cvent - web survey product demonstration
TRANSCRIPT
1www.cvent.com | 866-318-4358
650+Employees
80,000+Satisfied Users
275,000+Surveys/Events
Conference Call Instructions
US & Canada: 1.866.469.3239
Australia: 1.800.671.909
UK: 0800.028.8023
Step 1: Dial toll-free
Step 2: Enter Access Code: 98744810
Step 3: Enter your Attendee ID
Found in pop-up box in the center of the screen
Begin Presentation
Web Surveys Product Demonstration
Mike Cass
Director of Human Resources
Island Timberlands LP
“ Cvent’s Professional Services Group built a meaningful survey
and delivered a comprehensive report, highlighting key points
across multiple divisions and locations. We found the survey
and reports easy to use and understand – it was very cost
effective. We look forward to working with the Professional
Services Group...”
2
Welcome
Your phone will be automatically
muted during the presentation
Enter questions you may
have into the chat box on the
lower right
All phones will be un-muted
during Q & A period
Take a moment to answer a
short survey at the end of
the session
3
Agenda
Agenda
Cvent Overview
Enterprise Feedback Management
Professional Services
Cvent Value
4
In business for the past 11 years
Largest survey and event management software company in the US
650+ Employees
30 million survey respondents and event attendees have registered through Cvent solutions
275,000 surveys and events planned per year using Cvent
80,000 users in businesses of all sizes in all industries
Profitable for the last 30 quarters
About Cvent
Our Products
Cvent Overview
5
EDUCATION
Over 80,000 Satisfied Users
ASSOCIATION
Blue-chip customers plus over a thousand small organizations
CORPORATENON-PROFIT
& GOVERNMENT
Cvent Overview
6
Agenda
Agenda
Cvent Overview
Enterprise Feedback Management
Professional Services
Cvent Value
7
Challenges
Hours spent sifting through a sea
of data
Difficult to indentify important
metrics
Enterprise Feedback Management
Low response rate and
impersonal communication
Feedback is scattered
across the landscape
Challenges facing your company
8Enterprise Feedback Management
Cvent Helps You Achieve Success
Increase response rate via
targeted communication
Obtain information from
segmented groups
Unhappy
customers
Happy
customers
Satisfied
employees
Unsatisfied
employees
Reduce time and labor to conduct
and analyze survey results
Efficiently dissect data and make
better decisions
Solutions with Cvent Survey Software
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Go from Static Invites and Surveys...
Impersonal
Unattractive
Ineffective
Not user-friendly
Enterprise Feedback Management
Static Invitations
and Surveys
10
To Intelligent Invites and Surveys
Intelligent Invites
and Surveys Personal
Attractive
Effective
User-friendly
Enterprise Feedback Management
11
Agenda
Agenda
Cvent Overview
Enterprise Feedback Management
Professional Services
Cvent Value
Contact Management
Invitations
Survey Design
Reporting
12
Manage Contacts & Segment Messaging
Customers
Employees
Prospects
Emails
Surveys
Reports
Personalized communication increases response rates,
enabling you to make better decisions
Demographic
Information
Name
Title
Company
Product
Phone
Address
plus more
Contact Management
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Leverage Contact Information
Contact Details
Activity History
Transaction History
Email History
Click History
Contact Management System
Activity History
Track details
for each contact
Contact Management
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Agenda
Cvent Overview
Enterprise Feedback Management
Professional Services
Cvent Value
Contact Management
Invitations
Survey Design
Reporting
Agenda
15
On Your Website
Respondent driven to
your web site via fax/mail
Respondent clicks on link
that redirects into
customized web survey
in Cvent
On Your Website
Respondent driven to
your web site via fax/mail
Respondent clicks on link
that redirects into
customized web survey
in Cvent
Mail/Phone/Fax
Surveys
Respondent faxes, phones
or mails survey back to you
You manually enter their
survey response in Cvent
Mail/Phone/Fax
Surveys
Respondent faxes, phones
or mails survey back to you
You manually enter their
survey response in Cvent
Email Invitation
Customizable email
received by invitees
Respondent clicks link and
enters response in Cvent
Email Invitation
Customizable email
received by invitees
Respondent clicks link and
enters response in Cvent
On-site Surveys
Respondent completes
survey on kiosk/laptop
Next person starts new
survey from scratch
Four ways to respond to surveys
Cvent Automates the Process
Invitations
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Connect with Your Audience
Leverage the power of known names
Reinforce or extend your brand –
use your own design, branding,
fonts, images, and colors
Use mail merge technology –
personalize emails using information
from your contact database
Use your own footer graphic
Segment, target and personalize your survey messaging
using data from your address book
Include a large call to action
Invitations
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Manage Your Messaging
Safeguard your survey
Identify high risk words,
phrases, punctuation
Avoid spam filters
Analyze Email Content
Send HTML and plain
text emails
Uses MIME technology
to make sure emails
get through
Optimize DeliveryPlain Text EmailHTML Email
Invitations
Cvent email block rate is .9%,
versus an industry average of 8%
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Scheduled and Personalized Messaging
Create automated
reminders to follow up with
unresponsive contacts
Send reminder messages
to respondents who partially
completed the survey
Each completing respondent
receives customized
Thank You letter
Automated, scheduled, and
customized messaging
works for you while you work
your business
Salesforce contacts (and
tasks) auto-created upon
registration in Cvent
Cvent invitee list seamlessly
pulled from Salesforce
Invitations
42% of messages are opened and answered
because of first email reminder
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Cvent eMarketing
Send newsletters, promotions, announcements, marketing emails,
and other non-event-related communications
Manage newsletter, event, & survey campaigns across one global address book
Allow contacts to manage their profile and subscription preferences
Choose from over 100 HTML templates or upload your own design
Add in personalized links to live event forms or web surveys
Analyze open, click-through and deliverability rates
Optional Module to Enhance Marketing and Communications
e-Marketing
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Agenda
Cvent Overview
Enterprise Feedback Management
Professional Services
Cvent Value
Contact Management
Invitations
Survey Design
Reporting
Agenda
21
Customize the header with your branding
Add tagline with or without your graphics
Add images
Customize your survey buttons
Customize & Brand Your Survey
Survey Design
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Choose from over 50
professionally designed
graphical templates
Create Professional-Looking Surveys
Survey Design
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Five-step wizard
Get started with more than
15 survey templates
Duplicate pre-existing surveys
Chose from dozens of question and
response options – all customizable
Get Started Quickly
Easily create surveys
Survey Design
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Powerful Question-Editing Tools
Add additional questions
Use ID confirmation to verify and update
contact data — automatically, transparently
Add page breaks to customize survey
pagination or section presentation
Edit, move, add logic, scoring, export
values, and more to any question —
custom build to get the right data
React in real-time to critical responses
Survey Design
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Question Types to Fit Every Survey
Many Unique Question Types
Survey Design
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Modify the Survey Experience
Direct Respondents After the Survey
Option 3
Kiosk Mode
Respondent completes
survey; page then reloads
for next respondent to begin
Option 1
Thank You Page
Respondents see a Thank
You page at the end of
the survey
Option 2
Website Redirect
Redirect respondents to
a website of your choice
Survey Design
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Agenda
Cvent Overview
Enterprise Feedback Management
Professional Services
Cvent Value
Contact Management
Invitations
Survey Design
Reporting
Agenda
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“I have the data… now what?”
Providing fast answers
to boss’ questions
Getting real-time feedback
from respondents
Creating custom reports
efficiently and effectively
Sharing data with managers
and other individuals across
the organization
Problem: Analyzing Survey Data
Challenges
Reporting
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Detailed Analysis in One Click
Reporting
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Cross Tabulation Reports
Quickly compare the
relationship between variables
Easily highlight critical
associations
Reporting
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Compare data over time periods
Recognize shifts in attitudes
and beliefs
Assess the impact of
change initiatives
Establish benchmarks for
future projects
Cross-Survey Reports
Reporting
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Scoring
Associate values to answers to
create 1-click score reports for
each survey response
Handling the Data
Reporting
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and more
Export Values
Apply values to question and answers
in order to facilitate analytical work in
programs such as SPSS, Access, Excel
and many others
Handling the Data
Reporting
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Parked Reports
Enable self-service access
Email notification of report availability
Online reports with secured, read-only access
Provide real-time reports while survey is ―live‖
Embed on a webpage
Share ―Eyes Only‖ data through filtered reports
Distribute via customizable, branded emails
Reporting
ManagementExecutive Management
RepresentativesField Agents
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Agenda
Cvent Overview
Enterprise Feedback Management
Professional Services
Cvent Value
Agenda
36
Cvent Professional Services Group
Why Use Professional Services?
Presentation
Requirements
Don’t Have
the Time
Looking for
Expertise
Deeper
Analysis
Cvent Professional Services
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What Can PSG Do for Your Business?
Custom Reporting
Data Delivery Platforms
Strategy Consultation
Question & Response Review
Survey Creation
Graphics
Communications
List Provision
Turnkey Solutions
Cvent Professional Services
38Cvent Professional Services
Custom Reports from Cvent Professional Services
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See the results in at-a-glance formats
Use call outs for notable data points
Rely upon easy-to-understand summaries
Professional Results
Leverage Experts to Work With Raw Data
Share your results in
business-grade presentations
Turning Data into Intelligence
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Agenda
Cvent Overview
Enterprise Feedback Management
Professional Services
Cvent Value
Agenda
41
Unrivaled Customer Care & Data Security
24 hour live support Monday–Friday;
plus weekend hours
90% of calls answered in under 90 seconds
Highest ratio of service personnel to clients
in the industry
Unlimited training for every user
Best practice and regular updates from
Cvent customer care
Support & Training
Data Security
Strict privacy policy – you own your data
Top tier SAS70 data center –
no unscheduled downtime
Highest security standards
Cvent Value
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Rapid ROI in Less Than Four Months
User-friendly online response system
Personalized, targeted email marketing
Automated follow-ups and reminders
Increase Response
Less printing and postage
Reduced labor and data entry
Streamlined communication
Simple report generation
Decrease Cost
Cvent Value
43
The Leader in Web Survey Solutions
6,500 Organizations Have Selected Cvent
Distribute over 850 million emails/invitations
Process over 10 million and survey responses
650+ full-time employees worldwide
Manage and market more than 275,000 surveys
Helping over 80,000 users worldwide to…
Customer Sat
Employee Sat
Lead Gen
Product Innovation
Training Programs
Assessments
Website Feedback
Data Collection
Continuing Education
Post Event Feedback
Market Research
Consumer Tests
Cvent Value
Recent Awards:
44
866-318-4358Press 3 for Survey
Contact Survey Sales
www.cvent.com
Thank you!
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