www.pedrobcorreia.com

Pedro Brandao Correia Football Analyst/Commentator - Sports Manager

Portuguese, based in Dubai, UAE

+971 (0)56 971 7398 I www.pedrobcorreia.com I pedro@pedrobcorreia.com

Executive summary

Football Analyst/Commentator - Sports Manager with great experience. Great communicator with a background in sports psychology. Has extensive knowledge about United Arab Emirates and Portuguese football reality & good general knowledge of the rest of the football world. Experienced in complying with UEFA & AFC standards. Lead local newspaper among other experiences.

Career history in sports

Abu Dhabi Sports Channels I Abu Dhabi, UAE I Apr 2016 - Present UAE TV sports channel network.

Football Analyst/Commentator Football commentary & analysis of UAE football competitions for the sports channels.

Al WASL SPORTS CLUB I Dubai, UAE I Sep 2013 - Present Multi-sports club with one of the largest fan bases in the UAE, best known for its football team, once coached by Diego Maradona.

Sports Management – Marketing | Club Licensing Officer Responsible for key areas such as marketing & commercial, organizational development, official licensing and strategic planning.

Key Achievements:

Developed marketing & licensing departments; Closed sponsorship deals and established partnerships with key brands such as AGMC – BMW among others; Planned and hosted key events such as the training camp for Russia’s U-17 national team & Club’s Fan Zone; Successfully managed to fulfil all PLC requirements for the Club to be licensed; Scored 89% at PLC Club Licensing Officers assessment;

LEIXÕES SPORT CLUB I Matosinhos, Portugal I Sep 2001 – Sep 2007 Football Club with over 100 years of history, with 25 presences in the Portuguese main league and presences in the UEFA Cup.

Sports Management – Administration Executive Assistant (Acting CEO) Responsible for planning of several sports events, marketing activities, PR & Communication Strategy.

Key Achievements:

Supported two league promotions and one UEFA Cup participation during a 6 year tenure; Improved general match organization, ticketing data and hospitality packages for official visiting delegates in order to

meet UEFA and Professional League standards; Engaged local community through marketing activities, resulting in a 125% membership growth; Mobilized fans to increase stadium attendance: coordinated a 20.000 people choreography and regularly mobilized

thousands of supporters to matches as far as 700km away from the city; Established a PR department, built stronger relationships with the press, promoted a weekly radio show, improved

internal communication and launched an official website for the club.

JORNAL O JOGO I Porto, Portugal I Apr 2015 - Present Portuguese daily sports newspaper that follows all sports.

Sports Columnist Writing for Portuguese sports newspaper O Jogo as a football (soccer) columnist mostly about football reality in the UAE.

www.pedrobcorreia.com

Further work experience

PHAROL 72 CLINIC I Porto, Portugal I Feb 2011 – Aug 2013

Multidisciplinary clinic that offers a range of services such as psychology, health care, domestic assistance and alternative therapies.

Clinical Psychologist Role involved Psychotherapy but also other responsibilities such as Marketing & Communication for the Clinic and HR Recruitment & Management. Developed contents for website and facebook page.

Achievements include a 90% follow-up rate in therapy and a business flow increase of 400% in just 18 months, through marketing efforts and service excellence.

NOTÍCIAS MATOSINHOS I Matosinhos, Portugal I Apr 2008 – Jan 2011 Newly launched monthly local newspaper.

Chief Editor As Chief Editor, was responsible for defining the editorial policy and the daily management of the business aspects of the newspaper. Managed content and also worked as a reporter/journalist. Turned make the newspaper into a local reference in the city of Matosinhos and developed a network of media partners all over the country, including with a regional TV station (Porto Canal). Had other marketing & teaching positions from 1998 to 2002.

EDUCATION and training

Bachelor Degree in Psychology (2004) Instituto Superior da Maia (www.ismai.pt) - Porto, Portugal

Thesis “Irrational Beliefs in Sports” (GPA 17/20) Probation period in Leixões Sport Club (GPA 18/20)

Professional Training Coaching Course: “Leadership, Motivation and Team Management – Porto, Portugal (2011)

Certified Training for Trainers - Porto, Portugal (2011) Practical Course NLP - Porto, Portugal (2009)

Language and other skills

Language Skills Portuguese: native speaker

English: Full Professional Proficiency French, Arabic, Spanish & Italian: Elementary Proficiency

Other Skills Team leadership

Excellent interpersonal & communication skills Organized and detail oriented

Versatility, ambition and strong work ethic Good IT Skills (user’s perspective)

"Some people think football is a matter of life and death. I assure you, it's much more serious than that."

Bill Shankly