

Star letter

Service withheart











apartrdquo








Name withheld






John Lee CRD





7




































8












to the community




9




















10

































9200 employees






11





















Briefs











12













NEWS FOCUS


AUST

RAlI

A








MA

lAYS

IA





NEW

ZEA

lAN

DTH

AIl

AN

D












13










PORT PEOPlE














ITA

lY






GER

MA

NY



IND

IATA

IWA

N














14














Oneminute with





New Joiners

































































16






Travel bites

























Snap happy









A grand tour




4


























5







































Michael Spiegel FRA






Name withheld





n

n

n

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n

n

n

n

n

n

n

n

n

n

n

n

n

n

n

n

n





Lynn Chen ISD





6

Star letter

Service withheart











apartrdquo








Name withheld






John Lee CRD





7




































8












to the community




9




















10

































9200 employees






11





















Briefs











12













NEWS FOCUS


AUST

RAlI

A








MA

lAYS

IA





NEW

ZEA

lAN

DTH

AIl

AN

D












13










PORT PEOPlE














ITA

lY






GER

MA

NY



IND

IATA

IWA

N














14














Oneminute with





New Joiners

































































16






Travel bites

























Snap happy









A grand tour



5







































Michael Spiegel FRA






Name withheld





n

n

n

n

n

n

n

n

n

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n

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n

n

n

n

n





Lynn Chen ISD





6

Star letter

Service withheart











apartrdquo








Name withheld






John Lee CRD





7




































8












to the community




9




















10

































9200 employees






11





















Briefs











12













NEWS FOCUS


AUST

RAlI

A








MA

lAYS

IA





NEW

ZEA

lAN

DTH

AIl

AN

D












13










PORT PEOPlE














ITA

lY






GER

MA

NY



IND

IATA

IWA

N














14














Oneminute with





New Joiners

































































16






Travel bites

























Snap happy









A grand tour








Michael Spiegel FRA






Name withheld





n

n

n

n

n

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n

n

n

n





Lynn Chen ISD





6

Star letter

Service withheart











apartrdquo








Name withheld






John Lee CRD





7




































8












to the community




9




















10

































9200 employees






11





















Briefs











12













NEWS FOCUS


AUST

RAlI

A








MA

lAYS

IA





NEW

ZEA

lAN

DTH

AIl

AN

D












13










PORT PEOPlE














ITA

lY






GER

MA

NY



IND

IATA

IWA

N














14














Oneminute with





New Joiners

































































16






Travel bites

























Snap happy









A grand tour







Name withheld






John Lee CRD





7




































8












to the community




9




















10

































9200 employees






11





















Briefs











12













NEWS FOCUS


AUST

RAlI

A








MA

lAYS

IA





NEW

ZEA

lAN

DTH

AIl

AN

D












13










PORT PEOPlE














ITA

lY






GER

MA

NY



IND

IATA

IWA

N














14














Oneminute with





New Joiners

































































16






Travel bites

























Snap happy









A grand tour



8












to the community




9




















10

































9200 employees






11





















Briefs











12













NEWS FOCUS


AUST

RAlI

A








MA

lAYS

IA





NEW

ZEA

lAN

DTH

AIl

AN

D












13










PORT PEOPlE














ITA

lY






GER

MA

NY



IND

IATA

IWA

N














14














Oneminute with





New Joiners

































































16






Travel bites

























Snap happy









A grand tour



9




















10

































9200 employees






11





















Briefs











12













NEWS FOCUS


AUST

RAlI

A








MA

lAYS

IA





NEW

ZEA

lAN

DTH

AIl

AN

D












13










PORT PEOPlE














ITA

lY






GER

MA

NY



IND

IATA

IWA

N














14














Oneminute with





New Joiners

































































16






Travel bites

























Snap happy









A grand tour



10

































9200 employees






11





















Briefs











12













NEWS FOCUS


AUST

RAlI

A








MA

lAYS

IA





NEW

ZEA

lAN

DTH

AIl

AN

D












13










PORT PEOPlE














ITA

lY






GER

MA

NY



IND

IATA

IWA

N














14














Oneminute with





New Joiners

































































16






Travel bites

























Snap happy









A grand tour



11





















Briefs











12













NEWS FOCUS


AUST

RAlI

A








MA

lAYS

IA





NEW

ZEA

lAN

DTH

AIl

AN

D












13










PORT PEOPlE














ITA

lY






GER

MA

NY



IND

IATA

IWA

N














14














Oneminute with





New Joiners

































































16






Travel bites

























Snap happy









A grand tour



12













NEWS FOCUS


AUST

RAlI

A








MA

lAYS

IA





NEW

ZEA

lAN

DTH

AIl

AN

D












13










PORT PEOPlE














ITA

lY






GER

MA

NY



IND

IATA

IWA

N














14














Oneminute with





New Joiners

































































16






Travel bites

























Snap happy









A grand tour



13










PORT PEOPlE














ITA

lY






GER

MA

NY



IND

IATA

IWA

N














14














Oneminute with





New Joiners

































































16






Travel bites

























Snap happy









A grand tour



14














Oneminute with





New Joiners

































































16






Travel bites

























Snap happy









A grand tour


































16






Travel bites

























Snap happy









A grand tour



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