Marco Parpagliolo

A Manager with more than 20 years experience in the

Marketing and COMMERCIAL field,

8 years as Business Unit Manager

7 years’ experience AS INTERNET BU DIRECTOR

3 Years EXPERIENCE as MANAGING DIRECTOR

I have been working in the Marketing and Commercial field at an international level and I have also managed quite largeBusiness

Units and important media projects. I also have lots of experience in launching new products into international markets (Europe and Japan)

and in the start-up of new companies.

SUMMARY OF QUALIFICATIONS

At De Agostini Group: 16 years, out

of which:

- 3 years as Director of the

Magazine Business Units with full P&L responsibility

- 3 years as Director of the

Internet International BU with

full P&L responsibility ;

- 4 years as International

Marketing Director

- 2 years as ManagingDirector of De Agostini Hungary.

From 2007 I worked as Marketing Director and Publishing and Internet BU

Director at Rainbow Spa, an international animation and licensing company, where

I was charged with the marketing strategy of the Group properties and of the licencing

strategy and with the management of the Internet divisions (including the

development of an on-line multiplayers game)

I have been - from 2008 and 2011 - Director of

Sitcomand Marketing Director of Sitcom Group (

5 TV channels on SKY platform, 5 web sites and ADV sales) and I was in charge of the development of TV programs, of integrated communication projects (Web, TV and Mobile) and of web and mobile products.

I have ripened a significant experience of the TV and

Advertising Market, I have created and developed the

5 Internet Portals of the Group and an e-commerce portal and I was responsible for the new development on DTT, IPTV, Web TV and Tablet pc.

I have been Business Director at

StarcomMedia Agency (Publicis Groupe). managing the Marketing and

Media Strategy on traditional and Digital media of clients like InBev, Samsung, Coca

Cola.

CURRENTLY I'm COUNTRY MANAGER of POLTRONESOFA’ FRANCE

In my career I have ripened a wide experience in

marketing & sales and in the management of

international organizations

EXPERIENCESignificant experience of implementing successful

marketing & communication campaigns on an

European level, experience of developing PR, on and

off line Media and broader communication activity.

Experience of global brandmanagement.

Development of internetprojects and digital

marketing strategies

Strong track record of success in

starting up new businesses ,

opening new markets, implementing business initiatives and improving operational and financial performance.

Proven ability of evaluation and development of corporatestrategy,

establishment of strategic relationships, successful formulation and execution of

BusinessPlansand Commercialstrategies for various markets and

products.

Extensive international experience in the European,

Middle East and Japanese market.

Experience of managing sales functions towards revenue objectives and experience in developing marketing plans and managing media budgets across a media mix in both

online and offline environment.

• Strategic and Creative thinking - able to identify a vision along with the plans to make it real.

• Analytical thinking - able to simplify complex problems, processes or projects into component parts, by systematic exploration and evaluation.

• Ability to communicate effectively and persuasively with a broad number of stakeholders and partners and ability to deal at senior levels within the organisations.

• Excellent relationship builder and collaborator, with a proven ability to develop productive working relationships, through diplomacy and negotiation.

• Planning and organizing - able to think ahead, in order to establish an efficient

and appropriate course of action for self and others.

• Motivated and enthusiastic about developing new markets and new

business.

• Negotiating & Influencing - able to present sound and well reasoned

arguments to convince others.

• Good experience of team managementand motivation (coordinating teams up

to 30 people)

COMPETENCES & PERSONAL CHARACTERISTICS

EDUCATION

1992 – Università Luigi Bocconi, Milano - Degree in Economics & Trade with full marks

April 1997 - “Sales Techniques Course” c/o GalganoFormazione, Via Fara,25 Milan

June/July1997 – Master’s Degree International Marketing c/o SDA (School of Business Administration) Bocconi University -Milan

March 1998 - Course of “Effective Marketing for the coming millennium” with Philip Kotler c/o ISEM (European Institute for Marketing) – Milan

October 2000/April 2001- Master’s Degree Finance c/o SDA (School of Business Administration) Bocconi University - Milan

June 2001 - “E-learning” Course c/o Galgano Formazione, Via Fara,25 Milan

March 2002 - “Managing the globalization” - ISPI Milano, Via Clerici 15 – Milan

2013 – TOP GUN Leadership Course - Wilson Learning Singapore

PROFESSIONAL HISTORY

2013- present : Country Manager France

Currently I’m acting as Country Manager of Poltronedsofà France.I’m in charge of the Commercial and Marketing strategy for the French market, of the business development in term of new point of sales selection and implantation. I manage a commercial team of 90 sales persons and 3 Area Managers and a Marketing Team in charge of the media planning, the communication strategy and of all the posmaterials.

Since I joined the company the Sales has grown of more than 50%

PROFESSIONAL HISTORY

2011- 2013: Business Director and Content Mktg Director

Direct responsibility of a Media Team with competences in communication strategy definition, media buying and scheduling on all media (Digital, TV, Content, Print, Radio, OOH, etc). I handle the agency’s relationship with the most senior client contacts. I provide strategic counsel to clients and ensure their satisfaction with the agency. I oversee assigned accounts' financial management and give strategic input for digital and traditional media strategy definition ensuring cross-media synergies. I keep developing knowledge of interactive marketing/media concepts and practices and - relaying on media research, techniques and technologies - I guide the definition of actionable media plans that provide solutions to clients’ digital and traditional media needs.I supervise major negotiations with vendors including Publitalia, Rai Pubblicità, Google, Facebook, Yahoo, Microsoft in order to grant clients a first option on all new media opportunities. I also develop and foster communication and collaboration with creative partners.Moreover I’m responsible of Liquid Thread the Starcom Unit specialized in communication special initiatives, storytelling and content marketing for all the Clients of the Agency. I coordinate a team of 10 people that are combining branded entertainment, digital and social media, bring brand story to life and inspire audience. I define the overall strategy of the communication projects design for clients.

Direct responsibility as MANAGING DIRECTOR of the Sitcom Media P&L and of the Group Marketing StrategyResponsibility of the marketing research, corporate strategies in terms of product development, marketing and communication strategy with regard to television, publishing and new media. I was in charge of the Programming, Acquisitions, Development, On air promotion, Communication, and Format Production of 4 TV channels.I was in charge of defining strategies and developing the Group's presence in the world of new media and therefore managed the development of all web-sites of the Group (Alice.tv, Leonardo.tv, Marcopolo.tv, and Noi.tv Nuvolari.tv) and all other initiatives (Mobile, Web TV, IPTV and VOD) of the Group in the New Media arena including an e commerce portal.Sitcom Media was also responsible for the negotiation of agreements for content and channel distribution on video platforms (SKY, RAI, MEDIASET, IPTV, WEB TV, DTV etc.) and for the proposition of content and services to the B2B market. The activities of business development for the Group include: - Definition of new opportunities outlet of television channels in Italy and abroad (IPTV, Web TV, foreign platform) - Creation and management of a sales structure for ADV and special initiatives comms integrated projectsWas part of my responsibilities proactively identify, investigate and develop new business opportunities across multiple industries (TV contents and programs sales, licensing and consumer products, retail, publishing, home entertainment and digital media).The structure I was responsible for had 18 people (including 8 dedicated to the New Media sector and 7 to marketing and trade) with responsibilities for marketing, sales and editorial production. In addition as Commercial Director I managed a structure of 25 ADV agents coordinated by a Sales Manager

2008- 2011 : SITCOM Media MD & SITCOM Group Marketing Director

2006- 2008 : RAINBOW SpA – Marketing Director and Licensing Director

I coordinated a structure of 20 people and I had the responsibility of the product development and media budget. I also have the full P&L responsibility of the Publishing and Internet divisions.

Direct responsibility for the Publishing and Internet Division, aimed to the

management of the publishing activity and to the development of the on-line strategy of the company. The Internet division is also charged - through a team based in Italy and Singapore - with the responsibility of the international development of high budget multiplayer on-line games.

Direct responsibility for budgeting, product development, marketing researches, advertisingcampaigns with the management of an international budget. Support to the licensees for the development and the formulation of the marketing and commercial strategies.

I was in charge of the marketing strategy of the Group properties and with the management of the Licensing and Internet divisions and I have developed a significant experience in Business Development and International Marketing Strategies.

Moreover I was coordinating the TV Contents sales team.

2004 - 2006 : De Agostini Editore – Director of the Magazine Business Units Direct management of the Magazine and Video Division. Full responsibility of the profit and loss and of the whole business in the Magazines Area.

General management of a structure of 20 people; direct P&L responsibility and management of a Media Budget of more than 14 million Euro and of a product development budget of more than 10 million Euro.

I had full responsibility of the product development from the editorial and the commercial point of view managing the editorial and the marketing teams. Every year I was driving the development of more than 20 new magazines including add-on and gadgets ad hoc on-line extension.

During my direction, the turnover of the BU grew from 60 million Euro to over 90 million Euro and in my last year in De Agostini my Division reached a GTP of 7 million Euro.

I was also in charge of the development of the off and on line promotion and sales of the products through e-commerce sites (including the management of the product delivery and fulfilment)

1997 - 2002 : De Agostini -International Marketing Director & New Markets Director Direct responsibility for budgeting, pricing and positioning activities, product development, marketing researches, management of the advertising campaigns, packaging development and the formulation of the marketing and commercial strategies in the foreign markets (Greece, France, Spain, Japan, Turkey, Hungary, Poland, Czech Republic, Holland, Germany)

Responsibility for studying and developing new markets and of the set up new branches.

I have personally taken care of the set up of Hungarian, Greek and Turkish De Agostini offices.

Responsibility for the development of a new Intranet Marketing Information System, aimed to share the information among the companies of the Group.

Full responsibility for the international media and product development budget.

2002 - 2004: De Agostini - General Manager Internet Business Unit Management of the Internet Division - for Italy and all the countries where the Group was active (France, Spain, German, England, Poland, Hungary, Japan) - with the aim of exploiting the editorial assets of the Group in the educational on-line and off-line channel.

BU P&L direct responsibility with the goal to exploit the Group educational assets through the creation and marketing of international on-line (SpeakClub portal, Sapere.it DeAbyDay.tv portal and e-commerce portal) and off-line (cd-rom, books, fascicle, etc.) educational products, including an international distance-learning portal dedicated to the consumer and corporate market.

Coordination of a staff of 15 people in Italy and 2/3 people in each local market.

Direct management and responsibility of the Language Division of ELEA, the B2B consultancy and training company part of De Agostini Group.

2000 - 2002: Managing Director of De Agostini Hungary.

As International Marketing and New Markets Director I had the responsibility to open new markets establishing new De Agostini branches.

So I have taken care - among others - of the study of the Hungarian market and I have establish the company in Hungary and managed it for 2 years as Managing Director taking care from the set up of the structure to the launch of the first successful products, bringing the business to more than 10 mil Euro turnover.

1995 – 1997 : Istituto Geografico De Agostini - Brand Manager and International Sales Manager, De Agostini Multimedia Division

Creation and marketing of electronic and multimedia on-line and off-line consumer products in all the distribution channels (computer shops, electronic shops, department store, book shops, mailing, kiosks, door to door). Responsibility of the international business development for Multimedia products (France, Spain, Germany, Poland and Japan) Creation and management of a sales structure dedicated to the consumer electronic channel.

1993 - 1995 : Istituto Geografico De Agostini - Product Manager Magazines

In charge of staff activities on budgeting, product range strategies, campaign and packaging development, media strategy, market research, price strategies, etc.

1991 - 1992 : Assistant Product Manager, Magazines, Marketing Department

1987 - 1991 Burke Marketing (TNS), Milan, Italy - Team Leader, Market research;

1986 Stafford Miller (GSK Group), Milan, Italy - Assistant Sales Director, Pharmaceutical bench

commodities

LANGUAGES:

Italian - mother tongue

English - very good

French - very good

Spanish - good knowledge