CHIAO-PU CHEN 3F. No.5, Ln. 322, Sec. 3, Chongqing N. Rd., Taipei, Taiwan (R.O.C.)

+886-988-596-050 / fufugouk2002@gmail.com

OVERVIEW

Since recruited from CTBC Global MA (Management Associate) program which acceptance rate is lower than 1%, started my journey in the bank industry. What I responsible for are mainly in Wealth Management and Credit Card of Retail banking. I was a segment manager in wealth management, encompassing Strategic planning, Financial evaluation, Project coordinator, Customer segmentation, and Direct marketing. I am now a manager of financial control department in credit card, accomplished Tender evaluation, budgeting, and forecasting. In addition, since a series of job rotations from MA program for the first two years, I was developed with the abilities of highly resilience, interpersonal skills to communicate at all levels, and Strong team player.

EXPERIENCE

Manager of Financial Control Department in Credit cardChinatrust Commercial Bank (CTBC), Taipei, Taiwan March 2012 ~PresentA leading Financial Holding Company http://www. chinatrust.com.tw

Tender evaluation : Responsible for building financial models and analyzed the credit card- related tenders (30 cases per year on average).

Financial analysis : Provide an overview and key insights of monthly revenue/ expense trends, forecasts, strategic plans, detailed budget and ad-hoc matters.

Project Highlights: Develop financial evaluation methodology and model for innovative digital banking business, i.e. LINE Pay, 7-11 digital

wallet and Project Moven. Bit for co-brand card issue of Costco, which can contribute more than $1 Billion spending per year. Bit for co-brand card issue of CPC, which is Taiwan’s biggest oil and Gas Company, and has more than 1 million

cardholders. Bit for co-brand card issue of Hanshin department store, which can contribute more than 0.7 Billion spending per year. Bit for co-brand card issue of FETC, which serves as the leading role in the Intelligent Transportation System in Taiwan.

Manager of Segment Department in Wealth ManagementChinatrust Commercial Bank (CTBC), Taipei, Taiwan July 2008 ~February 2012

Strategic planning : Member of strategic management team developing and implementing growth strategies, which resulted in building the private banking 2012.

Financial evaluation : Evaluate the short/ mid/ long term financial impacts for the new business under different conditions.

Project coordinator : Planned, scheduled and coordinated the function of Advisory, Product, Sales, Segment, Risk & Compliance and IT under the project team.

Customer segmentation : Through Qualitative (ex. Market research) & quantitative (ex. Database analysis) research to define customer demand and then integrate the entire bank's resources in order to provide the best solution.

Direct marketing : Developed and implementation of localized marketing campaign for branches and customers.

Project Highlights: Developed and implementation of the Private Banking in 2012.

EDUCATION

Master of Science in Finance Johns Hopkins University, Baltimore, MD, USA May 2008 Bachelor of Business in Banking and Finance

Tamkang University, Taipei, Taiwan May 2003

ADDITIONAL INFORMATION

Languages: fluent in Mandarin, Taiwanese and English Certifications:

Pass CFA Level I Futures Specialist License Internal controller of bank Licensed Life insurance Agent Licensed Trust Operations Personnel Senior Securities Specialist License

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