ASHISH GHILDIYALContact: 09752535510, 09201073222E-Mail: ghildiyal.ashish@yahoo.com

CIRCLE HEAD - OVER 19 YEARS~ Aspiring for senior level assignments in ~

P&L OPERATIONS / BUSINESS DEVELOPMENTWith an organisation of repute

Industry Exposure: Telecom / Infrastructure

CORE COMPETENCIES

Responsible for tracking market updates & trade feedback post new product launches and monitoring competitor activity, new ventures, new products, capacity addition, etc.

Accountable for generating trade insights by regularly working with the trade executives & using it as a driver for innovation

Strategizing the long-term business directions for major products by executing ground level strategies for achieving sales targets in line with organizational objectives

Formulating plans & reaching out to the unexplored markets/customer groups for business expansion

Exploring new business opportunities in various segments along with concerned branches in the states

Conceptualizing & implementing services plans/policies for the organization, organizing promotional campaigns and ensuring accomplishment of business goals

Leading, mentoring & monitoring the performance of the team to ensure efficiency in business operations for meeting individual & group targets

ORGANISATIONAL EXPERIENCE

CORE SKILLS

Strategic Planning

Business Development

Channel Development

Product Positioning & Branding

Retail Operations

New Product Launch

Resource Management

Operational Excellence

Corporate Communications

Public & Media Relations

Recruitment

Customer Lifecycle Management

Collection Management

Statutory Compliance & Audit

Contract Management

PROFILE SUMMARY A strategist cum implementer with expertise in

managing the business of the company in totality and maintain continuous and sustained growth with improved performance, enabling the organization to increase its consumer base, satisfaction and commercial viability

Hands-on experience in managing business operations with focus on top-line & bottom-line performance and proficient in determining company’s mission & strategic direction as conveyed through policies & corporate objectives

Skilled in P/L management competitor & market analysis, negotiation, staffing, vendor relations, management re-organization, new services and product & pricing catalogue roll outs

Strong organizer, motivator and a decisive leader with successful track record in directing from original concept till implementation to handle diverse market dynamics

Demonstrated excellence in establishing & maintaining new standards nationally for other circle teams to follow rural promotions

Gained sound understanding of legal documents & terms like legal terms like MOU, LOI, ATL and Lease Deeds required to assess the property by liaising with legal experts

An effective communicator with good presentation skills and abilities in forging business partnerships with clients

Reliance JioInfocomm Ltd., Indore(Nov’13 – till date)

Circle RE Head – MP

Key Result Areas Assessing & executing business development policy & procedures and corporate governance Devising a comprehensive RE strategy to ensure creation of a sustained store pipeline across formats

(AG1/AG2/AG3/Warehouse/JC/Mini DX/Cell Sites, etc.) Reviewing catchments on site access, visibility, RF Coordinates and technical details Establishing & cementing a focused broker/vendor network to achieve optimum quality of projects Closely examining changes in the industry on technical deal terms like land price, rents, escalation, GBM vs RTT and

other real estate costs by educating the developer/landowner on business economics Finalising comprehensive deals including developer/landowner’s scope of work, rent, escalation, security deposits,

advance rents, utility costs, power rates, HVAC costs, common area maintenance costs,etc. Complying with key RE processes to attain high conversion rate (RFC, RFE and RFS) of projects. Ensuring that lease/sale, sale/lease deeds, developer/landowner’s scope of work, budget reconciliation and

regulatory clearances (developer/landowner’s) are done as per the agreed PERT with the developer/landowner Handling strong documentation process on REIMS

Highlights Significantly contributed in the acquisition of 1625 sites, 57 JIO Centres, 85 Mini DX. retail stores and 45

facilities across MP Acquisition of 450 MC sites in phase 1 rollout (sites on govt. land) brought down opex by 5.4 Crores per year as

compared to pt. Site.

Viom Networks Limited, Bhopal (Jan’11 – Mar’13) Circle Business Head – MP CG

Key Result Areas Undertook efforts for achieving circle revenue, EBITDA & PAT target as per the AOP Plan Analysed the overall progress vis-à-vis the Circle AOP and effectuated necessary actions for the same Mentored a team of 9 Functional Heads directly (Sales, O&M, SA & EMG, Finance,Project, SCM, HR & Admin.,

Collectionand Legal ) and 100+ Team Members across the region Propounded plans to reduce OPEX and CAPEX and displayed high focus in building best practices across Circle

Operations

Highlights Acknowledged asthepart of the Best Circle in Western Region

during FY 12-13 Successfully over-achieved:

o Revenue target by 121 % during 2012-13o PBT Target by Rs. 16.67 Crores as per the AOP Plan

Attained revenue of Rs. 177 Crores against the target of Rs. 146 Crores

Played a stellar role in reducingDSO Ageingfrom 57 day as on Mar’12 to 25 days as on Mar’13

Instrumental in driving all IP Players and Service Providersunder one umbrella with the help of TAIPA for the release of MP Tower Policy by MP Government culminating to closure of NOC issues

Acknowledged as the first circle to launch:o Comprehensive O&M Modelacross MPCG Circle which was

further replicated in other geographies; served as the major game changer for the entire IP Industry

o Fixed Energy Model with BSNL (MP Circle) resulting in elimination of collection issues

Reliance Communication Limited, Lucknow (Nov’02 - Dec’10)UP East, West &UttarakhandGrowth Path

Aug’10 - Dec'10 Marcomm. Head Nov’09 – Aug’10 Circle Head - Allahabad Nov’08 – Nov’09 Sales & Marketing Head Apr’06 - Nov’08 Marketing Head Nov’02 - Mar’06 Marketing Head

Key Result Areas Developed annual circle sales & marketing plan to achieve targeted market & revenue share Facilitated the management of sales acquisition programme across all products/services including prepaid, post-paid,

PCO, corporate and value added services Analysed circle revenue enhancement performance and the effectiveness of launches Designed and ensured efficient execution of the acquisition filters for prepaid & post-paid customers Ensured prompt product / service information at all customer touch points Crafted out simple, attractive & clutter breaking POS material. Imparted training across departments on new products & services, offers, schemes and campaigns Exploitedinnovative selling tools for Channels &Sales Team to provide comprehensive information on various

products and promotions

Key Result Areas Bagged the Team Award for the being recognised as best

distribution channel in prepaid PAN India for Allahabad Circle during 2009-10

Attained highest R World revenue nationally for 05-06 with percentage contribution of 11.77% for the period by:o Effective channel segmentation and retail penetrationo Best fit product mix offeringso Cluster wise revenue benchmarkingo Communication optimization to existing based via IVR,

SMS Tele-calling & Radio Spots Successfully undertook strategic Retention initiatives to

minimize churn Distinguished efforts in the mobilization of additional

resources of more than Rs. 1 Crore in FY 05-06 through channel participation and co-promotions

Holds distinction in reducing the spending by up-to 40% on outdoors on a per sq. ft. basis compared to competition

PREVIOUS EXPERIENCE

ESSAR Cell Phone, Lucknow (Jul’00 - Oct’02)

Growth PathApr’02 – Oct’02 D.G.M. (Sales &Marketing)Apr’01 - Mar’02 Sr. Manager (Sales & Marketing) Jul’00 - Mar’01 Manager (Sales & Marketing)

Highlights Instrumental in supporting in bringing the channel on board within a short time frame of 4 months by devising

effective plans Successfully over-achieved the target in U.P. East. by 35%; attained revenue growth of 550% Efficiently managed 30 exclusive franchise outlets selling company’s product: mobile world showrooms Actively participated in Brand Equity: An IIM Survey which gave Essar70% preference over competition Spearheaded the launch of Prepaid System “ORGA”

IITC(Organic India Pvt. Ltd.),Lucknow (Aug’99 - Jul’00)

Corporate Manager

Highlights Dexterously designed the platform for launch of the Organic India across the globe

Served as a part of the:o Core Team that responsible in obtaining FDA approval from US Governmento Team for the conceptualization & formulation of tulsi tea and 28 other herbal food supplements under the

aegis of Dr.Narendra Singh

Koshika Telecom Ltd., Lucknow (Jul’96 - Aug’99)Growth PathNov’98- Aug’99 Regional Sales Manager Jul’98 - Nov’98 Brand Manager Jul’97 – Jul’98 Asst. Manager (Sales)Jun’96 – Jul’97 Executive (Sales)

Highlights Won the Best Regional Sales Manager Award Acknowledged as the first mobile company in India to conceptualize and launch Mobile PCO’s Received “The Best Sales Person” Awardtwice during the year in U.P. East.

HCL Ltd., Lucknow (March’95 - Jun’96)

Executive (Marketing)

Highlight Recognised as the Best Sales Personfrom U.P.

TRAININGS / WORKSHOPS / SEMINARS.

High Performance Leadership Training by Kenexa Entrepreneurship and Business Development by NIS Training on Product Management Sales Management Training by NIS Major Accounts Management RACE – Renewed Adaptability towards Customer Enthusiasm – NIS Seminar on Strategic Management – IIM, Lucknow Workshop on Team Building by NIS

EDUCATION

1992: B.E. Electronics &Communications from Mangalore University,Mangalore with 1st Division

PERSONAL DETAILS

Date of Birth: 8th April, 1970Permanent Address: C/o Shri .U.C.Ghildiyal Retd. I.P.S 100, Rajeshwar Nagar, Phase II, SahastraDhara Road,

Dehradun – 248001Languages Known: English &Hindi